When choosing a name for your own app, make sure it follows the naming guidelines for both Apple's App Store and Google Play.Name guidelinesYour app name can not include:
  Any special characters (e.g...

Wix Mobile Apps: Guidelines for Naming Your Own App

Discover how to choose the perfect name for your app while adhering to the naming guidelines of Apple's App Store and Google Play. Learn what to avoid, such as special characters, trademarked names, and inappropriate content, and get tips for creating a unique, memorable name that reflects your app's features. This ensures your app stands out and meets submission requirements effectively.

<div data-component-type="text"><div>When choosing a name for your own app, make sure it follows the naming guidelines for both Apple's App Store and Google Play.</div></div><div data-component-type="heading"><h2 id="name-guidelines" level="3">Name guidelines</h2></div><div data-component-type="text"><div>Your app name can not include:</div></div><div data-component-type="text"><ul>
  <li>Any special characters (e.g. #,@,&amp;) or emojis</li>  <li>Prices or pricing information (e.g. 'Free app!')</li>  <li>Trademarked names or data</li>  <li>Names already used in popular apps or references to other apps</li>  <li>Inappropriate or irrelevant content</li>  <li>Names over the 30 character limit</li></ul></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="tips-for-submission" level="3">Tips for submission</h2></div><div data-component-type="text"><div>Read the tips below for choosing a name that won't be rejected:</div></div><div data-component-type="text"><ul>
  <li>Pick a unique name that accurately describes your app and its content.</li>  <li>Choose a name that is simple and easy for your users to remember.</li>  <li>Don't try to 'game the system' as <a data-composite="true" href="https://developer.apple.com/app-store/review/guidelines/" target="_blank">Apple says</a> by using popular or existing app names to draw  more attention to your app.</li>  <li>Reflect the app's core features in the name</li>  <li>Check the availability of the name before you submit. This includes all social media handles and domain names as well.</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>Use the subtitle in the <strong>Store Listings</strong> section of your app's dashboard to provide extra context about your app without including it in the name.</div></div></div></div><div data-component-type="text"><div>Read more about <a data-composite="true" href="https://developer.apple.com/app-store/review/guidelines/" target="_blank">Apple's Guidelines</a> and the <a data-composite="true" href="https://play.google.com/about/developer-content-policy/" target="_blank">Google Play Developer Policy</a>.</div></div>

Create store listing descriptions for your native mobile app on the Apple App Store and Google Play Store. These descriptions highlight your app’s functionality, benefits, and key details like your bu...

Wix Mobile Apps: Creating Store Listing Descriptions

Learn how to create effective store listing descriptions for your native mobile app on the Apple App Store and Google Play Store. This article guides you through adding key details like your app’s name, icon, and promotional text to enhance discoverability. By following these steps, you can showcase your app’s functionality and benefits, ensuring it stands out to potential users.

<div data-component-type="text"><div>Create store listing descriptions for your native mobile app on the Apple App Store and Google Play Store. These descriptions highlight your app’s functionality, benefits, and key details like your business name, app icon, and keywords to improve discoverability. You can use the preview screen on the right to see real-time updates based on the information you add.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="" level="3">Adding your store listing details in Google Play and the Apple App Store</h2></div><div data-component-type="text"><div>Showcase your app’s functionality, benefits, and key details by adding a store listing for your native mobile app on the Apple App Store and Google Play Store. If you set up your app name and icon during the initial setup, they will appear by default, but you can update them later.</div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>The first time you fill out your Google or Apple store listing, you go through a step-by-step process. After completing these steps, you can go back and edit any details. When you set up the listing for the other platform or make updates, the listing will appear in a single form and include details from your previous entry.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To add your store listing details in Google Play and the Apple App Store:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the <strong>Your own mobile app</strong> tab or click the tab with the name of your own mobile app. </li>  <li>Scroll down and click <strong>Set up app store listings for your app</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2024/06/26/546bb4d6-94f5-4857-86ab-88cf23a04f69/9eda15c0-d2a7-4e89-adfd-696402ba8d1a.png" alt="A screenshot showing where you can go to edit your store listings." /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Get Started </strong>under the store listing you want to set up first: <strong>Google Play</strong> or <strong>Apple App Store</strong></li>  <li>Add a name and icon that members will see in the app store.<br />
<strong>Tip: </strong>Click <strong>Check Availability</strong> to see if your app name is available.</li>  <li>Click <strong>Next</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/02/19/f8a386ba-b4e2-4d9a-9e0d-18bf66b55c87/e8bb0c43-ede1-42b5-8fce-5f946943ff12.png" alt="A screenshot showing what it looks like to update your app name and icon." /></div></div><div data-component-type="text"><ol>
  <li>Describe your app with a promotional text, then add a description of your app's main features and functionality. </li>  <li>Click <strong>Next</strong>.</li>  <li>Add discoverability details to help members find your app in the app stores. Follow the steps below based on the store:</li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Google Play Store</h4><div class="collapsible-content"><div>Select a category that best fits your app and choose up to 5 tags to describe your app and the in-app experience. Then click <strong>Next</strong>. </div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/02/19/34cba553-4a44-4b4d-9eae-899f0a6d386d/523cfe86-a52e-4aa3-b493-758d383a5b02.png" /><br />
</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Apple App Store</h4><div class="collapsible-content"><ol>
  <li>Add discoverability details about your app.
    <ul>
      <li><strong>Subtitle (optional): </strong>Summarize your app's value with a subtitle.</li>      <li><strong>Categories: </strong>Assign one or two categories to help members find your app:
        <ul>
          <li><strong>Primary category: </strong>Choose the main category for your app. Learn more about <a data-composite="true" href="https://developer.apple.com/app-store/categories/" target="_blank">choosing the right category for your app</a>.</li>          <li><strong>Secondary category (optional): </strong>Choose a second category for your app in the App Store.</li>        </ul>      </li>      <li><strong>Keywords: </strong>Add words that enhance your app's visibility in search results.</li>    </ul>  </li>  <li>Click <strong>N</strong><strong>ext</strong>.</li></ol><div><strong>Note:</strong> If you don't see the optional details, you'll be able to access them when editing your discoverability later on.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/02/19/b730860e-3ced-42b6-8d9b-0c58cab2abca/2bfe8111-387f-469f-a2d4-c5ffb5eda3c1.png" /></div></div></div></div><div data-component-type="text"><div>10. Add your privacy and support information. Follow the steps below based on the store:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Google Play Store</h4><div class="collapsible-content"><ol>
  <li>Add your privacy policy details. Under <strong>Privacy Policy URL</strong>, add the link for your <a data-composite="true" href="https://support.wix.com/en/article/creating-a-privacy-policy" target="">app's policy</a>.</li>  <li>Click <strong>Save</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Apple App Store</h4><div class="collapsible-content"><div>Add your app’s privacy policy, support, and copyright. If you don't see the optional details, you'll be able to access them when editing your discoverability later on.</div><ol>
  <li>Add the relevant details:
    <ul>
      <li><strong>Privacy Policy URL:</strong> Add the URL link for your <a data-composite="true" href="https://support.wix.com/en/article/creating-a-privacy-policy" target="">app's privacy policy</a>.</li>      <li><strong>Support URL: </strong>Add a URL with support information for your app.</li>      <li><strong>Marketing URL (Optional): </strong>Direct members to a page with additional marketing info about your app.</li>      <li><strong>Copyright: </strong>Add the year the rights to this app were obtained and the name of the person or entity that owns them.</li>    </ul>  </li>  <li>Click <strong>Save</strong>.</li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about your store listings.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title"> Can I change my app name and icon after publishing? </h4><div class="collapsible-content"><div>Yes, you can update your app name and icon even after publishing. Go back to the Mobile App section in your dashboard, select your app, and make the necessary changes. Keep in mind that changes might take some time to reflect on the app stores. Changing your app's name and icon requires approval from Apple and Google before they can go live. Read more about <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-changing-your-app-name-and-icon-in-your-own-mobile-app" target="">changing your app name and icon</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I choose the best keywords and tags for my app?</h4><div class="collapsible-content"><div>Choosing the right keywords can significantly improve your app's visibility. Consider the terms your potential users are likely to search for. For example, if you have a fitness app, users might search for terms like 'workout tracker' or 'home exercises'. </div><div>Learn more about:</div><ul>
  <li><a data-composite="true" href="https://developer.apple.com/app-store/product-page/#:~:text=Description-,Keywords,-Keywords%20help%20determine" target="_blank">Selecting the best keywords for your Apple App</a>.</li>  <li><a data-composite="true" href="https://support.google.com/googleplay/android-developer/answer/9859673" target="_blank">Choosing the best tags for your Google App</a>.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I choose the best categories for my app? </h4><div class="collapsible-content"><div>Select categories that best represent your app's primary function. For example, if your app is for e-commerce, choose categories related to shopping or retail. Read more about how to choose the best categories for <a data-composite="true" href="https://support.google.com/googleplay/android-developer/answer/9859673" target="">Google Play </a>and <a data-composite="true" href="https://developer.apple.com/app-store/categories/" target="_blank">the Apple App Store.</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the difference between promotional text and the app description?</h4><div class="collapsible-content"><div>Promotional text is a short sentence that highlights your app's key benefits and is often displayed at the top of the app store listing. The app description provides a detailed overview of your app's functionality, features, and benefits. Use the promotional text to grab attention and the app description to provide comprehensive information.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I use the same app listing details for both Google Play and Apple App Store?</h4><div class="collapsible-content"><div>You can use similar information; however, each store has its own requirements and guidelines. Customize your listing details to meet the specific needs of each platform for better discoverability and compliance.</div><div><br /></div><div>Learn more about:</div><ul>
  <li><a data-composite="true" href="https://play.google.com/about/developer-content-policy/" target="">Google Play Store Guidelines</a>.</li>  <li><a data-composite="true" href="https://developer.apple.com/app-store/review/guidelines/" target="">Apple App Store Guidelines</a>.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I preview my app listing before submitting it? </h4><div class="collapsible-content"><div>Yes, you can use the preview screen on the right side of the dashboard to see real-time updates. This helps you ensure everything looks good before submitting your app listing.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What should I include in the privacy policy URL? </h4><div class="collapsible-content"><div>Your privacy policy should clearly outline how user data is collected, used, and protected. Make sure the URL you provide links directly to a detailed privacy policy page on your website. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/creating-a-privacy-policy" target="">creating a privacy policy</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a support URL and why do I need it?</h4><div class="collapsible-content"><div>A support URL directs users to a page where they can get help with your app. This can include FAQs, contact forms, or live chat options. Providing a support URL enhances user experience and helps address any issues they might encounter.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I need a marketing URL? </h4><div class="collapsible-content"><div>A marketing URL can be beneficial but is not required. It directs users to a page with more information about your app, such as promotional materials, press releases, or user testimonials. This can enhance your app's credibility and attract more users.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How often should I update my app listing?</h4><div class="collapsible-content"><div>Regularly updating your app listing can keep it relevant and engaging. Consider updating it whenever you release new features, run promotions, or receive significant user feedback.</div></div></div></div>

