Wix Events: Optimizing SEO Settings

5 min read
Optimize the SEO settings for all your events to boost their visibility on search engines and social media.
In this article, learn more about:

Optimizing SEO for the Event Details & Registration page

By default, the SEO title tag and URL for your Event Details & Registration page are generated from your event name and site name. The page description is automatically pulled from your event content. You can customize the title tag, meta description, and URL to better reflect your event.
So by default, this page...
A screenshot of an events page with it's description.
...would look like this in Google search results:

A screenshot of how the event looks in Google search results.

To optimize the SEO for Event Details & Registration page:

  1. Go to the Published Events tab in your site's dashboard.
  2. Click the More Actions icon  next to the relevant event.
  3. Select Edit SEO Settings.
  4. Customize the following SEO settings as needed: 
    • Title tag: Add a concise title tag that summarizes the page's topic. This is how the title will appear in search engines results.
    • Meta description: Write a brief meta description summarizing the event. This helps potential attendees decide if it's relevant for them.
      Note: Search engines may show a different description.
    • URL slug: This is the last part of your page's URL. Only change the URL slug if necessary to reflect the content better. Keep it short, descriptive, and easy to read.
      Note: If you update the event's URL slug, traffic from the old URL will automatically redirect to the new one.
    • Index status: Click the toggle to choose whether search engines can crawl and index your page: 
      • Enabled: The page will be indexed and discoverable in search results.
      • Disabled: The page won't be indexed preventing it from appearing in search results.
  5. Click Save.
Tip:
You can apply changes to multiple event pages at once using your site's SEO Settings. For more detailed editing, go to the Edit by Page tab to manage URL slugs and meta tags for individual pages.

Optimizing SEO for social sharing

You can customize your Social Share Settings to optimize how your event appears when shared on social media, including the image, title, and description. You can also customize your X (Twitter) settings to display different images and text when shared. 

To edit the default social share settings:

  1. Go to the Published Events tab in your site's dashboard.
  2. Click the More Actions icon  next to the relevant event.
  3. Select Edit SEO Settings
  4. Click the Social share tab. 
  5. Hover over the event image and select an option:
    • Edit the existing image:
      1. Click the Adjust icon  to open the Photo Studio.
      2. Edit the image and click Save.
    • Replace the image:
      1. Click the Change icon .
      2. Select an image and click Add to Page.
  6. Enter your title in the og:title field.
  7. Enter your description in the og:description field.
  8. Click X Settings to set a different image and text for X shares:
    1. Click the Change icon  to select a different image.
    2. Choose a card size under Select card size.
    3. Add a page title under x:title.
    4. Add a page description under x:description
  9. Click Save.
Important:
If you've recently updated your social share image, we recommend entering your site URL into the Facebook debugger to ensure the most up-to-date information is displayed for your site.

For other social networks, use the following tools:

FAQs

Click on a question below to learn more about editing SEO settings for events.

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