AI Marketing Agent: An Overview

The AI Marketing Agent proactively creates marketing content and optimizes your site for SEO, helping you grow your business, reach new audiences, and save time. By connecting Wix’s powerful marketing tools - SEO, social media, email marketing, and paid ads - it delivers a personalized strategy with ready-to-use content and recommendations tailored to your goals.

The AI Marketing Agent uses  AI credits to power its automated features. AI credits are included with all new Wix Premium plans, and free plans receive a limited number of daily credits.

The AI marketing agent brings together all your marketing tools and uses AI to help you work smarter and grow your business. It helps automate many tasks that you may otherwise do manually and separately across the dashboard. Here’s how it helps in each area:

Get actionable suggestions to help your site stand out in search results. The marketing agent offers suggestions to improve your focus keywords, title tags, and meta suggestions, and scans your homepage and main pages to recommend better text.

It also provides ideas for optimizing your blog and FAQ content. In addition, every six months, you’ll get updated keyword research to keep your SEO strategy fresh. Learn more about improving your SEO.

Each month, the marketing agent builds a personalized content plan for your blog, social media, and email marketing. You can edit the suggested content and adjust the posting or sending schedule for each service. The agent then generates posts and campaigns based on this plan. Once you approve the task, it shares them on the scheduled date.

The frequency of the posts to approve depends on the service. For example, email marketing campaigns are sent to you for approval on a monthly basis while social media posts are sent on a weekly basis.

In addition to your content plan, the marketing agent also generates instant content when you take certain actions in your dashboard, like when you create new services or coupons. AI quickly generates content to share on social media or through email for these events, helping you get the word out instantly.

For example, when you add a new coupon, the agent drafts a social post to announce it. You're then asked to review and approve the post, so that it can be published right away.

You have the final say in everything the agent does. The marketing agent never updates your site or shares content without your approval.

Tasks appear in your dashboard for review. You can edit, dismiss, or approve any content suggestion. You’ll receive notifications when there’s content that needs your attention, so nothing slips through the cracks.

Click a question below to learn more about the AI marketing agent.