Creating a Google Developer account is your first step to publishing your app on the Google Play Store. Wix guides you through the process using the Google Play Console and step-by-step instructions i...

Wix Mobile Apps: Creating and Connecting a Google Developer Account

Learn how to create and connect your Google Developer account to publish your app on the Google Play Store using Wix. This article guides you through the registration process, including the $25 one-time fee and the necessary steps to invite Wix for app submission. By following these instructions, you can successfully set up your account and ensure your app is ready for launch.

<div data-component-type="text"><div>Creating a Google Developer account is your first step to publishing your app on the Google Play Store. Wix guides you through the process using the Google Play Console and step-by-step instructions in the mobile app dashboard. Follow the steps to register for an account, then invite Wix so we can submit the app on your behalf.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important: </div><div class="info-content"><ul>
  <li>To create a Google Developer account, you need to join the Google Developer Program. This is a $25 USD one-time fee that you pay separately to Google.</li>  <li>There are two types of developer accounts: Personal accounts, which require Google’s closed testing before approval, and operational accounts for businesses like non-profits, which require documentation but skip closed testing.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-create-and-connect-your-google-developer-account" level="3">Step 1 | Create and connect your Google Developer account </h2></div><div data-component-type="text"><div>First, sign up for a Google account to create your Google Developer profile. If you already have one, you can use the same email to link your developer profile to Wix. After Google verifies it, add your account ID and invite Wix as a user.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2025/01/24/9a92ff6c-60c4-4eba-88d0-c471296a16f8/b4a6e08e-96b9-4b5a-a8c1-7ebd9d6309e3.png" alt="Screenshot of clicking 'Connect Accounts'." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Already have a Google Developer account linked with Wix?</div><div class="info-content"><div><strong>Connect an existing account:</strong></div><ol>
  <li>Follow steps 1-3 below.</li>  <li>Click <strong>Connect Existing Account</strong> under <strong>Google Developer account</strong>. </li>  <li>Click <strong>Connect</strong> and then <strong>Connect</strong> again to confirm. </li></ol><div><strong>Note:</strong> Once your existing account is connected, you can skip the rest of the steps in this article.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To create and connect your Google Developer account:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the <strong>Your own mobile app</strong> tab or click the tab with the name of your own mobile app.<br />
<strong>Note:</strong> If this is your first time in the mobile app dashboard, click <strong>Get Started</strong> and <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-customizing-your-own-mobile-apps-design" target="">design your app first</a>. </li>  <li>Scroll down and click <strong>Connect</strong> <strong>Accounts</strong> next to <strong>Create &amp; connect developer accounts</strong>.</li>  <li>Click <strong>Create and Connect </strong>under<strong> Google Developer account</strong>. </li>  <li>Click <strong>Get Started</strong>. </li>  <li>Click <strong>Create Account </strong>and follow the steps to create a developer account on the Google Play Console. Click <strong>Save and Continue</strong>.</li>  <li>Add your Google Developer account email, then click <strong>Save and Continue</strong>.<br />
<strong>Note: </strong>Your email must be the same one used for your developer account.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">What's next?</div><div class="info-content"><div>Connect your account ID and invite Wix once your account has been verified. This can take a few days.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-connect-your-account-id-and-invite-wix" level="3">Step 2 | Connect your account ID and invite Wix</h2></div><div data-component-type="text"><div>Once you create your Google developer account, connect your account ID and invite Wix to your account. This allows Wix to submit your app to Google. </div></div><div data-component-type="heading"><h2 id="" level="4">To connect your account ID and invite Wix:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the <strong>Your own mobile app</strong> tab or click the tab with the name of your own mobile app. </li>  <li>Click <strong>Connect</strong> <strong>Accounts</strong> next to <strong>Create &amp; connect developer accounts</strong>.</li>  <li>Click <strong>Continue</strong> under <strong>Google Developer account</strong>.</li>  <li>Add your ID number to connect your<strong> Account ID </strong>and click <strong>Save and Continue</strong>.</li>  <li>Follow the directions to invite Wix to your account, then click <strong>Finish</strong>.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="2">FAQs</h2></div><div data-component-type="text"><div>Here are some common questions asked about creating and connecting a Google Developer account:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I need a Google Developer account to have my own native app in the Google Play Store?</h4><div class="collapsible-content"><div>Yes, you need to sign up for a Google Developer account before your app can be available in Google Play.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the cost of creating a Google Developer account?</h4><div class="collapsible-content"><div>If you don't already have a Google Developer account, the account will cost you a one-time fee of $25 USD.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">If I have other native mobile apps, can I link my existing developer accounts to my new app?</h4><div class="collapsible-content"><div>Yes. You can link your new app to an existing developer account if you already have other native mobile apps in your Wix account connected to it.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/03/05/a5324b39-5aa5-484d-99df-fdf006c8ea40/5c0afd5c-4040-4ae6-b8c9-f88de5f6f93a.png" /></div><div><strong>To connect an existing account:</strong></div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the tab with the name of your own mobile app.  </li>  <li>Scroll down and click <strong>Connect</strong> <strong>Accounts</strong> next to <strong>Create &amp; connect developer accounts</strong>.</li>  <li>Click<strong> Connect Existing Account </strong>under<strong> Google Developer account</strong>, then click <strong>Connect</strong>. </li>  <li>Click <strong>Connect</strong> to confirm.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I publish my app on the Apple App Store if I publish it in Google Play?</h4><div class="collapsible-content"><div>Yes, you can publish your app on both the App Store and Google Play. You will need an <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-creating-and-connecting-an-apple-developer-account-5865456" target="">Apple Developer account</a> in addition to your Google Developer account.</div><div><br /></div><div>You can also choose to publish your app on just one store if you prefer.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">My registration payment hasn't been processed</h4><div class="collapsible-content"><div>It can take 48 hours for your payment to be processed after you register for a Play Console account. If it has been longer than 48 hours, please contact the <a data-composite="true" href="https://support.google.com/googleplay/android-developer/contact/dev_registration?extra.IssueType=accessing" target="_blank">Google Support team</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I received an error while registering for a Play Console account </h4><div class="collapsible-content"><div>During registration, if you receive a message that your payment has been declined, check if you need to update your <a data-composite="true" href="http://payments.google.com/" target="_blank">payments profile</a>. If you're still receiving an error check this list of <a data-composite="true" href="https://support.google.com/payments/answer/7362458" target="_blank">common payment issues</a>.</div><div><br /></div><div>If you're having other issues during registration please contact <a data-composite="true" href="https://support.google.com/googleplay/android-developer/contact/dev_registration?extra.IssueType=registering" target="_blank">Google's Support team.</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if I get an email from Google to verify my account?</h4><div class="collapsible-content"><div>Google may ask you for additional information to verify your account, including an image of your current government-issued photo ID (e.g. a passport or driver's license). You may also be required to verify your email address and your phone number. The verification process may take a few days. Learn more about <a data-composite="true" href="https://support.google.com/googleplay/android-developer/answer/10841920?hl=en" target="_blank">verifying your contact information with Google</a>. </div><div><br /></div><div><strong>Important: </strong>The information you enter to verify your account must match the information on your photo ID. If you are representing an organization, the information must exactly match the information on the documents you submit related to your organization.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I received an error that I don't have sufficient permissions to view a page</h4><div class="collapsible-content"><div>If you received the below error make sure you are logged in with the correct Google account (the one you used to open your Google Developer account).<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/08/16/5b900cd2-2a83-4dc7-b4ac-03ab1d23dd94/dae86245-0692-4e53-b4ff-099899c33cc1.png" /><br />
<br />
To switch accounts, click the avatar at the top right of the screen.<br />
<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/07/13/bf6821c0-f155-4b22-855c-11b4393dd3e8/87219335-cef2-4a07-b0a6-cb254ddef7f6.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if my account was terminated?</h4><div class="collapsible-content"><div><a data-composite="true" href="https://support.google.com/googleplay/android-developer/answer/9023898?hl=en#zippy=%2Caccount-was-terminated" target="_blank">Read more</a> from Google about what happens if your account is terminated.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I cannot access my account</h4><div class="collapsible-content"><div><a data-composite="true" href="https://support.google.com/googleplay/android-developer/contact/dev_registration?extra.IssueType=accessing" target="_blank">Contact the Google Support team</a> if you can't sign in to Play Console.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Issues with a payments profile (for merchants)</h4><div class="collapsible-content"><div>Developers in <a data-composite="true" href="https://support.google.com/googleplay/android-developer/table/3539140" target="_blank">multiple countries</a> can register as merchants and sell paid apps on Google Play. If you’re legally able to do business in a supported country and agree to that country’s <a data-composite="true" href="https://support.google.com/payments/merchant/answer/7188707" target="_blank">Google Payments Terms of Service</a> you can register as a merchant for that country.</div><div><br /></div><div>For merchant specific questions go to <a data-composite="true" href="https://support.google.com/pay/#topic=7625138" target="_blank">Google payments help center</a> for merchants.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What if I connect an existing Google Developer account to my own native app and then later want to change my account?</h4><div class="collapsible-content"><div>Once you connect a pre-existing Google developer account, there is no way to change the account from the mobile app dashboard. For example, you cannot switch your pre-existing Google developer account to another pre-existing account or a new account you created recently. If you want to transfer the connected account, <a data-composite="true" href="https://support.google.com/googleplay/android-developer/answer/6230247?visit_id=638096270787376401-2424246630&amp;rd=1%5C" target="_blank">follow these instructions from Google</a>. </div></div></div></div>

