Facebook &amp; Instagram Ads with Wix allows you to create a campaign directly from your site's dashboard. This is a great way to get more eyes on your business when advertising on Meta platforms. Whe...

Facebook & Instagram Ads: An Overview

Discover how to create effective Facebook and Instagram Ads campaigns directly from your Wix site's dashboard. This feature allows you to reach a wider audience on Meta platforms while benefiting from Wix's 24/7 customer support and a guided setup process. Learn to personalize your ad content, utilize AI targeting for optimal audience reach, and manage your campaigns seamlessly—all designed to enhance your business visibility and drive conversions.

<div data-component-type="text"><div>Facebook &amp; Instagram Ads with Wix allows you to create a campaign directly from your site's dashboard. This is a great way to get more eyes on your business when advertising on Meta platforms. When you create a Facebook &amp; Instagram Ads campaign with Wix, you get the opportunity to advertise on Meta's platforms in addition to Wix's 24/7 customer support. You also get access to:</div></div><div data-component-type="text"><ul>
  <li>A guided, step-by-step setup process from your site's dashboard</li>  <li>Wix's integrated paid advertising solution</li>  <li>Seamless integration between Facebook &amp; Instagram Ads and your Wix site for the most accurate conversion tracking</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Ready to get started?</div><div class="info-content"><div><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard to start creating your campaign.</div> </div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="" level="3">Create dynamic ad content personalized for your audience</h2></div><div data-component-type="text"><div><a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-a-campaign" target="_blank">Learn more about creating a Facebook &amp; Instagram Ads with Wix campaign.</a></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>A new Meta Ads account is created for you when you launch a Facebook &amp; Instagram Ads campaign with Wix. Any existing Meta Ads accounts you may have are separate from this account.</div></div></div></div><div data-component-type="heading"><h2 id="" level="3">AI Targeting finds the optimal audience</h2></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/04/03/24043c72-eaa2-4c25-a845-7aadc80d7d0e/b34a311c-12b0-436c-ba3f-5fc1f7cad198.jpg" alt="A screenshot of setting up facebook and instagram ads by choosing Ad targeting." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="run-multiple-campaigns-tailored-to-your-business-needs" level="3">Run multiple campaigns tailored to your business needs</h2></div><div data-component-type="text"><div>Below are some frequently asked questions about creating a Facebook &amp; Instagram Ads campaign with Wix.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What setup is required before I launch a campaign?</h4><div class="collapsible-content"><div>Before you can run a Facebook &amp; Instagram Ads campaign with Wix make sure you've completed the following steps:</div><ul>
  <li>Publish your site</li>  <li>Upgrade your site with a plan </li>  <li>Connect a custom domain</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What steps are involved in creating a Facebook &amp; Instagram Ads campaign?</h4><div class="collapsible-content"><div>You create your campaign from your Wix dashboard. The dashboard walks you through step-by-step instructions for each element of the campaign, including:</div><ul>
  <li>Picking locations you want to advertise (cities, countries, etc.)</li>  <li>Creating your ad content and uploading ad creative (image, video)</li>  <li>Deciding on an ad budget that works for your business</li>  <li>Launching your campaign</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I have to connect my existing Meta Ads account?</h4><div class="collapsible-content"><div>No. When you create Facebook &amp; Instagram Ads with Wix campaign and purchase a subscription, Wix creates a new Meta Ads account for you. If you already have an existing Meta Ads account, that account is separate from this one.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How much does it cost to run a campaign?</h4><div class="collapsible-content"><div>Facebook &amp; Instagram Ads with Wix is paid through a monthly subscription. When you set your campaign budget (daily spend on ads) you can see how much the monthly subscription amounts to. <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-faqs-about-the-campaign-budget-and-subscription" target="_blank">Learn more about your monthly subscription and budget</a>.</div><div><br /></div><div><strong>Note: </strong>The subscription options available to you may vary depending on your geographical location and <a data-composite="true" href="https://support.wix.com/en/article/gdpr-frequently-asked-questions" target="_blank">GDPR regulations</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if my subscription expires?</h4><div class="collapsible-content"><div>If your subscription expires but your campaign status remains live at the time of expiry, any remaining budget can still be used retroactively for advertisements after the subscription expiry date. This allows you to continue running your campaign without disruption until the remaining budget is depleted.</div><div><br /></div><div><strong>Note: </strong>The subscription options available to you may vary depending on your geographical location and <a data-composite="true" href="https://support.wix.com/en/article/gdpr-frequently-asked-questions" target="_blank">GDPR regulations</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I connect an existing Meta Ads account to my Facebook &amp; Instagram Ads with Wix campaign?</h4><div class="collapsible-content"><div>Currently, Facebook &amp; Instagram Ads with Wix does not offer the option to connect an existing Meta Ads account with your campaign. Any campaigns and campaign data launched with Wix can only be managed through the Wix dashboard. </div><div><br /></div><div>All data from your personal Meta Ads account, in the Meta platform, or the Meta Ads interface can only be managed through Meta.</div></div></div></div>

Create a campaign with Facebook &amp; Instagram Ads with Wix and get your business in front of thousands of people. The entire campaign setup, creation, and launch process takes place in your Wix site...

Facebook & Instagram Ads: Creating a Campaign

Discover how to create effective Facebook and Instagram Ads directly from your Wix site dashboard to reach thousands of potential customers. This article guides you through the entire campaign setup process, including selecting your campaign goal, connecting your Facebook assets, targeting your audience, crafting engaging ad content, and setting your budget. By following these steps, you can enhance your online presence and drive sales or generate leads for your business.

