The Wix Analytics Highlights page gives you a complete overview of your site's activity across all areas. The Highlights page gathers information from both analytics reports and overviews into one con...

Wix Analytics: About the Highlights Page

Discover how to utilize the Wix Analytics Highlights page to gain a comprehensive view of your site's activity. This centralized hub combines analytics reports and overviews, allowing you to track real-time visitor data, analyze key statistics, and monitor sales performance. By engaging with the Analytics AI Assistant, you can ask data-related questions and customize your insights, empowering you to make informed business decisions and optimize your site effectively.

<div data-component-type="text"><div>The Wix Analytics Highlights page gives you a complete overview of your site's activity across all areas. The Highlights page gathers information from both analytics reports and overviews into one convenient and centralized hub to help you make informed business decisions. </div></div><div data-component-type="text"><div>You can find the <strong>Analytics Highlights</strong> page under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        View your Analytics Highlights
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        <a target="_blank" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/analytics/highlights?&amp;title=Select%20Site&amp;buttonText=View+Analytics+Highlights" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Take me there
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</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/07/07/f90d135b-1965-49e9-bf11-5214e4a4a500/6a6c19d7-c09d-4e0e-aa5e-c011b3c66a13.png" alt="A screenshot of the Analytics Highlights page on Wix" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="watch-site-visitors-in-real-time-and-chat-with-analytics-ai" level="3">Watch site visitors in real-time and chat with Analytics AI</h2></div><div data-component-type="text"><div>The top of the Highlights page gives you a glimpse of who is currently live on your site. Real-time visitor data is pulled from live activity in the past 5 minutes. If no live visitors are on your site, you'll see data from the last 30 minutes. Hover over a real-time visitor to see more detailed info about their current session. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-real-time-analytics" target="_blank">Learn more about real-time analytics</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/06/11/943a8437-a3a9-4038-bc03-99b55c8282a9/a2fd0601-e852-4afd-a7d8-cb1ae06aed10.jpg" alt="A screenshot of the real-time analytics section of the highlights page." /></div></div><div data-component-type="text"><div>You can also engage with the Analytics AI Assistant at the top of the Highlights page. Get answers to data related questions about your site, such as the number of site visits, top pages viewed, and more. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>To get ideas of what to ask the Analytics AI Assistant, click the text box to open a list of preset questions. You can also free type a question in the textbox.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/06/11/64e78476-a558-43e2-859d-e7d959ebfbe5/31d472c3-e5e2-4999-94b4-a6e611deb025.jpg" alt="A screenshot of the Wix Analytics AI Assistant with a preset question list open." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="analyze-key-site-statistics-and-customize-your-view" level="3">Analyze key site statistics and customize your view</h2></div><div data-component-type="text"><div>The key stats section pulls the most important statistics from across your site and shows you highlights from the last 30 days. Click the <strong>Last 30 days</strong> drop-down to adjust the timeframe.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/07/07/3b367d04-2cfb-4e5a-8e3c-43ead8f06789/8759fde3-8abf-4c36-ade6-9051ac45d229.png" alt="A screenshot of the key stats panel of the highlights page." /></div></div><div data-component-type="text"><div>You can customize what appears in the key stats section by clicking <strong>Add Stats</strong>. Add more metrics to this panel or remove irrelevant metrics. For example, if you sell subscriptions on your site you can choose to view new subscriptions. </div></div><div data-component-type="text"><div>You can also click <strong>Create Alert</strong> to <a data-composite="true" href="https://support.wix.com/en/article/using-wix-analytics-alerts" target="">set up a custom alert</a> for any stat you want to monitor, such as site sessions or total sales.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-content"><div>These key stats are also shown on your dashboard's Home page; any changes made will reflect in both places.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/24/7276073a-d710-4a9d-bdcb-99f3e2a28aae/3a4e1157-d415-47ce-b3bd-06ebe0759da4.png" alt="A screenshot of adding new metrics to the key stats panel." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="track-your-sales-and-view-top-sales-reports" level="3">Track your sales and view top sales reports</h2></div><div data-component-type="text"><div>If you are selling something on your site (e.g. products, services, subscriptions) the next section of the Highlights page offers a preview of the Sales Overview. View top selling items or services, track sales by traffic source, and get a snapshot of your top paying customers.</div></div><div data-component-type="text"><div>Click <strong>Go to Sales Overview</strong> at the top right of the section to see a full breakdown of your site's sales and transaction information. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-sales-overview" target="_blank">Learn more about the Sales Overview</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/13/2b09c135-1669-452f-b3a2-be271b23bf88/681bf4f6-a7d8-4d85-8d8e-b853ac330b9c.png" alt="A screenshot of the sales overview section of the Highlights page." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="get-to-know-site-visitor-behavior-and-traffic-trends" level="3">Get to know site visitor behavior and traffic trends </h2></div><div data-component-type="text"><div>The next two sections of the Highlights page allow you to dig deeper into site visitor statistics as well as what actions they perform on your site's pages.</div></div><div data-component-type="text"><div>Get a quick overview of your site's traffic with sessions over time, top traffic sources, as well as sessions by location. You can also see here sessions originating from AI platforms, letting you understand how AI is driving traffic to your site. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-traffic-sales-and-behavior-overviews" target="_blank">Learn more about the Traffic Overview</a>.</div></div><div data-component-type="text"><div>You can also see highlights of visitor behavior on your site, including top visited site pages, engagement statistics like average session duration, or your conversion funnel. Use stats such as '<a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-behavior-reports#types-of-behavior-reports" target="">Most clicked buttons</a>' to prioritize where to place important info on your site. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-behavior-overview" target="_blank">Learn more about the Behavior Overview</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/13/4d98213b-5860-43fd-ba00-634bd5d6a460/b1923c55-d3b9-4e0b-bcb9-03dc2c07d96f.png" alt="A screenshot of the traffic and behavior overviews in the Analytics dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Record and review real visitor sessions to improve your site and visitor experience with <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-adding-and-setting-up-session-recordings" target="">Session Recordings</a>. Under <strong>Explore visitor engagement</strong>, click <strong>Get Session Recordings</strong> to get started or click <strong>Watch Session Recordings</strong> if you already set it up.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="view-your-marketing-performance-highlights" level="3">View your marketing performance highlights</h2></div><div data-component-type="text"><div>The Highlights page also offers a preview of the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-marketing-overview" target="">Marketing Overview</a>. If your site is connected to <a data-composite="true" href="https://support.wix.com/en/article/verifying-your-site-with-google-search-console-5033765" target="_blank">Google Search Console,</a> you can see information about Top Google searches by clicks. If you're running marketing efforts on your site, you can get highlights of your recent email campaigns and paid ad campaigns that were created with Wix. </div></div><div data-component-type="text"><div>You can also see here user queries on AI by page, which shows you which pages on your site have been crawled by AI platforms in response to questions asked by users. These are currently recorded for ChatGPT and Perplexity bots only.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/29/95fd72eb-19fc-4057-8c9c-48ee1f011a14/6025b5dc-abde-42a5-92f2-404d4fabc53c.png" alt="A screenshot of the Marketing overview performance section of the Highlights page." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Want to know how your site shows up on top AI platforms?</div><div class="info-content"><div>Explore the <a data-composite="true" href="https://support.wix.com/en/article/ai-visibility-overview" target="">AI Visibility Overview</a> to see how often your site is featured in AI-generated responses, compare your visibility to competitors, understand how your brand is perceived online, and more.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="monitor-your-blog-performance" level="3">Monitor your blog performance</h2></div><div data-component-type="text"><div>View key stats about your blog posts (e.g. post views, clicks) to analyze how your content is resonating with site visitors. Spot trends using the heat map to identify when your readers are most active and optimize your publishing schedule accordingly.</div></div><div data-component-type="text"><div>Use the drop-down to sort your top blog posts by different metrics. For more insights, click <strong>Go to Blog Overview </strong>at the top right to see more data about your blog's performance. <a data-composite="true" href="https://support.wix.com/en/article/wix-blog-about-your-blog-analytics" target="">Learn more about Blog Analytics.</a></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/07/16/97777753-ca97-4c13-a338-7966034da813/e1122a5e-18a2-4e9a-a1d5-091c6125c8de.png" alt="A screenshot of the blog section on the Highlights page." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>This section only appears if your site has received blog views in the last 60 days.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Highlights page.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How are sessions from AI platforms counted?</h4><div class="collapsible-content"><div>Visitor sessions from AI platforms are counted when an AI bot includes your site in its response and a visitor clicks the link to your site.</div><div>For example, if someone asks an AI platform (e.g. ChatGPT, Gemini) &quot;What are the best dog grooming services near me?&quot; and the AI includes a link to your site in its response, a session is counted when the user clicks the link to visit your site.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How are user queries on AI counted?</h4><div class="collapsible-content"><div>User queries on AI are counted whenever an AI bot scans your site in response to a question asked on an AI platform. User queries on AI by page counts those queries broken down by pages, meaning it shows which specific pages were scanned by bots.</div><div>For example, if someone asks an AI platform &quot;Where can I find organic groceries?&quot; and the AI's bot crawls your site when generating its answer, this is counted as a user query on AI.</div><div><br /></div><div><strong>Note: </strong>This metric does not tell you whether this person ended up visiting your site or if the AI platform showed a link to your site in its response.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why aren't AI widgets appearing on my page?</h4><div class="collapsible-content"><div>AI widgets appear on the Highlights page if your site meets the following thresholds:</div><ul>
  <li>Your site needs at least 5 site sessions from AI in the last 60 days to view data for<strong> sessions from AI platforms</strong>.</li>  <li>Your site needs at least 50 AI bot visits in the last 60 days to view data for <strong>AI bot visits by page</strong>.</li></ul><div>If your site does not have this data, you'll see other stats instead. For example, instead of 'AI bot visits by page' you may see 'Top paid ads'.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I access this page on my mobile device?</h4><div class="collapsible-content"><div>Yes, you can access your site's highlights on the go with the Wix app or Wix Studio app.</div><div><br /></div><div><strong>Wix app:</strong></div><ol>
  <li>Go to your site in the Wix app.</li>  <li>Tap <strong>Analytics </strong><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2025/02/11/e5300035-3d83-48c6-a0a0-2f58b6101ce7/770edd2b-2ffb-4624-9b11-ebff77f7676d.png" /> at the bottom.</li></ol><div><br /></div><div><strong>Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>Analytics Highlights.</strong></li></ol><div><br /></div><div><strong>Tip: </strong>Scroll down to see data for different overviews and pages, such as the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-traffic-sales-and-behavior-overviews" target="">Traffic Overview</a> and <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-insights-page" target="">Insights page</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I see a more in-depth breakdown of a specific metric?</h4><div class="collapsible-content"><div>You can go to the metric's overview page by clicking <strong>Go to X Overview</strong> at the top right of a section or see an Analytics report for that metric by clicking <strong>View Report </strong>beneath a statistic.</div><div><br /></div><div>You can also click the <strong>View Reports</strong> drop-down at the top right of the Highlights page to see a full list of your recently viewed or saved reports. The recommended reports provided are personalized based on your site's actual data and activity.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see differences between data on the Highlights page and other Wix Analytics pages?</h4><div class="collapsible-content"><div>There are a few reasons for why you may notice differences when comparing the Highlights page to other Wix Analytics overviews or reports:</div><ul>
  <li>The Highlights page shows marketing data from the <strong>last 30 days, including today</strong>. If you go to the full Marketing Overview, you will see data from the last 30 days up to yesterday.</li>  <li>The Highlights page displays <strong>real-time data</strong>, while other pages (e.g. Analytics reports or Behavior Overview) have a 1-hour delay. This may cause minor discrepancies in the numbers shown.</li>  <li>Wix Analytics only tracks site visitors who have <strong>given their consent</strong> to data collection. This means visitor numbers may appear lower compared to tools that track all visitors.</li></ul></div></div></div>

Your Traffic Overview displays traffic patterns over time, identifying trends as well as highlighting opportunities for growth. Check your site's traffic metrics, like sessions by device, country, new...

