A conversion occurs when a website visitor completes an action you want them to take, such as buying something, filling out a form, or subscribing to a newsletter. Tracking these conversions is crucia...

About Conversion Tracking

<div data-component-type="text"><div>A conversion occurs when a website visitor completes an action you want them to take, such as buying something, filling out a form, or subscribing to a newsletter. Tracking these conversions is crucial for measuring the success of your Google Ads campaigns.</div></div><div data-component-type="text"><div>Conversion tracking is a powerful tool for understanding how visitors interact with your Wix site. It allows you to see which ads and marketing efforts are driving valuable actions, such as purchases, sign-ups, or any other goals you set. By implementing conversion tracking, you can optimize your advertising budget, measure return on investment, make data-driven decisions, and identify weak spots on your website.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9432a2ad-f01d-4a3d-ae53-370c37e15e62/2025/02/16/4fa7b35b-ef1e-4f63-a42e-ade3aded1ebc/07efb0af-fa9a-4986-97ab-fbb5388c67d7.png" alt="A Wix marketing image of conversion rates on a website." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="streamline-your-data-management-with-google-analytics" level="3">Streamline your data management with Google Analytics</h2></div><div data-component-type="text"><div>Connecting Google Ads to your Google Analytics account enables you to track all your conversions from a single interface. This simplifies the process of turning any Wix event into a conversion, importing it to Google Ads, and using the data to monitor and analyze the performance of your marketing efforts.</div></div><div data-component-type="text"><div>By managing data in this way, you can target and measure user engagement more precisely, which helps you to optimize advertising campaigns. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/tracking-google-ads-conversions-using-wix-custom-code#method-1-import-conversions-from-google-analytics" target="">importing conversions from Google Analytics</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="use-custom-code-to-track-conversions-with-precision" level="3">Use custom code to track conversions with precision</h2></div><div data-component-type="text"><div>Implementing custom code for Google Ads conversions in Wix grants you personalized and precise control over your conversion tracking efforts. Custom code allows you to tailor the conversion tracking to your specific needs, beyond standard events. This means you can track conversions that are most relevant to your business model and marketing goals.</div></div><div data-component-type="text"><div>Wix supports conversions for both leads and purchases, which can help you to identify trends and optimize campaigns based on user interactions. This ultimately leads to more effective advertising strategies through informed decision-making based on accurate data.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/tracking-google-ads-conversions-using-wix-custom-code#method-2-implementing-custom-code" target="">setting up conversions with custom code</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="enhance-tracking-capabilities-with-google-tag-manager" level="3">Enhance tracking capabilities with Google Tag Manager</h2></div><div data-component-type="text"><div>Tracking conversions using Google Tag Manager lets you set up variables, triggers, and tags that use the Conversion ID and Label ID of the action you want to track. For example, a visitor might finalize a purchase after clicking an ad. This makes it easier to implement and update conversion tracking without modifying your site's code.</div></div><div data-component-type="text"><div>By setting up conversions through Google Tag Manager for Google Ads, you gain a comprehensive, flexible, and accurate tracking solution that empowers you to measure the effectiveness of your advertising efforts and optimize them for better performance.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/tracking-google-ads-conversions-using-wix-custom-code#method-3-setting-up-conversions-using-google-tag-manager" target="">setting up conversions with Google Tag Manager</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="make-data-driven-decisions-with-enhanced-conversions" level="3">Make data-driven decisions with enhanced conversions</h2></div><div data-component-type="text"><div>Gain deeper insights into your customers' behaviors and actions, leading to improved reporting at a granular level which enables you to make data-driven decisions. Enhanced conversions enable more precise tracking by securely sending hashed first-party data to Google Ads. This is particularly beneficial for cross-device and cross-browser interactions.</div></div><div data-component-type="text"><div>Enhanced conversions provide you with a holistic view of the customer journey, and helps match your conversions to ad interactions more effectively. For example, if you run an online store, using enhanced conversions can help you track customer actions such as clicks and device usage more precisely, leading to better targeted ads.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/setting-up-enhanced-conversions-with-wix" target="">setting up enhanced conversions</a>.</div></div></div></div>

Setting up Google Ads conversions allows you to track when visitors take specific actions on your site, such as making a purchase, filling out a form, or subscribing to a newsletter. Tracking these co...

