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    4. Email Marketing: Sending Your Email Campaign

Email Marketing: Sending Your Email Campaign

8 min read
After creating your email campaign, spread the word by sending it to your subscribers. You can schedule your campaign to be sent later, send it right away, or send a test email. 
In this article, learn more about:
Important:
Please make sure to read the Wix Email Marketing Terms of Use before sending any campaigns.

Sending a test email before sending your campaign

You can send a test email to see how your campaign will look and function in a real inbox. This does not affect your monthly email limit. 

To send a test email:

  1. Create an email campaign or edit an existing one. Then click Next.
  2. Customize the elements in your campaign to your liking, then click Preview & Test.
  3. Click Send Test Email.
  4. Enter details in the following fields:
    • Send to: Enter the email address you want to send the test email to. You can only send test emails to one recipient at a time.
    • Subject: Enter the subject line of the test email.
    • Sender's name: Enter the name the test email will show as sent from. This may be your business or personal name.
    • Reply-to email: Enter the email address that will appear when you reply to the test email.
  5. Click Send.
A screenshot of the test email sending fields.
Notes:
  • Dynamic values do not show in test emails, but will appear in the final campaigns you send. 
  • The Unsubscribe link does not appear in test emails.
  • Test emails are sent from no-reply@usrmailtest.com.

Scheduling an email marketing campaign

You can schedule your campaign to be sent at a later date and time. Make sure to upgrade your plan if you would like to use this feature. Once scheduled, the emails in your campaign count towards your monthly sending limit. You cannot restore this limit by deleting the scheduled campaign.

To schedule sending a campaign:

  1. Create an email campaign or edit an existing one. Then click Next.
  2. Customize the elements in your campaign to your liking, then click Next.
    Tip: Preview and test your email campaign to make sure it is perfect before you add recipients and send.
  3. Add recipients to your campaign and click Next.
  4. Edit the final sending details:
    • Subject line: Enter the subject line of the emails. You can add dynamic text that automatically adjusts to your contacts' details or your site's URL by clicking + Add Dynamic Value and choosing an option. 
    • Sender details: Enter the Sender's name and Reply-to email. This is the name and email address that recipients the emails will show as sent from and can reply to once they receive the email.
      Note: You sender name can be your business or personal name.
    • Email recipients: See an overview of how many people the email will be sent to. 
  5. Click Schedule.
  6. Select the date and time in which you want the campaign to be sent.
    Tip: Check the time zone to make sure your campaign is sent at the right time. If the time zone is incorrect, change it in your browser's settings.
  7. Click Schedule.  
A screenshot of the campaign scheduler.
Tip:
You can edit or reschedule your campaign before it is sent. 

Sending your campaign as soon as possible

Once you're ready to get the news out about your campaign, send it. Your campaign goes into a queue where it's reviewed before it gets sent. You can then share your campaign wherever else you'd like.

To send your email campaign:

  1. Create an email campaign or edit an existing one. Then click Next.
  2. Customize the elements in your campaign to your liking, then click Next.
    Tip: Preview and test your email campaign to make sure it is perfect before you add recipients and send.
  3. Add recipients to your campaign and click Next.
  4. Edit the final sending details:
    • Subject line: Enter the subject line of the emails. You can add dynamic text that automatically adjusts to your contacts' details or your site's URL by clicking + Add Dynamic Value and choosing an option. 
    • Sender details: Enter the Sender's name and Reply-to email. This is the name and email address that recipients the emails will show as sent from and can reply to once they receive the email. Note: You sender name can be your business or personal name.
    • Email recipients: See an overview of how many people the email will be sent to. 
A screenshot of the fields you fill out before sending your campaign.
  1. Click Send Now. Your campaign gets added to the send queue, where it will be reviewed and sent soon.
  2. (Optional) Choose an option to share your campaign: Share on Social or Copy link.
    Tip: Learn more about the URL of your published campaigns.  
  3. (Optional) Click Get the Wix app to download the Wix app where you can track and manage your campaign from your mobile device.
  4. Click Done.
A screenshot of the last page after sending your campaign.

Sending your campaign again

You can resend an email campaign to any recipients who have not yet opened your email. 24 hours after you send a campaign, a Resend icon appears next to your campaign stats.
Resending a campaign also provides an opportunity to re-engage recipients. Before resending, you can update the subject line to see if more people will interact with the email the second time.
Important:
  • If your email open rate was 100% you will not see this option, as everyone saw your email.
  • Resending a campaign counts towards your monthly balance.
Screenshot of a published campaign that and its management options.

To resend your email campaign:

  1. Go to Email Marketing in your site's dashboard.
  2. Click View all Campaigns.
  3. Click the Published tab.
  4. Hover over the campaign you want and click the Resend icon .
    Note: This icon only appears 24 hours after the first campaign was sent to give your recipients time to open when it's convenient for them.
  5. Add a subject line for the campaign. You can copy the original or create a new one.
  6. Click Send Now. 
Screenshot of pop-up when resending a campaign.
Note:
  • This campaign is displayed as a new campaign with the label 're-sent email' in your Email Marketing dashboard.
  • Before sending you can see how many recipients will receive the new campaign or you can choose to select additional contacts to target.

FAQs

Click a question below to learn more about sending your email campaign. 

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In this article
  • Sending a test email before sending your campaign
  • Scheduling an email marketing campaign
  • Sending your campaign as soon as possible
  • Sending your campaign again
  • FAQs

Related content

Email Marketing: Confirming Your Email Address
Email Marketing: Managing Your Campaign
Email Marketing: Upgrading Your Email Marketing Plan

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