Wix Analytics: Understanding the Traffic Overview

Discover how to analyze your site's traffic patterns using the Traffic Overview feature in your Wix dashboard. This article guides you through understanding key metrics such as sessions, unique visitors, and traffic sources, helping you identify trends and opportunities for growth. By leveraging these insights, you can tailor your content and marketing strategies to enhance audience engagement and boost your site's performance.

<div data-component-type="text"><div>Your Traffic Overview displays traffic patterns over time, identifying trends as well as highlighting opportunities for growth. </div></div><div data-component-type="text"><div>Check your site's traffic metrics, like sessions by device, country, new vs. returning visitors and more. In this article, you'll learn about all potential metrics you may see.</div></div><div data-component-type="text"><div>You can find the <strong>Traffic Overview</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        Curious about your site visitors?
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    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Ftraffic&amp;title=Select+a+Site&amp;primaryButtonText=View+Traffic+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Go to Traffic Overview
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</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/14/c67f052f-96b3-4476-a6aa-8cad0276d21b/ca1cb39a-3525-41f0-a3c6-48c70714d67b.png" alt="screenshot of traffic overview page from accessed from the dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Traffic from any visitors who have not accepted the site's cookies (or are using certain types of ad blockers) will not appear in these reports. If you see discrepancies in your site (e.g. someone purchased an item from your store but you can't see the site session) this could be why.</div> </div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="site-sessions-and-unique-visitors" level="3">Site sessions and unique visitors</h2></div><div data-component-type="text"><div>A session is a web visit of a site visitor. A session starts when a visitor reaches your site, and ends after 30 minutes of inactivity. In each session there can be multiple page views and actions performed by a visitor, and each visitor can visit more than once. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/af024ece-9c87-4021-bc9d-f54c22914f4f/08c96309-30ed-4418-88c6-1c82b66f2189.png" alt="screenshot of the number of site sessions and unique visitors in the last 30 days" /></div></div><div data-component-type="text"><div>A <strong>unique visitor</strong> is a person who visited your site, unique by device and browser. Therefore, if the same person visits from 2 different devices, they will be counted as 2 different visitors.</div></div><div data-component-type="text"><div>The trend shown next to the metric demonstrates how the metric has changed compared to the previous period (equivalent to the selected period). A red trend indicates a decrease in activity, while a green trend indicates an increase in activity.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sessions-over-time" level="3">Sessions over time </h2></div><div data-component-type="text"><div>This graph allows you to view your site sessions over time. View seasonal trends and pinpoint spikes in traffic to determine the most impactful time to share new content, plan promotions or launch new campaigns. </div><div><br /></div><div>Hover over the graph to see the exact number of sessions on each date.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/285344db-3a62-47a6-bdfb-b16ecabbcda7/29b993a0-df05-4969-8fff-1a97b98b879b.png" alt="screenshot of graph showing site sessions over time trend." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sessions-and-visitors-by-source-and-category" level="3">Sessions and visitors by source and category </h2></div><div data-component-type="text"><div>Understand where your site visitors are coming from to effectively tailor your content, reach your target audience and take your traffic to new heights. </div></div><div data-component-type="text"><div>See which external sites are driving traffic to your site, as well as the category they belong to. Click the drop-down to filter by source, category, or both.</div></div><div data-component-type="text"><ul>
  <li><strong>Traffic source: </strong>The sites that people are navigating to your site from (e.g. X.com, Medium.com).</li>  <li><strong>Traffic category: </strong>The category of sites that people are navigating to your site from (e.g. social, email, organic search).</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/377cb24e-cd1a-449c-b5cd-68fb1cc7c399/32de03bd-0f3b-47e6-9832-fdb8086398d4.png" alt="screenshot of traffic by source and the percentage, ranging from google to Instagram" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="new-vs-returning-visitors" level="3">New vs. returning visitors </h2></div><div data-component-type="text"><div>This chart shows the amount of new visitors, returning visitors, and the total unique visitors to your site. Gauge audience retention and loyalty while developing your knowledge of the site's appeal to new visitors.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/97fea539-27c6-4db0-8e79-4aac2e3457c6/9314f9de-a3fa-4351-b03c-feb3f2d788b2.png" alt="screenshot of ring chart showing new vs returning visitors." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sessions-by-device" level="3">Sessions by device</h2></div><div data-component-type="text"><div>This chart shows the amount of visitors to your site using a desktop, mobile, or tablet. Explore the devices used by visitors to optimize your site layout, enhance accessibility and expand your site reach. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What else can I learn about my visitors? </h4><div class="collapsible-content"><div>A visitor's details are unknown except for their device and browser. If you wish to capture more information, consider <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-form-on-your-site" target="">adding a form</a> to your site so visitors can provide information about themselves. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/06/05/10b6d471-fb5f-45cb-bf57-e2794c6411d2/2437ac88-d32f-477b-9484-b4cc1a71f0e3.png" alt="screenshot of ring chart showing session by device, including mobile and desktop." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sessions-by-country" level="3">Sessions by country</h2></div><div data-component-type="text"><div>This metric shows you the countries your visitors are located in when they visit your site. Explore the countries with the highest engagement, give your marketing efforts specific focus and customize your content to suit different cultures.</div><div><br /></div><div>Click on the map to explore sessions by city and (when applicable) by state.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/51ea0d79-a388-4c93-a99e-9cbf6f95a9e6/f837939f-bad2-4c75-853b-a5c2ee9b02d3.png" alt="screenshot of sessions by country on world map." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="average-sessions-by-time" level="3">Average sessions by time</h2></div><div data-component-type="text"><div>Make informed decisions about the best day and time to update your content, post your new blog or add exciting products to your store. </div></div><div data-component-type="text"><div>View a graph of the average number of sessions your site gets per day. Hover over a day to see the exact number. Click the <strong>day</strong> drop-down to change the metric to average sessions per hour.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/03/28/21fa5c44-4960-4e3f-8ed6-c932e822d767/0634a600-3520-4559-9cc2-40a259a30721.png" alt="screenshot of barchart showing sessions by day over 21 week period." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="traffic-insights" level="3">Traffic insights</h2></div><div data-component-type="text"><div>Discover a range of information and identify the areas that you can grow your site the most. Insights are takeaways based on your data from the last 30 days. In this section, you can see insights from the most popular page to the page where most of your traffic drops off.</div><div><br /></div><div>Open the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-understanding-the-insights-page" target="">Insights page</a> to see more traffic insights and other types of insights regarding different areas of activity.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/03/28/7d2ef901-f0cd-4090-add2-e69c96ebcb75/da526e70-2f06-49e6-a5d7-a040bf0cc21e.png" alt="screenshot of traffic insight showing decrease in traffic from dallas area as example." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Looking for more data?</div><div class="info-content"><ul>
  <li>Click the date picker drop-down at the top of the Traffic Overview to change the time period that data is pulled from (the default is 30 days).</li>  <li>Click <strong>See full report</strong> in a section to see an in-depth report about that activity. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">Learn more about your traffic reports</a>.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Traffic Overview.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I learn more about my site’s traffic (who, when and from where visited my site?)</h4><div class="collapsible-content"><div>You can learn more about your site's traffic by checking out your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-traffic-reports" target="">traffic reports</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I make the most of the Traffic Overview data?</h4><div class="collapsible-content"><div>Regularly review the Traffic Overview data to understand your audience better, identify trends, and make data-driven decisions to improve your site's performance and grow your business.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is there a discrepancy in my traffic data?</h4><div class="collapsible-content"><div>Traffic from visitors who have not accepted the site's cookies or are using certain types of ad blockers will not appear in these reports. If someone purchased an item from your store but you can't see the site session, this could be why.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What should I do if I see a sudden spike in traffic?</h4><div class="collapsible-content"><div>Investigate the source of the spike by checking the Sessions and Visitors by Source and Category section. Determine if a particular campaign, social media post, or external website is driving the traffic. Leverage this information to replicate successful strategies.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why am I seeing a spike in traffic from a specific country?</h4><div class="collapsible-content"><div>When your site is published, it can be accessed by anyone. In this case, the reports are simply reflecting the traffic. It is possible that some of this traffic is due to bot traffic but it could also be normal fluctuations.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What should I do if I notice a drop in traffic from a specific area?</h4><div class="collapsible-content"><div>If you notice a drop in traffic from a specific area, consider tailoring your marketing efforts to re-engage that audience. Use insights from the Traffic Overview to identify potential issues and opportunities for improvement.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why am I seeing traffic for unexpected locations but I'm not promoting my site?</h4><div class="collapsible-content"><div>When your site is published, it can be accessed by anyone. In this case, the reports are simply reflecting the traffic. It is possible that some of this traffic is due to bot traffic but it could also be normal fluctuations.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I subscribe to the Traffic Overview? </h4><div class="collapsible-content"><div>Yes, you can subscribe to the overview and receive the data directly to your email. The email includes sections that correspond to those found in your dashboard, providing you with a comprehensive view of your site’s traffic.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/9baca92d-db04-4b79-baec-43058faaa8e4/0720e9e7-352d-4230-a3d8-ef5b74ed55a7.png" /></div><div><br /></div><div><strong>To subscribe on the dashboard:</strong></div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Traffic%20Overview&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/overviews/traffic" target="_blank">Go to Traffic Overview</a> in your site's dashboard.</li>  <li>Click <strong>Subscribe </strong>at the top right.</li>  <li>Choose how often to get the overview (<strong>Monthly</strong>, <strong>Weekly</strong>, <strong>Daily</strong>) or set your own preferences.</li>  <li>Click <strong>Subscribe</strong>.</li></ol><div><br /></div><div><strong>To subscribe on the Wix app or Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix app or Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>Traffic Overview</strong>.</li>  <li>Tap the <strong>Subscribe</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/18/34e8aeb6-b186-4859-8bf5-75248ca72ff1/5a8c6932-d126-47f3-a3eb-d1f8db61e831.png" /> at the top right.</li>  <li>Choose how often to get the overview (<strong>Monthly</strong>, <strong>Weekly</strong>, <strong>Daily</strong>) or set your own preferences.</li>  <li>Tap <strong>Subscribe</strong>.</li></ol><div><strong>Note:</strong> If you don't have any site traffic, the email will show that there is no data recorded.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/9ada32bf-1e86-4be1-b25c-0fbe74f4f26d/35428ec6-ff67-4a8a-890c-6760db95b19f.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see Facebook or Instagram as a traffic source if I don't have an account or run ads?</h4><div class="collapsible-content"><div>You can still get traffic from Facebook or Instagram even if you do not have an account on these platforms or run ads. This can happen when someone shares your site link in a post or comment on Facebook or Instagram, and people click it. These visits are then attributed to Facebook or Instagram as a traffic source.</div><div><strong>Note: </strong>It is not possible to trace or retrieve the specific source link (e.g. Facebook, Instagram profile) of the visit.</div></div></div></div>