Setting Up Google Ads Conversions

Disclaimer:This article specifically refers to Google Ads created with Google. If you are creating Google Ads with Wix, learn more here.By using this service, you are engaging directly with a third-pa...

Google Ads Campaign Created Directly with Google Disapproved

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Disclaimer:</div><div class="info-content"><div>This article specifically refers to Google Ads created with Google. If you are creating <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-preventing-disapproved-campaigns" target="">Google Ads with Wix, learn more here</a>.</div><div><br /></div><div>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</div></div></div></div><div data-component-type="text"><div>If your Google Ads campaign has received a disapproved status, please make sure you have followed the steps outlined <a data-composite="true" href="https://support.google.com/adspolicy/answer/6008942?hl=en" target="_blank">here</a> to create your campaign. </div><div><br /></div><div>If you have set up your ads according to the steps in the link above, please try resubmitting your ads by updating the campaign content.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="getting-your-ad-approved-by-google-ads" level="3">Getting your ad approved by Google Ads</h2></div><div data-component-type="text"><div>There are a few reasons why Google may disapprove an ad campaign. Follow the steps below to give your ad campaign the best chance at getting approved by Google Ads. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">1. Make sure your campaign content is compliant</h4><div class="collapsible-content"><div>Google has a set of policies that prohibit some content that may be considered harmful to users and the overall advertising ecosystem.</div><div><br /></div><div>If you believe your ad could fall under one of these categories, make sure to review <a data-composite="true" href="https://support.google.com/adspolicy/answer/6008942?hl=en" target="_blank">Google Ads Policies</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">2. Verify that the ad follows Google's editorial requirements</h4><div class="collapsible-content"><div>Quoting Google Documentation, “In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.”</div><div><br /></div><div>To learn more, visit Google Ads Support: <a data-composite="true" href="https://support.google.com/adspolicy/answer/6021546" target="_blank">Editorial Help Documentation</a> </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">3. Verify that the destination is working and in accordance of Google’s destination requirements</h4><div class="collapsible-content"><div>Your website or the location you're connecting to via the ad must be accessible. If your domain is experiencing connectivity issues, resolve them with the <a data-composite="true" href="https://support.wix.com/en/article/wix-domain-assistant-3777632" target="_blank">Wix Domain Assistant</a>. </div><div><br /></div><div>To learn more, visit Google Ads Support: <a data-composite="true" href="https://support.google.com/adspolicy/answer/6368661?hl=en" target="_blank">Google’s Destination Requirements</a>. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="fixing-issues-when-google-gives-specific-error-details" level="3">Fixing issues when Google gives specific error details </h2></div><div data-component-type="text"><div>Review the most common error message details you may receive from Google below:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Googlebot Can’t Crawl or Verify Your Site</h4><div class="collapsible-content"><div>If you received an email from Google about not being able to crawl your site because of robots.txt, you can test the robots.txt file by navigating to your <a data-composite="true" href="https://search.google.com/search-console/about" target="_blank">Google Search Console</a> and following the steps below.</div><div><br /></div><ol>
