Wix Blog: About Blog Post Web Addresses (URLs)
5 min
In this article
- Understanding Blog URLs
- Customizing your Blog page URL
- Customizing your Post page URL
- FAQs
Your blog post’s web address (URL) is how visitors and search engines find and share your content online. Each post has its own unique URL, which is created automatically based on your blog’s settings and the post’s title.
Having clear and consistent URLs makes it easier for readers to discover your posts and helps improve your site’s search ranking.

Understanding Blog URLs
Every new post you publish gets a unique URL, usually made up of your domain, the blog page path, and the post’s title. Wix creates a URL for each post based on the title of the post and your blog settings. For example, a post titled “Summer Recipes” may have the following URL: myaccount.wixsite.com/platedsimple/post/summer-recipes
Lets break down a URL in detail to understand the parts that are blog specific:
In the following example, the parts of the url highlighted are what relates to a blog. Both these sections of the URL are customizable. In this example, the full address takes you straight to the blog post called 'Summer Recipes. in the blog 'Plated Simple'.

Tips for blog post URLs:
- Keep your URLs short and focused on the main topic.
- Use only lowercase letters, numbers, and hyphens in your slug to ensure all browsers recognize the link.
- Choose descriptive keywords that match your post’s topic to help with search engine optimization (SEO).
- Avoid using special characters or spaces, as these may not display correctly in browsers.
- Review your post’s URL before publishing to make sure it looks clean and easy to read.
- If you update a blog post’s URL after publishing, update any internal links pointing to that post so visitors don’t see broken links.
Customizing your Blog page URL
Changing your main blog page URL lets you control how your blog address appears in your site's web address. You can change the part of the URL that appears after your domain name for your main Blog page.
For example a free site URL for your main Blog page could look like this:
myaccount.wixsite.com/platedsimple
To customize your Blog page URL:
Wix Editor
Studio Editor
- Go to your editor.
- Click Pages & Menu
on the left side of the editor.
- Click Blog Pages.
- Click the More actions icon
next to Blog.
- Click SEO basics.
- Enter your desired path name for your blog in the URL slug field.

Customizing your Post page URL
Changing your blog post URL lets you decide how each post’s address appears on your site.
For example a free site URL for the Blog Post page could look like this:
myaccount.wixsite.com/platedsimple/post/summer-recipes
To customize your Post page URL:
- Go to Blog in your site's dashboard.
- Click Edit next to the relevant post.
- Click the SEO tab in the panel on the left.
- Click the Basics tab.
- Enter your desired path name for your post in the URL slug field.

FAQs
Click a question below to learn more about blog URLs.
Do I need to update my blog URLs after transferring my domain?
What's the difference between Premium site and free site URLs?
Can I change my free site URL?
How can I find URLs to specific blog posts?