Wix Forms: Enabling Double Opt-In for Subscribers

4 min read
Make sure your emails reach the right contacts by enabling double opt-in on your forms. Double opt-in means that any visitor who has subscribed to your list also needs to take the extra step of verifying their email. This confirms their subscription status.
Some businesses prefer double opt-in to make sure the emails in their subscriber list are active and correct. It's also best practice to make sure you have explicit consent from your subscribers.
In this article, learn more about:

Single opt-in vs. double opt-in

Click an opt-in type below to learn about the different options and how they look.

Enabling double opt-in on your site forms

You can enable the double opt-in option on any site form. Head over to your form settings in the editor to get started. 
If the toggle is grayed out, it means you haven't yet added a subscriber opt-in checkbox.
Wix Editor
Editor X
Wix Studio
  1. Select your form in the editor.
  2. Click Form Settings.
  3. Click the Settings tab.
  4. Click Subscriber Double Opt-In.
  5. Click the Enable double opt-in toggle. 
    • Enabled: Anyone who submits the form or selects the subscriber checkbox receives an email to verify their subscription status. Once they have verified they become subscribers in your contact list.
    • Disabled: Anyone who submits the form or selects the subscriber checkbox is automatically a subscriber in your contact list. They do not have to confirm their status.

Enabling double opt-in on your standalone forms

In standalone forms, you can have new subscribers verify their email addresses by selecting enabling opt-in. While editing the form, you can also make the subscription checkbox required, so visitors have to subscribe in order to send their submission. 
Good to know:
Visitors receive a "Confirm subscription" email after filling out the form and subscribing to your mailing list. Once they verify their email, their contact label changes to Subscriber.

To enable double opt-in on your standalone forms:

  1. Go to Forms in your site's dashboard.
  2. Click Edit next to the relevant standalone form.
  3. Click Add to the Subscribe to mailing list contact field.
    Tip: If the form already includes this field, skip to the next step. 
  4. Select Double opt-in as your Opt-in method.


Click a question below to learn more. 

Did this help?