  <li>Log in to the <a data-composite="true" href="https://www.google.com/webmasters/tools/robots-testing-tool?utm_source=support.google.com/webmasters/&amp;utm_medium=referral&amp;utm_campaign=+6062598&amp;pli=1" target="_blank">Google Search Console</a>. </li>  <li>Choose the correct property. </li>  <li>Type the URL that was detected and blocked by robots.txt. </li>  <li>Click <strong>Test</strong>.</li></ol><div> </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2020/05/22/6c6e1932-e4bb-4399-9abd-a4b18335e863/1c19831b-87c3-4d4e-93f6-7eadc82eba6a.png" /></div><div><br /></div><div>If Google shows &quot;Allowed&quot; when you test the file, this means that the robots.txt file is not blocking the Google bot. In this case, resubmit your campaign to Google.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Google has requested for a URL to be removed from my website</h4><div class="collapsible-content"><div><strong>Important:</strong> In order to resolve this issue, the URLs must be specific to the component and not refer to a site page similar to mydomain.com/page.</div><div><br /></div><ol>
  <li>Verify that the URL was not added via an <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-embedding-a-site-or-a-widget#adding-html-content" target="">HTML iFrame</a>. </li>  <li>Verify the URL was not added via <a data-composite="true" href="https://support.wix.com/en/article/setting-up-google-remarketing-conversion-tracking-on-your-wix-site" target="">Custom Code</a>.</li></ol><div><br /></div><div><strong>Note:</strong> Sometimes Wix Components may be flagged as &quot;malicious software&quot; in error. If so, skip to the next section to see how to resolve this.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Google has flagged an app added via the App Market (not created by Wix)</h4><div class="collapsible-content"><div>The apps in the Wix App Market are managed by their correspondent developers. For these scenarios:</div><ol>
  <li>Please access the <a data-composite="true" href="https://www.wix.com/app-market/" target="_blank">App Market</a>. </li>  <li>Search and select the application causing the issue. </li>  <li>Click the <strong>Developers </strong>tab. </li>  <li>Contact the app developers. </li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="fixing-issues-when-google-flags-wix-components-as-malicious-software" level="3">Fixing issues when Google flags Wix components as malicious software</h2></div><div data-component-type="text"><div>Google uses a combination of automated and human evaluation to ensure Google Ads comply with their policies. That said, there is a possibility for Wix internal sources to be flagged as false positives. </div><div><br /></div><div>These internal sources are core components and <strong>cannot be removed</strong>, as they are required for the normal operation of your website. They do not contain any malware or malicious content and are falsely flagged by Google.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How to resolve false positives with Google</h4><div class="collapsible-content"><ol>
  <li>Scan your site using both <a data-composite="true" href="https://www.virustotal.com/gui/home/url" target="_blank">VirusTotal</a> and <a data-composite="true" href="https://transparencyreport.google.com/safe-browsing/search" target="_blank">Google Transparency Report</a> to detect any malicious content. </li>  <li>If no malicious content is detected, <a data-composite="true" href="https://support.google.com/google-ads/contact/approvals" target="_blank">submit an appeal to Google</a>, or call <a data-composite="true" href="https://support.google.com/google-ads/?hl=en#topic=3119071&amp;contact=1" target="_blank">Google Ads phone support</a>, and ask them to manually re-crawl your site to detect false positives. Include screenshots from your scan to support your case.</li></ol><div><br /></div><div>If Google no longer detects malicious content, they will no longer mark the Wix components as malicious and your ad campaigns can resume as normal.</div></div></div></div>

