Email Marketing: Understanding Why Campaigns Get Declined

If a campaign promotes or features content, products and/or services such as Illegal substances, or illegal goods of any form, it will be declined by Wix. Weapons, weight-loss products, and/or services that provide unrealistic health advice fall under this category.

 

This is to prevent the sale or promotion of any products or services that are unlawful in the location at which the content is posted or received. As a service provider, Wix does not control who receives your campaign, and therefore this type of content is not permitted when using Wix. This is done to protect your sender reputation and avoid potential legal issues.

It’s best to avoid sending this kind of content, as this can result in your Wix Email Marketing account becoming restricted.

Sending or promoting pornography or illicit pornographic sexual products, content and/or services, including but not limited to child pornography, adult magazines, video, software, or escort services are not allowed when using Wix Email Marketing Terms of Use. As a service provider, Wix does not control who receives a campaign, therefore, this type of content is not permitted. This is done to protect your sender reputation and avoid potential legal issues as such content, products, or services are prohibited by law in certain countries.

As this kind of content cannot be approved, it’s best to reconsider your campaign and avoid sending this type of content in the future.

Certain content, products, and services are frequently associated with spam, and for this reason are not allowed by Wix Email Marketing Terms of Use. Such content includes but is not limited to:

Often this type of content is considered fraudulent and is marked by recipients as spam. To protect your sender reputation, Wix declines email campaigns that promote such content.

If your campaign was declined and you want to resend it, make sure your message complies with the terms mentioned above. Then make sure you’re sending emails to people who have subscribed, and know what content to expect from you.

It’s important that the subject line relates to the content of the email. It should clearly say to your subscribers what to expect, otherwise, both subscribers and spam filters can consider your email to be spam. 

Keep the subject line short and engaging, ideally up to 30 characters so it is displayed in full on mobile devices. Avoid spammy words like “free,” “earn $,” “incredible deal”, “no gimmick”, or using all capital letters. 

Your email subject line needs to tell recipients what they can expect to see if they click into the email. If your campaign was declined and you want to resend it, keep the subject line informative: think of the action you want subscribers to take in the email and see if you can make it apparent in the subject line. It is okay to get creative and try to stand out in their inbox, as long as the content isn't confusing or misleading.

As a sender/email marketer you should represent yourself and/or your organization accurately, and not impersonate any other person, whether actual or fictitious. You should be the sole or designated sender/email marketer of any email communication sent. For these reasons, affiliate marketing is not allowed under Email Marketing’s Terms of Use.

If your campaign was declined and you want to resend it, make sure your recipients can clearly understand who you are and/or what organization you are a part of. Also, do not promote products or services that are not directly related to your site or business.

When sending an email campaign, you should be creating unique and engaging content for promoting your own content, products, or services. If your email happens to include a link to a site that is known to collect contact information without obtaining the necessary permissions, Wix will decline the campaign. Wix maintains a list of sites that are known to contain spam, and including such links in your campaign will lead to it being declined. 

If you want to resend a campaign that was declined, make sure all links lead to your site or external sites that feature content that your recipients have subscribed to receive from you.

Some email content sent to recipients can be recognized as the type of content that people rarely subscribe to. Unethical, false, misleading or unsolicited advertising, promotions or sales efforts, and practices such as "junk mail", "spam", "chain letters", "pyramid schemes" or any other form of solicitation or any non-resume information such as opinions or notices, commercial or otherwise, are not permitted when using Wix Email Marketing to protect your sender reputation. 

Before resending your campaign, review it and make sure you send emails to people who have actively subscribed to receive the information you intend to distribute.