Creating an Apple Developer account is the first step to get your own native app live on the App Store. You complete most of the process on Apple’s Developer website, with Wix guiding you at every ste...

Wix Mobile Apps: Creating and Connecting an Apple Developer Account

Learn how to create and set up your Apple Developer account to launch your native app on the App Store with Wix's guidance. This article walks you through the process of registering for an account, connecting it to Wix, and obtaining your API Key and push notification key. By following these steps, you can ensure your app is ready for submission, allowing you to reach a wider audience effectively.

<div data-component-type="text"><div>Creating an Apple Developer account is the first step to get your own native app live on the App Store. You complete most of the process on Apple’s Developer website, with Wix guiding you at every step. </div><div><br /></div><div>From your mobile app dashboard, follow the instructions to register for an account. Once Apple provides details like your API Key, return to your dashboard and enter the information. Invite Wix to your app, so we can submit it to the App Store for you.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>To create an <a data-composite="true" href="https://developer.apple.com/support/app-account/#individual" target="_blank">Apple Developer account</a> you also have to enroll in Apple's Developer Program. This is a separate cost through Apple starting at $99 USD a year.</li>  <li>This article covers the new developer account setup, which isn’t available to all users yet. If you're using the previous version, click <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-create-and-connect-an-apple-developer-account" target="">here</a>.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-create-and-set-up-your-apple-developer-account" level="3">Step 1 | Create and set up your Apple Developer account</h2></div><div data-component-type="text"><div>To start using Apple’s Developer Program, create an Apple ID if you don’t already have one. Then, create an Apple Developer account and connect it to Wix so we can verify that you are the owner of the account. After you create and set up your Apple Developer account, it can take a few business days before Apple approves it. Once Apple approves your account, you can create and connect your push notification and API Key</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/d6b40156-9694-4cfe-9209-54815ef9d6dc/2025/01/24/9a92ff6c-60c4-4eba-88d0-c471296a16f8/b4a6e08e-96b9-4b5a-a8c1-7ebd9d6309e3.png" alt="Screenshot of clicking 'Connect Accounts'." /></div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Already have an Apple Developer account linked with Wix?</div><div class="info-content"><div><strong>Connect an existing account: </strong></div><ol>
  <li>Follow steps 1-3 below.</li>  <li>Click<strong> Connect Existing Account </strong>under<strong> Apple Developer account</strong>, then click <strong>Connect</strong>. </li>  <li>Click <strong>Connect</strong> to confirm.</li></ol><div><strong>Note:</strong> Once your existing account is connected, you can skip the rest of the steps in this article.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To create and set up your Apple Developer account:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the <strong>Your own mobile app</strong> tab or click the tab with the name of your own mobile app. <br />
<strong>Note:</strong> If this is your first time in the mobile app dashboard, click <strong>Get Started</strong> to <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-getting-started-with-creating-your-own-app" target="">start building your app</a>. </li>  <li>Scroll down and click <strong>Connect</strong> <strong>Accounts</strong> next to <strong>Create &amp; connect developer accounts</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/01/08/56ac33ab-b663-433c-aeb7-462780bcc50a/4a91a5ff-7998-47c2-a4df-63748538a692.png" alt="A screenshot of your mobile app dashboard and where to connect your developer account." /></div></div><div data-component-type="text"><ol>
  <li>Click<strong> Create and Connect </strong>under<strong> Apple Developer account</strong>. This is where you'll provide Wix with all the necessary information to connect to your Apple Developer account.<br />
<strong>Note:</strong> If you already have an Apple Developer account, select whether you want to connect a new or an existing account. </li>  <li>Click <strong>Get Started</strong>.<br />
<strong>Note:</strong> You need an <a data-composite="true" href="https://account.apple.com/account" target="_blank">Apple ID</a> before getting started. </li>  <li>(If you do not have an Apple Developer account) Click<strong> Create Account </strong>and follow the steps to create your account. </li>  <li>Click <strong>Save and Continue</strong>.</li>  <li>Enter your developer account email and click <strong>Save and Continue</strong>.</li>  <li>Wait for Apple to approve your account.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-create-and-connect-your-push-notification-and-api-key" level="3">Step 2 | Create and connect your push notification and API Key </h2></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>It can take a few business days for Apple to approve your account.</div></div></div></div><div data-component-type="text"><div>Once Apple approves your account, create and connect your API Key. This is the final step to register your Apple Developer account and give Wix access to submit the app on your behalf.</div><div><br /></div><div>Then, set up a push notification key with Apple to let Wix send notifications to your iOS app users. Once you connect your Apple ID, use it to enroll in the Apple Developer Program on Apple's website.</div></div><div data-component-type="heading"><h2 id="" level="4">To create and connect an API key: </h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the tab with the name of your own mobile app. </li>  <li>Scroll down and click <strong>Connect</strong> <strong>Accounts</strong> next to <strong>Create &amp; connect developer accounts</strong>.</li>  <li>Click <strong>Continue</strong> under Apple.</li>  <li>Follow the instructions to create a push notification key under <strong>Create push notification key</strong>. You'll be asked to set up a key via the <a data-composite="true" href="https://idmsa.apple.com/IDMSWebAuth/signin?appIdKey=891bd3417a7776362562d2197f89480a8547b108fd934911bcbea0110d07f757&amp;path=%2Faccount%2Fresources%2Fauthkeys%2Flist&amp;rv=1" target="_blank">Apple Developer website</a>. Then click <strong>Save and Continue</strong>.</li>  <li>Connect your push notification key to Wix, then click <strong>Save and Continue</strong>.</li>  <li>Follow the steps under <strong>Create API Key</strong>. You'll set this key from <a data-composite="true" href="https://appstoreconnect.apple.com/access/api" target="_blank">App Store Connect</a>, then click <strong>Save and Continue</strong>.</li>  <li>Once you've generated an API Key, follow the steps under the <strong>Connect API key </strong>section. Enter the <strong>Issuer ID</strong>,<strong> Key ID</strong>, and upload the <strong>API Key File</strong>.</li>  <li>Click <strong>Finish</strong>.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="frequently-asked-questions-faqs" level="2">Frequently asked questions (FAQs)</h2></div><div data-component-type="text"><div>Here are some common questions asked about creating and connecting an Apple Developer account:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I need an Apple Developer account to have my own native app in the Apple App Store?</h4><div class="collapsible-content"><div>Yes, you need to set up an Apple Developer account before your app can be available in the App Store. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the cost of creating an Apple Developer account?</h4><div class="collapsible-content"><div>If you don't already have an Apple Developer account, the account will cost you an additional fee starting at $99 USD a year for individuals.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">If I have other native mobile apps, can I link my existing developer accounts to my new app?</h4><div class="collapsible-content"><div>Yes. If you already have native mobile apps in your Wix account connected to a developer account, you can link your new app to that same account.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/03/05/69ad5a87-4daa-447c-9b42-04c8c2c1879f/08c35927-2f15-44a9-9ff1-c4360f4e5e38.png" alt="undefined" /></div><div><br /></div><div><strong>To connect an existing account:</strong></div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the tab with the name of your own mobile app.  </li>  <li>Scroll down and click <strong>Connect</strong> <strong>Accounts</strong> next to <strong>Create &amp; connect developer accounts</strong>.</li>  <li>Click<strong> Connect Existing Account </strong>under<strong> Apple Developer account</strong>, then click <strong>Connect</strong>. </li>  <li>Click <strong>Connect</strong> to confirm.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I publish my app on Google Play if I publish it in the App Store?</h4><div class="collapsible-content"><div>Yes, you can publish your app on both the App Store and Google Play. You will need a <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-creating-and-connecting-a-google-developer-account-2579784" target="">Google Developer account</a> in addition to your Apple Developer account. </div><div><br /></div><div>You can also choose to publish your app on just one store if you prefer.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Once I connect an Apple Developer account can I change it to a different developer account?</h4><div class="collapsible-content"><div>Once you connect a developer account to your own native app, you can't change it on your mobile app dashboard. For example, you can't switch the Apple Developer account attached to your account, to another developer account. If you want to transfer your app to a different account, <a data-composite="true" href="https://help.apple.com/app-store-connect/#/deved688524f" target="_blank">follow these instructions from Apple</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What do I do with the emails I receive from Apple after I connect my account?</h4><div class="collapsible-content"><div>As part of the Mobile App Premium plan, Wix takes care of your app's submission to the stores as well as the app's maintenance and compliance with any new policies. During this process you may receive emails from Apple. These emails require no action from you.</div><div><br /></div><div>Read more about <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-explaining-the-emails-you-receive-from-apple-and-google" target="">emails you receive from Apple and Google</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I change the developer name? I don't want my name on the app.</h4><div class="collapsible-content"><div>Yes, it's possible to change the developer name, but you need an Apple Business Developer account, which has a separate fee and set of instructions. <a data-composite="true" href="https://developer.apple.com/support/app-account/#organization" target="_blank">Learn more</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I have an issue with setting up my D-U-N-S Number with Apple. What do I do?</h4><div class="collapsible-content"><div>Everything related to Apple payments such as D-U-N-S must be discussed directly with Apple. Learn more about <a data-composite="true" href="https://developer.apple.com/support/D-U-N-S/" target="_blank">D-U-N-S and Apple</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I already have an Apple Developer account. Can I set up Apple login?</h4><div class="collapsible-content"><div>Yes, you can set up Apple login any time by accessing it through your <a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/branded-apps/publish/developer-accounts?&amp;title=Select%20a%20site&amp;buttonText=Mobile+app+settings" target="_blank">mobile app settings</a>. </div></div></div></div>