Important:By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such ...

Using Google Analytics Goals to Track Events in Google Ads

<div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</div></div></div></div><div data-component-type="text"><div>With Google Ads conversion tracking, you can easily measure the effectiveness of your ad campaigns. Google Analytics will tell you which of your ad clicks lead to purchases, downloads, newsletter sign-ups, or any other goals you set. </div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2020/06/10/2fc737fb-2f6e-41d0-a014-abb8fedc466d/d91c093b-7c21-4da1-bfa8-7577c0d6535c.jpg" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>When setting up goals it's important to use the same Google login for the Analytics and Ads accounts. </div></div></div></div><div data-component-type="text"><div>Wix recommends importing your Google Analytics goals to your Google Ads account. <a href="https://support.google.com/analytics/answer/1034306?hl=en">Learn More</a></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="create-goals-in-your-google-analytics-account" level="3">Create Goals in Your Google Analytics Account</h2></div><div data-component-type="text"><div>Create goals to set what you want to track. You can create up to 20 goals in one view.</div></div><div data-component-type="text"><div>Make sure to select “Event” type. The goals are based on tracking events that Wix reports to Google Analytics and other tracking tools. <a href="https://support.google.com/analytics/answer/1032415" target="_blank">Learn More</a> </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Show me how</h4><div class="collapsible-content"><ol>
  <li>Sign in to <a href="https://marketingplatform.google.com/about/analytics/" target="_blank">Google Analytics</a>. </li>  <li>Click <strong>Admin</strong>. </li>  <li>Under the <strong>View</strong> column click <strong>Goals</strong>. </li>  <li>Click <strong>New Goal</strong>. </li>  <li>Select <strong>Custom</strong>. </li>  <li>Click <strong>Continue</strong>. </li>  <li>Enter a <strong>Goal Description</strong> based on the appropriate category below, e.g. Enhanced Ecommerce - Bookings. </li>  <li>Select a goal type to be <strong>Event</strong>. </li>  <li>Click <strong>Continue</strong>. <br />
<strong>Note:</strong> You need to define at least one of the conditions but we recommend setting at least two conditions in case you use more than one Wix application. 
    <ul>
      <li>You can create a Goal for each Event Action from the table under Reported Events - Ticketing in this article. You can use &quot;Purchase&quot;, &quot;Product Click&quot;, &quot;View Content&quot; and so on. <a href="https://support.google.com/analytics/answer/1032415">Learn More</a> </li>    </ul>  </li>  <li>Make sure the <strong>Use the Event value as the Goal Value for the conversion</strong> is set to <strong>Yes</strong>. </li>  <li>Click <strong>Save</strong>. </li></ol><div><br /></div><div><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/59ef43fb-880d-46b2-bdce-82e4aaffaaec/2020/06/10/a3c28b25-9861-472c-8713-d8d0798fb889/22f94e97-d1f2-47ef-9459-bff5c95caf8f.jpg" /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="default-events-and-triggers-for-wix-apps" level="3">Default Events and Triggers for Wix Apps</h2></div><div data-component-type="text"><div>See below for a list of events and triggers you can use to set up your Google Analytics goals for different Wix apps like Stores, Bookings, and so on. </div></div><div data-component-type="heading"><h2 id="wix-stores" level="4">Wix Stores</h2></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/wix-stores-creating-a-physical-product" target="">Learn More</a> </div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th><div>Category</div></th><th><div>Action</div></th><th><div>Label (Optional)</div></th></tr></thead><tbody><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Product Impressions</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Product Click</div></td><td><div>&lt;Product name&gt; </div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>View Content</div></td><td><div>&lt;Product name&gt;</div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Add to Cart</div></td><td><div>&lt;Product name&gt;</div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Remove from Cart</div></td><td><div>&lt;Product name&gt;</div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Initiate Checkout</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Add