Wix Loyalty Program: Giving Loyalty Points on Customers' Birthdays

4 min read
The Wix Loyalty Program allows you to automatically award loyalty points to your customers on their birthdays. This is a great way to show your appreciation and encourage repeat business. 
Customize the number of points customers receive and choose to send them an email notifying them of their birthday points. Also, when a site customer is logged in, they can edit their birthdate on your Loyalty program page to ensure they get the points on the right day.
A screenshot of the loyalty program page with the celebrate a birthday way to earn highlighted.
In this article, learn more about:

Adding birthdays as a way to earn points

Add birthdays as a new way for your customers to earn points. Name this way to earn and decide how many points customers will receive.

To add this way to earn:

  1. Go to Loyalty Program in your site's dashboard.
  2. Click Manage Program.
  3. Click + Add Way to Earn.
  4. Select Celebrate a birthday.
  5. Click Continue.
  6. Name this way to earn points. This is the text that is shown on your loyalty program page.
  7. Set the number of points you want your customers to earn on their birthday.
    Note: If you've added tiers, instead select the checkboxes next to the tiers you want to make this available for and enter the number of points members earn for each.
  8. (Optional) Click the toggle to send an email to congratulate your customer and inform them about the birthday points received.
    Tip: You can customize this email by editing the sender details and email template. To get started, scroll down to the Email automations section and click Edit next to Congratulate customers on their birthday.
  9. Click Create.
A screenshot of the settings for the celebrating a birthday way to earn in the loyalty program dashboard.

Customizing this way to earn points on your site

After adding birthdays as a way to earn points, customize the way it looks on your site's dedicated loyalty program page. Change the color and font of the 'Edit your birthdate' button to align with the look and feel of your site design.
Note:
This button only appears when customers are logged in.
Wix Editor
Studio Editor
  1. Go to your editor.
  2. Click Pages & Menu  on the left side of the editor.
  3. Click the page named after your loyalty program.
  4. Click the Loyalty element on your page and click Settings.
  5. Click the Design tab.
  6. Click Program Details.
  7. Scroll down to Link button.
  8. Change the color, style, font, and font size of the Edit your birthdate button.
    Note: This change applies to all links added for ways to earn (e.g. the 'Follow' button for following social media channels).
A screenshot of editing the link button in the loyalty program page in the Wix Editor.
Tip:
The title of this way to earn is the same as you configured when setting up the program. You can always edit this in your dashboard.

FAQs

Click a question below to learn more about giving loyalty points on birthdays.

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