Your Sales Overview displays your site's sales and transaction information. View metrics such as top selling products and sales by traffic source to discover a deeper understanding of your customers s...

Wix Analytics: Understanding the Sales Overview

Discover how to access and utilize the Sales Overview in your Wix dashboard to gain insights into your site's sales performance. This feature allows you to analyze metrics such as top-selling products, sales by traffic source, and customer trends over time. By understanding these insights, you can tailor your marketing strategies and improve your business outreach effectively.

<div data-component-type="text"><div>Your Sales Overview displays your site's sales and transaction information. View metrics such as top selling products and sales by traffic source to discover a deeper understanding of your customers spending trends. </div></div><div data-component-type="text"><div>The sections shown vary based on your business type and installed Wix apps (e.g. Wix Stores, Wix Bookings, Wix Restaurants). Learn more about each section below.</div></div><div data-component-type="text"><div>You can find the <strong>Sales Overview</strong> page under <strong>Sales</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        Curious about your sales performance?
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Fsales&amp;title=Select+a+Site&amp;primaryButtonText=View+Sales+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Go to Sales Overview
      </a>
  </div>
</div>
  
</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/30989331-cf07-4df6-9bc6-9bb7b9392914/afd209b6-f515-47a8-8758-135c2c3ce2e3.png" alt="A screenshot of the Sales Overview in a site's dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Traffic from any visitors who have not accepted the site's cookies (or are using certain types of ad blockers) will not appear in these reports. If you see discrepancies in your site (e.g. someone purchased an item from your store but you can't see the site session) this could be why.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sales-over-time" level="3">Sales over time</h2></div><div data-component-type="text"><div>This chart allows you to see your total sales and total orders over time. Depending on the Wix apps you have installed (Wix Stores, Wix Bookings, etc.), the third metric will display your average order value, bookings, tickets sold, or new subscriptions over time.</div></div><div data-component-type="text"><div>Compare data ranging from the previous week, month or year to gain insights into seasonal trends, profitability and demand. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/830e7291-da49-44e0-a4e6-36f5ef9ca7d2/bd424f82-f1af-4b7e-be90-493967dd5d22.png" alt="screenshot of sales overview graph from last 30 days." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sales-by-source-and-category" level="3">Sales by source and category</h2></div><div data-component-type="text"><div>Find out which sites, search engines, and social media sites drive the most sales to your site. Identify channels ripe with opportunity and tailor your marketing efforts to boost your business outreach.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/06377545-8c5b-45c9-90e4-ebcf24077a31/54d06a5d-0d8d-4e7a-984b-118f6c505a44.png" alt="A screenshot of sales by source and category in the Sales Overview." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Sales made without a site visit (e.g. offline sales, recurring orders) are not counted here.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-selling-items" level="3">Top selling items</h2></div><div data-component-type="text"><div>Use this overview to find out what products are selling best, what items are converting the most and what services are being booked most often. </div></div><div data-component-type="text"><div>Depending on the Wix apps you have installed (Wix Stores, Wix Bookings, etc.), you'll see personalized metrics including:</div></div><div data-component-type="text"><ul>
  <li><strong>Top selling items: </strong>Discover which of your products, tickets, services and subscriptions are most popular.</li>  <li><strong>Top converting products (Wix Stores):</strong> See which products convert well and identify the products that could convert better.</li>  <li><strong>Top selling variants (Wix Stores): </strong>Discover which product variants (e.g. size L, color brown) are selling the most.</li>  <li><strong>Most abandoned products (Wix Stores):</strong> Understand which products visitors add to their cart but don't end up purchasing.</li>  <li><strong>Most booked services (Wix Bookings):</strong> Discover which services were booked the most.</li>  <li><strong>Top paying subscriptions (Wix Pricing Plans):</strong> See which subscriptions bring you the most revenue.</li>  <li><strong>Top selling events (Wix Events): </strong>Discover which events bring you the most revenue and see the total tickets sold for each event.</li>  <li><strong>Top selling dishes (Wix Restaurants):</strong> See your top selling dishes and find out what customers ordered the most.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>These metrics vary depending on your business app. For example, if you've installed Wix Events you will see 'Tickets sold' as a top stat.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/9ac43d14-532e-4105-a6b4-655a2bec8f80/e5e02d22-6119-410d-a27f-2d85de6e8309.png" alt="A screenshot of top selling items with blurred picture of service, total, change in % and gross sales." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-paying-customers" level="3">Top paying customers</h2></div><div data-component-type="text"><div>Explore which of your customers has paid or ordered the most from your site. Strengthen your understanding of your top paying customers and what keeps them visiting your site. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/18b44705-7936-405a-9b69-a23737a762d9/62209f3a-8c3a-4ba4-8575-a442befb1eee.png" alt="screenshot of top paying customer by location and listing number of orders." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sales-by-billing-location" level="3">Sales by billing location</h2></div><div data-component-type="text"><div>View where your customers are located, and how specific locations are performing. Harness this information to help you pinpoint regional trends, enabling you to tailor your marketing efforts. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/21e446eb-7f73-4f2f-84b1-c6b77e64e45e/2024/04/11/08cac298-37f2-4aad-99ea-c10a812c966c/d644730b-89a9-4937-b2f0-e21d67968a33.png" alt="screenshot of sales by billing location on world map." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="sales-breakdown" level="3">Sales breakdown</h2></div><div data-component-type="text"><div>This report shows the sales channels that flourish, to help you understand where to focus your efforts. See a sales breakdown by various metrics including channel, one-time vs recurring and online vs offline. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/d847e3aa-c81e-4f24-81df-768ffa98d2fe/c36e4564-538c-453c-b813-261d93648e26.png" alt="A screenshot of total sales by total and payment channel." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="new-vs-returning-customers" level="3">New vs. returning customers</h2></div><div data-component-type="text"><div>Find out how much of your site traffic is from new and returning visitors. This graph can help you understand whether you need focus on attraction and conversion or nurturing relationships with loyal customers. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/997fab05-7b05-48a8-85bf-e06eb6e77fca/632c6edc-ef2e-4d6f-97fb-a5b547165eea.png" alt="A screenshot of ring chart showing new vs returning customers and the %." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Looking for more information?</div><div class="info-content"><ul>
  <li>Click the date picker drop-down at the top of the Sales Overview to change the time period that data is pulled from (the default is 30 days). Note that data from the current day is not yet included.</li>  <li>Click <strong>View Report</strong> in a section to see an in-depth report about each sales activity. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">Learn more about your sales reports</a>.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about the Sales Overview.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What's the difference between the Sales Overview and Store Analytics?</h4><div class="collapsible-content"><div>The Sales Overview includes all purchases made throughout your site. This includes all bookings, services, coaching, consultations and more. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-store-overview" target="">Store Analytics</a> focuses on purchases and transactions made through your online store.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is there a discrepancy between sales reports and the sales shown in the Contact Panel?</h4><div class="collapsible-content"><div>If you have 2 contacts with the same email address, there may be a difference in the data shown in sales reports and in a contact's purchase stats. </div><div><br /></div><div>The <a data-composite="true" href="https://support.wix.com/en/article/wix-contacts-about-your-contact-panel" target="">Contact Panel</a> shows sales based on each unique contact, so you’ll see sales for just that 1 contact. In contrast, sales reports filter sales by email address, so sales for both contacts with the same email will be shown.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is there a difference between the Sales Overview and Payments tab?</h4><div class="collapsible-content"><div>You may see different numbers in the Sales Overview and the <a data-composite="true" href="https://support.wix.com/en/article/accessing-your-wix-payments-dashboard" target="">Payments tab</a> because they use different rules and time references:</div><ul>
  <li>Sales reports includes both 'Paid' status and 'Unpaid' orders. The Payments tab only shows payments that were paid online or manually marked as 'Paid'.</li>  <li>Sales reports are grouped by the order creation date. In the Payments tab, orders are grouped by the transaction or payment date.</li>  <li>Sales reports use your site’s time zone, while the Payments tab uses UTC.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do Total sales not match Gross sales in the 'Top selling items' section in the Sales Overview?</h4><div class="collapsible-content"><div>This usually happens when discounts are applied to orders. When a discount is applied to an order, it will be deducted from the total sales, but won't be counted in item sales.</div><div>If you are not sure whether this is due to discounts, check if discounts were applied in the </div><div><a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-sales-reports-4815635" target="">Sales over time report</a> and check the Gross sales in the report.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">When I click an item in the 'Top selling items' section, it shows 0 sales. Why is that?</h4><div class="collapsible-content"><div>The <strong>Item report </strong>only shows data for products currently listed on your site. If the item you clicked has since been deleted or archived, all metrics will display as 0.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I access this page on my mobile device?</h4><div class="collapsible-content"><div>Yes, you can check out the Sales Overview on the go with the Wix app or Wix Studio app.</div><ol>
  <li>Go to your site in the Wix app or Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>Sales Overview</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I subscribe to the Sales Overview?</h4><div class="collapsible-content"><div>Yes, you can subscribe to the overview and receive the data directly to your email. The email includes sections that correspond to those found in your dashboard, providing you with a comprehensive view of your site’s sales.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/59078a00-c5e6-4130-a28e-f8be8432baa1/4e03e87a-7e77-4ba1-9f3c-26e618b1ac33.png" /></div><div><br /></div><div><strong>To subscribe on the dashboard:</strong></div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?title=Select%20a%20Site&amp;buttonText=Sales%20Overview&amp;actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fanalytics/overviews/sales" target="_blank">Go to Sales Overview</a> in your site's dashboard.</li>  <li>Click <strong>Subscribe </strong>at the top right.</li>  <li>Choose how often to get the overview (<strong>Monthly</strong>, <strong>Weekly</strong>, <strong>Daily</strong>) or set your own preferences.</li>  <li>Click <strong>Subscribe</strong>.</li></ol><div><br /></div><div><strong>To subscribe on the Wix app/Wix Studio app:</strong></div><ol>
  <li>Go to your site in the Wix app/Wix Studio app.</li>  <li>Tap <strong>Manage</strong>.</li>  <li>Tap <strong>Analytics</strong> and select <strong>Sales Overview</strong>.</li>  <li>Tap the <strong>Subscribe</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/18/34e8aeb6-b186-4859-8bf5-75248ca72ff1/5a8c6932-d126-47f3-a3eb-d1f8db61e831.png" /> at the top right.</li>  <li>Choose how often to get the overview (<strong>Monthly</strong>, <strong>Weekly</strong>, <strong>Daily</strong>) or set your own preferences.</li>  <li>Tap <strong>Subscribe</strong>.</li></ol><div><strong>Note:</strong> If you don't have any sales, the email will show that there is no data recorded.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/02/19/2e58736f-d1d2-49a2-b352-48184e5b32db/5ca16544-58c5-4df4-9eb5-69e4a34d74be.png" /></div></div></div></div>