Shipping Details</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Add Delivery Method</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Add Payment Info</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Stores</div></td><td><div>Purchase</div></td><td><div>none</div></td></tr></tbody></table></div></div><div data-component-type="heading"><h2 id="wix-bookings" level="4">Wix Bookings</h2></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/wix-bookings-customizing-your-service-pages" target="">Learn More</a> </div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th><div>Category</div></th><th><div>Action</div></th><th><div>Label (Optional)</div></th></tr></thead><tbody><tr><td><div>Enhanced Ecommerce - Bookings</div></td><td><div>Product Click</div></td><td><div>&lt;Service name&gt;</div></td></tr><tr><td><div>Enhanced Ecommerce - Bookings</div></td><td><div>View Content</div></td><td><div>&lt;Service name&gt;</div></td></tr><tr><td><div>Enhanced Ecommerce - Bookings</div></td><td><div>Initiate Checkout</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Bookings</div></td><td><div>Select Date</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Bookings</div></td><td><div>Start Payment</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Bookings</div></td><td><div>Add Payment Info</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Bookings</div></td><td><div>Add Personal Info</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Bookings</div></td><td><div>Purchase</div></td><td><div>none</div></td></tr></tbody></table></div></div><div data-component-type="heading"><h2 id="wix-events" level="4">Wix Events</h2></div><div data-component-type="text"><div><a href="https://support.wix.com/en/article/wix-events-creating-a-single-event" target="">Learn More</a> </div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th><div>Category</div></th><th><div>Action</div></th><th><div>Label (Optional)</div></th></tr></thead><tbody><tr><td><div>Enhanced Ecommerce - Wix Events</div></td><td><div>Product Click</div></td><td><div>&lt;Event Name&gt;</div></td></tr><tr><td><div>Enhanced Ecommerce - Wix Events</div></td><td><div>Add to Cart</div></td><td><div>&lt;Event Name&gt;</div></td></tr><tr><td><div>Enhanced Ecommerce - Wix Events</div></td><td><div>Initiate Checkout</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Wix Events</div></td><td><div>Add Payment Info</div></td><td><div>none</div></td></tr><tr><td><div>Enhanced Ecommerce - Wix Events</div></td><td><div>Purchase</div></td><td><div>none</div></td></tr></tbody></table></div></div><div data-component-type="heading"><h2 id="wix-forms" level="4">Wix Forms</h2></div><div data-component-type="text"><div><a href="https://support.wix.com/en/article/wix-forms-an-overview" target="">Learn More</a> </div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th><div>Category</div></th><th><div>Action</div></th><th><div>Label (Optional)</div></th></tr></thead><tbody><tr><td><div>Leads</div></td><td><div>Submitted</div></td><td><div>&lt;Page title&gt;</div></td></tr></tbody></table></div></div><div data-component-type="heading"><h2 id="wix-chat" level="4">Wix Chat</h2></div><div data-component-type="text"><div><a href="https://support.wix.com/en/article/wix-chat-an-overview" target="">Learn More</a> </div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th><div>Category</div></th><th><div>Action</div></th><th><div>Label (Optional)</div></th></tr></thead><tbody><tr><td><div>Engagement</div></td><td><div>Chat - Opened</div></td><td><div>Chat</div></td></tr><tr><td><div>Engagement</div></td><td><div>Chat - Closed</div></td><td><div>Chat</div></td></tr></tbody></table></div></div><div data-component-type="heading"><h2 id="wix-mobile-action-bar" level="4">Wix Mobile Action Bar</h2></div><div data-component-type="text"><div><a href="https://support.wix.com/en/article/wix-editor-adding-and-setting-up-the-quick-action-bar-on-your-mobile-site" target="">Learn More</a> </div></div><div data-component-type="table"><div class="table-wrapper"><table><thead><tr><th><div>Category</div></th><th><div>Action</div></th><th><div>Label (Optional)</div></th></tr></thead><tbody><tr><td><div>Engagement</div></td><td><div>Chat clicked</div></td><td><div>Mobile Action Bar</div></td></tr><tr><td><div>Leads</div></td><td><div>Phone clicked</div></td><td><div>Mobile Action Bar</div></td></tr><tr><td><div>Leads</div></td><td><div>WhatsApp clicked</div></td><td><div>Mobile Action Bar</div></td></tr></tbody></table></div></div>