<div data-component-type="text"><div>Create a campaign with Facebook &amp; Instagram Ads with Wix and get your business in front of thousands of people. The entire campaign setup, creation, and launch process takes place in your Wix site dashboard. Choose your ad targeting audience using Wix's AI powered targeting tool, create your content, and pick a daily budget for your campaign.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Before you create a campaign:</div><div class="info-content"><div>Make sure you've completed the following setup steps:</div><ol>
  <li>Publish your site.</li>  <li>Upgrade your site by purchasing a plan.</li>  <li>Connect a custom domain.</li></ol><div>To complete the setup checklist, <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard and select a campaign goal to get started.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-choose-a-campaign-goal" level="3">Step 1 | Choose a campaign goal</h2></div><div data-component-type="text"><div>The first step in setting up a campaign is choosing a campaign goal. Depending on the Wix apps you have installed and if you have a payment method connected, you can select a <strong>Sales</strong> or <strong>Leads</strong> campaign.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>To create a Sales campaign, you must connect a payment method.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To choose a campaign goal:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard.</li>  <li>Select a goal:
    <ul>
      <li><strong>Boost sales:</strong> Create a Sales campaign to promote your business to your audience likely to purchase your product and/or service.</li>      <li><strong>Get sales (For Wix Stores): </strong>Create a Sales campaign with a dynamic image carousel or single image/video to advertise your products.</li>      <li><strong>Generate leads: </strong>Create a Leads campaign to promote your business to your audience likely to share contact info or submit a form.</li>    </ul>  </li>  <li>Click <strong>Get Started</strong>.</li>  <li>Sign in with your Facebook account.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/d0a57372-7cce-4a9e-83a0-83e85982e0d4/e37c796f-667e-48ec-aeb7-a6665fd63309.jpg" alt="A screenshot of the choose campaign goal page of the Facebook dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-connect-your-facebook-assets" level="3">Step 2 | Connect your Facebook assets</h2></div><div data-component-type="text"><div>The next step before is to connect your Facebook assets to Wix. These include:</div><ul>
  <li>Your Facebook Page</li>  <li>A Meta Business Account</li>  <li>A Facebook Pixel &amp; CAPI</li></ul></div><div data-component-type="text"><div>If you have previously connected a Facebook Pixel in Marketing Integrations, your assets should already be connected to Wix.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">If you want to advertise on Instagram:</div><div class="info-content"><div>Make sure your Instagram Business account is connected to the same Facebook page you're using for your Facebook assets. You can do this from Facebook. <a data-composite="true" href="https://www.facebook.com/business/help/345675946300334?id=419087378825961" target="_blank">Learn more about connecting your Instagram</a>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To connect your Facebook assets:</h2></div><div data-component-type="text"><ol>
  <li>Click <strong>Add Facebook Assets</strong>.</li>  <li>Go through the steps to add your assets.</li>  <li>Next click <strong>Connect Assets to Wix </strong>and go through the steps to connect your accounts. </li>  <li>Click <strong>Continue to Create Campaign</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/09/9747fcae-885d-4b09-b8ac-53b468aea2bd/20abe040-159b-40d4-801f-87909ed004bb.jpg" alt="A screenshot of the connect assets step of a campaign." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-choose-your-ad-settings-and-targeting" level="3">Step 3 | Choose your ad settings and targeting</h2></div><div data-component-type="text"><div>Now that the initial requirements are completed and you've connected Meta assets, you are ready to start building your campaign content. First you need to decide who you want your ad to target as well as the site page your ad will lead to.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>At the top of this section you can see the status of your Meta platforms. If your accounts are linked correctly the status is 'Linked.' If an account isn't linked you may have to go back and edit your Meta assets. <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-a-campaign#faqs" target="">Learn more in the FAQ section of this article</a>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To choose your ad settings and targeting:</h2></div><div data-component-type="text"><ol>
  <li>Click the <strong>Site page that your ad will lead to</strong> drop-down to select the page visitors navigate to after clicking your ad (e.g. your Wix Stores product page).</li>  <li>Next select an option for campaign targeting. Targeting defines how you want to reach your audience.
    <ul>
      <li><strong>AI targeting:</strong> Allow Meta's AI find the optimal audience for your campaign. We recommend this option as the AI continuously monitors campaign performance and adapts to the data.
        <ol>
          <li>Enter the countries you want to target under<strong> Targeted countries</strong>.</li>          <li>Click <strong>Continue</strong>.</li>        </ol>      </li>      <li><strong>Custom targeting:</strong> Define your own audience using specific demographics of people.
        <ol>
          <li>Enter the places (cities, countries, zip codes) you want to target under <strong>Targeted countries</strong>.</li>          <li>Continue refining your audience by selecting a gender, age range, and audience interests.</li>          <li>Click <strong>Continue</strong>.</li>        </ol>      </li>    </ul>  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/09/cb024a00-55cc-48d9-9fe6-8c48c162836e/341006a2-ebc2-4589-bb18-dc646e5a58e4.jpg" alt="A screenshot of setting up facebook and instagram ads by choosing Ad targeting." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-4-create-your-ad-content" level="3">Step 4 | Create your ad content</h2></div><div data-component-type="text"><div>Next create content for your ad that engages your audience and attracts attention. Your ad content consists of four main parts: primary text, media, ad headline, and a call to action button. The content is the same across both Facebook and Instagram ads.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>Once you save a campaign, you can't update its ad format.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To create your ad content:</h2></div><div data-component-type="text"><ol>
  <li>Choose an ad format and follow the instructions to create your content. You will only see the dynamic carousel option if you are running a campaign with Wix Stores.</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Dynamic carousel (Wix Stores only)</h4><div class="collapsible-content"><div>A dynamic carousel personalizes your product catalog for the ad viewer. For example, if someone searches for 'Navy backpacks' online, a dynamic ad showcases your products that match the search term.</div><div><br /></div><ol>
  <li>Enter your ad content. The limit is 500 characters. Focus on the value and benefits of your products and speak directly to your audience.</li>  <li>(Optional) View a preview of what a dynamic carousel might look like and switch between platforms and ad types.</li>  <li>Click <strong>Continue</strong>.</li></ol><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/09/950fb3df-aaad-45f4-a631-eb420150ef01/a8b5bb8e-8407-45e7-9da1-f2bdcb68128b.jpg" alt="An example of a dynamic carousel Facebook ad." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Single image or video</h4><div class="collapsible-content"><ol>
