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In this article
  • Create Goals in Your Google Analytics Account
  • Default Events and Triggers for Wix Apps
  • Wix Stores
  • Wix Bookings
  • Wix Events
  • Wix Forms
  • Wix Chat
  • Wix Mobile Action Bar
  1. Home
  2. Promoting your site
  3. Marketing integrations and tracking
  4. Remarketing & conversion tracking with Google Ads
  5. Using Google Analytics Goals to Track Events in Google Ads

Using Google Analytics Goals to Track Events in Google Ads

In this article
  • Create Goals in Your Google Analytics Account
  • Default Events and Triggers for Wix Apps
  • Wix Stores
  • Wix Bookings
  • Wix Events
  • Wix Forms
  • Wix Chat
  • Wix Mobile Action Bar
Important:
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With Google Ads conversion tracking, you can easily measure the effectiveness of your ad campaigns. Google Analytics will tell you which of your ad clicks lead to purchases, downloads, newsletter sign-ups, or any other goals you set. 
Note:
When setting up goals it's important to use the same Google login for the Analytics and Ads accounts. 
Wix recommends importing your Google Analytics goals to your Google Ads account. Learn More

Create Goals in Your Google Analytics Account

Create goals to set what you want to track. You can create up to 20 goals in one view.
Make sure to select “Event” type. The goals are based on tracking events that Wix reports to Google Analytics and other tracking tools. Learn More 

Default Events and Triggers for Wix Apps

See below for a list of events and triggers you can use to set up your Google Analytics goals for different Wix apps like Stores, Bookings, and so on. 

Wix Stores

CategoryActionLabel (Optional)
Enhanced Ecommerce - Stores
Product Impressions
none
Enhanced Ecommerce - Stores
Product Click
<Product name> 
Enhanced Ecommerce - Stores
View Content
<Product name>
Enhanced Ecommerce - Stores
Add to Cart
<Product name>
Enhanced Ecommerce - Stores
Remove from Cart
<Product name>
Enhanced Ecommerce - Stores
Initiate Checkout
none
Enhanced Ecommerce - Stores
Add Shipping Details
none
Enhanced Ecommerce - Stores
Add Delivery Method
none
Enhanced Ecommerce - Stores
Add Payment Info
none
Enhanced Ecommerce - Stores
Purchase
none

Wix Bookings

CategoryActionLabel (Optional)
Enhanced Ecommerce - Bookings
Product Click
<Service name>
Enhanced Ecommerce - Bookings
View Content
<Service name>
Enhanced Ecommerce - Bookings
Initiate Checkout
none
Enhanced Ecommerce - Bookings
Select Date
none
Enhanced Ecommerce - Bookings
Start Payment
none
Enhanced Ecommerce - Bookings
Add Payment Info
none
Enhanced Ecommerce - Bookings
Add Personal Info
none
Enhanced Ecommerce - Bookings
Purchase
none

Wix Events

CategoryActionLabel (Optional)
Enhanced Ecommerce - Wix Events
Product Click
<Event Name>
Enhanced Ecommerce - Wix Events
Add to Cart
<Event Name>
Enhanced Ecommerce - Wix Events
Initiate Checkout
none
Enhanced Ecommerce - Wix Events
Add Payment Info
none
Enhanced Ecommerce - Wix Events
Purchase
none

Wix Forms

CategoryActionLabel (Optional)
Leads
Submitted
<Page title>

Wix Chat

CategoryActionLabel (Optional)
Engagement
Chat - Opened
Chat
Engagement
Chat - Closed
Chat

Wix Mobile Action Bar

CategoryActionLabel (Optional)
Engagement
Chat clicked
Mobile Action Bar
Leads
Phone clicked
Mobile Action Bar
Leads
WhatsApp clicked
Mobile Action Bar

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