Enhanced conversions improve the accuracy of conversion tracking by securely sending hashed first-party data to Google Ads. This is particularly beneficial for cross-device and cross-browser interacti...

Setting Up Enhanced Conversions with Wix

<div data-component-type="text"><div>Enhanced conversions improve the accuracy of conversion tracking by securely sending hashed first-party data to Google Ads. This is particularly beneficial for cross-device and cross-browser interactions.</div></div><div data-component-type="text"><div>Setting up enhanced conversions for leads and purchases with Wix helps you get more accurate reporting and better ad campaign optimization. For example, if you run an online store, using enhanced conversions can help you track customer actions more precisely, leading to better targeted ads.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-google-ads-conversion-action-setup" level="3">Step 1 | Google Ads conversion action setup</h2></div><div data-component-type="text"><div>First, configure a conversion action in Google Ads to track conversions accurately.</div></div><div data-component-type="heading"><h2 id="" level="4">To configure a conversion action in Google Ads:</h2></div><div data-component-type="text"><ol>
  <li>Sign in to <a data-composite="true" href="https://ads.google.com/" target="_blank">your Google Ads account</a>. </li>  <li><a data-composite="true" href="https://support.google.com/google-ads/answer/12216226?hl=en&amp;ref_topic=12215426&amp;sjid=487370106070662481-EU" target="_blank">Create a new conversion action</a>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Take note of the conversion ID and label for later use.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-create-a-wix-form" level="3">Step 2 | Create a Wix form</h2></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>This step is for leads only. Skip to step 3 if you want to set up enhanced conversions for purchases.</div></div></div></div><div data-component-type="text"><div>After setting up a conversion action in Google Ads, create a Wix form that triggers a lead event when the form is submitted. This form will collect the necessary data for enhanced conversions.</div></div><div data-component-type="heading"><h2 id="" level="4">To create a Wix form:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Feditor%2F%7BmetaSiteId%7D%3FeditorSessionId%3D%7Besi%7D%26" target="_blank">Go to your editor</a>.</li>  <li><a data-composite="true" href="https://support.wix.com/en/article/wix-forms-adding-and-setting-up-a-form-on-your-site#step-1-add-a-form-to-your-site" target="">Add a form to your site</a>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/3eadcc04-813b-4e69-acf6-5bb047eced92/2024/09/24/b4fd208c-4cbf-4d9b-aab9-b8ce136ed56e/4b8e5b13-b3f4-4924-91a9-f41c472ba3a2.png" alt="A screenshot showing how to add new Wix Forms in the Wix Editor." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-customizing-form-field-names-with-velo" level="3">Step 3 | Customizing form field names with Velo</h2></div><div data-component-type="text"><div>Customize your form's field names with Velo to ensure they match Google's requirements.</div></div><div data-component-type="heading"><h2 id="" level="4">To customize form field names:</h2></div><div data-component-type="text"><ol>
  <li>Click the form in your editor.</li>  <li>Click <strong>Edit Form</strong>.</li>  <li>Click the text field of a form field and click <strong>Settings</strong>.</li>  <li>Click the <strong>Advanced </strong>tab.</li>  <li>Edit the text after the last underscore in <strong>Field key</strong>. For example, change first_name_0099 to first_name_my_key.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>The field key cannot be changed later. If you close the Settings menu before changing the field key, you will need to delete the field and add it again.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/12/18/68cb5f7e-d80d-4544-9172-bf30169becbc/08a39032-da68-4931-9178-7b1c226eb323.png" alt="A screenshot of the Advanced Settings menu highlighted in the Form Fields settings menu." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-4-conversion-methods" level="3">Step 4 | Conversion methods</h2></div><div data-component-type="text"><div>Once your form fields have been customized, it's time to set up your enhanced conversions. Choose whether to implement custom code within your site's dashboard, or use Google Tag Manager to create a new tag and configure user data variables.</div></div><div data-component-type="heading"><h2 id="method-1-custom-code-implementation" level="4">Method 1: Custom code implementation</h2></div><div data-component-type="tabs"><div class="tabs-wrapper"><div class="headings-wrapper"><div data-slug="Leads" class="tab-heading heading-0">Leads</div><div data-slug="Purchases" class="tab-heading heading-1">Purchases</div></div><div class="tab-contents-wrapper"><div class="tab-content"><div data-component-type="text"><ol>
  <li>Copy the code snippet provided below and enter it into a text editor.</li></ol></div><div data-component-type="code"><div class="code-snippet" data-language="javascript" data-line-numbers="true" data-line-wrapping="true"><pre><code>&lt;script&gt;
   if (typeof conversion_id === 'undefined') {
   //Replace 'AW-CONV-ID' with your conversion ID
   var conversion_id = 'AW-CONV-ID'; //must be associated with Google Tag installed at Wix


}
   if (typeof conversion_label === 'undefined') {
   //Replace 'CONVERSION-LABEL' with your conversion label
   var conversion_label = 'CONVERSION-LABEL';
}


   function registerListener() {
       window.wixDevelopersAnalytics.register('conversionListener', (e, p) =&gt; {
           if (e === 'Lead') {
               if (!dataLayer) {
                   console.error('Google Tag (gtag) is not loaded. ');
               } else {
                   function gtag() { dataLayer.push(arguments); }


                   const findKey = prefix =&gt; Object.keys(p.userData).find(k =&gt; k.startsWith(prefix));
                   const addressKey = findKey('multi_line_address');
                   const addressData = p.userData[addressKey] || {};
                   const findAddressKey = prefix =&gt; Object.keys(addressData).find(k =&gt; k.startsWith(prefix));


                   gtag('event', 'conversion', {
                       'send_to': conversion_id + '/' + conversion_label,
                       'user_data': {
                           'email': p.userData[findKey('email')] || '',
                           'phone_number': p.userData[findKey('phone')] || '',
                           'address': {
                               'first_name': p.userData[findKey('first_name')] || '',
                               'last_name': p.userData[findKey('last_name')] || '',
                               'street': addressData[findAddressKey('addressLine')] || '',
                               'city': addressData[findAddressKey('city')] || '',
                               'region': addressData[findAddressKey('subdivision')] || '',
                               'postal_code': addressData[findAddressKey('postalCode')] || '',
                               'country': addressData[findAddressKey('country')] || ''
                           }
                       }
                   });
               }
           }
       });
}