  <li>Enter your primary ad text. The limit is 500 characters. Focus on the value and benefits of what you're offering and speak directly to your audience.</li>  <li>Upload media for your ad. Once you've added a media file, you can preview how it will appear in the live ad. Make sure your image or video meets <a data-composite="true" href="https://www.facebook.com/business/ads-guide/update?content_id=6v7AXR08Qqq4Kiu&amp;refsem_smb&amp;utm_termdsa-1598818772528&amp;gclidCj0KCQjwwYSwBhDcARIsAOyL0fj3kK0Nt4_cRA_fe4b5GCIg56r-RtpgS9i0Lds9ZjfrTwb45esNezcaAiPQEALw_wcB&amp;gad_source=1&amp;gclid=Cj0KCQjwwYSwBhDcARIsAOyL0fj3kK0Nt4_cRA_fe4b5GCIg56r-RtpgS9i0Lds9ZjfrTwb45esNezcaAiPQEALw_wcB" target="_blank">Meta's media requirements</a>.</li>  <li>Enter an ad headline to attract attention and inspire urgency in your audience. The limit is 40 characters.</li>  <li>Click the <strong>Call to action button</strong> drop-down to choose an option that inspires your audience to click your ad (e.g. Learn more, Buy now, Subscribe).</li>  <li>Click <strong>Continue</strong>.</li></ol></div></div></div><div data-component-type="text"><div>See how the ad appears online under <strong>Ad preview</strong>. Click between Facebook and Instagram at the top to see the ad on different platforms. You can also view how the ad appears in different formats (feed, story, reel).</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/03/25/aed73865-2b40-4d9a-ba67-d3a859c2e080/04b5abe2-d906-4be5-80a5-52de09226484.jpg" alt="An example of picking a media type for facebook ads." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-5-set-your-ad-budget-and-launch" level="3">Step 5 | Set your ad budget and launch</h2></div><div data-component-type="text"><div>The last step before launching a campaign is to choose a campaign budget and monthly ad credits subscription. Your ad credits are applied to your total ad credits each month to be spent on campaign impressions. The higher your budget, the more your ads are shown on Meta platforms.</div></div><div data-component-type="text"><div>Once you've set a budget and purchased your ad credits, you can launch your campaign.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What's the difference between my monthly ad credits and campaign budget?</div><div class="info-content"><div>Think of your ad credits as going into one big bucket. When you set a daily budget for your campaign, you're deciding how many ad credits the campaign should take from the bucket every day. Each month when you pay your subscription, you 'top up' your bucket of ad credits. You can also make a one-time payment to get more ad credits if you want to top up the bucket before your next subscription cycle.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To set your ad budget and launch:</h2></div><div data-component-type="text"><ol>
  <li>Choose an option under<strong> Set campaign budget</strong>:
    <ul>
      <li><strong>Select preset budget:</strong> Choose a preset daily budget based on our recommendations that shows the average daily impressions you will receive as well as your total monthly subscription with this budget. </li>      <li><strong>Enter custom budget:</strong> Enter an estimated daily spend for your campaign. When you enter a daily spend, the monthly ad credit subscription changes by default.</li>    </ul>  </li>  <li>Click <strong>Save &amp; Checkout </strong>to finish creating your campaign and submit your purchase.<br />
<strong>Note: </strong>If this isn't your first campaign, you won't see the checkout step. Instead, click <strong>Save &amp; Launch </strong>to launch the newest campaign.</li></ol></div><div data-component-type="text"><div>Your campaign now goes into review for Wix and Meta approval. This process can take up to 72 hours. Go to Facebook &amp; Instagram Ads in your site's dashboard to check on the approval progress.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The subscription options available to you may vary depending on your geographical location and <a data-composite="true" href="https://support.wix.com/en/article/gdpr-frequently-asked-questions" target="_blank">GDPR regulations</a>.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/09/02/2d3a4c93-994f-46e6-a9d0-fa9e6cd2872e/7acfb9a4-d5da-40fa-88b4-5082d9bb2e83.jpg" alt="A screenshot of the set campaign budget page" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about Facebook &amp; Instagram Ads by Wix.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How does Meta's AI targeting work?</h4><div class="collapsible-content"><div>Meta's AI finds the right audience for you by:</div><ul>
  <li><strong>Defining your target audience:</strong> The AI shows ads to people with relevant interests and demographics.</li>  <li><strong>Adapting to your ad content: </strong>After analyzing your ad content, the AI will modify your target audience to get the best results.</li>  <li><strong>Learning from your campaign performance:</strong> The AI continuously monitors clicks, conversions and ad engagement and keeps refining your audience.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What are Meta's media requirements for ads?</h4><div class="collapsible-content"><div>Make sure you choose media for your ad that meets Meta's requirements. </div><ul>
  <li><strong>Image resolution:</strong> Minimum 500x500 pixels</li>  <li><strong>Image file size: </strong>Maximum 30MB</li>  <li><strong>Video resolution:</strong> Minimum 120x120 pixels</li>  <li><strong>Video file size: </strong>Maximum 1GB</li>  <li><strong>Video duration:</strong> Between 1 second and 20 minutes</li></ul><div><br /></div><div><a data-composite="true" href="https://www.facebook.com/business/ads-guide/update" target="_blank">Learn more about Meta's media requirements for image and video ads</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is included in my monthly ad credits subscription?</h4><div class="collapsible-content"><div>Each month you'll pay the subscription amount (including Wix's 15% fee) and it will be applied to your total ad credits. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I choose specific products to display in the Dynamic Carousel for my Sales campaign?</h4><div class="collapsible-content"><div>Currently, you can’t select specific products for the Dynamic Carousel. These ads automatically pull all visible products from your store catalog. If you want to prevent specific products from being displayed in the carousel, hide them in your store’s product list.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is my daily spend estimated?</h4><div class="collapsible-content"><div>Your estimated daily spend refers to the number of ad credits your campaign uses for impressions each day. It is estimated as the spend appears in your local currency and will get converted into USD to pay Meta to show your ads.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What are impressions?</h4><div class="collapsible-content"><div>An impression is counted each time an ad appears on the screen for the first time. For example, if an ad is on screen and someone scrolls down, then scrolls back up to see the same ad again, it still only counts as one impression. The actual total of impressions may be higher or lower depending on the daily spend, ad content, and campaign optimization.</div><div><br /></div><div><a data-composite="true" href="https://www.facebook.com/business/help/675615482516035" target="_blank">Learn more about impressions</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I connect my Facebook Page to multiple Wix sites?</h4><div class="collapsible-content"><div>No. Currently, Facebook only allows a page to be connected to one ad account. </div></div></div></div>