Once you register your Apple and Google Developer accounts and add your store listing information, the final step is to submit your app for approval. When you submit your app, Wix conducts an internal...

Wix Mobile Apps: Submitting Your App for Approval

Learn how to submit your mobile app for approval after registering your Apple and Google Developer accounts and finalizing your store listing. This article guides you through the submission process, including Wix's internal review and the additional steps required by Google. You’ll also discover how to track your submission status and resubmit your app if it gets rejected, ensuring a smooth path to getting your app live in the app stores.

<div data-component-type="text"><div>Once you register your Apple and Google Developer accounts and add your store listing information, the final step is to submit your app for approval. When you submit your app, Wix conducts an internal review. After Wix approves your app, we forward it to Apple and Google for their review. Once they approve it, your app can go live in their stores.</div></div><div data-component-type="video"><div style="text-align:center"><span class="video-overlay" style="width:650px; height:375px">
  </span><iframe src="https://www.youtube.com/watch?v=HEOVjOCqhmA" style="width:650px;height:375px;"></iframe></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Google's requirement:</div><div class="info-content"><div>As part of their submission process, Google requires an additional 14-day closed testing review of your app after Wix submits it.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="submitting-your-app" level="3">Submitting your app</h2></div><div data-component-type="text"><div>Complete all steps in your mobile app dashboard before you submit your app for review. All branding and design of your app must be finalized before you submit. If you make changes after submitting your app, you may be required to resubmit it again.</div></div><div data-component-type="heading"><h2 id="" level="4">To submit your app:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the tab with the name of your own mobile app. </li>  <li>Follow the steps in the <strong>Let's set up your app to sub</strong><strong>mit it </strong><strong>and get it live in stores </strong>section.</li>  <li>Click <strong>Submit</strong> to submit your app to Wix for approval. Once you submit, you can't make changes until the review process is complete.<br />
<strong>Note: </strong>If you are unable to click <strong>Submit</strong>, it means you haven't completed all the setup steps. </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2024/06/26/9dda2720-9f52-4241-a7e9-777338cc89f8/bf7a8e00-8aed-4719-9af6-8542d66dfe6e.png" alt="A screenshot of all 6 steps completed before submitting your app" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Submit</strong> in the pop-up window to confirm.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Once Google initially approves your app, you need to complete additional steps before resubmitting your app for approval. When your app is ready to be resubmitted, a notification will pop up on your dashboard.</div><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your site's dashboard.</li>  <li>Click the tab with the name of your own mobile app. </li>  <li>Click the <strong>Fix issue</strong> drop-down and follow the steps for Google's quality assessment, answering questions about different aspects of your app: the closed test, app details, and production readiness.<br />
<strong>Note: </strong>Wix provides the answers for you to copy.</li>  <li>Click <strong>Resubmit</strong>.</li></ol></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="viewing-your-submission-status" level="3">Viewing your submission status</h2></div><div data-component-type="text"><div>You can track your submission status in the <strong>Mobile App Overview</strong> section of your <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Mobile App</a>  dashboard. The labels beneath the App Store and Google Play Store show the progress of your submission. When your app is available, the status changes from <strong>In Review</strong> to <strong>Approved</strong>. Once the app is approved, you can see the version number and click<strong> See in store</strong> to view it in the relevant store.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/11/03/1674d09c-bb10-423c-b093-9803082abac3/bfbab2c4-3d32-43d5-80f8-e793ed2c8e27.png" alt="A screenshot viewing your submission status." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="resubmitting-your-app-if-its-rejected" level="3">Resubmitting your app if it's rejected</h2></div><div data-component-type="text"><div>If your app has been rejected by either Apple's App Store or the Google Play Store, you will get an email and a red <strong>Action Needed </strong>label appears beneath the relevant app store. You will also get rejection alerts in your dashboard and in the Wix app. Follow the steps in the relevant platform to resubmit for approval. Depending on why your app was rejected, you will see different steps to fix the issue.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/11/03/510c3cba-9e5c-4044-a24a-9c195e0e0243/46e9036f-5f37-42bc-98e4-a52e41acc5c6.png" alt="A screenshot of what you see when you need to resubmit your app if it is rejected." /></div></div><div data-component-type="heading"><h2 id="" level="4">To resubmit your app:</h2></div><div data-component-type="text"><ol>
  <li>Click the first <strong>Fix Issue</strong> drop-down under<strong> Steps to re-submit your app</strong>.</li>  <li>Follow the instructions to fix the first issue. Once you've completed the instruction click <strong>Mark as Done.</strong></li>  <li>Repeat Steps 1-2 for each issue listed.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2021/11/03/2fee07c5-48b6-4ec9-87e4-358e53c2befb/9c3e95a9-881a-4a6e-b739-b31eac5d6738.png" alt="Steps of resubmitting your app." /></div></div><div data-component-type="text"><ol>
  <li>If one of the steps is titled 'Comments from the App Reviewer,' it means Wix has received comments from the relevant store that rejected your app. Click the drop-down to view the comments and write your answer in the text box. When you're finished click <strong>Mark as Done</strong>.</li>  <li>Once all the steps to re-submit your app are complete click <strong>Submit</strong> at the bottom. The new version of the app will be submitted again for review.</li>  <li>Click <strong>Submit</strong> in the pop-up window to confirm.<br />
<strong>Note: </strong>You can track the status from your <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Mobile App</a> dashboard.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">For Google Play Store:</div><div class="info-content"><div>Once Wix approves your app, the final step is filling out a Google quality assessment in your Mobile App dashboard. Follow the steps in the <strong>Fix Issue</strong> drop-down to resubmit your app.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click below for answers to common questions about submitting your app for approval. </div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens after I submit my native mobile app to the app stores?</h4><div class="collapsible-content"><div>Wix reviews your app to ensure compliance with Apple and Google's guidelines. If any issues are found, we'll notify you to make any necessary changes. Once your app passes our review, we'll submit it to Apple and/or Google on your behalf. The review process may take a few days.</div><div><br />
<strong>Note:</strong> Your mobile app is subject to Apple and Google's approval. Wix has no control over whether it will be approved or rejected. Google requires an additional 14-day closed testing review after submission.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long does it take for Apple and Google to approve my app?</h4><div class="collapsible-content"><div>The approval process varies from platform to platform and Wix has no control over the timeline.</div><ul>
  <li>Learn more about <a data-composite="true" href="https://developer.apple.com/app-store/review/" target="_blank">Apple's approval process</a>.</li>  <li>Learn more about <a data-composite="true" href="https://support.google.com/googleplay/android-developer/answer/9859751?hl=en&amp;ref_topic=7072031" target="_blank">Google's approval process</a>.<br />
<strong>Note: </strong>Google requires an additional 14-day closed testing period using at least twenty opted-in testers.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if I get emails from Apple and Google?</h4><div class="collapsible-content"><div>As part of the Mobile App Premium plan, Wix takes care of your app's submission to the stores as well as the app's maintenance and compliance with any new policies. During this process you may receive emails from Apple and Google. These emails require no action from you.</div><div><br /></div><div>Learn more about the <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-explaining-the-emails-you-receive-from-apple-and-google" target="_blank">emails you receive from Apple and Google</a>. </div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What if my app is not approved by Apple and/or Google?</h4><div class="collapsible-content"><div>If your application does not pass Apple or Google's review, Wix gets notified. We'll then inform you why your app has not been approved and ask you to make the necessary changes.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/04/17/0a6a7b01-d669-4784-a866-4c9130ef9403/7d41c9fd-be6a-4660-86f1-7fb3c9f75e5e.png" /></div><div>Once you've made the changes, you'll have to resubmit your app to Wix for approval, and then again to Apple and Google.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why might my app be rejected?</h4><div class="collapsible-content"><div>Apps can be rejected for reasons like not meeting Apple or Google's guidelines, having incomplete info, or issues found during testing. </div><div><br /></div><div>Common reasons include:</div><ul>