   window.wixDevelopersAnalytics ?
   registerListener() :
   window.addEventListener('wixDevelopersAnalyticsReady', registerListener);
&lt;/script&gt;</code></pre></div></div><div data-component-type="text"><ol>
  <li>Replace the placeholder values with your values:
    <ul>
      <li><strong>AW-CONVERSION_ID: </strong>Your Conversion ID from Google Ads.</li>      <li><strong>LABEL_ID: </strong>Your Label ID from Google Ads.</li>    </ul>  </li>  <li>Copy the entire code snippet.</li>  <li><a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/manage-website/embeds/?&amp;title=Select%20a%20site&amp;buttonText=Go+to+Custom+Code" target="_blank">Go to Custom Code</a> in your site's dashboard.</li>  <li>Click<strong> + Add Custom Code</strong> at the top right.</li>  <li>Click the <strong>Code Type </strong>tab and select <strong>Marketing</strong>.</li>  <li>Click the <strong>Code Settings</strong> tab and paste the code snippet into the text box.</li>  <li>Enter a name for your code.<br />
<strong>Tip: </strong>Give it a name that is easy to recognize so you can quickly identify it later. </li>  <li>Select an option under <strong>Add Code to Pages</strong>:
    <ul>
      <li><strong>All pages: </strong>This adds the code to all of your site's pages, including any new pages that you create in the future. Choose whether to load the code only once per visit, or on each page your visitor opens.</li>      <li><strong>Choose specific pages: </strong>Use the drop-down menu to select the relevant pages.</li>    </ul>  </li>  <li>Select the <strong>Head </strong>section under <strong>Place Code in</strong>.</li>  <li>Click <strong>Apply</strong>.</li></ol></div></div><div class="tab-content"><div data-component-type="text"><ol>
  <li>Copy the code snippet provided below and enter it into a text editor.</li></ol></div><div data-component-type="code"><div class="code-snippet" data-language="javascript" data-line-numbers="true" data-line-wrapping="true"><pre><code>&lt;script&gt;


   if (typeof conversion_id === 'undefined') {
   //Replace 'AW-CONV-ID' with your conversion ID
   var conversion_id = 'AW-CONV-ID'; //must be associated with Google Tag installed at Wix




}
   if (typeof conversion_label === 'undefined') {
   //Replace 'CONVERSION-LABEL' with your conversion label
   var conversion_label = 'CONVERSION-LABEL';
}


   function registerListener() {
       window.wixDevelopersAnalytics.register('conversionListener', (e, p) =&gt; {
           if (e === 'Purchase') {
               if (!dataLayer) {
                   console.error('Google Tag (gtag) is not loaded. ');
               } else {
                   function gtag() { dataLayer.push(arguments); }


                   const userData = {
                       'email': p.userData.email || '',
                       'phone_number': p.userData.phone || '',
                       'address': {
                           'first_name': p.userData.first_name || '',
                           'last_name': p.userData.last_name || '',
                           'street': p.userData.address || '',
                           'city': p.userData.city || '',
                           'region': p.userData.region || '',
                           'postal_code': p.userData.postal_code || '',
                           'country': p.userData.country || ''
                       }
                   };


                   gtag('event', 'conversion', {
                       'send_to': conversion_id + '/' + conversion_label,
                       'value': p.revenue || 0,
                       'currency': p.currency || 'USD',
                       'transaction_id': p.orderId || p.id || '',
                       'user_data': userData
                   });
               }
           }
       });
}