Create multiple campaigns for Facebook &amp; Instagram Ads with Wix, each tailored to your diverse business objectives, and experiment with your ad content to determine what yields the highest convers...

Facebook & Instagram Ads: Creating Multiple Campaigns

Discover how to create and manage multiple Facebook and Instagram Ads campaigns using Wix to meet your business goals. Experiment with different ad content to find what drives the highest conversion rates, and track all your campaigns from one dashboard. Benefit from a single subscription that covers all campaigns, allowing you to allocate your budget efficiently. Learn to optimize your advertising strategy and enhance your site's traffic and sales.

<div data-component-type="text"><div>Create multiple campaigns for Facebook &amp; Instagram Ads with Wix, each tailored to your diverse business objectives, and experiment with your ad content to determine what yields the highest conversion rate. Track all your campaigns from one place and make updates to the content and daily budget from your site's dashboard.</div></div><div data-component-type="text"><div>Running multiple campaigns allows you to:</div><ul>
  <li><strong>Test different ad content simultaneously:</strong> Try different ad text and creatives to see what drives the best results for your business. Try ads with shorter videos, longer videos, or image and text only.</li>  <li><strong>Promote a specific sale or service:</strong> Create one evergreen Facebook &amp; Instagram Ads campaign to generate more site traffic overall, and use another campaign to promote a specific sale or offering happening that month.</li>  <li><strong>Manage one subscription and budget for all campaigns: </strong>You don't have to worry about paying multiple subscriptions for each campaign. You pay one subscription and choose your budget. Then you can allocate your budget across all campaigns.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="the-campaigns-page" level="3">The campaigns page</h2></div><div data-component-type="text"><div>When you go to Facebook &amp; Instagram Ads in your site's dashboard, the first element you'll see is the main campaigns page. Your campaigns page gives you a quick breakdown of each campaign you've created. Every campaign has its own card with key performance indicators including impressions, total clicks, ad spend used, and daily spend.</div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Hover over a campaign and click <strong>Go to Dashboard </strong>to see all the data for that campaign.</div></div></div></div><div data-component-type="text"><div>Labels next to each campaign title show you the status of that campaign: <strong>Live</strong>, <strong>Paused</strong>, <strong>In Review</strong>, <strong>Disapproved</strong>, or <strong>Ended</strong>. Any live campaigns appear at the top of the list in chronological order.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2024/03/28/0442d592-5cce-45bb-b26a-83c76d5e0a26/4211c6ef-0149-460f-b3c1-35a8fc4885bb.jpg" alt="a screenshot of the main campaigns page" /></div></div><div data-component-type="text"><div>From the campaigns page you can also manage your subscription and budget as well as create a new campaign.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="creating-multiple-facebook-instagram-ads-campaigns" level="3">Creating multiple Facebook &amp; Instagram Ads campaigns</h2></div><div data-component-type="text"><div>You can create as many campaigns as you want from your site's dashboard. Keep track of your spend for each campaign as well as the campaign status. For every new campaign, choose a daily budget that is allocated from your total ad credits.</div></div><div data-component-type="heading"><h2 id="" level="4">To create multiple campaigns:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard.</li>  <li>The campaigns page shows all your current campaign(s) in a list. Click <strong>Create New Campaign</strong> at the top right to make another campaign.</li>  <li>Customize the settings and ad content of your new ad campaign. <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-a-campaign" target="_blank">Learn more about creating campaign content</a>.</li>  <li>Set your new campaign's daily budget. The daily budget is taken from your total ad credits.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">How your budget works with multiple campaigns:</div><div class="info-content"><div>You pay for one Facebook &amp; Instagram Ads subscription regardless of how many campaigns you run. The subscription includes all your ad credits for your campaigns. When you choose a daily budget for a new campaign, it's taken from the total 'bucket' of ad credits available for all campaigns in your account. To get more ad credits, Click <strong>Manage ad credits &amp; budget</strong> in the campaigns page and increase your subscription.</div></div></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Launch</strong> to launch your new campaign.</li></ol></div><div data-component-type="text"><div>Your new campaign appears in the campaigns page. The status label is <strong>In Review</strong> until the campaign content is approved by Meta.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about creating multiple campaigns.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Is there a limit on the number of campaigns I can create?</h4><div class="collapsible-content"><div>No. You can create as many Facebook &amp; Instagram Ads with Wix campaigns as you need to, but there is a minimum daily spend for each campaign.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I change the daily budget of my campaigns?</h4><div class="collapsible-content"><ol>
  <li>From the main campaigns page, click <strong>Manage Budget &amp; credits</strong> at the right.</li>  <li>View the ad credits remaining in the current billing cycle. Click <strong>Adjust Daily Budget</strong> to change your daily spend on each campaign.</li>  <li> Enter a new daily budget for the campaign(s) you want to change. At the bottom you can see the total daily spend across all your campaigns.<br />
<strong>Note:</strong> If you don't have enough budget for the new daily amount, you can increase your monthly subscription.</li>  <li>Click <strong>Save</strong> to update your daily budget. If you have also increased your subscription, you will go through the checkout process at this step.</li></ol><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2023/10/20/a3e721cf-5e12-4a97-ae30-27a5a1a7630c/6256f819-7589-42d9-8c09-6772a6e7b17e.jpg" alt="A screenshot of the manage subscription and budget page." /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens when I pause a campaign?</h4><div class="collapsible-content"><div>When you pause a campaign, the campaign stops running and does not spend ad credits. The campaign status also changes to 'Paused' on the Campaigns page.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long should I keep multiple campaigns running if I am comparing them for performance?</h4><div class="collapsible-content"><div>You should give campaigns at least two weeks in order to see any potential patterns and identify what is working and where you can adjust. Start by checking in after seven days to see which campaign is driving more traffic. After that, if one is vastly underperforming, you can reassess. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens when I end all my campaigns?</h4><div class="collapsible-content"><div>When all of your campaigns have ended, <a data-composite="true" href="https://support.wix.com/en/article/google-ads-with-wix-turning-off-auto-renewal" target="_blank">auto-renewal</a> of your Facebook &amp; Instagram Ads with Wix subscription will automatically turn off.</div></div></div></div>

Learn more about the Facebook &amp; Instagram Ads with Wix refund policy, including eligibility for refunds within 14 days of purchase and what happens to remaining ad credit if you pause a campaign.F...

