The AI Custom Agent is your personalized, smart assistant that goes beyond simple instructions to help you reach your business goals. It frees you from manually overseeing daily operations, allowing you to focus on the bigger picture.
Simply describe a high-level goal you want to achieve, like “improve customer engagement” or “manage low stock inventory". The agent independently plans and carries out the necessary tasks to get the job done, while adapting to new information and making intelligent decisions along the way.
Ready to put your agent to work?
Create tasks for any business need
Create tasks for anything you want to manage or improve in your business, such as sending personalized follow-up emails, generating weekly sales reports, tracking unpaid bookings, or organizing feedback from surveys.
You can also test any task before making it live. Testing lets you see exactly what the agent would do, so you can review and perfect your setup first.
Let your AI agent run tasks proactively
Your agent is ready to handle tasks proactively and independently at any moment, based on events happening on your site. Running tasks automatically keeps things moving, even when you're not online.
For example, your agent can help recover lost sales by contacting customers who abandon checkout by offering similar products or a tailored coupon depending on their order size. It can also address negative reviews right when they’re submitted, or keep your team informed every Friday with a detailed summary report.
Stay in control of sensitive or important actions
For actions that are critical to your business or impact your customers, the AI Custom Agent gives you the option to require your approval before anything happens. You can decide if steps within a task need your review, such as before sending out an email or applying a discount.
If approval is needed, you’ll get a notification in your dashboard - giving you a chance to make changes and approve the action, or reject it. This way, you know that nothing important happens without your final word.
Get inspired by real-life examples
Not sure where to start? The AI Custom Agent is flexible and can handle all kinds of business needs, big or small. Here are some practical examples to inspire you and show what’s possible.
Cut no-shows and cancellations
Get a weekly overview of your restaurant’s reservations. The agent can analyze your
table reservations, highlight trends around no-shows and cancellations, and give you suggestions to improve your turnout and plan your covers more effectively.
Send each of your site members a personalized birthday message with a special coupon for their next order. The agent will draft unique, compelling emails to encourage your members to return.
Collect payments on unpaid bookings
Identify all confirmed but unpaid service bookings and send polite reminders with booking details and payment links. This helps you get paid faster and reduces missed payments.
Recover abandoned carts and boost sales
Whenever a customer leaves items in their cart, the agent will send a follow-up email offering similar products and, if you choose, a special offer like free shipping or a discount to encourage order completion.
Summarize feedback and spot trends
Collect and analyze feedback from customer forms to uncover key themes and recurring issues. The agent creates a clear summary of insights and sends it straight to your email, helping you act quickly on what matters most.
Enhance your catalog's SEO
Review your product catalog and organize it into intuitive, SEO-friendly categories. The agent suggests relevant names and descriptions, assigns the most popular product as each category’s cover image, and adds new categories whenever needed, so more customers can find what they’re looking for.
FAQs
Click a question below to learn more about the AI Custom Agent.
Does using the AI Custom Agent cost money?
No, the AI Custom Agent is free of charge.
What's the difference between using the AI Custom Agent and Wix Automations?
Wix Automations are rule-based and reactive - they follow a set template of “when X happens, do Y” triggers. For example, "When a new order is placed, send a confirmation email". Automations always stick to this clear, step-by-step path, and don’t adapt to new information along the way.
The AI Custom Agent, on the other hand, is intent-based and more proactive. You can tell the agent what you want to achieve. The agent understands your goal, plans how to reach it, and can adjust its actions depending on what’s happening. It understands the context and has the autonomy to break it down into smaller, dynamic tasks.
For example, you could tell the AI Custom Agent you want to “increase customer engagement with our new product line", and it knows how to handle this ambiguity. For that goal, it could send personalized offers for abandoned carts or send a coupon discount for the new product line.
Can it help me update my site design?
No, the AI Custom Agent can only help with tasks related to your site's dashboard. It can't make any changes in your site's editor.
What are some best practices for creating a task with AI?
When creating a task with AI, clear and specific instructions will help your custom agent understand exactly what you need, so it can be as precise as possible when writing your task instructions. Try these tips when writing your task description:
- Start with how often or when the task should happen: For example, “Every Monday…”, “On a weekly basis…”, or “Whenever…”
- State clearly what needs to be done: Use action verbs such as gather, analyze, send, check, generate, remind, or create.
- Add any conditions or criteria: For example, “if inventory is below 20 units,” “for bookings made in the last 30 days,” or “for customers who haven’t ordered recently.”
- Explain the final action or outcome: For example, “send an email summary,” “apply a discount,” or “create a report and email it.”
- Be specific with details: Include quantities, recipients, or deadlines as needed, such as “send to my email,” or “expires in a week.”
- Write the task in English: Even though the AI Custom Agent is supported in various account languages, the agent works best when instructed in English.
Here are some examples:
- Every week, review my contacts to find those who haven’t placed an order recently. Then, create a coupon and send each customer a personalized email invitation to return.
- Whenever a booking is made but not paid for, send a polite reminder email with booking details and a payment link.
- On a weekly basis, summarize last week’s sales, highlighting top-performing products by revenue or volume, and send the report to my email.
- Every Monday, check if any inventory item falls below 20 units. If so, generate a restock email for the supplier.