  <li><strong>Policy violations:</strong> Not following platform rules (e.g. issues with your <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-guidelines-for-naming-your-app" target="">app's name</a>).</li>  <li><strong>Design problems:</strong> Poor user experience or not up to standards.</li>  <li><strong>Bugs or crashes:</strong> Technical glitches during reviews.</li>  <li><strong>Testing issues (Google-specific):</strong> Problems during <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-googles-closed-testing" target="">Google’s closed testing phase</a>.</li></ul><div><br /></div><div>If your app is rejected, Wix notifies you with details and guides you on fixing the issue and resubmitting. Read more about <a data-composite="true" href="https://developer.apple.com/app-store/review/guidelines/" target="_blank">Apple</a> and <a data-composite="true" href="https://play.google.com/about/developer-content-policy/" target="_blank">Google</a> guidelines.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do app updates work once my app is live in the app stores?</h4><div class="collapsible-content"><div>Once your app is live, we keep it current by handling updates for security, performance, and compliance with Apple and Google policies. Content or feature changes made via the Wix app are published instantly, but changes to design, branding, or store details require resubmission for approval. With the Mobile App Premium plan, Wix automatically submits updates every 2 weeks, including new features and bug fixes.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I make changes to my app while it is under review? </h4><div class="collapsible-content"><div>Once you submit your app for approval, you can't make changes until the review process is complete.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why is my app showing as 'In Review' on Wix even though it’s live on the app stores?</h4><div class="collapsible-content"><div>Your app shows as ‘In Review’ on Wix because you recently updated it and the app stores (like Apple or Google) are reviewing the new version before making it available. While this review is happening, your app’s previous version is still live and can be downloaded. Once the app stores approve your update, the status in Wix will change and your new version will become available.</div></div></div></div>

When you make changes to your native app, you may have to resubmit the app for Apple and Google's approval depending on the type of update you made. For example, design changes must be re-approved. Ho...

Wix Mobile Apps: Submitting Your App Changes to Apple and Google

Discover how to manage updates to your native app built with Wix. Learn which changes require resubmission for approval from Apple and Google, such as design modifications and store listing updates. You can publish content changes immediately without needing approval, ensuring your app remains current and functional. Stay informed about the importance of keeping your app updated to avoid issues with features and user experience.

<div data-component-type="text"><div>When you make changes to your native app, you may have to resubmit the app for Apple and Google's approval depending on the type of update you made. For example, design changes must be re-approved. </div></div><div data-component-type="text"><div>However, when you make changes to your app content using the Wix app, they can be published without Apple or Google's approval.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title"></div><div class="info-content"><div>After making changes, go to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Mobile App</a> in your dashboard. You'll see a prompt to resubmit with the message 'Submit your changes to Google/Apple'.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="app-changes-that-must-be-approved-by-apple-and-google" level="3">App changes that must be approved by Apple and Google</h2></div><div data-component-type="text"><div>Changes to your app's design or store listing descriptions must be re-submitted to Apple and Google for approval. These changes include anything that comes before the member log in or <a data-composite="true" href="https://support.wix.com/en/article/login-screen-visibility-for-your-native-mobile-app" target="_blank">visitor mode</a> in your app.</div></div><div data-component-type="text"><div>Changes that must be approved include brand and design, and store listings.</div></div><div data-component-type="heading"><h2 id="brand-and-design" level="4">Brand and design</h2></div><div data-component-type="text"><ul>
  <li><strong>Name and icon: </strong>Changes to your app's name and/or logo. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-changing-your-app-name-and-icon-in-your-own-mobile-app" target="">building your own app</a>.</li>  <li><strong>Launch screen: </strong>Changes to the design of your app's <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-customizing-your-apps-system-screens-launch-and-login" target="">launch screen</a> (what members see when the app loads).</li></ul></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/02/06/bcec567d-4780-4949-bae9-148685751cb1/edaa0839-122a-44bb-8dac-bb99b0781572.png" alt="A screenshot that shows changes being made to the brand and design of a native app built on Wix." /></div></div><div data-component-type="heading"><h2 id="store-listings" level="4">Store listings</h2></div><div data-component-type="text"><div>Since your app's store listings appear in both the App Store and Google Play, any content, icon, or category changes must be reviewed and approved by Apple and Google before the updated listings go live.</div></div><div data-component-type="text"><div>Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-creating-store-listing-descriptions" target="">creating your store listing descriptions</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="app-changes-that-go-live-immediately" level="3">App changes that go live immediately </h2></div><div data-component-type="text"><div>When you make app updates to your app's content or theme you can see the changes after publishing without having to resubmit your app. These changes include:</div></div><div data-component-type="text"><ul>
  <li>Updates to the <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-customizing-your-own-apps-features-and-content" target="">features and content of your app</a> made from the Wix app.</li>  <li>Updates to your app's <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-customizing-your-own-mobile-apps-design" target="">design and theme</a>. </li></ul></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Wix regularly updates your app in the App Store and Google Play. If your app is pending, rejected, or out of date, update and resubmit it as soon as possible. Keeping your app updated is essential, if you run an outdated version, some new features or Wix apps (such as Wix Stores or Bookings) might not work, and your app users could see error messages. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-about-updates-to-your-app" target="">updates to your app</a>.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question to learn more about submitting your app changes to Apple and Google.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How do I know if my app needs to be resubmitted for approval? </h4><div class="collapsible-content"><div>If your app needs to be resubmitted, Wix gets notified. We'll then inform you why your app has not been approved and ask you to make the necessary changes.</div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/04/17/0a6a7b01-d669-4784-a866-4c9130ef9403/7d41c9fd-be6a-4660-86f1-7fb3c9f75e5e.png" /></div><div>Once you've made the changes, you'll have to resubmit your app to Wix for approval, and then again to Apple and Google.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if I don’t resubmit when prompted?</h4><div class="collapsible-content"><div>Some features or Wix apps may not work as expected if your app falls behind on important updates. Follow the prompts in your dashboard to keep your app current and supported. Read more about <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-submitting-your-own-app-for-approval" target="">submitting your app for approval</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Will content updates always go live right away?</h4><div class="collapsible-content"><div>Yes, as long as your app is up-to-date in the App Store and Google Play, changes to your app's content and theme will appear for your members immediately after you publish them.</div></div></div></div>

Google's closed testing for your native mobile app lets you test your app with a select group of users before its published in Google Play. This step helps identify and fix issues to create a smooth e...