Facebook & Instagram Ads: About the Refund Policy

Discover the refund policy for Facebook & Instagram Ads with Wix, including eligibility for refunds within 14 days of your initial subscription purchase. Learn how to pause your campaign to qualify for a refund on remaining ad credits, and understand that automatic renewals are not eligible for refunds. This article provides essential details to help you manage your ad budget effectively and ensure compliance with Meta's advertising policies.

<div data-component-type="text"><div>Learn more about the Facebook &amp; Instagram Ads with Wix refund policy, including eligibility for refunds within 14 days of purchase and what happens to remaining ad credit if you pause a campaign.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="facebook-instagram-ads-with-wix-refund-policy" level="3">Facebook &amp; Instagram Ads with Wix refund policy</h2></div><div data-component-type="text"><div>Ad credits added to Facebook &amp; Instagram Ads with Wix are paid with a monthly subscription. Refunds are available in the following cases:</div><ul>
  <li>Within 14 days of the initial purchase of a monthly subscription.</li>  <li>Refunds only apply to remaining ad credit if the campaign has ended.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>You need to pause your campaign in order to be eligible for a refund. Only the amount remaining after you pause your campaign will be refunded if it's within the 14 day policy.</div></div></div></div><div data-component-type="text"><div>Subscriptions that automatically renew are not eligible for refunds. Remaining ad credit can only be refunded for initial subscriptions within the refund eligibility window.</div></div><div data-component-type="heading"><h2 id="" level="4">Additional information:</h2></div><div data-component-type="text"><ul>
  <li>Wix gets 15% of your payment for running and optimizing your campaign, the remaining 85% goes towards your ad budget which is spent on ad impressions.</li>  <li>Prices do not include VAT, which is determined based on your billing country.</li>  <li>To prevent your campaign being disapproved by Meta, make sure the campaign complies with <a data-composite="true" href="https://transparency.fb.com/policies/ad-standards" target="_blank">Meta's Advertising Policies</a>.</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about Facebook &amp; Instagram Ads with Wix policy, budget changes and more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I view my Facebook &amp; Instagram Ads with Wix invoices?</h4><div class="collapsible-content"><div>All invoices for Wix services can be viewed in the <a data-composite="true" href="https://www.wix.com/account/billing-history?referralAdditionalInfo=account-manager" target="_blank">Billing History</a> page of your account. Invoices may include VAT, which is determined based on your billing country.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens to my budget if I pause a campaign?</h4><div class="collapsible-content"><div>You can pause a campaign at any time. As soon as you pause, the following changes happen:</div><ul>
  <li>Your ad is no longer shown on Meta platforms.</li>  <li>Any remaining ad credits remain in your account.</li>  <li>If you’re eligible for a refund of unused credits within 14 days (e.g., from an initial subscription), you must end the campaign first.</li>  <li>If the paused campaign was your last active campaign on the account, auto renew for the subscription will be turned off automatically.</li></ul><div><br /></div><div><strong>Note: </strong>Any ad credits with an expiry date may expire while the campaign is paused. Refunds only apply to initial subscriptions or remaining credits within the refund eligibility window.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between my monthly subscription and my campaign budget?</h4><div class="collapsible-content"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-faqs-about-the-campaign-budget-and-subscription" target="_blank">setting a campaign budget, choosing a monthly subscription, and getting ad credits</a>.<br />
</div></div></div></div>

If you are experiencing issues or have questions about your Facebook &amp; Instagram ads campaign, see our solutions below.Click an issue below to find out how to resolve it.I do not see a CTA (call-t...

Facebook & Instagram Ads with Wix: Troubleshooting Your Ad Campaign

Discover solutions for common issues with your Facebook and Instagram ads campaigns. Learn how to address problems such as missing call-to-action buttons, discrepancies between Facebook Ads clicks and Wix Analytics, campaign disapprovals, and more. This article provides actionable steps to help you optimize your ads and ensure they perform effectively, so you can achieve better results from your marketing efforts.

