Wix Blog: Customizing Your Blog's SEO Settings

5 min read
Creating a blog with Wix Blog is a great way to promote your business and connect with your audience. Posting fresh new content content on your blog regularly can also help your site rank higher in search engine results. Learn more
Wix automatically adds SEO settings to your site so search engines and social networks can index and display your pages in search results. These settings are added to each of your pages by default and are based on your site's information and best practices for SEO.
You can customize the search engine optimization (SEO) settings of your blog posts to help them rank higher in search engine results and drive traffic to your site. Edit the SEO settings of individual blog posts or use your site's SEO Settings to apply the same settings to all your blog posts at the same time.

Editing the SEO settings for a single blog post

You can customize the SEO settings of an individual blog posts in the page’s SEO settings. Edit the post’s URL slug, title tag, and meta description and choose whether to let search engines index the post or not.

To edit your SEO settings:

  1. Go to Blog in your site's dashboard.
  2. Select the blog post you want to edit.
  3. Click SEO on the left.
  4. Customize the following SEO settings:
    • URL slug: This text is the last part of your page's URL. You should only change this if it's necessary to reflect the content of your page. We recommend keeping it short and easy to read.
    • Title tag: Add a title tag that summarizes the content of the page. Enter your title tag as it is meant to appear on search engines results.
    • Meta description: Add a short meta description of the content on the page. This description helps users decide if the blog post is relevant to them.
  5. Click the Let search engines index this page toggle to set whether search engines can crawl and index your page or not: 
    • Enabled: Search engines will index your page. People can find your page when searching keywords and phrases in search engines.
    • Disabled: Search engines will not index your page. People cannot find your page when searching keywords and phrases in search engines.
  6. Click Publish.

Using SEO Settings with your blog posts

You can use your site's SEO Settings to apply the same settings to all of your blog posts at the same time instead of editing each post's individual settings. 
Wix automatically creates default SEO Settings for your blog posts. These settings are based on common SEO best practices and include basic meta tags and other advanced settings. You can customize these settings in your site's SEO Dashboard
SEO Settings options for Blog Posts

Editing your post's page URL

When you create a new page on your site, Wix automatically creates a new URL for it. The URL is based on your site's domain and has a unique name for the page at the end of it (known as a URL slug). An example URL of this type is: "https://mystunningwebsite.com/about".
Wix blog posts have a unique default URL structure that consists of your site's domain, a “post” prefix, and a URL slug based on the post’s name. For example, “https://mystunningwebsite.com/post/my-first-blog-post”.
You can customize the URL structure of your Wix Blog posts in your site's SEO Settings, including the “post” prefix. This can help search engines better understand the content of your posts. 
Customizing your site's URL structure is an advanced topic. Customizing your URLs incorrectly can drastically change your site and cause issues with its search engine ranking. Before you make any changes to your site's URL structure, it's a good idea to consider if the possible risks to your site's ranking are worth the benefits of making the change.

Using canonical tags with your blog posts

When different URLs use the same page content, search engines choose one URL and consider it the primary one. This is the only URL that appears in search results. Other URLs are treated as duplicates and receive less attention from search engines. 
For example, you may have a blog post that you publish on your Wix site and on an external blog site. Search engines will consider one of these pages as the primary one for search results and omit the other one. 
Wix automatically creates a default canonical URL for all of your blog posts. You can change the canonical tag for a post in the Advanced SEO tab if you have multiple URLs that use the content of that post. This tells search engines to index only this post and show it in search results for a given keyword or search phrase
Changing your canonical tags can have an effect on how your site appears in search results. Before making any changes here, we recommend learning more about canonical URLs.

To change a post's canonical tag:

  1. Go to Blog in your site's dashboard.
  2. Select the blog post you want to edit.
  3. Click SEO on the left.
  4. Click Advanced.
  5. Click Additional tags.
  6. Click the Tag Settings icon  beside canonical under Default meta tags
  7. Enter the URL in the text box under Tag value
  8. Click the Checkmark icon 
  9. Click Save.

Want to learn more?
You can read about Wix's great SEO features and how to use them in the Complete Wix SEO Guide.

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