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In this article
  • Step 1 | Resolve any issues with your site
  • Step 2 | Check that AI crawlers aren't blocked
  • Step 3 | Request a review of your site
  • Step 4 | Add original content to help improve your site's ranking
  • Step 5 | Confirm your site's recovery
  1. Home
  2. Promoting your site
  3. SEO (get found on Google)
  4. Site Visibility in Search Results
  5. Restoring Your Site to Search Engine Results After it was Removed

Restoring Your Site to Search Engine Results After it was Removed

In this article
  • Step 1 | Resolve any issues with your site
  • Step 2 | Check that AI crawlers aren't blocked
  • Step 3 | Request a review of your site
  • Step 4 | Add original content to help improve your site's ranking
  • Step 5 | Confirm your site's recovery

If your site no longer appears in search results, it's possible that the search engine has deliberately removed it. There are many reasons this can happen, from technical issues to violations of a search engine's quality guidelines.

For example, black hat SEO is a type of search engine optimization that uses unethical techniques to manipulate search ranking results for the site. These techniques don't comply with search engine guidelines for quality. If you use these techniques, intentionally or unintentionally, your site might be removed from search results.

Learn more about black hat SEO techniques to avoid.

Step 1 | Resolve any issues with your site

Search engines usually tell you what's wrong with your site. For example, Google provides a Manual Actions report in Google Search Console that details any issues with your site. 

Follow any advice from search engines to make sure your site is compliant with their quality guidelines before you request a review.

Step 2 | Check that AI crawlers aren't blocked

Search engines increasingly rely on AI crawlers (such as Googlebot, GPTBot, CCBot, and BingAI) to gather content for AI-powered search results and answers. If these crawlers are unintentionally blocked in your site's robots.txt file or through robots meta tags, your content may not resurface properly even after your other issues are resolved.

Learn more about managing which AI crawlers you block.

Step 3 | Request a review of your site

After you've removed any black hat SEO optimization and resolved any other issues, you can request a reconsideration review. 
These reviews can take several days or weeks to complete, and the search engine will notify you when it's done. 

Step 4 | Add original content to help improve your site's ranking

One of the best ways to  rank higher in search engine results is to regularly add original content to your site. The rank of your page depends on the quality of your content and  how relevant it is to certain keywords. You should also try to use your keywords and search phrases organically throughout your content. 

Here as some ways that you can create high-quality content that organically uses your keywords: 

  • Describe the main purpose of your site in different ways with a variety of keywords

  • Go into as much detail as you can about what you do, what services or products you offer, and what your users can get from your site

  • Write content that answers popular questions related to your keywords

  • Create a blog for news updates and new trends

  • Make an FAQs page to help customers with common questions

  • Add a testimonials page for customer reviews

Step 5 | Confirm your site's recovery

After you've made your changes and your review is complete, use your site's Bot Log Reports to confirm that search engines and AI crawlers are visiting your site again.

Open the Bot Traffic over Time and Bot Traffic by Page reports to see whether bots are crawling your site again. Check the Response Status over Time report to confirm requests are returning successful (2XX) responses rather than errors.

It can take search engines several days or weeks to fully recrawl and reindex your site after a review, so check back periodically using these reports.

Learn more about using your site's log data in Wix SEO Reports.

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