View all of your business's marketing efforts and see how each activity is performing at a glance with the Wix Analytics Marketing Overview. See both internal marketing efforts with Wix as well as ext...

Wix Analytics: About the Marketing Overview

Discover how to utilize the Wix Analytics Marketing Overview to gain insights into your business's marketing performance. This feature consolidates data from both internal and external marketing efforts, allowing you to identify successes and areas for improvement. By analyzing various marketing activities, you can make informed decisions on resource allocation to enhance your overall strategy. Access the Marketing Overview in your site's dashboard under the Analytics section for a comprehensive view of your marketing efforts.

<div data-component-type="text"><div>View all of your business's marketing efforts and see how each activity is performing at a glance with the Wix Analytics Marketing Overview. See both internal marketing efforts with Wix as well as external activities like Facebook Ads or Google Ads, all in one place.</div></div><div data-component-type="text"><div>The Marketing Overview helps your business by providing a comprehensive and unified view of each marketing activity. Use the data to identify areas of success or improvement as well as to make decisions on how to allocate marketing resources more efficiently.</div></div><div data-component-type="text"><div>You can find the <strong>Marketing Overview</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        View your Marketing Overview
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    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Fmarketing&amp;title=Select+a+Site&amp;primaryButtonText=View+Marketing+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Take me there
      </a>
  </div>
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</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/22/f1384567-6ed8-42da-b143-7c1b8bd26ae7/b412e05a-e82e-4d88-916a-e6a19549ea9c.png" alt="The Wix Analytics Marketing Overview page in the Wix site dashboard" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="marketing-overview-sections" level="3">Marketing Overview sections</h2></div><div data-component-type="text"><div>The Marketing Overview is broken into sections based on the type of marketing activity you want to analyze, such as organic search, email marketing, paid ad campaigns, visibility on AI platforms, and more. The page adapts based on your marketing activity, so you always see the most relevant data first. Continue to learn more about each section below.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tips:</div><div class="info-content"><ul>
  <li>Click the date picker drop-downs at the top to change the time period that data is pulled from (e.g. last 30 days) and compare it to the previous year or the previous time period (e.g. the previous 30 days).</li>  <li>Click <strong>View Report</strong> in a section to get an in-depth report about that marketing activity.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="performance-over-time" level="3">Performance over time</h2></div><div data-component-type="text"><div>The graph at the top shows how your marketing is performing over time by traffic category. Use it to compare trends across different traffic types.</div></div><div data-component-type="text"><div>Choose what measure to track under <strong>Performance by</strong>:</div><ul>
  <li><strong>Sessions: </strong>How many sessions your site received from each traffic category over time.</li>  <li><strong>Sales: </strong>The total sales attributed to each traffic category.</li>  <li><strong>Conversion: </strong>The conversion rate for each traffic category.</li>  <li><strong>Leads: </strong>How many leads you received from each traffic category.</li>  <li><strong>Bookings: </strong>How many bookings were made from each traffic category.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/2e54683f-b1bf-4848-a651-fe7e561a677b/7ab45be1-1cb9-4c8e-8fda-ea5f0c00a657.png" alt="A screenshot of the Performance by section in the Marketing Overview." /></div></div><div data-component-type="text"><div>Customize the traffic categories you see in the graph by selecting or deselecting the checkboxes to temporarily show or hide a traffic category. For categories like <strong>Organic social </strong>or <strong>AI platforms</strong>, you can also choose which platforms to include in the graph (e.g. Facebook, Instagram and ChatGPT, Gemini).</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/4da41cb7-0023-44c5-a343-177225c98391/e563d71a-7bfb-4e02-86d3-a1564191844f.png" alt="A screenshot of the traffic category options in the Marketing Overview." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>Sales data appears if you have sales in the selected time period and all those sales come from eCommerce apps (e.g. Wix Stores, Wix Bookings, Wix Restaurants, Subscriptions). If these conditions are not met, you'll see only <strong>Sessions</strong>, <strong>Leads</strong>, and <strong>Bookings</strong> (if you use Wix Bookings).</li>  <li>If you are running any paid campaigns (e.g. Facebook or Google Ads) outside of Wix, you need to add a <a data-composite="true" href="https://support.wix.com/en/article/tracking-campaigns-and-traffic-sources-in-wix-analytics#tracking-campaigns-with-utm-tags" target="_blank">UTM tracking link</a> for the external campaign so Wix can track the data.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="organic-search-1" level="3">Organic search</h2></div><div data-component-type="text"><div>The Organic search section shows which queries and site pages brought people to your site. An organic search result as defined by Google is a free listing in Google Search that appears because it is relevant to someone's search terms. The data in this section of the Marketing Overview is powered by Google Search Console.</div></div><div data-component-type="text"><div>Clicking the <strong>Graph</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/f5c9ec97-e8b1-4cd3-ad71-39c0a0efae0c/b3b18b1d-4e5e-41eb-931a-7316273f4b87.png" /> lets you view a line graph of Google impressions over time and Google clicks over time. Clicking the <strong>Table</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/0844f7da-2eeb-42b5-8c08-5d3c1fa38814/5fbb25db-9c8b-4d87-825d-a3d8d772e8c3.png" /> lets you view a more detailed table with impressions, clicks, click-through rate (CTR) and average position.</div></div><div data-component-type="text"><div>In the table view, choose which organic search data to view:</div><ul>
  <li><strong>Top queries: </strong>View which queries that show your site get the most impressions and clicks, as well as their CTR and average position.</li>  <li><strong>Queries by change:</strong> View how impressions and clicks for each query changed over time. This helps spot trending queries with the highest positive trend.</li>  <li><strong>Top pages: </strong>View which site pages appear most often in Google Search results. Check how many impressions and clicks your pages get as well as their CTR and average position.</li>  <li><strong>Pages by change: </strong>View how impressions and clicks changed for each page over time. This helps identify trending pages and spot pages that are gaining or losing visibility.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/6669d04c-6934-42c7-945c-d07e11185bf4/27c4000d-3d66-456c-a946-1059f9011157.png" alt="A screenshot of the Organic search section in the Marketing Overview." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The data on your site's Google search performance is taken from Google Search Console. Performance data from Google <a data-composite="true" href="https://support.google.com/google-ads/answer/2544985?hl=en" target="_blank">isn't available instantly</a>. Some of the more recent data (e.g. in the last 72 hours) may not appear yet. You can check the last reporting date from Google at the bottom of the Organic Search section.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/d291169f-ddc4-48ee-9ef2-47bc204f08b0/28da0a28-4045-4b8a-9ff3-a4445ea4c0e4.png" alt="A screenshot of the organic search section of the marketing overview with a label  for 'Last Reported Google Data'" /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="ai-platforms" level="3">AI platforms</h2></div><div data-component-type="text"><div>This section shows how visible your site is on leading AI platforms. Your visibility score indicates how often AI mentions your site in response to questions your audience may ask. For ChatGPT and Perplexity, you can also view the following data:</div><ul>
  <li><strong>User queries: </strong>The number of times bots on the selected platform crawled your site in response to user queries.</li>  <li><strong>Top page queried: </strong>The page queried the most times in response to user queries. </li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div><a data-composite="true" href="https://support.wix.com/en/article/ai-visibility-overview" target="">Learn more about the AI Visibility Overview.</a></div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/393fb2c6-ae83-47a7-a233-99d43390137c/a6e5a33c-886e-4833-a576-4bf08f37a057.png" alt="A screenshot of the AI platforms section in the Marketing Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="email-marketing" level="3">Email marketing</h2></div><div data-component-type="text"><div>Measure the performance of your <a data-composite="true" href="https://support.wix.com/en/article/email-marketing-creating-and-sending-a-campaign-from-start-to-finish" target="">email marketing campaigns</a> and <a data-composite="true" href="https://support.wix.com/en/article/the-new-automation-builder-customizing-automated-emails" target="">automated emails</a>. This section shows each campaign or email's funnel from delivery to open rates, clicks, and conversions.</div></div><div data-component-type="text"><div>Hover over any step of the funnel to compare your results to similar sites in your category and location. A <strong>thumbs up</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/26/3093adec-de31-4247-ae4a-da902645d974/e4ff5ad0-28cf-49fe-a543-7ef98825eceb.png" /> means you're doing better than other sites and a <strong>repair tool </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/26/37616bcb-d38e-4dda-9cfd-be15da906097/6ff69d28-1109-47de-9dc5-e1bdade7c147.png" />means this step of the funnel can be improved. Click <strong>sites like yours </strong>at the top right to change your site's category or location, so the benchmarks match your business more closely.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/543a5385-2631-4214-b4d3-6d8fe374bcc8/ab44866b-fe38-4433-8685-a4ece0040887.png" alt="A screenshot of the Email marketing section in the Marketing Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="social-media-posts-by-wix" level="3">Social media posts by Wix</h2></div><div data-component-type="text"><div>Use this section to see how posts published through <a data-composite="true" href="https://support.wix.com/en/article/social-media-marketing-an-overview" target="">Social Media Marketing</a> on Wix perform across platforms. View reach, interactions, sessions, and sales for each platform and for individual posts. Click a platform to expand the list of posts and compare how each one performed.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>To track analytics for your social media posts, you need to <a data-composite="true" href="https://support.wix.com/en/article/social-media-marketing-upgrading-your-social-media-marketing-plan" target="">upgrade your social media marketing plan.</a></div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/12/18/dca86b6d-df30-464b-b981-7693ebccaaa1/8488d831-bc4c-4037-8fc0-ca426da47b0e.png" alt="A screenshot of the Social media posts by Wix section in the Marketing Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about the Wix Analytics Marketing Overview.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between a traffic category and traffic source?</h4><div class="collapsible-content"><div>A traffic category refers to the broader category where traffic is coming from (e.g. paid traffic vs. organic social traffic). A traffic source is the specific site where traffic came from (e.g. Facebook.com, Google.com).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I learn about my paid ad campaigns?</h4><div class="collapsible-content"><div>Until the paid ad campaign section is ready, you can get insights from the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-your-marketing-reports" target="">Top Paid Ad Campaigns analytics report</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What does Google define as a click?</h4><div class="collapsible-content"><div>Google counts a &quot;click&quot; as any click that takes someone away from any of Google Search's pages to a non-Google Search page. </div><div><br /></div><div>For example, Google counts a click if a visitor clicks your page on the All tab, the Images tab, or any other tab of Google Search. Google also counts a click if a visitor clicks your page in <a data-composite="true" href="https://blog.google/products/search/introducing-google-discover/" target="_blank">Google Discover</a> on an Android device.</div><div><br /></div><div><a data-composite="true" href="https://support.google.com/webmasters/answer/7042828#click" target="_blank">Learn more about clicks</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What does Google define as an impression?</h4><div class="collapsible-content"><div>An &quot;impression&quot; is when a user sees a link to your page in any of Google Search's pages. For example, this could mean they saw it in Google search results or in <a data-composite="true" href="https://blog.google/products/search/introducing-google-discover/" target="_blank">Google Discover</a> on an Android device. The visitor does not need to click your link for the impression to count.</div><div><br /></div><div>Exactly when Google counts the impression is different in each type search result. On the All tab of Google Search, your page gets an impression as soon as a visitor opens the search results page where your site is listed.  </div><div><br /></div><div>However, on the Images tab of Google Search, more results load infinitely as the visitor scrolls down. In this case, your page may only gets an impression when it's actually visible in the results.</div><div><br /></div><div><a data-composite="true" href="https://support.google.com/webmasters/answer/7042828#impressions" target="_blank">Learn more about impressions</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why does the data in the Marketing Overview not match what I see in other reports?</h4><div class="collapsible-content"><div>This could be due to the following reasons:</div><ul>
  <li>The Marketing Overview only shows sales, bookings, and leads that happen following a visit to your site. Any sales activity that happens offline, for example manually recorded orders, will not appear on this page.</li>  <li>The Marketing Overview shows data in real time, while Analytics reports are delayed by 1–2 hours. If you compare today's data in both places at the same time, the data may not fully match.</li></ul></div></div></div>

