Wix Forms: Adding a Subscriber Opt-In Checkbox to a Site Form
3 min read
Add a subscriber opt-in checkbox to any of your Wix forms to turn your visitors into subscribers with one click. When visitors select the subscriber opt-in checkbox, they are giving you permission to send them marketing materials and emails.

Tip:
If you are using old Wix Forms, you also have the option to add and set up a Get Subscribers form.
To add a subscriber opt-in checkbox to your form:
New Forms
Old Forms
- Go to your editor and click the relevant form.
- Click Edit Form.
- Click Subscribe.
- Click the new field in your form.
- Click Settings and customize it using the available options:
- Checkbox message: Update the text next to the checkbox. It should tell visitors what happens if they select the checkbox e.g. 'I want to subscribe to your newsletter,' or 'Make me a subscriber!'
- Checked by default: Enable the toggle so that the checkbox displays as automatically checked. Visitors must deselect it if they don't want to subscribe.
- Required: Enable the toggle so that visitors must fill out this field before submitting the form.
- Enable Double opt-in: Visitors must verify their email address before they can subscribe to your mailing list.

What's next?
- Once visitors select the checkbox, they are added as 'subscribers' in your contact list.
- Enable double opt-in to have subscribers verify their email before they can be added to subscribers. Double opt-in ensures your emails are reaching the right audience.