Wix Referral Program: Managing Your Referral Program
4 min read
Important:
Wix Referral Program is not yet available to all users.
Once you've launched your referral program, you can manage it from your site's dashboard. Change the rewards you're offering, the emails you're sending, and more. View a list of those participating in your program and use data on how your program is performing to guide you.
In this article, learn more about:
Updating your program details and rewards
View and update the main details of your program: the program name and the reward trigger (the action that will trigger a reward for the referring customer).
Program rewards can be changed at any time. You have the option to reward both the customer doing the referring and the friend being referred.
A referring customer is rewarded when a referred friend signs up as a site member and takes the action on your site that is set as your reward trigger (e.g. places an order, books a session). A referred friend is rewarded when they click the referral URL they receive and sign up to your site.
Notes:
- If your site has only one of the apps (Wix Stores, Wix Bookings, Wix Events, Wix Pricing Plans) that a referral program is based on, your reward trigger will be pre-selected and can't be changed.
- Any changes you make to your rewards will not apply to rewards that have already been redeemed by your customers.
- Your customers can see how many points they've earned and redeem reward coupons on their My Rewards page on your site.
To change your program details or rewards:
- Go to Referral Program in your site's dashboard.
- Click Manage Program.
- Choose what you want to do:
- Update program details:
- Review the Program details section.
- Update your program name or reward trigger.
- Update rewards:
- Review the Referring customer reward and Referred friend award sections.
- Update your rewards.
- Update program details:
- Click Save.
Managing email notifications
You can enable or disable two types of automated emails:
- Emails sent to all customers making a store, event, booking or pricing plan purchase, sharing details of your referral program.
- Emails notifying customers of new referral rewards they've received.
To manage email notifications:
- Go to Referral Program in your site's dashboard.
- Click Manage Program.
- Review the Emails section.
- Update your automated emails.
- Click Save.
Viewing your program data
You have access to data on 3 aspects of your program performance:
- Referral traffic: The number of people who have clicked on a referral link and reached your site.
- Referral conversion rate: The percentage of referred friends who placed an order.
- Total sales from referrals: The total value of all sales (across Wix Stores, Wix Bookings, Wix Events and Wix Pricing Plans) that have been made by referred friends. This covers these customers' initial purchases and all subsequent purchases.
This data is "all time", reflecting performance since the launch of your program. Use it to keep up with how your program is doing and guide the decisions you make. For example, if you feel traffic is too low, offering more attractive rewards could encourage more click-throughs and sales.
To view your program data:
- Go to Referral Program in your site's dashboard.
- Review the Data section.
Tip:
Below the Data section, you'll see two tabs listing all referring customers and referred friends, and how they've participated in your program.
FAQs
Click a question below to learn more about managing your referral program.
Can I deactivate my referral program?
How do my customers use referral links?
Will there be any reward for referring an existing site member to a site?
Can I keep track of whether the rewards I'm giving have been used?
Can I change the appearance of my referral program pages on my site?
How do I change the currency of my referral program?
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