header-logo
Getting started with WixBuild your website and business with Wix. Try using our AI tools to create your website, customize templates, or hire professionals to build or enhance your online presence.
Creating a websiteRead how to use the Wix Editor and manage content on your site. Discover how to protect your visitors' privacy and make your site accessible.
Account & billingReview your account settings, manage your subscriptions and plans and understand your invoices.
Using the Wix mobile appsUse our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch.
Connecting a domainFollow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.
Managing your businessGet tools to grow your business and web presence. Find the right tools for your specific needs, set up online payments and keep track of your site's analytics.
Promoting your siteLearn to make your site more visible promoting it on search engines, sending emails and running paid ads. Improve your online presence with practical tips.
Studio, Partners & EnterpriseGet the most out of your Studio or Enterprise account with advanced features that'll help you work more efficiently.
Need more help?Find solutions for site performance and technical issues, learn about issues we’re working to fix or contact us for help.
placeholder-preview-image
Wix LearnImprove your skills with our courses and tutorials.
Wix BlogGet tips for web design, marketing and more.
SEO Learning HubLearn to increase organic site traffic from search engines.
Website developmentBuild a custom site using our full-stack platform.
placeholder-preview-image
  1. Managing your business
  2. Building your community
  3. Wix Blog
  4. Promoting your blog
  5. Wix Blog: Using Your Blog to Improve Your Site's SEO

Wix Blog: Using Your Blog to Improve Your Site's SEO

In this article
  • Optimizing your meta tags for search results
  • Using keywords and search phrases to rank higher
  • Adding structured data markup to improve your search results
  • Gaining backlinks to boost your SEO
  • Adding alt text to images to improve ranking
Adding a blog to your site is a great way to boost your site's Search Engine Optimization (SEO). Search engines reward sites with good content and ones that update often. A blog allows you to easily add fresh content to your site on a regular basis. 
You can optimize the SEO settings and content of your blog pages to improve your site's performance in search results.

Optimizing your meta tags for search results

Your site's pages include a title tag, meta description, and  URL slug to help search engines and social networks show information about your pages. 
Wix automatically adds  default SEO settings for your blog post's title tag, meta description, and URL slug to your site.  These default settings are based on the following:

  • Title tag: Your blog post's name and site name.
  • Meta description: Your blog post's description.
  • URL slug (ending of the product page URL): The blog post's name.
The title tags and meta descriptions appear in search engine results. In the example below, the title tag is in blue and the meta description is under the site address.
A screenshot showing how meta tags are displayed.
It's a good idea to make sure your meta tags and URL accurately reflect the content of your site. This helps users decide if the page is relevant to them. You can edit the default settings for your blog post in your blog page's SEO Panel.
Let AI create meta tags for you. Learn more about using AI in your blog. 

Using keywords and search phrases to rank higher

Any word or phrase typed into a search engine is a search phrase. To increase traffic to your site, it is good practice to target a few relevant search phrases - also referred to as keywords. 
For example, if you run a yoga studio in Toronto, the phrase "yoga classes Toronto" may be one of your search phrases. 
An example of search results for the search phrase

Adding structured data markup to improve your search results

Structured data markup gives search engines detailed information about your page. Adding structured data markup to your site's page can help improve your website's search results and ranking. 
Your Wix Blog posts already come with preset markup when you create them. You can customize your structured data markup for these pages in your site's SEO Settings. Learn more about structured data.
A screenshot showing an example of structured data markup
Tip:
You can also enable AI-generated structured data for your blog posts. AI automatically analyzes your content and generates additional relevant schemas (like FAQ, Recipe, and more) without requiring technical knowledge. Learn more about using AI-generated structured data for blog posts.

Gaining backlinks to boost your SEO

Links from other sites directed at your site are called backlinks. Gaining backlinks is a great way to boost your site's SEO, since search engines view links from popular and reputable sites as a sign that your site is also reputable.
 
Learn more about  how to gain backlinks.

Adding alt text to images to improve ranking

Search engines cannot "read" images. By adding alt text to an image, you are "telling" Google and other search engines what is in your image, making it more likely to appear in an image search.
Adding alt text to images and GIFs helps drive additional traffic to your site.

To add alt text to an image:

  1. Go to Blog in your site's dashboard.
  2. Click the relevant blog post, or click + Create New Post to write a new one.
  3. Add a new image or edit an existing one:
    1. Add new image:
      1. Click Add  on the left.
      2. Click Image. 
      3. Add the image to the post.
      4. Click the image in the post. 
    2. Edit existing image:
      1. Click the relevant image in your post.
  4. Click the Settings icon  on the toolbar. 
  5. Enter an alt text description.
  6. Click Save.
A screenshot showing alt text added to an image in a blog post.
Tip:
For more information on how a blog can help you grow your business, check out our complete step-by-step guide to blogging.

Did this help?

|
In this article
  • Optimizing your meta tags for search results
  • Using keywords and search phrases to rank higher
  • Adding structured data markup to improve your search results
  • Gaining backlinks to boost your SEO
  • Adding alt text to images to improve ranking

Did this help?

|