Your Wix Analytics Behavior Overview shows how your visitors engage with your site, with links to full reports for deeper analysis. Reveal valuable insight on how visitors interact with your site, you...

Wix Analytics: Understanding the Behavior Overview

Discover how to leverage the Wix Analytics Behavior Overview to gain insights into how visitors engage with your site. This feature allows you to analyze top pages, clicks, and navigation flows, helping you understand visitor behavior and optimize your content for better engagement. By exploring detailed reports, you can identify areas for improvement and enhance your site's performance.

<div data-component-type="text"><div>Your Wix Analytics Behavior Overview shows how your visitors engage with your site, with links to full reports for deeper analysis. Reveal valuable insight on how visitors interact with your site, your top pages, top clicks, and more.</div></div><div data-component-type="text"><div>You can find the <strong>Behavior Overview</strong> page in the <strong>Overviews </strong>section under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        Want to understand your visitors?
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Fbehavior&amp;title=Select+a+Site&amp;primaryButtonText=View+Behavior+Overview" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        View your Behavior Overview
      </a>
  </div>
</div>
  
</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/03/adc9437c-e86c-4097-92f3-a5437afcb924/b7ff63aa-e165-41f2-8710-a4c39cd99a58.png" alt="Screenshot of Behavior Overview page in site dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Only data from tracked sessions is visible in this report. That means that traffic from any visitors who have not accepted the site's cookies (or are using certain types of ad blockers) won't appear. This includes all info about sessions, device, location, and more. If you see discrepancies in your site (e.g. someone purchased an item from your store but you can't see the site session) this could be why.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="behavior-overview-sections" level="3">Behavior Overview sections</h2></div><div data-component-type="text"><div>The Behavior Overview is broken into sections, based on the type of traffic you want to analyze. The top sections summarize all your visitors' engagement including top clicks and top pages. The sections below show the top navigation flows and data on form submissions.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tips:</div><div class="info-content"><ul>
  <li>Click the date picker drop-down at the top of the Behavior Overview to change the time period that data is pulled from (the default is the last 30 days).</li>  <li>The percentages next to the stats indicate an increase (green) or decrease (red) in the data, compared to the previous time period.</li>  <li>Click <strong>See full report</strong> in a section to see an in-depth report about that activity.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-stats" level="3">Top stats</h2></div><div data-component-type="text"><div>The <strong>Top stats</strong> section shows you how long visitors stay on your site and how many pages they tend to view before leaving. A site session is defined as a visit to your site, and it ends after 30 minutes of inactivity.</div></div><div data-component-type="text"><div>In this section, you can see the following stats:</div><ul>
  <li><strong>Average session duration:</strong> The average time people spent on your site.</li>  <li><strong>Average pages per session: </strong>The average number of pages people visit during a session.</li>  <li><strong>Bounce rate: </strong>The percentage of visitors who left your site after viewing only one page. Monitoring your bounce rate can indicate when you need to optimize content and improve first impressions.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/03/d734afbd-d588-4344-a534-a005925cc6e7/22a0c179-1187-426c-8494-77f3b7feea3d.png" alt="A screenshot of the average session duration, pages per session, and bounce rate in the Behavior overview page." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-clicks" level="3">Top clicks</h2></div><div data-component-type="text"><div>The <strong>Top clicks</strong> section shows an overview of the most clicked elements on your site. It provides insights into what elements site visitors engage with the most, helping to identify areas of interest or successful calls-to-action.</div></div><div data-component-type="text"><div>Click the <strong>Types </strong>drop-down to select the element types you're interested in. The following elements can be tracked: buttons, text links, images, FAQs, social bars, logins, and files.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/07/781c4756-2258-4ac7-8d3a-da6188ac450c/0333ad95-6023-4550-a64e-70b2b18a317c.png" alt="A screenshot of the top click section in the Behavior Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-pages" level="3">Top pages</h2></div><div data-component-type="text"><div>This section displays a summary of your most popular pages. It allows you to see which pages drive the most traffic and user engagement.</div></div><div data-component-type="text"><div>The following metrics are displayed:</div><ul>
  <li><strong>Visits: </strong>Shows the pages on your site that receive the most traffic.<em> </em>By identifying your most visited pages, you can prioritize your efforts where needed most to elevate user engagement.</li>  <li><strong>Button clicks: </strong>Shows which pages receive the most button clicks. This helps in deciding how to optimize content to increase conversions.<br />
<strong>Tip: </strong>Select a page to view the most clicked elements on the page.</li>  <li><strong>Average session duration: </strong>Highlights the pages on your site which visitors spend the most time on. This allows you to understand which of your pages have the highest hold on your visitors' attention. </li>  <li><strong>Exit rate: </strong>Shows how often visitors leave the site after viewing a certain page. Use this page to map potential issues and improve the visitor's final impression of your site.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Use the search bar to see how a specific page is performing.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/03/c755829b-1f6c-4525-bfbf-eb6b08839f3e/314bf999-53b2-42cb-92a3-3bfaf2ed7bdb.png" alt="A screenshot of the top pages section in the Behavior Overview." /></div></div><div data-component-type="text"><div>Click a page to view stats just for that page. On the right you see all the available metrics, and on the left you see the most clicked elements on the page.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/03/66477e66-896d-4a1d-af02-5df5ac52ac8f/e1e805fb-dbbb-47e9-8b12-79fc526ad758.png" alt="A screenshot of a page's stats in the Top pages section." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Only pages that were visited in the last 30 days are shown here.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-navigation-flows" level="3">Top navigation flows</h2></div><div data-component-type="text"><div>The <strong>Top navigation flows</strong> graph illustrates the first four steps that visitors take when navigating your site. Use this graph to study your visitor's browsing habits, then optimize your site to guide them where you want them on your site to boost conversion.</div></div><div data-component-type="text"><div>For example, if you notice that visitors tend to visit your &quot;About&quot; page immediately after your home page, placing a <a data-composite="true" href="https://www.wix.com/blog/ctas-101-the-complete-guide-for-call-to-actions-that-actually-convert" target="_blank">call-to-action</a> button on the &quot;About&quot; page can drive sales.</div></div><div data-component-type="text"><div>The default path shown in dark blue is the top path. Click the light blue paths to highlight additional navigation paths. The bottom grey sections under each column show where site visitors dropped off completely.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/07/0926d7c5-1322-4fb1-a1d3-71dbeabdc391/0cd3c73d-0cdd-4fe6-ba09-91275ac239a5.png" alt="A screenshot of the top navigation flows in the Behavior overview page." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Review recordings of visitor sessions:</div><div class="info-content"><div>Understand how visitors interact with your site with <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-adding-and-setting-up-session-recordings" target="">Session Recordings</a>. Click <strong>Watch Session Recordings</strong> to view sessions for these navigation paths. If you don't have it enabled yet, click <strong>Get Session Recordings </strong>below the section<strong> </strong>to start using it.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="form-submissions" level="3">Form submissions</h2></div><div data-component-type="text"><div>This section provides an overview of form submission metrics, showing the number of views, submissions started, and total submissions. This is valuable to track engagement with forms on your site, and for identifying effective traffic channels for lead generation.</div></div><div data-component-type="text"><div>You can click the <strong>All forms</strong> drop-down to select a specific form to view its stats. Click <strong>Manage </strong>to go to your <strong>Forms and Submissions</strong> page to manage and edit your forms, and view form submissions.</div></div><div data-component-type="text"><div>Under <strong>Contacts and leads</strong>, you can see the contacts and leads that were collected through forms and <a data-composite="true" href="https://support.wix.com/en/article/wix-chat-an-overview" target="">Wix Chat</a>. Click a contact name to open their <a data-composite="true" href="https://support.wix.com/en/article/wix-contacts-about-your-contact-panel" target="">contact panel</a> to take further actions such as contacting them or viewing their activity on your site.</div></div><div data-component-type="text"><div>The section on the right provides additional insights. <strong>Traffic sources </strong>show the sites that site visitors came from before submitting a form. These include referring sites, such as Facebook or Google. <strong>Locations </strong>show the physical location of users who submitted a form.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/11/07/1ee1e838-f3d1-47f3-a6f2-2ebd11ef9bda/905111c1-4bd7-42c4-b3bf-ff6e259fe3f7.png" alt="A screenshot of the form submissions section in the Behavior Overview" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div><strong>Form views</strong> and <strong>Submissions started </strong>on the left are only available for new Wix Forms. If you use old Wix Forms, you will see these metrics greyed out. <a data-composite="true" href="https://support.wix.com/en/article/wix-forms-the-difference-between-the-new-and-old-wix-forms" target="">Learn more about the difference between new and old Wix Forms</a>.</div></div></div></div>

