Wix Automations: Troubleshooting Wix Automations

View the statistics of an automation to see how many times it has been triggered, as well as the most recent activity.

Each automation is linked to a specific app (for example, Wix Stores or Wix Bookings). You choose the app when you set your trigger.

When setting up your automation, you selected when it should respond to the trigger (for example, immediately or after one day). If you notice that the automation doesn't run when expected, go back and check the timing.

Check if the automation was set to run once per contact.

If you've set your automation to Send once per contact, it only runs the first time your visitor (or you, if you're testing your automation) performs the action.

Check automation statistics to see if the email was sent.

You only see unique recipients in automations statistics. If an automation is triggered for the same contact on more than one occasion, it counts as only being sent once.

When you set up an automation to send an email to your contact, the email could end up in their spam folder. They (or you, if you're testing the automation) should go to their inbox and look for the email in that folder as well. Learn more about automations sent through Wix Email Marketing being marked as spam.

If checking the spam folder doesn't solve the issue, please whitelist the following emails:

Check that the recipient's email address is active and that they've subscribed to your mailing list. If they have, you'll see a "SUBSCRIBED" label on their contact card.

If your automation sends an email to an inactive contact, the email will not go through.

Check that the recipient’s email address is valid. If it's not, the recipient won't receive an email (even if the automation was set up correctly).

You'll be able to see all submissions in your form's submissions table.

Your trigger app should be Wix Forms, not Site Members or any other app.

If you've set a specific form to trigger your automation (rather than any form), make sure you've selected the right form.

If your automation's trigger is Form submitted, the trigger is reliant on specific contact details to complete the action. If these contact details are missing, the action cannot be completed.

Form requirements for automations:

Access the form in your Editor to manage its fields. Hover over your email field to make sure its title is Email Field.

The email field in your form needs to be synced to your Contact List. The field synced must be either Email or Email (Main). If it’s anything else, it won't work as an email field. After your visitor submits such a form, a contact is not created and an automated email cannot be sent.

Learn more about checking and editing form fields.

Access your contact's contact card to see if you hold multiple email addresses for them. If a contact has multiple email addresses, usually automated emails are sent to an additional email rather than the contact's main/primary email.

Contacts you hold only one email address for are not affected.

If you're logged in and testing your form using multiple email addresses, your site will recognize that these are all from your login and will merge them under one contact. For this reason, the automation will not be delivering emails as you may expect.