<div data-component-type="text"><div>If you are experiencing issues or have questions about your Facebook &amp; Instagram ads campaign, see our solutions below.</div></div><div data-component-type="text"><div>Click an issue below to find out how to resolve it.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I do not see a CTA (call-to-action) on my ad</h4><div class="collapsible-content"><div>Some placements on Facebook, Instagram, and Messenger do not support CTAs. The visibility or functionality of your CTA may depend on your ad's objective, format, and other factors</div><div><br /></div><div>Below is a list of all Meta (Facebook, Instagram, Messenger) placements that may not show or have limited CTA functionality:</div><ul>
  <li><strong>Stories Placements:</strong> Facebook Stories, Instagram Stories, Messenger Stories</li>  <li><strong>Video Placements:</strong> In-Stream Video Ads (especially mid-roll), Facebook Reels, Instagram Reels, Live Stream ads</li>  <li><strong>Feed Placements:</strong> Instagram Explore Feed, Marketplace Feed ads, Facebook Right Column ads (desktop), Search Results ads, <a data-composite="true" href="https://www.facebook.com/business/help/1625017240947072?id=858706964600987" target="_blank">Facebook News Feed Instant Articles</a></li>  <li><strong>Interactive Placements:</strong> Instant Experience ads (formerly Canvas), Playable ads, Instant Articles</li>  <li><strong>Messenger Specific:</strong> Messenger inbox ads, Messenger sponsored messages (some formats)</li>  <li><strong>Audience Network:</strong> Certain native banners, interstitial placements</li>  <li><strong>Special Formats:</strong> Collection ads, Carousel ads, Dynamic Product ads (specific variations)</li></ul><div><br /></div><div><strong>Note:</strong> Meta's ad system is dynamic. These limitations can change based on platform updates or account-specific factors.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">The clicks in my Facebook Ads dashboard don't match Wix Analytics reports</h4><div class="collapsible-content"><div>Clicks in your Facebook Ads dashboard may not match the number of site sessions in Wix Analytics. Wix Analytics only counts site sessions if visitors accept the cookie consent banner. If a visitor clicks an ad but doesn’t accept cookies, their session won’t be recorded, causing a data discrepancy.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title"> My campaign was disapproved</h4><div class="collapsible-content"><div>Before a campaign goes live, Facebook reviews all its components (text, images, audience targeting, etc.) to ensure compliance with their advertising policies. Common reasons for disapproval include:</div><ul>
  <li>Inappropriate or misleading content</li>  <li>Non-compliance with Facebook’s ad policy for the industry</li>  <li>Targeting or creative format violations</li></ul><div><br />
Check the specific reason for disapproval in your Facebook Ads account and make the necessary changes. You can also appeal a disapproval through the platform if you believe your ad complies with the guidelines.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">My ad caption is different than what I wrote</h4><div class="collapsible-content"><div>Facebook may use content from your target URL, such as the meta description, to automatically generate captions for your ad. This allows Facebook to test which content resonates best with your target audience and optimize the ad for engagement.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">My Facebook account is linked but my Instagram account shows 'not linked'</h4><div class="collapsible-content"><div>If the Instagram status shows 'not linked,' sign into the relevant page on Facebook and connect the relevant Instagram account. Once connected, refresh the campaign setup in your site's dashboard. <a data-composite="true" href="https://www.facebook.com/business/help/345675946300334?id=419087378825961" target="_blank">Learn how to connect to your Facebook page</a>.</div><div><br /></div><div>You can also go back to <strong>Edit Meta assets</strong> and change the Facebook page to a new one that has a connected Instagram account.</div><div><br /></div><div><strong>Note: </strong>Make sure the connected Instagram account is an Instagram Business account.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">My Facebook and Instagram campaigns are not showing results or data</h4><div class="collapsible-content"><div>Campaigns can take up to two weeks to optimize and start showing results. During this period, Meta's algorithm learns about your audience and adjusts the campaign for better performance</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I need to disconnect my Facebook account from my Facebook &amp; Instagram Ads with Wix campaign</h4><div class="collapsible-content"><div>To disconnect your Facebook account:</div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fmarketing-integration%3FreferralInfo%3Dmarketing_integrations_article_link&amp;title=Marketing%20Integrations&amp;buttonText=Add%20Integrations" target="_blank">Go to Marketing Integrations</a> in your site's dashboard.</li>  <li>Click <strong>View </strong>on <strong>Meta Pixel &amp; CAPI</strong>.</li>  <li>Scroll to the bottom of the page and click <strong>Reset this site's connection to Facebook</strong>.</li>  <li>Click <strong>Disconnect Facebook</strong>.</li></ol><div><br /></div><div><strong>Tip:</strong> Disconnecting removes your site's connection to Facebook for all marketing activities, including Facebook &amp; Instagram Ads, Facebook Pixel, and other integrations. You can reconnect your Facebook account at any time if needed.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I need to switch the Facebook page connected to my site</h4><div class="collapsible-content"><div>You can only switch to a Facebook page that is in the same Meta Business Account you originally connected to Wix. If the page you want is in a different Meta Business Account, you need to reset your connection in Marketing Integrations and reconnect to the correct account.</div><div><br /></div><div>To switch to another Facebook page within the same Meta Business Account:</div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fpaid-ads%3FreferralInfo%3Dkb-article" target="_blank">Go to Facebook &amp; Instagram Ads</a> in your site's dashboard.</li>  <li>Click <strong>View Assets</strong>.</li>  <li>Click <strong>Edit Assets</strong>.</li>  <li>Login to your Facebook account.</li>  <li>Select the new Facebook page from the list.</li></ol><div><br /></div><div><strong>Note:</strong> If your Facebook page is in a different Meta Business Account, you'll need to reset your connection in Marketing Integrations (see the steps in the issue described above this one), then connect the correct Meta Business Account that owns your intended Facebook page.</div></div></div></div>

When you build your ad content during campaign setup you can choose between an image or video ad. Make sure you're following best practices when picking media as well as writing supporting ad text to ...

Facebook & Instagram Ads with Wix: Best Practices For Image and Video Ads

Discover how to create effective image and video ads for your campaigns by following best practices. Learn to capture attention with high-resolution images, keep text minimal, and ensure your videos are concise and engaging. By adhering to Meta's guidelines, you can enhance your ad performance and effectively showcase your products or services, maximizing your reach on platforms like Facebook and Instagram.