Subscriptions Analytics gathers all the key metrics for subscription-based businesses in one place. Track and analyze the performance of any pricing plans, recurring subscriptions, or product subscrip...

Wix Analytics: About Your Subscriptions Analytics

Discover how to leverage Subscriptions Analytics to track and analyze key metrics for your subscription-based business. This feature allows you to monitor total revenue, new and ended subscriptions, and active subscriptions, all in one place. Gain insights into customer retention and lifetime value, helping you make informed decisions to enhance your subscription offerings. Access your analytics easily from the Sales section of your site's dashboard to optimize your subscription strategy.

<div data-component-type="text"><div>Subscriptions Analytics gathers all the key metrics for subscription-based businesses in one place. Track and analyze the performance of any pricing plans, recurring subscriptions, or product subscriptions that you offer.</div></div><div data-component-type="text"><div>You can find your <strong>Subscriptions Analytics</strong> in the <strong>Analytics</strong> section under <strong>Sales</strong> in your site's dashboard.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/b31d47ca-32d6-4ed9-ac75-4762b352f337/4213f612-b775-4710-9257-7cf4f0b9088f.png" alt="A screenshot of the Subscriptions Analytics page in a site's dashboard." /></div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
    <div class="call-to-action-wrapper-text" style="font-size: 14px; font-weight: 700; line-height: 18px;">
        View your Subscriptions Analytics
    </div>
    <div class="call-to-action-buttons-wrapper" style="display: flex; flex-direction: row; gap: 6px;">
        <a target="_blank" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fmanage.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fanalytics%2Foverviews%2Fsubscriptions&amp;title=Select+a+Site&amp;primaryButtonText=View+Subscriptions+Analytics" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
        Take me there
      </a>
  </div>
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</div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="key-metrics" level="3">Key metrics</h2></div><div data-component-type="text"><div>View the top subscription statistics during a selected time period. The default time period is set to the current month. Click the <strong>This month</strong> drop-down or <strong>All plans</strong> drop-down to filter by a different time period or specific plan. </div></div><div data-component-type="text"><div>The metrics in this section include:</div><ul>
  <li><strong>Total revenue</strong>: All the revenue coming from subscriptions only (not including Wix stores or other business apps).</li>  <li><strong>New subscriptions</strong>: All subscriptions purchased during the selected time period.</li>  <li><strong>Ended subscriptions</strong>: The number of subscriptions that expired, were canceled, or ended during the selected time period.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The data in the Subscriptions Analytics page relates to subscription activity only (including the revenue).</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/02/21/11d0871a-c43c-4ec8-b9bd-bd4fdb843a4f/e6e9e044-ace9-4825-8b2a-6479419337d6.jpg" alt="A screenshot of the key metrics section of the subscriptions Analytics dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="active-subscriptions" level="3">Active subscriptions</h2></div><div data-component-type="text"><div>The <strong>Active subscriptions</strong> section shows the number of subscriptions that are active right now on the site. These include free and paid subscriptions. You can also view a breakdown of how many subscriptions are active per plan.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/29c3aa55-b107-4bf0-8696-c246d3533bf5/d70231ce-aef5-47f2-804e-94a354a14960.png" alt="A screenshot of the active subscriptions section in the Subscriptions Analytics page." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="revenue-over-the-last-12-months" level="3">Revenue over the last 12 months</h2></div><div data-component-type="text"><div>The <strong>Revenue over the last 12 months</strong> section displays a graph of the total revenue you've received from different types of subscriptions on your site over the last 12 months. View revenue for all plans together or click the <strong>All plans</strong> drop-down to filter by a specific plan.</div></div><div data-component-type="text"><div>The 4 revenue types include:</div><ul>
  <li><strong>One-time:</strong> Revenue from subscriptions that aren’t recurring (the client pays only once).</li>  <li><strong>First recurring: </strong>Revenue from the first payment of a recurring subscription.</li>  <li><strong>Recurring:</strong> Revenue from recurring payments (excluding first payment).</li>  <li><strong>Expected recurring:</strong> This metric calculates all the payments that you should get from existing subscriptions this month, but have not yet received.<br />
<strong>Important: </strong>This isn’t a prediction based on historical sales, rather a projection of upcoming payments for existing subscriptions. This metric does not include new subscriptions that may be purchased in the future (during this month), and does not consider any possible cancellations.</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/02/21/2c04bb46-d270-4b5f-a86a-29d04fee0f7a/a4500409-0c98-414f-95ee-f37b0e3ca69c.png" alt="A screenshot of the revenue over last 12 months section of the dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="customer-retention-and-customer-value" level="3">Customer retention and customer value</h2></div><div data-component-type="text"><div>These sections help you understand how you retain subscribing customers over time as well as the value of the customer.</div></div><div data-component-type="text"><div><strong>Customer retention </strong>shows you how many subscriptions are ending soon (next 30 days) as well as any recently ended subscriptions and the reason (payment failed, canceled by client, etc).</div></div><div data-component-type="text"><div><strong>Customer value</strong> calculates different metrics about your subscription customers to help you plan and make informed decisions. The three main metrics used in this calculation are:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Average revenue per subscription (ARPS)</h4><div class="collapsible-content"><div>This is the revenue generated by an average subscription monthly. To get this metric, the total revenue of the previous month is divided by the number of active subscriptions during that month. </div><div><strong>Note: </strong>Only subscriptions that had at least one payment in the last year are calculated. Free plans and trials are also excluded from this calculation.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Average subscription lifetime</h4><div class="collapsible-content"><div>This refers to how long (on average) a single subscription stays active (before it expires or is canceled). To generate this metric, we check the average length of all subscriptions that were active at some point in the last 12 months (excluding free plans and trials).</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Customer lifetime value</h4><div class="collapsible-content"><div>This calculation is made by taking the ARPS and multiplying it by the average subscription lifetime.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/05/06/aa0fd27b-90fa-4191-8848-8b349748c217/2d3acab3-15dc-4ccb-a4a5-9a9e000c105f.png" alt="A screenshot of the customer retention section of the Subscriptions Analytics page." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="retention-over-time" level="3">Retention over time</h2></div><div data-component-type="text"><div>The <strong>Retention over time</strong> chart displays how different groups of subscribers who subscribed in the same month kept subscribing over the following 12 months.</div></div><div data-component-type="text"><div>This chart is helpful to understand long-term customer behavior, effectiveness of marketing campaigns, and can help predict churn. Filter by percentage or number at the right. You can also hover over a month to see more details.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/02/21/192d7b36-0a12-4693-b2a1-bd5c619691ad/dbad2d3a-04e9-4b2a-a5b4-a8a4379c867b.png" alt="A screenshot of the retention over time chart in the subscription analytics dashboard." /></div></div><div data-component-type="text"><div>The vertical 'y' column shows the starting month, and the horizontal 'x' column shows each following month and how many of subscribers who started in the first month stayed subscribed for months after. </div></div><div data-component-type="text"><div>For example, if you got 60 new subscribers in September 2023 and want to see how many stayed on until the end of the year, hover over the '3' column in the September 2023 row to see how many of those subscribers were still active in December (3 months later).</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about Subscriptions Analytics.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What type of subscriptions are tracked?</h4><div class="collapsible-content"><div>There are 3 types of subscription activities in Wix that are tracked: pricing plans, recurring invoices and product subscriptions.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the timeframe of the data shown?</h4><div class="collapsible-content"><div>In the<strong> Key metrics</strong> section, click the <strong>This month </strong>drop-down to select a timeframe. By default the timeframe is 'this month' which is from the 1st of the current month up until today.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does the revenue metric include earnings from other Wix business apps?</h4><div class="collapsible-content"><div>No. All the data in Subscriptions Analytics including revenue only reflects revenue from the subscription side of the business.</div></div></div></div>

Get current information and see how visitors interact with your site in real-time with Real-time Analytics. Make time sensitive decisions using the most up-to-date stats about visitors' activity. Whet...

Wix Analytics: About Real-time Analytics

Discover how to leverage Real-time Analytics to monitor visitor interactions on your site as they happen. This feature allows you to make informed, time-sensitive decisions by providing up-to-date statistics on visitor activity, including traffic sources and live sales data. Learn how to access this tool in your site's dashboard and gain insights that can enhance your site's performance and customer engagement.

