Wix Analytics: Understanding the Sales Overview | Help Center

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Analytics overviews

Wix Analytics: Understanding the Sales Overview

6 min

In this article

Sales over time
Sales by source and category
Top selling items
Top paying customers
Sales by billing location
Sales breakdown
New vs. returning customers
FAQs

Your Sales Overview displays your site's sales and transaction information. View metrics such as top selling products and sales by traffic source to discover a deeper understanding of your customers spending trends.

The sections shown vary based on your business type and installed Wix apps (e.g. Wix Stores, Wix Bookings, Wix Restaurants). Learn more about each section below.

You can find the Sales Overview page under Sales in your site's dashboard.

Curious about your sales performance?

Go to Sales Overview

A screenshot of the Sales Overview in a site's dashboard.

Note:

Traffic from any visitors who have not accepted the site's cookies (or are using certain types of ad blockers) will not appear in these reports. If you see discrepancies in your site (e.g. someone purchased an item from your store but you can't see the site session) this could be why.

Sales over time

This chart allows you to see your total sales and total orders over time. Depending on the Wix apps you have installed (Wix Stores, Wix Bookings, etc.), the third metric will display your average order value, bookings, tickets sold, or new subscriptions over time.

Compare data ranging from the previous week, month or year to gain insights into seasonal trends, profitability and demand.

screenshot of sales overview graph from last 30 days.

Sales by source and category

Find out which sites, search engines, and social media sites drive the most sales to your site. Identify channels ripe with opportunity and tailor your marketing efforts to boost your business outreach.

Note:

Sales made without a site visit (e.g. offline sales, recurring orders) are not counted here.

Top selling items

Use this overview to find out what products are selling best, what items are converting the most and what services are being booked most often.

Depending on the Wix apps you have installed (Wix Stores, Wix Bookings, etc.), you'll see personalized metrics including:

Top selling items: Discover which of your products, tickets, services and subscriptions are most popular.
Top converting products (Wix Stores): See which products convert well and identify the products that could convert better.
Top selling variants (Wix Stores): Discover which product variants (e.g. size L, color brown) are selling the most.
Most abandoned products (Wix Stores): Understand which products visitors add to their cart but don't end up purchasing.
Most booked services (Wix Bookings): Discover which services were booked the most.
Top paying subscriptions (Wix Pricing Plans): See which subscriptions bring you the most revenue.
Top selling events (Wix Events): Discover which events bring you the most revenue and see the total tickets sold for each event.
Top selling dishes (Wix Restaurants): See your top selling dishes and find out what customers ordered the most.

Note:

These metrics vary depending on your business app. For example, if you've installed Wix Events you will see 'Tickets sold' as a top stat.

A screenshot of top selling items with blurred picture of service, total, change in % and gross sales.

Top paying customers

Explore which of your customers has paid or ordered the most from your site. Strengthen your understanding of your top paying customers and what keeps them visiting your site.

screenshot of top paying customer by location and listing number of orders.

Sales by billing location

View where your customers are located, and how specific locations are performing. Harness this information to help you pinpoint regional trends, enabling you to tailor your marketing efforts.

Sales breakdown

This report shows the sales channels that flourish, to help you understand where to focus your efforts. See a sales breakdown by various metrics including channel, one-time vs recurring and online vs offline.

A screenshot of total sales by total and payment channel.

New vs. returning customers

Find out how much of your site traffic is from new and returning visitors. This graph can help you understand whether you need focus on attraction and conversion or nurturing relationships with loyal customers.

Looking for more information?

Click the date picker drop-down at the top of the Sales Overview to change the time period that data is pulled from (the default is 30 days). Note that data from the current day is not yet included.
Click View Report in a section to see an in-depth report about each sales activity. Learn more about your sales reports.