Wix Restaurants: Using Wix Marketing Tools to Boost Online Orders

Grow your restaurant online with Wix's marketing tools. Use them to attract new customers, bring past customers back, and turn one-time orders into repeat business. When diners order through your Wix site instead of a third-party marketplace, you keep more of each sale and build a direct relationship you can keep growing over time.

Give diners a reason to order now with a timely offer. Create price discounts, percentage discounts  or minimum-spend promotions, then share the relevant coupon code in your emails, social posts, and any other campaign that leads people back to your site.

Want the offer to apply on its own? Create automatic discounts that apply on checkout based on the order subtotal, the menu items (i.e. 'buy X get Y for free'), or even specific customers. You can also apply an automatic discount to your entire menu that is limited to a certain time frame, like the holidays or quieter days at your restaurant.

Put your restaurant in front of people who are already looking for food nearby. Using Google Ads with Wix, you can target the areas you serve and send diners straight to your ordering page. Expand your visibility further by setting up Order with Google – this ensures your restaurant appears on Google Maps and Google search results, including the ability to place online orders.  

Next, head over to the Social Media Marketing dashboard, where you can promote best-selling dishes, seasonal specials, and limited-time offers. Stay active in comments and messages when people respond, then use Wix Analytics reports like the Marketing Overview to see which channels, posts, and campaigns bring the most traffic and sales.

Stay in touch with your customers so that they come back again and again. With Wix’s email marketing tool, you can promote new dishes, share time-sensitive offers, and bring back diners who have not ordered recently. Then, follow up after each order by sending automatic messages with Wix Automations.

You can also reward repeat business with the Wix Loyalty Program app. Diners who sign in to your site can earn points on restaurant orders and redeem those points for rewards, giving them another reason to come back to your site instead of ordering through a marketplace.

Let diners order the way that suits them best on mobile. Your online ordering page works great on mobile, but you can create an even faster path to your menu – add an ordering widget to your site on the Spaces by Wix app, or create your own native mobile app for a more branded experience.

The Spaces by Wix app is quicker to set up and gives diners a convenient way to place orders, while your own mobile app gives you more control over the branding, features and content. 

Keep your marketing moving even on busy days with the AI Marketing Agent. Let it generate ideas and ready-to-review content for SEO, Google Ads, social media and emails based on your menu, site content, and business goals. You stay in control of every suggestion and choose whether to make it live.

You can also control the focus of the content – edit the topics, add custom events that should appear in your posts, and the agent will adjust to suggest fresh content.