About the Unsubscribe Link in Your Email Campaign

3 min read
Every email campaign you send automatically includes an "unsubscribe" link at the bottom of the email. Recipients who no longer want to receive emails from you can click the unsubscribe link to be removed from your mailing list. In your dashboard, you can view contacts by their subscription status to see who has unsubscribed. 
Do not add your own unsubscribe link to your email campaign as this can cause it to get declined. 

Unsubscribing from an email campaign mailing list

When recipients open your email in their mailbox, they can click a link at the bottom to unsubscribe. A new tab opens where the recipient can click "Unsubscribe" to confirm that they want to be removed from your mailing list. After confirming, the recipient's status changes to "Unsubscribed" in your Contacts list. This ensures the contact does not receive future emails from your campaigns. 

To unsubscribe from an email campaign mailing list:

  1. Go to the email campaign in your inbox and scroll to the bottom.
  2. Click click here in the sentence: "If you feel you received it by mistake or wish to unsubscribe, please click here."
A screenshot of the 'click here' text that appears at the bottom of the email campaign.
  1. Click the Unsubscribe button that opens in a new tab to confirm you want to unsubscribe.
A screenshot of the Unsubscribe button that opens in a new tab.

Viewing contacts who unsubscribed

View which recipients have unsubscribed from your mailing list in the Contacts section of your site's dashboard. You can filter your contacts by subscription status: Subscribed or Unsubscribed.

To view your unsubscribed contacts:

  1. Go to Contacts in your site's dashboard.
  2. Click the Filter by: drop-down at the top of the list.
  3. Scroll down and click Unsubscribed under Subscribed Status.
A screenshot of selecting the Unsubscribed filter in Contacts.
If you are previewing or testing emails, the unsubscribe link will lead to this article rather than the unsubscribe flow. Once you publish and send to recipients, however, the unsubscribe link works as normal.

If you are experiencing issues with the unsubscribe link (the link doesn't appear or doesn't work) try the following troubleshooting steps:
The unsubscribe text at the bottom of your email campaigns is written in the language of the associated Wix account. To change the language, change your account language. If you change the language, the unsubscribe text changes for future campaigns only. All past campaigns still show the original language.

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