<div data-component-type="text"><div>When you build your ad content during campaign setup you can choose between an image or video ad. Make sure you're following best practices when picking media as well as writing supporting ad text to get the best performing ad campaign.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="best-practices-for-image-ads" level="3">Best practices for image ads</h2></div><div data-component-type="text"><div>Capture your target audience's attention with a visually stunning image. Follow Meta's recommended best practices to help your image ad stand out.</div></div><div data-component-type="heading"><h2 id="" level="4">Showcase your product and/or service with your image</h2></div><div data-component-type="text"><div>Capture your brand essence with a clear picture that showcases your product or the benefits of your service. Someone viewing your ad should immediately understand what you're advertising without having to search for the point of the ad in the photo.</div></div><div data-component-type="heading"><h2 id="" level="4">Use high resolution images</h2></div><div data-component-type="text"><div>The better resolution your images are the more professional your ad will look. Follow the <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-with-wix-best-practices-for-image-and-video-ads#formatting-guidelines-for-images-and-videos" target="">image formatting guidelines</a> below to make sure your image doesn't turn out blurry or pixelated.</div></div><div data-component-type="heading"><h2 id="" level="4">Don't crowd the image with text</h2></div><div data-component-type="text"><div>Your ad's text should be kept to the headline, description, and call-to-action. Don't try to add text on top of the image. However, if you need to add text on top of your image, keep the text minimal and to a corner of the image rather than spread across it.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/07/03/ebfc738a-62dd-4c86-a5a7-1e83d5049b60/f8f226ce-95fc-4136-bac2-10f6c450593a.png" alt="A screenshot of testing an image ad." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="best-practices-for-video-ads" level="3">Best practices for video ads</h2></div><div data-component-type="text"><div>More and more brands create video ads for Facebook and Instagram. Follow Meta's guidelines below for creating a successful video ad.</div></div><div data-component-type="heading"><h2 id="" level="4">Keep videos to 15 seconds max</h2></div><div data-component-type="text"><div>Create videos for the short attention spans of social media. If your videos are 15 seconds or less, your target audience is more likely to watch to the end. Make sure you showcase the most important part of your video ad (the product or service) towards the beginning.</div></div><div data-component-type="heading"><h2 id="" level="4">Use vertical or square videos</h2></div><div data-component-type="text"><div>Upload videos with a vertical or square aspect ratio (Meta recommends 4:5 vertical ads). As most people scroll through Facebook and Instagram vertically, choosing vertical videos helps you maximize screen space.</div></div><div data-component-type="heading"><h2 id="" level="4">Remember people watch ads with sound off</h2></div><div data-component-type="text"><div>Wherever possible in your video ad try to add dynamic text or graphics. People often consume ad content with the sound off, especially in public places. Add captions to your video as well.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2025/07/03/a98420ce-270c-460d-b118-d023eeb20e73/251e6358-f656-421a-957b-525fe8bad0e0.png" alt="A screenshot of testing a video ad." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="formatting-guidelines-for-images-and-videos" level="3">Formatting guidelines for images and videos</h2></div><div data-component-type="text"><div>Make sure you follow Meta's recommendations for image file type and resolution to get the highest quality ad image. For video ads, Facebook &amp; Instagram Ads with Wix has its own product recommendations.</div></div><div data-component-type="heading"><h2 id="" level="4">Image formatting</h2></div><div data-component-type="text"><ul>
  <li><strong>File type:</strong> .png or .jpg </li>  <li><strong>Resolution:</strong> Upload the highest resolution image available. For ad images with a link, Facebook recommends 1,080 x 1,350 pixels. The minimum pixel requirements are<strong> </strong>500px by 500px on desktop and a width of 320 on mobile.</li>  <li><strong>Ratio:</strong> 1.91:1 to 1:1</li></ul></div><div data-component-type="heading"><h2 id="" level="4">Video formatting</h2></div><div data-component-type="text"><ul>
  <li><strong>File Type: </strong>MP4, MOV or GIF</li>  <li><strong>Video length:</strong> Up to 30 seconds (though 15 seconds is best practice).</li>  <li><strong>Size: </strong>Maximum file size of 4GB for all videos. The minimum requirement is 500px by 500px (same as images).</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title"></div><div class="info-content"><div>Learn more about Meta's <a data-composite="true" href="https://www.facebook.com/business/ads-guide/video" target="_blank">recommendations for video ads</a>.</div></div></div></div>

We are excited to announce that you can now promote an entire product category in a single Facebook ad using a dynamic carousel.

Facebook Ads Request: Using Product Categories

Discover how to promote an entire product category in a single Facebook ad using a dynamic carousel. This feature allows you to showcase multiple products in one ad, making it easier to attract potential customers and enhance your marketing efforts.

<div data-component-type="text"><div>We are excited to announce that you can now <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-a-campaign#step-4-create-your-ad-content" target="">promote an entire product category in a single Facebook ad using a dynamic carousel</a>.</div></div>

Currently in Facebook Ads, you cannot transfer an existing Facebook Ads campaign from one site to another. It is possible, however, to contact Wix and have our team transfer the campaign over.If you w...

Facebook Ads Request: Transferring a Campaign to Another Site

Learn how to transfer your Facebook Ads campaign from one Wix site to another by contacting Wix Customer Care. Simply provide the names of both the old and new sites in your request. Keep in mind that the transfer can only occur once the current subscription has expired, and you'll need to cancel the old subscription and purchase a new one for the new site. This ensures all your campaign data moves seamlessly to the new location.

<div data-component-type="text"><div>Currently in <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Go%20to%20Facebook%20Ads&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/paid-ads/" target="_blank">Facebook Ads</a>, you cannot transfer an existing Facebook Ads campaign from one site to another. It is possible, however, to contact Wix and have our team transfer the campaign over.</div></div><div data-component-type="text"><div>If you want to transfer your campaign to another Wix site you can <a data-composite="true" href="https://www.wix.com/support/conversations/category/contact" target="_blank">contact Wix Customer Care</a>. Please specify in your request the old site name as well as the new site name where you want the campaign transferred. Also please note that you can only transfer a campaign once its current subscription has expired. </div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>If a campaign is transferred, all its data will move from the old site to the new site. You will also need to cancel your monthly subscription from the old site and repurchase a Facebook Ads subscription for the new site.</div></div></div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

We are excited to announce that you can now run multiple Facebook Ad campaigns per site.

Facebook Ads Request: Running Multiple Facebook Ad Campaigns For One Site

Discover how to run multiple Facebook Ad campaigns for your site, allowing you to reach a broader audience and enhance your marketing efforts. This new feature enables you to create and manage various campaigns simultaneously, helping you optimize your advertising strategy effectively.

<div data-component-type="text"><div>We are excited to announce that you can now <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-multiple-campaigns" target="">run multiple Facebook Ad campaigns</a> per site.</div></div>

Currently in Facebook Ads, it is not possible to choose whether your campaign runs only on Facebook or only on Instagram. When you create a campaign it advertises on both platforms simultaneously.We a...

Facebook Ads Request: Choosing Only Facebook or Instagram to Advertise

Discover the current limitations of Facebook Ads, where campaigns run simultaneously on both Facebook and Instagram without the option to choose one platform over the other. Stay informed about ongoing updates and improvements, and know that your feedback plays a crucial role in shaping future enhancements.

<div data-component-type="text"><div>Currently in Facebook Ads, it is not possible to choose whether your campaign runs only on Facebook or only on Instagram. When you create a campaign it advertises on both platforms simultaneously.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently in Facebook Ads, if you're using dynamic ads for your campaign, the prices of your products or services are displayed on the ad. It is not possible to hide the prices.If you want to take ful...

Facebook Ads Request: Hiding Your Product or Service Prices in Your Ad

Discover how to manage your Facebook Ads effectively by understanding the difference between dynamic ads and classic ads. While dynamic ads display product prices automatically, classic ads give you full control over your ad's creative elements, including images and messaging. Learn how to create classic ads for a more tailored advertising approach. Your feedback helps us improve our services!

