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Wix Mobile Apps: Setting Up Apple In-App Purchases

6 min
In this article
  • Step 1 | Set up Apple's in-app purchases
  • Step 2 | Choose which digital goods and/or services to list for in-app purchases
  • Step 3 | Wait for Apple to approve your services
  • FAQs
Apple's in-app purchase option lets you sell your digital products and services directly from your own mobile app, ensuring the most secure transactions through Apple's system. 

Wix automatically identifies which services in your app require Apple's in-app purchasing. For example, if you run a fitness app, users can buy one-time access to a workout program directly through the app, making the process simple for everyone involved.
Notes:
In-app purchases support both single payments and recurring payments (e.g., subscriptions). This includes pricing plans, which can be either single or recurring payments. Apps integrated with pricing plans, such as online programs sold via a pricing plan, are also supported.

Step 1 | Set up Apple's in-app purchases

You complete most setup steps for in-app purchases through your Apple Developer account. To make the process easier, we provide detailed instructions in your Mobile App dashboard to guide you through the process.

To set up Apple's in-app purchases:

  1. Go to Mobile App in your dashboard.
  2. Click the tab with the name of your own mobile app. 
  3. Scroll down and click Apple in-app purchase under Features and settings.
    Note: If you haven't yet set up an Apple Developer account, click Set Up In-App Purchase under Let’s set up your app to submit it and get it live in stores.
A screenshot of your mobile app dashboard showing where you can set up apple in app purchase
  1. Click Open Instructions next to Sign Apple's Paid Applications Agreement. Follow the steps provided to fill out the legal entity and to sign the agreement.
  2. Click Open Instructions next to Set up your banking and tax information. Follow the instructions provided to add your bank account, tax info and to submit your tax forms.
  3. Click Confirm Completion

Step 2 | Choose which digital goods and/or services to list for in-app purchases

Once you've agreed to Apple's terms, any digital good or service you provide that's available to sell with in-app purchases appears on the submission page. You can choose what to include or exclude from your submission. Some examples of what you can sell include:
  • Bookings services
  • Digital store products
  • Events
  • Videos
  • Online programs
Important:
The first time you add items for in-app purchases, you need to submit your app to Apple. 

To choose which digital goods and/or services to submit:

  1. Click the checkbox next to the items you want to add to in-app purchases.
    Tip: Click the checkbox next to Name to select all items.
  2. Click List Items for In-App Purchase.
A screenshot showing where to click List items for in-app purchase.
  1. Every available digital good and/or service is included in a list in the Apple In-App Purchase tab. Review the list to make sure the information is accurate. Approved for sale or Unlisted labels appear next to each listing to show you whether it's included in the submission or not. Once you submit an item it will show up as Pending until it is accepted or rejected.
A screenshot of the included and excluded labels next to a product and service.
  1. (Optional) If you don't want to include one of the listed goods or services in your submission:
    1. Click the More Actions icon next to a good or service.
    2. Click Remove from list
A screenshot of the more actions menu with Remove from list option selected.

Step 3 | Wait for Apple to approve your services

Your application is now in review with Apple. The label in the Mobile App Overview tab says Pending
You can track what services are currently in review and approved from the Apple In-App Purchase tab. Under the Overview section at the top you can see which services are Unlisted, Pending (in review by Apple), or Approved for sale.
A screenshot of the branded app status bar awaiting for submission products and services.

FAQs

Below are some frequently asked questions about setting up Apple's in-app purchases for your own native mobile app.
A screenshot of your mobile app dashboard showing where you can set up apple in app purchase
A screenshot showing where to click List items for in-app purchase.
A screenshot of the included and excluded labels next to a product and service.
A screenshot of the more actions menu with Remove from list option selected.
A screenshot of the branded app status bar awaiting for submission products and services.