Wix Mobile Apps: Google's Closed Testing

Discover how to set up Google's closed testing for your mobile app using the Wix Mobile App Builder. This process allows you to test your app with a select group of users before launching it on Google Play, helping you identify and fix issues for a smoother customer experience. Learn about the submission process, what to expect during testing, and how Wix supports you in meeting Google's requirements.

<div data-component-type="text"><div>Google's closed testing for your native mobile app lets you test your app with a select group of users before its published in Google Play. This step helps identify and fix issues to create a smooth experience for your customers. For example, if you run an online store, closed testing ensures the checkout process works seamlessly. </div><div><br /></div><div>When you submit your app to go live on Google Play, Wix reviews it and submits it to Google as part of their required closed testing process. Feedback is gathered to address any issues, and Wix helps your app meet all requirements before launch. Closed testing is only required if you have a personal <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-creating-and-connecting-a-google-developer-account-2579784" target="">Google developer account</a>.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-content"><div>While Wix helps with the submission process, we cannot guarantee your app will meet <a data-composite="true" href="https://support.google.com/googleplay/android-developer/answer/14151465?hl=en" target="_blank">Google’s testing requirements</a> or provide a specific timeline for the completion of the testing process.</div></div></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/02/12/8d4604cc-e678-47f3-94b3-ed6c25a9b100/fe0af4ef-9164-4cd9-be5e-9a54d689afc7.png" alt="A screenshot of closed testing in your Mobile app dashboard." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="setting-up-googles-close-testing" level="3">Setting up Google's close testing</h2></div><div data-component-type="text"><div>In the Mobile App Builder of your site's dashboard, copy and paste Wix’s answers for Google’s closed testing. This is the final step before your app goes live on the Play Store.</div></div><div data-component-type="heading"><h2 id="" level="4">To set up Google's closed testing:</h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your site's dashboard.</li>  <li>Click the tab with the name of your own mobile app. <br />
<strong>Note:</strong> A notification will appear next to your app name to indicate that action is needed.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2025/02/12/8c91e060-11e1-403c-8131-ce7746f2adcd/98b63614-9b11-4e91-b993-a7de776826a9.png" alt="A screenshot to show the notification next to your mobile app to fill out your closed testing questions." /></div></div><div data-component-type="text"><ol>
  <li>Under <strong>Submission tasks and updates</strong>, follow the 4 steps listed in the dashboard.</li>  <li>Click <strong>Resubmit</strong>.</li></ol></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title"></div><div class="info-content"><div>After the first round of closed testing, Google may request additional closed testing with more questions. Like the first round, you answer these questions in the same place, directly through the dashboard.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more about Google's closed testing.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens after I submit my app for Google's closed testing?</h4><div class="collapsible-content"><div>During this phase, your app will be tested to identify any issues and gather feedback before it’s released to a wider audience. In some cases, testing may take longer depending on other factors.</div><div><br /></div><div><strong>Key details about testing:</strong></div><ul>
  <li>The closed testing phase typically takes 14+ days.</li>  <li>After the closed testing phase, Google may require further rounds of testing. </li>  <li>The exact number of rounds can vary.</li>  <li>Google might still reject your app or request additional changes, even after you’ve completed the testing phases. </li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How does Wix manage the closed testing for me?</h4><div class="collapsible-content"><div>Wix helps with the submission process by:</div><ul>
  <li>Managing key elements of the closed testing group.</li>  <li>Supporting a structured and controlled testing process.</li>  <li>Guiding you through the app submission and testing stages.</li></ul><div><strong>Note:</strong> Wix cannot guarantee your app will meet Google’s requirements or control the testing timeline.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What questions do I need to answer for Google during the rounds of testing? </h4><div class="collapsible-content"><div>After the initial 14-day closed testing, Google provides specific questions about your app. These questions are in your site's dashboard, and you can copy and paste your answers directly. The questions focus on:</div><ul>
  <li>The closed testing process.</li>  <li>Your app’s functionality.</li>  <li>Its readiness for production.</li></ul><div>You need to answer these before Google reviews your app further.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Where can I find more information and answers to my questions?</h4><div class="collapsible-content"><div>All questions and answers are available in the Wix dashboard when needed.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the next step after the closed testing phase?</h4><div class="collapsible-content"><div>After the closed testing phase, the next step depends on Google's evaluation. Google may approve the app, but they might request another round of closed testing.<br />
<strong>Note: </strong>If this happens, you will need to answer additional questions.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can my app be rejected?</h4><div class="collapsible-content"><div>Yes, Google might reject your app or request further changes, even after you complete the first closed testing phase. If additional testing is required, you will need to answer more questions.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why does the testing process take time? </h4><div class="collapsible-content"><div>The testing process can take time since it may involve multiple rounds. Google might also ask additional questions, which can extend the timeline.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens once Google approves my app?</h4><div class="collapsible-content"><div>Once Google approves your app, it goes live on Google Play.</div></div></div></div>

When you have your own native mobile app, Apple's In-App Purchase policy affects how you sell online goods and services to customers using iOS devices. Read more below to learn how Apple's policy upda...

Wix Mobile Apps: About Apple's In-App Purchase Policy

Discover how Apple's In-App Purchase policy impacts your ability to sell online goods and services through your native mobile app on iOS devices. Learn about the types of payments supported, including single and recurring payments, and understand the limitations and requirements for compliance. This article guides you on setting up In-App Purchases and provides insights on how to navigate Apple's policies effectively, ensuring you can successfully manage your app's offerings.

<div data-component-type="text"><div>When you have your own native mobile app, Apple's In-App Purchase policy affects how you sell online goods and services to customers using iOS devices. Read more below to learn how <a data-composite="true" href="https://developer.apple.com/app-store/review/guidelines/#in-app-purchase" target="_blank">Apple's policy update</a> may affect you.</div></div><div data-component-type="text"><div>In-App Purchase supports single payments, such as one-time charges for app content or features within the app. It also supports recurring payment plans, like subscriptions. However, In-App Purchase does not support free trials, one-time fees, custom start dates, changing plan duration, resubscribing after canceling. Read more about <a data-composite="true" href="https://support.wix.com/en/article/apple-in-app-purchase" target="">features not supported by Apple In-App Purchase</a>.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="about-apples-in-app-purchase-policy" level="3">About Apple's In-App Purchase policy</h2></div><div data-component-type="text"><div>You are affected by Apple's In-App Purchase policy if you want to sell the following on your app:</div></div><div data-component-type="text"><ul>
  <li>Pricing plans (both single payment plans and recurring plans).</li>  <li>Products integrated with pricing plans (e.g. online programs or events sold via pricing plan).</li>  <li>Recurring payments (e.g. subscriptions).</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><div>This policy only affects the sale of online goods and services, not physical products.</div></div></div></div><div data-component-type="text"><div>To sell most other online goods and services via single payment, you can <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-setting-up-apple-in-app-purchase" target="_blank">set up In-App Purchases</a> from your Mobile App dashboard.</div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Click a question below to learn more.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I offer services, products, or subscriptions without using Apple's In-App Purchase?</h4><div class="collapsible-content"><div>Yes, if you don’t want to comply with Apple's In-App Purchase policy, you can hide your services, products, or subscriptions from iOS devices before submitting your app for approval. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-showing-or-hiding-elements-on-different-mobile-operating-systems" target="">hiding elements in your app</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does Apple have a price limitation for products sold with In-App Purchases?</h4><div class="collapsible-content"><div>Yes. Apple has a price limitation of $1000 USD for products sold as IAP products. This is Apple's policy. </div><div><strong>Note: </strong>This number changes depending on the currency.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Does this policy affect members with Android devices?</h4><div class="collapsible-content"><div>This policy only applies to members attempting to purchase online content with an iOS device. It does not apply to anyone using an Android device.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What if I have online bookings services?</h4><div class="collapsible-content"><div>If you offer online bookings services through <a data-composite="true" href="https://support.wix.com/en/article/wix-bookings-about-wix-bookings" target="_blank">Wix Bookings</a>, you can <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-setting-up-apple-in-app-purchase" target="_blank">set up In-App Purchases</a>. You only need to set up In-App Purchases for certain types of bookings services. Locate your type of service below to see if in-app purchases set up is required or not.</div><div><br /></div><div><strong>Required:</strong> You must set up In-App Purchases to accept payment.</div><div><strong>Not required:</strong> Payment possible via all payment methods.</div><div><br /></div><ul>
  <li><strong>Booking in-person appointments: </strong>Not required </li>  <li><strong>Booking online 1:1 appointments:</strong> Not required </li>  <li><strong>Booking an online group service: </strong>Required</li>  <li><strong>Booking in-person group service: </strong>Not required</li>  <li><strong>Selling physical items via Wix Stores:</strong> Not required</li>  <li><strong>Selling online/digital items via Wix Stores (e.g. a logo):</strong> Required*<br />
*Not currently supported</li></ul></div></div></div>

Apple's In-App Purchase option lets you sell your digital products and services directly from your own mobile app, ensuring the most secure transactions through Apple's system. Wix automatically ident...

