Email Marketing: Understanding Your Monthly Balance

In this article

Actions that impact your monthly balance
Actions that do not impact your monthly balance
Checking your monthly balance
FAQs

Your email marketing balance shows the number of emails you can send to recipients each month. You can send an unlimited number of email marketing campaigns as long as you stay within your monthly email limit. Send 200 emails a month for free, or upgrade your plan to send more emails.

Once you reach your monthly quota, you can no longer send new email marketing campaigns. Custom automations and app automations with a promotional email type also stop sending. App automations with a business transactional or business critical email type continue to send.

Note:

Email marketing plans are separate from Wix's site plans. Site plans enhance your site's capabilities, while an email marketing plan enables you to use advanced email features.

Actions that impact your monthly balance

Your balance is impacted every time you send or schedule an email, including automated emails.

Email marketing campaigns (including sent, scheduled or resent)
Email sent using Wix Automations
Email sent by the AI Custom Agent
Scheduling an email campaign: If you schedule a campaign to be sent to 50 contacts in one week, those 50 emails are automatically deducted from your quota.

Actions that do not impact your monthly balance

Some email-related actions do not count toward your monthly balance.

Sending a test email: You can send yourself a test email or campaign and see how it looks to subscribers.
Transactional emails: Order confirmation, shipping confirmation, password reset, and other transactional emails do not impact your monthly balance if they are App automations.
Sharing a campaign that has already been published

Checking your monthly balance

You can check how many emails you've sent in the current month from your email marketing dashboard. You can also see the date your balance resets. If you've used up your limit for the month you can either wait until the balance resets or upgrade your plan.

To check your monthly balance:

Go to Email Marketing in your site's dashboard.
Under Monthly balance, view your current balance and a progress bar that shows how close you are to the limit.