<div data-component-type="text"><div>Get current information and see how visitors interact with your site in real-time with Real-time Analytics. Make time sensitive decisions using the most up-to-date stats about visitors' activity. </div></div><div data-component-type="text"><div>Whether you've launched a promotional campaign and want to view the immediate traffic effects, are interested in tracking live customers in the sales process, or just want to take the pulse of your site, Real-time Analytics has the most current data to guide your decisions.</div></div><div data-component-type="text"><div>You can find the <strong>Real-time</strong> page under <strong>Analytics</strong> in your site's dashboard.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
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        View your Real-time Analytics
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</div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/07/02/b5421801-b65a-4036-8cca-a901fe400be5/a5af0c81-c9a8-4a58-9db7-84770331bb1b.png" alt="A screenshot of the Real-time Analytics page in the dashboard." /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note about cookies and ad blockers:</div><div class="info-content"><div>You may see discrepancies in live site data if your site visitors are using some types of ad blockers or haven't accepted the site's cookies which allow Wix to track their activity.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="get-an-overview-of-every-current-site-visitor" level="3">Get an overview of every current site visitor</h2></div><div data-component-type="text"><div>The first section gives you an overview of everyone currently on your site. Whereas the following sections allow you to view individual visitor movements, this location map, traffic sources, pages visited and more, give you a quick understanding of your live site visitors as a whole. </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note on location accuracy:</div><div class="info-content"><div>We are working on improving the accuracy of visitor by location data. In isolated cases, you may see inaccurate city names, or ‘N/A’ where the information from IP addresses is untrusted or unknown. Site traffic received through VPN, anonymizers, cloud providers, and bots can affect the accuracy of this data. </div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/17/7f65ec68-c376-424d-b0ee-1f81cb7d2e9f/6dc0bb15-f998-4dcd-b65a-adb939e0a125.jpg" alt="A screenshot of the real-time analytics world map section, tracking device, traffic source, and page visited." /></div></div><div data-component-type="text"><div>View the number of live visitors as well as any visitors who were active in the past 30 minutes. Click a tab to switch between the two views. See a spread of visitors' locations, traffic sources (where they navigated to your site from), the devices used, and the top most visited site pages.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="view-in-depth-session-info-on-all-recent-visitors" level="3">View in-depth session info on all recent visitors</h2></div><div data-component-type="text"><div>In the Recent visitors section, see a list of all your site visitors up to 24 hours. If the visitor is not a known contact or site member you will see 'Visitor #X.' You can also see the type of device used as well as the visitor's location and time they began their session.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/19/a35a9086-e8b0-4fbe-b051-42cd5a797838/836bd745-d70e-4e20-975a-906891af07d1.jpg" alt="A screenshot of the recent visitor section with specific session info opened." /></div></div><div data-component-type="text"><div>Hover over a visitor and click <strong>Session info</strong> to see a breakdown of each action they took during that session. If the visitor is currently on your site, you also have the option to open a chat with them (if you have installed <a data-composite="true" href="https://support.wix.com/en/article/wix-chat-an-overview" target="_blank">Wix Chat</a>).</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="track-all-recent-site-interactions-with-a-live-activity-feed" level="3">Track all recent site interactions with a live activity feed</h2></div><div data-component-type="text"><div>Watch live visitors interact with your site and perform actions. You can track your site's activity up to 24 hours. This feed is updated in real-time.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/19/4b3f1c49-91bc-44dd-9a49-01a8acd71487/9a2d6bcd-0af5-4155-b6e1-0a7c431afafe.jpg" alt="A screenshot of the live activity feed for recent site visitors." /></div></div><div data-component-type="text"><div>Examples of site activity include actions such as:</div></div><div data-component-type="text"><ul>
  <li>Viewing a store product</li>  <li>Entering the checkout flow</li>  <li>Viewing a blog post</li>  <li>Adding an item to a cart</li>  <li>Becoming a new contact</li>  <li>Booking and/or scheduling a service</li>  <li>Completing an order</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="view-todays-sales-and-see-a-visitor-snapshot" level="3">View today's sales and see a visitor snapshot</h2></div><div data-component-type="text"><div>If you have a selling component to your site (e.g. Wix Stores or Wix Bookings), you have 2 unique sections of Real-time Analytics called 'Today's sales' and 'Visitor snapshot'. </div><div><br /></div><div>Today's sales counts sales that were made starting from midnight of that day until the current time. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/17/cd6d6520-ae3f-4e8e-bd0f-3339e8e9dc92/f61bc6dd-efb9-4d3f-bcca-33d1271af0cc.jpg" alt="A screenshot of the today's sales section with 4 orders made so far today." /></div></div><div data-component-type="text"><div>The Visitor snapshot section gives you a breakdown of how many live site visitors are currently at different stages of the shopping process. A visitor who moves quickly through the process is tracked only at the latest stage. For example, if someone added an item to their cart and purchased within 2 minutes, they appear as a 'Purchased' visitor.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/07/17/c89b9981-b869-45dc-8bf2-67c847715b69/6f40bfbe-e493-4e31-b19b-2f69e7b19a30.jpg" alt="A screenshot of the visitor snapshot showing 4 items purchased today." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about Real-time Analytics.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What counts as a 'live visitor?'</h4><div class="collapsible-content"><div>A live visitor is defined as someone who performed an action on your site (navigated to a page, purchased something, etc.) in the past 5 minutes.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I (the site owner) count as a live site visitor?</h4><div class="collapsible-content"><div>Yes. When you visit a page of your site, you will see yourself tracked as a live site visitor. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What counts as a 'recent visitor?'</h4><div class="collapsible-content"><div>A recent visitor means anyone who has visited your site in the past 24 hours.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see live visitors, but my 'Site activity' section is empty?</h4><div class="collapsible-content"><div>In order to track site activity, visitors need to have accepted the site's cookies and not be using any ad blocking tools.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What information can I see if a site visitor doesn't accept my site's cookies?</h4><div class="collapsible-content"><div>If a site visitor doesn't accept cookies on your site, you are able to see:</div><ul>
  <li>The live visitor number</li>  <li>The page views</li>  <li>Any purchases</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What does the green dot mean next to a visitor?</h4><div class="collapsible-content"><div>Visitors live at the moment (actively browsing or clicking around your site) are marked with a green dot. The green dot allows you to begin a chat with them if you've <a data-composite="true" href="https://support.wix.com/en/article/wix-chat-an-overview" target="_blank">installed Wix Chat</a> on your site. Click the chat button to go to your Inbox and begin a conversation.</div><div><br /></div><div><strong>Note:</strong> You may see a discrepancy between the list of visitors who can be contacted through Wix Chat and the list of live visitors in the Real-time Analytics dashboard. This is because the Real-time Analytics only tracks <em>active</em> users. From Wix Chat, you might see visitors who aren't currently active on your site.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I see visitor numbers instead of member names?</h4><div class="collapsible-content"><div>Real-Time Analytics can only show a member's name if their profile includes a first and last name. By default, these fields are not filled in when someone creates a member account, so they appear as 'Visitor #...' instead.</div><div>To be shown by name, members need to update their profile details with their first and last names. After they do this, their name appears instead of the visitor number in Real-Time Analytics.</div></div></div></div>

Currently, it is not possible to choose a Courses view in the Bookings Overview on your site dashboard. This would allow you to see data about your courses and track their performance.As a workaround,...

Wix Analytics Request: Adding a Courses View to the Bookings Overview

Discover how to track your course performance using Wix Bookings Analytics Reports, as the option to view courses directly in the Bookings Overview is not currently available. This workaround allows you to access valuable data about your courses. Your feedback is important to us as we continue to enhance our products.

<div data-component-type="text"><div>Currently, it is not possible to choose a <a data-composite="true" href="https://support.wix.com/en/article/creating-the-right-booking-service-for-your-business#courses" target="">Courses</a> view in the <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-the-bookings-overview" target="">Bookings Overview</a> on your site dashboard. This would allow you to see data about your courses and track their performance.</div></div><div data-component-type="text"><div>As a workaround, you can use <a data-composite="true" href="https://support.wix.com/en/article/understanding-wix-bookings-analytics-reports" target="">Wix Bookings Analytics Reports</a> to see data about your courses.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently, it is not possible to disable Wix Analytics on your site, which displays stats like site visits and form submissions during a certain time period. We are always working to update and improv...

Wix Analytics Request: Disabling Your Dashboard Analytics

Discover the current limitations of Wix Analytics, which cannot be disabled on your site. This feature provides valuable insights such as site visits and form submissions over time. Your feedback is important to us as we continue to enhance our products.

<div data-component-type="text"><div>Currently, it is not possible to disable Wix Analytics on your site, which displays stats like site visits and form submissions during a certain time period. </div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Understanding how your site performs on today's leading AI platforms is more important than ever for building your online presence and growing your business. The AI Visibility Overview provides a comp...

Wix Analytics: About the AI Visibility Overview

Discover how to enhance your online presence with the AI Visibility Overview, a powerful tool that analyzes your site's visibility across major AI platforms like ChatGPT, Gemini, and Perplexity. Learn to track mentions, compare your performance with competitors, and gain insights into brand perception and traffic from AI sources. This article guides you in leveraging AI data to improve your marketing strategies and boost your site's engagement.