   window.wixDevelopersAnalytics ?
   registerListener() :
   window.addEventListener('wixDevelopersAnalyticsReady', registerListener);
&lt;/script&gt;</code></pre></div></div><div data-component-type="text"><ol>
  <li>Replace the placeholder values with your values:
    <ul>
      <li><strong>AW-CONVERSION_ID: </strong>Your Conversion ID from Google Ads.</li>      <li><strong>LABEL_ID: </strong>Your Label ID from Google Ads.</li>    </ul>  </li>  <li>Copy the entire code snippet.</li>  <li><a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/manage-website/embeds/?&amp;title=Select%20a%20site&amp;buttonText=Go+to+Custom+Code" target="_blank">Go to Custom Code</a> in your site's dashboard.</li>  <li>Click<strong> + Add Custom Code</strong> at the top right.</li>  <li>Click the <strong>Code Type </strong>tab and select <strong>Marketing</strong>.</li>  <li>Click the <strong>Code Settings</strong> tab and paste the code snippet into the text box.</li>  <li>Enter a name for your code.<br />
<strong>Tip: </strong>Give it a name that is easy to recognize so you can quickly identify it later. </li>  <li>Select an option under <strong>Add Code to Pages</strong>:
    <ul>
      <li><strong>All pages: </strong>This adds the code to all of your site's pages, including any new pages that you create in the future. Choose whether to load the code only once per visit, or on each page your visitor opens.</li>      <li><strong>Choose specific pages: </strong>Use the drop-down menu to select the relevant pages.</li>    </ul>  </li>  <li>Select the <strong>Head </strong>section under <strong>Place Code in</strong>.</li>  <li>Click <strong>Apply</strong>.</li></ol></div></div></div></div></div><div data-component-type="heading"><h2 id="method-2-google-tag-manager-implementation" level="4">Method 2: Google Tag Manager implementation</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://tagmanager.google.com/?hl=en#/home" target="_blank">Sign in to your Google Tag Manager account</a>.</li>  <li>Click <strong>Tags</strong>.</li>  <li>Click <strong>New</strong>.</li>  <li>Select <strong>Tag Configuration</strong>.</li>  <li>Click <strong>Google Ads</strong> and select <strong>Google Ads Conversion Tracking</strong>.</li>  <li>Enter your conversion ID and label.</li>  <li>Enable <strong>Include user-provided data from your website</strong>.</li>  <li>Click the drop-down and select <strong>New Variable</strong>.</li>  <li>Select the <strong>Code </strong>option.</li>  <li>Click the drop-down and select <strong>New Variable</strong>.</li>  <li>Click <strong>Variable Configuration</strong> and select <strong>Data Layer Variable</strong>.</li>  <li>Enter &quot;user_data&quot; into the <strong>Data Layer Variable Name</strong> text field.</li>  <li>Save both variables.</li>  <li>Click <strong>Triggering </strong>and select <strong>Custom Event</strong>.</li>  <li>Enter &quot;generate_lead&quot; or &quot;generate_purchase&quot; into the <strong>Event name</strong> text field.</li>  <li>Save the tag configuration.</li>  <li>Go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Integrations&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/marketing-integration" target="_blank">Marketing Integrations</a> in your site's dashboard. </li>  <li>Click <strong>Connect </strong>under <strong>Google Tag Manager</strong>. </li>  <li>Click <strong>Add Google Tag Manager</strong>. </li>  <li>Enter your Google Tag Manager ID. </li>  <li>Click <strong>Save</strong>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about <a data-composite="true" href="https://support.google.com/google-ads/answer/13262500?hl=en" target="_blank">setting up enhanced conversions for web with Google Tag Manager</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about setting up enhanced conversions.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why should I use enhanced conversions?</h4><div class="collapsible-content"><div>Enhanced conversions provide improved cross-device conversion measurement, more accurate reporting, and better ad campaign optimization.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I find my Google Ads conversion ID and label?</h4><div class="collapsible-content"><div>You can find your conversion ID and label in your Google Ads account under Tools &amp; Settings &gt; Conversions.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I use enhanced conversions with any form on Wix?</h4><div class="collapsible-content"><div>Currently, Wix supports enhanced conversions with new Wix forms that trigger a lead event upon form submission.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I need coding knowledge to set up enhanced conversions?</h4><div class="collapsible-content"><div>Yes, basic coding knowledge is helpful for custom code implementation. However, you can also use Google Tag Manager, which requires less coding.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I test if enhanced conversions are working?</h4><div class="collapsible-content"><div>Always test the implementation in a development environment first and regularly monitor conversion tracking to ensure functionality.</div></div></div></div>

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