Wix Mobile Apps: Setting Up Apple In-App Purchase

Discover how to set up Apple's In-App Purchase feature to sell your digital products and services directly from your mobile app. This article guides you through the process, from connecting your app to a premium plan to selecting which services to offer. By implementing In-App Purchases, you ensure secure transactions and streamline the buying experience for your users, helping you effectively monetize your app.

<div data-component-type="text"><div>Apple's In-App Purchase option lets you sell your digital products and services directly from your own mobile app, ensuring the most secure transactions through Apple's system. </div><div><br /></div><div>Wix automatically identifies which services in your app require Apple's In-App purchasing. For example, if you run a fitness app, users can buy one-time access to a workout program directly through the app, making the process simple for everyone involved.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title"></div><div class="info-content"><ul>
  <li>To accept payments through Apple In-App Purchase, your app must be connected to a site with a <a data-composite="true" href="https://support.wix.com/en/article/choosing-a-premium-plan" target="">premium plan that supports payments</a>, in addition to an active <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-purchasing-a-mobile-app-premium-plan-for-your-own-app" target="">Mobile App Premium plan </a>for your own app.</li>  <li>In-App Purchase supports single payments for one-time charges and recurring payments like monthly or annual subscriptions.</li>  <li>In-App Purchase does not support free trials, one-time fees, custom start dates, changing plan duration, resubscribing after canceling. Read more about <a data-composite="true" href="https://support.wix.com/en/article/apple-in-app-purchase" target="">features not supported by Apple In-App Purchase</a>.</li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-set-up-apples-in-app-purchase" level="3">Step 1 | Set up Apple's In-App Purchase</h2></div><div data-component-type="text"><div>You complete most setup steps for In-App Purchase through your Apple Developer account. To make the process easier, we provide detailed instructions in your Mobile App dashboard to guide you through the process.</div></div><div data-component-type="heading"><h2 id="" level="4">To set up Apple's In-App Purchase: </h2></div><div data-component-type="text"><ol>
  <li><a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Mobile%20App&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/mobile-app?activeTab=free-app" target="_blank">Go to Mobile App</a> in your dashboard.</li>  <li>Click the tab with the name of your own mobile app. </li>  <li>Scroll down and click <strong>Apple In-App purchase</strong> under <strong>Features and settings</strong>.<br />
<strong>Note:</strong> If you haven't yet set up an <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-creating-and-connecting-an-apple-developer-account-5865456" target="">Apple Developer account</a>, click <strong>Set Up In-App purchase </strong>under<strong> Let’s set up your app to submit it and get it live in stores</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2024/10/13/a2a7a68a-a8b5-4b26-afe1-56470ad38f11/8d748fd1-fe2c-4825-a261-26a1e32fe1a2.png" alt="A screenshot of your mobile app dashboard showing where you can set up apple in app purchase" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Open Instructions</strong> next to <strong>Sign Apple's Paid Applications Agreement</strong>. Follow the steps provided to fill out the legal entity and to sign the agreement.</li>  <li>Click <strong>Open Instructions </strong>next to <strong>Set up your banking and tax information</strong>. Follow the instructions provided to add your bank account, tax info and to submit your tax forms.</li>  <li>Click <strong>Confirm Completion</strong>. </li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-choose-which-digital-goods-andor-services-to-list-for-in-app-purchases" level="3">Step 2 | Choose which digital goods and/or services to list for In-App Purchases</h2></div><div data-component-type="text"><div>Once you've agreed to Apple's terms, any digital good or service you provide that's available to sell with In-App Purchase appears on the submission page. You can choose what to include or exclude from your submission. Some examples of what you can sell include:</div><ul>
  <li>Bookings services</li>  <li>Digital store products</li>  <li>Events</li>  <li>Videos</li>  <li>Online programs</li></ul></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>The first time you add items for In-App Purchases, you need to submit your app to Apple. </div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To choose which digital goods and/or services to submit:</h2></div><div data-component-type="text"><ol>
  <li>Click the checkbox next to the items you want to add to In-App Purchases.<br />
<strong>Tip:</strong> Click the checkbox next to <strong>Name</strong> to select all items.</li>  <li>Click <strong>List Items for In-App Purchase</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2024/11/04/ac796212-2db7-4912-bc00-06787aededeb/973c63d1-7ae8-4168-8544-dd6fe67e79e4.png" alt="A screenshot showing where to click List items for in-app purchase." /></div></div><div data-component-type="text"><ol>
  <li>Every available digital good and/or service is included in a list in the <strong>Apple In-App Purchase </strong>tab. Review the list to make sure the information is accurate. <strong>Approved for sale</strong> or <strong>Unlisted</strong> labels appear next to each listing to show you whether it's included in the submission or not. Once you submit an item it will show up as <strong>Pending</strong> until it is accepted or rejected.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2024/10/13/320bbfac-40fc-423f-a2ad-ed174dd5aa04/691e9fca-eeba-43e4-aaf3-5e5e6c2ca1d7.png" alt="A screenshot of the included and excluded labels next to a product and service." /></div></div><div data-component-type="text"><ol>
  <li>(Optional) If you don't want to include one of the listed goods or services in your submission:
    <ol>
      <li>Click the <strong>More Actions </strong>icon<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/12/15/201ac444-3a2b-4b4f-9984-d1ff33ced9c0/1d805683-3bdb-4b32-8f40-cb902ea50e6a.png" /> next to a good or service.</li>      <li>Click<strong> Remove from list</strong>. </li>    </ol>  </li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2024/10/14/a4e1c9cf-b5a4-4718-a072-199867250ca3/885419cf-da1d-49c3-9cfd-52956d0947a6.png" alt="A screenshot of the more actions menu with Remove from list option selected." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-wait-for-apple-to-approve-your-services" level="3">Step 3 | Wait for Apple to approve your services</h2></div><div data-component-type="text"><div>Your application is now in review with Apple. The label in the<strong> Mobile App Overview </strong>tab says <strong>Pending</strong>. </div></div><div data-component-type="text"><div>You can track what services are currently in review and approved from the<strong> Apple In-App Purchase</strong> tab. Under the <strong>Overview</strong> section at the top you can see which services are <strong>Unlisted</strong>, <strong>Pending</strong> (in review by Apple), or <strong>Approved for sale</strong>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e8d9ab8e-d3c2-427f-a4f2-1e90c04f91d4/2024/10/13/4db516d3-91ef-4b0a-8d87-be3f1f53fbbf/b88ed293-652b-4769-b8a2-e1fed004d18e.png" alt="A screenshot of the branded app status bar awaiting for submission products and services." /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="text"><div>Below are some frequently asked questions about setting up Apple's In-App Purchase for your own native mobile app.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do I need to use In-App Purchases for my services?</h4><div class="collapsible-content"><div>Apple requires that all digital goods and services sold within an app use their In-App Purchases system. It ensures that all the transactions are done through Apple in the most secure way.</div><div><br /></div><div>If you opt out of In-App Purchases, Apple may reject your app.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I offer services, products, or subscriptions without using Apple’s In-App Purchase?</h4><div class="collapsible-content"><div>Yes, if you don’t want to comply with Apple's In-App Purchase policy, you can hide your services, products, or subscriptions from iOS devices before submitting your app for approval. Learn more about <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-showing-or-hiding-elements-on-different-mobile-operating-systems" target="">hiding elements in your app</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">How long does it take for Apple to approve my In-App Purchase submission?</h4><div class="collapsible-content"><div>Approval times can take up to a few days. You can track the status of your submission in the Mobile App Overview tab to stay updated on its progress.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What types of digital goods and services can I sell through Apple's In-App Purchase?</h4><div class="collapsible-content"><div>You can sell various digital goods and services such as booking services, digital downloads, event tickets, online programs, and videos. Physical goods do not require In-App Purchase setup.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What percentage does Apple take if I sell my digital services through In-App Purchase?</h4><div class="collapsible-content"><div>Apple takes up to 30% of a developer's total In-App Purchase revenue in the first year of a subscription. (Digital goods and services only, sales of physical products are exempt). After 1 year, the subscription commission falls to 15%.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I edit my services before I add them to my submission?</h4><div class="collapsible-content"><div>You can edit your service at any time from <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?buttonText=Booking%20Services&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/bookings/scheduler/owner/offerings?referralInfo=sidebar" target="_blank">Bookings Services</a> in your site's dashboard. Changes automatically update in the Mobile App dashboard.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I need to resubmit my app every time I add more In-App Purchase services?</h4><div class="collapsible-content"><div>No, you only need to submit your app the first time you add digital products/services.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What happens if a user requests a refund for an In-App Purchase?</h4><div class="collapsible-content"><div>Apple handles refund requests. Users can request a refund through their Apple account, and Apple will process it according to their policies.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Can I hide an item if I don't want it to be sold as an In-App Purchase?</h4><div class="collapsible-content"><div>Yes, there are 2 ways to remove an item from In-App Purchases:</div><ul>
  <li><strong>Remove the item from the in-app purchase list:</strong> Click the <strong>More Actions </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/12/15/201ac444-3a2b-4b4f-9984-d1ff33ced9c0/1d805683-3bdb-4b32-8f40-cb902ea50e6a.png" /> next to the relevant item, then click <strong>Remove from list</strong>. Follow the steps depending on the item.<br />
<strong>Note: </strong>This prevents the item from being sold as an Apple In-App Purchase product, but it will still be visible in your app.</li>  <li><strong>Completely remove the service:</strong> Delete the service from your Wix dashboard to remove the item from the business entirely.</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What types of bookings services do I need to set up In-App Purchases for?</h4><div class="collapsible-content"><div>You only need to set up In-App Purchases for certain types of bookings services. Locate your type of service below to check if you need to set up in-app purchase. If your service requires it, you need to set up in-app purchase to accept payments. </div><ul>
  <li><strong>Booking in-person appointments: </strong>Not required </li>  <li><strong>Booking online 1:1 appointments:</strong> Not required </li>  <li><strong>Booking an online group service: </strong>Required</li>  <li><strong>Booking in-person group service: </strong>Not required</li>  <li><strong>Selling physical items via Wix Stores:</strong> Not required</li>  <li><strong>Selling online/digital items via Wix Stores (e.g. a logo):</strong> Required</li></ul></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Do I need to set up In-App Purchases for physical goods sold via Wix Stores?</h4><div class="collapsible-content"><div>No, you do not need to set up In-App Purchases for physical goods. In-App Purchases are only required for digital goods and services.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Why do the prices of my in-app purchase items not match the prices on my website?</h4><div class="collapsible-content"><div>Apple uses a fixed list of price points for in-app purchases. When your digital goods or services are submitted as in-app purchases, their prices are mapped to the closest price tier Apple allows. This can create small differences between the prices in your app and the prices on your live site.</div><div><br /></div><div>Learn <a data-composite="true" href="https://developer.apple.com/help/app-store-connect/manage-in-app-purchases/set-a-price-for-an-in-app-purchase/" target="">how Apple sets prices for in-app purchases on Apple’s developer site</a>.</div></div></div></div>