<div data-component-type="text"><div>Understanding how your site performs on today's leading AI platforms is more important than ever for building your online presence and growing your business. The <strong>AI Visibility Overview</strong> provides a comprehensive look at your site's visibility and brand perception across major AI platforms like ChatGPT, Gemini, and Perplexity.</div></div><div data-component-type="text"><div>With this AI-powered tool, you can track how often your site is mentioned and cited in AI responses and compare yourself to competitors. You can also see which sources contribute to these insights and monitor traffic coming from AI platforms.</div></div><div data-component-type="html"><div class="call-to-action-wrapper" style="display: flex; flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; padding: 18px 24px; border: 1px solid #d6e6fe; gap: 15px; border-radius: 6px; box-sizing: border-box; width: 100%; max-width: 100%; overflow: hidden;">
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        Curious how your site is doing on AI platforms? 
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        <a target="_blank" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/analytics/overviews/ai-visibility?&amp;title=Select%20a%20site&amp;buttonText=Continue" class="call-to-action-button call-to-action-primary-button article-log-in-button" style="padding: 6px 18px; border-radius: 100px; font-size: 14px; font-weight: 500; line-height: 18px; text-decoration: none; background-color: #116dff; color: #ffffff;">
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  </div>
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</div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="choosing-an-ai-platform" level="3">Choosing an AI platform</h2></div><div data-component-type="text"><div>To get started, select the AI platform you’d like to analyze: ChatGPT, Gemini, or Perplexity. The visibility data and references displayed below will adjust accordingly. You can switch between platforms at any time using the tabs at the top to compare performance across AI platforms.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/29/1f1a366a-cd15-47e1-87fd-cf4d53707a48/b6ee94a2-57c1-452b-bc40-e448d517a2b6.png" alt="A screenshot of choosing an AI platform in the AI Visibility Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="site-mentions-and-your-ai-visibility-score" level="3">Site mentions and your AI visibility score</h2></div><div data-component-type="text"><div>When you first open this page, an initial set of questions is generated by Wix based on your site description, site URL, and business name. They reflect potential questions your target audience might ask on AI platforms.</div></div><div data-component-type="text"><div>The generated questions are then sent to the selected AI platform, and your <strong>AI visibility score</strong> is calculated. This score represents the percentage of questions in which your site was mentioned out of the total number of questions generated.</div></div><div data-component-type="text"><div>Each question gives you insights about:</div><ul>
  <li>If your site was mentioned or not in the AI's response. This includes if your site was cited, meaning that your site wasn't mentioned in the response, but it was used as a source.</li>  <li>(If your site was mentioned) Your site's position among the answers given in the AI's response.</li>  <li>If the question is branded or non-branded:
    <ul>
      <li><strong>Branded: </strong>The question refers to your site directly. For example, &quot;I'm looking for a fun activity in Boston, is The Pottery Place good for groups?&quot;.</li>      <li><strong>Non-branded:</strong> The question is an open question that does not seek information about your site specifically. For example, &quot;Are there any cool places in Boston where I can paint pottery?&quot;.</li>    </ul>  </li>  <li>The number of sources used to generate the AI's response.</li></ul></div><div data-component-type="text"><div>Click a question to see the AI's full response and the sources used in its response.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/29/08d56c81-1092-46ce-ac6a-39182090a7c2/6f57a2df-436d-4bcc-8621-b35eb7c2b3d5.png" alt="A screenshot of the Site mentions section in the AI Visibility Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="competitors-by-visibility-score" level="3">Competitors by visibility score</h2></div><div data-component-type="text"><div>This section highlights your competitors’ visibility scores based on the same set of questions. By understanding which competitors rank highly in AI responses, you can check out their sites and learn about their marketing strategies, focus areas, and visibility efforts.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/29/a9af46db-7002-47eb-93e2-0a75569d19f3/b386cda4-525d-454a-9c48-482e36416c52.png" alt="A screenshot of the top competitors by visibility score section in the AI Visibility Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="top-sources-by-references" level="3">Top sources by references</h2></div><div data-component-type="text"><div>Review the information sources AI used to generate responses, and how many times each source was used. Analyzing these sources can help you identify the external platforms driving competitors' visibility, and help you understand which sites you can engage with to improve your own presence.</div></div><div data-component-type="text"><div>Click <strong>See more sources </strong>to see the full list of sources used by AI to find information about you and your competitors.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/29/2460e9d9-bb99-4d79-9301-e9c4acfa888d/6a7a3c09-b46e-45dd-bedf-1f647188ab2c.png" alt="A screenshot of the top sources by references section in the AI Visibility Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="brand-perception" level="3">Brand perception</h2></div><div data-component-type="text"><div>This section shows how AI perceives your brand when responding to the questions &quot;How is [your business name] perceived online? What are the main strengths and weaknesses?&quot;. Review the AI-generated response, assess the general sentiment about your brand, and identify your strengths and areas for improvement.</div></div><div data-component-type="text"><div>Click <strong>See Full Response</strong> to view the detailed response and the sources referenced.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/16/e8a5afef-c33a-4c68-b522-4dc1dc21761d/ef2f0f86-c006-4de9-8fe1-99b821fd676f.png" alt="A screenshot of the Brand perception section in the AI Visibility Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="traffic-from-ai-platforms" level="3">Traffic from AI platforms</h2></div><div data-component-type="text"><div>This section provides <em><strong>exact data</strong></em> on bot and visitor traffic to your site, by the AI platform you choose at the top of the page. By analyzing this data, you can measure your success in engaging users through AI platforms and adjust your strategy accordingly. </div></div><div data-component-type="text"><div>On the left you can see the number of site sessions originating from the AI platform, and the last time your site was crawled by the relevant AI bot following a user query or for training purposes. </div></div><div data-component-type="text"><div>On the right are stats about user queries over time (i.e. the number of times an AI bot reached your site following a user query) and which pages were scanned following a user query.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Notes:</div><div class="info-content"><ul>
  <li>Data on user queries is currently available for ChatGPT and Perplexity bots only.</li>  <li>Click <strong>View Report</strong> to learn more about this data in your <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-seo-reports" target="">SEO analytics reports</a>. </li></ul></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/16/cb28c77f-7976-4613-a241-7d53108b2907/e25fc32a-5ce1-4ebb-ab00-13768950e7af.png" alt="A screenshot of the Traffic from AI Platforms section in the AI Visibility Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="managing-your-questions" level="3">Managing your questions</h2></div><div data-component-type="text"><div>Customize the questions analyzed by AI to gain deeper insights into your site’s performance. Refine the questions to focus on the ones most relevant to your business or expand the range to explore new topics and opportunities.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><ul>
  <li>Changing the set of questions will require running a new test, which you can do once per day.</li>  <li>You can store up to 50 questions.</li></ul></div></div></div><div data-component-type="heading"><h2 id="" level="4">To manage your questions:</h2></div><div data-component-type="text"><ol>
  <li>Click <strong>Manage Questions</strong>.</li>  <li>Choose what to do:
    <ul>
      <li><strong>Add a question: </strong>Write a new question in the text box and click <strong>Add</strong>.</li>      <li><strong>Delete a question: </strong>Click the <strong>Trash</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/29/63d14047-a02b-4745-9dcd-5002d4b0e16f/81029b59-dc03-41e2-a327-2007fdcdd6be.png" /> to delete a question.</li>      <li><strong>Generate a new set of questions: </strong>Click <strong>Re-generate all questions </strong>to automatically produce an all-new set of questions.</li>    </ul>  </li>  <li>Click <strong>Save and Test</strong>.</li>  <li>Click <strong>Run New Test</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/29/09770176-d10f-4545-9ebf-b1ab60d8a876/7546cb6b-3bdc-4980-b21f-1f733dfda79b.png" alt="A screenshot of the Manage Questions window in the AI Visibility Overview." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about the AI Visibility Overview.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How can I improve my AI visibility score?</h4><div class="collapsible-content"><div>To improve your site’s visibility on AI platforms, focus on enhancing your SEO. Strong SEO helps ensure that your site appears in relevant answers generated by AI platforms. <a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">Learn more how to optimize your site's content for SEO</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I access past test results?</h4><div class="collapsible-content"><div>Yes, click the drop-down at the top of the <strong>Site mentions</strong> section to access your last 5 test results. </div><div><br /></div><div><strong>Note:</strong> You can't edit questions from past tests.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2025/06/29/ed923e40-d888-4276-8642-5c0af2c8a59e/7f931f92-750a-4ac2-b790-6867d9d6c1be.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why does it say that my site was mentioned, but it doesn't appear in the full response?</h4><div class="collapsible-content"><div>It's possible that an AI cited your site as a source, but did not mention it in the response. This is still great for visibility, and so we still count that response as 'mentioned' in your visibility score.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why don’t I get the same results when I ask the same questions directly on AI platforms?</h4><div class="collapsible-content"><div>If you take the questions from this overview and ask them directly on AI platforms (e.g. in ChatGPT), your site's position and visibility may vary. This is because each platform may use different methods to search, rank answers, and prioritize data sources, resulting in discrepancies from the AI Visibility Overview's data.</div><div><br /></div><div><strong>Note:</strong> Given the dynamic nature of AI, running the same set of questions through new tests in this overview or sending them directly to the AI platform may produce different results at different times.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between SEO queries and the questions asked on the page?</h4><div class="collapsible-content"><div>The questions on this page are created and generated by Wix based on the site description, site URL, and business name, and they are not asked by users. SEO queries are real searches that users enter into Google. <a data-composite="true" href="https://support.wix.com/en/article/wix-analytics-about-seo-reports" target="">Learn more about SEO analytics reports</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is the AI Visibility Overview not showing any data?</h4><div class="collapsible-content"><div>The AI Visibility Overview requires at least 50 unique visitors to your site in the last 30 days to display data. If this threshold isn’t met, you'll see a message stating &quot;Not enough visitors yet&quot; on the page.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is the AI Visibility Overview incorrectly identifying my business category or generating the wrong AI questions for my site?</h4><div class="collapsible-content"><div>The<strong> Brand perception </strong>section reflects how AI currently interprets your site, and this may not always be accurate. To improve it, ensure your <a data-composite="true" href="https://support.wix.com/en/article/adding-your-sites-business-information" target="">Business Info</a> settings are fully and correctly filled out. After updating, allow some time for AI crawlers to re-scan your site.</div><div><br />
Additionally, AI bots prioritize clear, structured, high-quality content and accurate SEO descriptions, so we recommend reviewing your site’s content to help improve AI recognition and question generation. <a data-composite="true" href="https://support.wix.com/en/article/optimizing-your-sites-content-for-seo" target="">Learn how to optimize your site's content for SEO.</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why are competitor domains in the 'Competitors by visibility score' clickable?</h4><div class="collapsible-content"><div>This is by design. The competitor domains appear as clickable links because the AI Visibility Overview displays the external platforms that AI reviews within your business category.</div></div></div></div>

Currently, some data collected by Wix Analytics is not compliant with HIPAA-compliant sites in Wix. To ensure a PHI protected site is HIPAA compliant, we hide this data. We are always working to updat...

Wix Analytics Request: Displaying HIPAA Compliant Wix Analytics Reports

Learn about the current limitations of Wix Analytics regarding HIPAA compliance. Discover how Wix ensures that data collected on PHI-protected sites remains compliant by hiding certain data. Your feedback is valuable as Wix continues to enhance its products.

<div data-component-type="text"><div>Currently, some data collected by Wix Analytics is not compliant with <a data-composite="true" href="https://support.wix.com/en/article/enabling-hipaa-compliance-for-your-wix-site" target="_blank">HIPAA-compliant sites in Wix</a>. To ensure a PHI protected site is HIPAA compliant, we hide this data. </div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is hugely appreciated.</div></div>

Currently, it is not possible to select both the time period you want to view and one to compare it to in Wix Analytics overviews. This feature would allow you to compare and customize specific timefr...

Wix Analytics Request: Comparing Time Periods in Overviews

Discover the current limitations in Wix Analytics, where you cannot select and compare two different time periods in the overviews. This feature would enhance your ability to analyze your site's performance with greater flexibility. However, you can still compare time periods in Wix Analytics reports by selecting a timeframe in the "Compared to" drop-down. Your feedback is valuable as we continue to improve our products.

<div data-component-type="text"><div>Currently, it is not possible to select both the time period you want to view and one to compare it to in Wix Analytics overviews. This feature would allow you to compare and customize specific timeframes, providing more flexibility and precision in analyzing your site's performance.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>It is possible to <a data-composite="true" href="https://support.wix.com/en/article/customizing-wix-analytics-reports#customizing-your-view" target="">compare time periods in Wix Analytics reports</a>. Open any report and choose a period under the <strong>Compared to</strong> drop-down in the date picker.</div></div></div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

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