<div data-component-type="text"><div>Currently in Facebook Ads, if you're using <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-promoting-your-facebook-shop-using-dynamic-ads" target="">dynamic ads</a> for your campaign, the prices of your products or services are displayed on the ad. It is not possible to hide the prices.</div></div><div data-component-type="text"><div>If you want to take full control over your ad's creative including, its image and messaging, create a <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-creating-a-campaign" target="">classic ad</a>.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

We are excited to announce that you can now switch the Facebook page connected to your site.

Facebook Ads Request: Switching the Facebook Page Connected to Your Site

Discover how to switch the Facebook page connected to your site with Wix. This new feature allows you to easily manage your social media presence and ensure your ads are reaching the right audience. Enhance your marketing efforts by keeping your Facebook page aligned with your brand.

<div data-component-type="text"><div>We are excited to announce that you can now <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-with-wix-troubleshooting-your-ad-campaign" target="">switch the Facebook page connected to your site</a>.</div></div>

We are excited to announce that you can now switch the Facebook account connected to an ad campaign by resetting your site's connection to Facebook.

Facebook Ads Request: Switching the Facebook Account Connected to an Ad Campaign

Discover how to switch the Facebook account connected to your ad campaign by resetting your site's connection to Facebook. This new feature allows you to easily manage your advertising efforts and ensure they align with your current marketing strategy.

<div data-component-type="text"><div>We are excited to announce that you can now switch the Facebook account connected to an ad campaign by <a data-composite="true" href="https://support.wix.com/en/article/facebook-instagram-ads-with-wix-troubleshooting-your-ad-campaign" target="">resetting your site's connection to Facebook</a>.</div></div><div data-component-type="text"><div><br /></div><div><br /></div></div>

Currently in Facebook &amp; Instagram Ads, it is not possible to select specific products you want to advertise on the dynamic carousel for your 'Get sales' ad campaign.However, you can hide products ...

Facebook & Instagram Ads Request: Hiding Products from Your Dynamic Carousel

Discover how to manage product visibility in your Wix Store for Facebook and Instagram Ads. While you can't select specific products for your dynamic carousel in 'Get sales' campaigns, you can hide unwanted products to ensure they don’t appear in your ads. This way, you can focus on promoting the items that matter most to your business.

<div data-component-type="text"><div>Currently in Facebook &amp; Instagram Ads, it is not possible to select specific products you want to advertise on the dynamic carousel for your 'Get sales' ad campaign.</div></div><div data-component-type="text"><div>However, you can <a data-composite="true" href="https://support.wix.com/en/article/wix-stores-changing-the-visibility-of-a-product" target="">hide products from your Wix Store</a> to avoid showing them in your campaign.</div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

How to begin

Choosing a template

Hiring a professional to build your site

Build your website and business with Wix. Try using our AI tools to create your website, customize templates, or hire professionals to build or enhance your online presence.

Getting started with Wix

Learn how to build your website and business using Wix.

Wix Editor basics

Using the Editor tools

Your site's layout

Strips and columns

Your site's structure

Designing your site

Pages

Menus

Managing pages and menus

Text

Buttons

Containers and boxes

Slideshows

Shapes and lines

Adding and customizing elements

Images

Galleries

Videos

Documents and files

Adding files and media

Working with elements

Using effects and animations

Sharing and promoting your site

Adding advanced elements

Getting started

Mobile tools

Pages on mobile

Background on mobile

Mobile site layout

Site menu on mobile

Text on mobile

Media on mobile

Other elements on mobile

Troubleshooting your mobile site

Building a mobile site

Troubleshooting Editor sites

Using the Wix Editor

Using your dashboard

Managing your site

Managing Roles & Permissions

Getting started with AI

Using AI to create & manage your website

Using AI to set up your business

AI Marketing Agent

AI Custom Agent

Front Desk Agent

Using AI agents

AI tools

Getting started with the editor

Using the editor tools

Structuring your site

Adding animations and effects

Branding your site

Troubleshooting your site

Using the Wix Harmony Editor

Media Manager basics

Uploading media

Purchasing media

Managing media

Troubleshooting media

Adding & managing media

Using the Pro Gallery

Editing images (Wix Photo Studio)

Getting started with Wixel

Creating and managing projects

Designing with Wixel

Upgrading and account management

Wixel

Managing your media

Wix Multilingual basics

Translating your website

Managing languages

SEO in Wix Multilingual

Creating a multilingual website

Privacy and GDPR

About accessibility

Making your site accessible

Advanced accessibility features

Building an accessible site

About the CMS (Content Management System)

Managing CMS collections

Connecting CMS collection content to your site

Working with dynamic pages and the CMS

Connecting user input elements to CMS

Using CMS with other Wix products

Advanced CMS features

Wix for Developers

Test Site

SSO Login

Wix Blocks

Advanced features

Getting started with  Wix Vibe

Managing your Wix Vibe site

Customizing your Wix Vibe site

Publishing your Wix Vibe site

Using Wix Vibe

Read how to use the Wix Editor and manage content on your site. Discover how to protect your visitors' privacy and make your site accessible.

Creating a website

Design and manage your site with smart functionalities.


Changing your account settings

Sign in issues

Managing your account

Upgrading to a Premium plan

Billing for Premium Plans

Billing for Domains

Billing for Google Workspace Business Emails

Managing your subscriptions

Charges, payments and tax

Invoices for Wix services

Using vouchers and promotions

Billing & premium subscriptions

Review your account settings, manage your subscriptions and plans and understand your invoices.

Account & billing

Manage subscriptions, plans and invoices.

Managing your site with the Wix app

Mobile apps basics

Customizing your own mobile app

Managing your own mobile app

Submitting your mobile app for approval

Building your own mobile app

Customizing your site on the Wix member apps

Managing your site on the Wix member apps

Using mobile apps as a member

Using the Wix member apps

Mobile apps for your customers

Use our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch. 

Using the Wix mobile apps

Run your business and connect with members.

Domain basics

Wix domains

Domains purchased elsewhere

Transferring domains

Managing domains

Troubleshooting domains

Follow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.

Connecting a domain

Learn to purchase, connect or transfer a domain to your site.

Setting up your store

Managing products and categories

Wix Stores

Business solutions & apps

Get tools to grow your business and web presence. Find the right tools for your specific needs, set up online payments and keep track of your site's analytics.

Managing your business

Get tools to grow your business and web presence.