Wix Stores: Creating Automatic Discounts

10 min read

Create automatic discounts so customers can get price reductions without having to enter a coupon code. When customers buy products that qualify for discounts, they automatically appear.

Show me how to access automatic discounts

In this article, learn how to:

Creating standard automatic discounts

Create an automatic discount that applies to all your products, a category, or specific products you choose. You decide what the discount is and when it can be applied.

To create automatic discounts:

Go to Automatic Discounts in your site's dashboard.
Click Create Discount.
Select Standard discount and click Continue.
Tip: The Discount type is preselected.
Enter the discount name.
Tip: Customers see this name during checkout.
Select what the discount applies to:
- All products: The discount applies to each product that a customer buys (i.e. applies to multiple products in the same order).
- Specific products: Click to select one or more products that the discount can be applied to.
- Specific categories: Click to select one or more categories that the discount can be applied to.
(Optional) Create minimum requirements for the discount to apply:
- Minimum quantity (e.g. buy 3 hats get $10 off):
  1. Select the Minimum quantity of items checkbox.
  2. Enter the number of items.
- Minimum amount (e.g. spend $50 on hats and get $10 off):
  1. Select the Minimum order subtotal checkbox.
  2. Enter the minimum amount.
Select the type of discount from the What is the discount? drop-down and enter the required percentage, amount, or price.
Note: If you offer an Amount off discount (e.g. $10 off), it's applied to every relevant item in an order.
Select the date and time when the discount starts.
(Optional) Select the dates when the discount ends:
Note: By default, the discount starts immediately and doesn't have an end.
1. Select the Set an end date and time checkbox.
2. Select the date and time when the discount ends.
Select where customers see the sale name and details:
Click Save.

Note:

Sometimes it's not possible to display the discounted price next to the discount name. This can happen when the customer hasn't yet selected a product option or when it's not yet known whether the customer will meet your minimum requirement by adding additional products. Learn more

Creating "Buy X Get Y" discounts

Reward customers for their purchases by offering something for free or at a reduced rate when they make certain purchases. For example, you can create a "Buy 1 T-Shirt, Get 1 50% Off" automatic discount. Customers who add 2 t-shirts to the cart automatically get the less expensive one at 50% off.

Screenshot showing how an automatic discount name is displayed in a gallery on a live site

View examples of the types of discounts you can create

To create "Buy X Get Y" discounts:

Go to Automatic Discounts in your site's dashboard.
Click Create Discount.
Select Buy X get Y and click Continue.
Tip: The Discount type is preselected.
Enter the discount name.
Tip: Customers see this name during checkout
Select which items customers need to buy to get the discount:
- All products: All products count towards the discount (e.g. Buy 2 shop items, get Y).
- Specific products: Select the product(s) that count towards the discount (e.g. Buy 2 Omega striped t-shirts, get Y).
- Specific categories: Select one or more categories whose products count towards the discount (Buy any 2 t-shirts, get Y).
Select the discount requirements:
- Minimum quantity (e.g. buy 2 t-shirts to get the discount):
  1. Select Buy a minimum number of eligible items.
  2. Enter the number of items.
- Minimum amount (e.g. spend $50 on t-shirts to get the discount):
  1. Select Spend a minimum amount on eligible items.
  2. Enter the minimum amount.
Select what items customers get from the Which items? drop-down:
- All products: The discount applies to all products (e.g. Buy X, get a reduced-price shop item).
- Specific products: Select the product(s) customers can get (e.g. Buy X, get an Omega hat for $5).
- Specific categories: Select one or more categories that the discount applies to (e.g. Buy X, get a hat for $5).
Select an option from the What is the discount? drop-down.
(Optional) Set the maximum number of times a customer can use this discount per order:
1. Select the Limit the number of uses per order checkbox.
2. Enter the number.
Select the date and time when the discount starts.
(Optional) Select the dates when the discount ends:
Note: By default, the discount starts immediately and doesn't have an end.
1. Select the Set an end date and time checkbox.
2. Select the date and time when the discount ends.
Select where customers see the sale name and details:
Note: The sale name always appears in the product page and galleries, but the details may not appear. Learn more
Click Save.

Manually turning discounts on and off

When you create automatic discounts, you set a start time and optionally set an end time. You can override these times by manually turning a discount on or off at any time.

Just go to Automatic Discounts in your site's dashboard and click the toggle next to the relevant discount.