Facebook Ads: Adding Necessary Campaign Permissions to a Role
3 min read
If anyone other than the Wix site owner is managing or running a Facebook Ads campaign (e.g. site team members or other collaborators) they need specific permissions to gain access to all elements of the campaign. The easiest way to give permissions is to create a custom role for this purpose, such as a "Facebook Ads Manager" role.
Learn more about:
Permissions needed to manage a Facebook Ads campaign
There are two main permissions every site team member needs in order to manage a Facebook Ads campaign. These permissions are:
- Manage Billing: Allows the role to update campaign budget, pause and end campaigns, and manage the checkout flow.
- Manage Facebook & Instagram Ads: Allows the role to view and edit campaigns, change campaign content and view the live ads.
Note:
There are also preset roles in the Roles & Permissions that include Facebook Ads permissions. These roles are 'Billing Manager' and 'Marketing Manager'. If you assign these roles to a team member, be aware that this gives them access to all billing and marketing permissions in the site, not just for Facebook Ads.
Creating a role with Facebook Ads permissions
Create a custom role for anyone you want to give Facebook Ads permissions to. If you've previously created a role, edit it to include the right permissions.
To create a role with Facebook Ads permissions:
- Go to Roles & Permissions in your site's dashboard.
- Choose whether to create a new role or to add permissions to an existing custom role.
Create a new role with Facebook Ads permissions
next to the role you just created.Add Facebook Ads permissions to an existing custom role
Note:
You can't update the permissions of a preset role (e.g. Back Office Manager). If your site team member has a preset role, create a new custom role for them or add the additional 'Marketing Manager' and 'Billing Manager' roles to their preset role. (This gives them access to all billing and marketing permissions in the site, not just for Facebook Ads).
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