Wix Loyalty Program Request: Assigning Loyalty Points on Customers' Birthdays

Launched
We are excited to announce that you can now create automations that assign loyalty points on customers' birthdays.

To do this, you first need to create a contacts segment that groups contacts by birthday. Then, create an automation using the Segments trigger, set to trigger when a contact enters your birthday segment. Select Give loyalty points as your automation's action. 
A screenshot of an automation with a Segments trigger.