As part of the Mobile App Premium plan package, Wix takes care of your app's submission to the stores as well as the app's maintenance and compliance with any new policies. During this process you may...

Wix Mobile Apps: Explaining the Emails You Receive from Apple and Google

Discover how Wix simplifies your app management with the Mobile App Premium plan by handling your app's submission, maintenance, and compliance with store policies. You may receive emails from Apple and Google regarding certificates and compliance updates, but rest assured, these require no action from you. Learn more about the types of emails you might encounter and why you can confidently disregard them.

<div data-component-type="text"><div>As part of the Mobile App Premium plan package, Wix takes care of your app's submission to the stores as well as the app's maintenance and compliance with any new policies. During this process you may receive emails from Apple and Google. These emails require no action from you.</div></div><div data-component-type="text"><div>Below are a list of emails you may receive from Apple and Google that you don't have to worry about, as Wix takes care of the necessary action(s). </div></div><div data-component-type="heading"><h2 id="emails-from-apple" level="3">Emails from Apple</h2></div><div data-component-type="text"><div>Click an email title below to learn more about why you might the email:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Your Certificate Has Been Revoked</h4><div class="collapsible-content"><div>As part of the app submission process, we generate 'certificates' which are necessary to upload your app to the App Store. When we generate new certificates, we also delete any of the older ones. After we delete an old certificate, you may get an email that a certificate has been revoked. You can disregard this email.</div><div><br /></div><div><strong>Email title:</strong> </div><div>Your Certificate Has Been Revoked</div><div><br /></div><div><strong>Email text:</strong></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/03/22/0a9efb68-a2d6-422d-91a5-790fc4dcc69b/befef080-5a57-4d14-8036-334eb1505948.png" /></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Action Needed: iOS Distribution Certificate Expires in 30 Days</h4><div class="collapsible-content"><div>As part of the app submission process, we generate 'certificates' which are necessary to upload your app to the App Store. These certificates expire after one year of use. When a certificate expires, we generate new ones to make sure your app keeps getting updated. You can disregard this email.</div><div><br /></div><div><strong>Email title:</strong></div><div>Action Needed: iOS Distribution Certificate Expires in 30 Days</div><div><br /></div><div><strong>Email text:</strong></div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/03/22/06237bda-0c3a-4176-b23b-e89b2b426d33/baaaea31-1c98-4d17-8ed1-4a0bbd812ac5.png" /></div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="emails-from-google" level="3">Emails from Google</h2></div><div data-component-type="text"><div>Click the email title below to learn more about why you might receive this email:</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title"> &lt; Action Required &gt; (due to policy change)</h4><div class="collapsible-content"><div>Google recently updated their guidelines and policies, and due to this change you may see an email that your app is not compliant with policies. Wix takes care of making sure your app is aligned with the new policies, so you can disregard any emails you receive.</div><div><br /></div><div><strong>Example of email title: </strong></div><div>Action Required: Your app is not compliant with Google Play Policies </div><div><br /></div><div><strong>Example of email text: </strong></div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/71d20af0-560e-44a5-bb38-bf3f513b58fa/2022/03/22/b23e8416-1fe6-495a-8d11-8795851e5ed3/5e1c69a0-1a35-47b5-a7e6-4e969d43f589.png" /></div></div></div></div>

Currently, when submitting your own app to the App Store and Google Play, it is not possible to upload your own screenshots to your listing.As a workaround, contact Wix Customer Care and share a link ...

Wix Mobile Apps Request: Uploading Your Own Screenshots to Your Store Listing

Learn how to submit your app to the App Store and Google Play by contacting Wix Customer Care to upload your screenshots. Since direct uploads aren’t available, you can share a Google Drive link with your screenshots for the team to assist you. Ensure your images meet the specific requirements for both platforms to enhance your app listing effectively.

<div data-component-type="text"><div>Currently, when submitting your own app to the App Store and Google Play, it is not possible to upload your own screenshots to your listing.</div></div><div data-component-type="text"><div>As a workaround, <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-uploading-screenshots-to-your-store-listing-via-the-wix-chatbot" target="">contact Wix Customer Care and share a link to a Google Drive folder containing your screenshots</a>. The native app submissions team can then upload the screenshots to your store listing on your behalf.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Make sure your screenshots meet the Apple and Google requirements:</div><div class="info-content"><ul>
  <li><strong>Apple:</strong> Requires 3 images for the 3 different device types (sizes 6.5, 5.5, and 12.9).</li>  <li><strong>Google: </strong>Requires specifications for an app icon, feature graphic, and phone screenshots. Read more <a data-composite="true" href="https://support.wix.com/en/article/wix-mobile-apps-uploading-screenshots-to-your-store-listing-via-the-wix-chatbot" target="">about Apple and Google requirements</a>.</li></ul><div><strong>Note:</strong> While <a data-composite="true" href="https://developer.apple.com/help/app-store-connect/manage-app-information/upload-app-previews-and-screenshots/" target="">Apple</a> and <a data-composite="true" href="https://support.google.com/googleplay/android-developer/answer/9866151?hl=en#zippy=%2Cscreenshots" target="">Google</a> may support more screenshots for app listings, there is currently a lower upload limit when submitting through Wix. We hope to offer more flexibility in the future.</div></div></div></div><div data-component-type="text"><div>We are always working to update and improve our products and your feedback is greatly appreciated.</div></div>

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