Email Marketing: Sending Your Email Campaign

The email address your campaign is sent from depends on a few factors.

If your reply-to email address is: 

• A business email address with your own custom domain: Your campaigns will be sent from the reply-to email address (e.g. sales@mystunningwebsite.com).
  Note: Your business email's domain must be connected to Wix via name servers for the emails to send from your business email. If you connected the domain to Wix via pointing, the emails will be sent from a Wix email address.  

• A public email address such as @gmail, @yahoo, @outlook: Your campaigns will be sent from a Wix email address such as user@pb01.ascendbywix.com.  

Learn more about the Wix email addresses used to send your campaigns.

When you send your campaign to a new list of contacts, Wix may send the emails in batches. If a certain percentage of your emails are bounced or rejected, your campaign will not be sent to the rest of the recipients. 

This email sampling is done to ensure that you do not damage your sending reputation, in case you send to invalid contacts. Learn more about email sampling.

After sending your email campaign, Wix reviews your list of recipients. Your recipients are automatically removed if emails to them are likely to get marked as spam or bounce back.

This automatic removal of recipients is to protect your  sender reputation. 

After sending your email campaign, it can go into an "In Review" status before it is actually sent to your contacts. In this status, your campaign is being checked to make sure it complies with our  Email Marketing Terms of Use. This is also to ensure you do not damage your  sender reputation. 

Campaigns in review are usually sent within minutes. However, it can take up to 3 hours to complete the review. 

If your campaign is still in review after 3 hours, you can  contact us to check the reason for the delay. 

Here are some common reasons why you might not be receiving your test emails:

• Spam Filters: The email service provider receiving your email campaign decides whether or not to mark it as spam. Most email service providers, such as Google and Yahoo have systems in place which automatically scan incoming mail. 

• Delivery Time: Non compliance with Wix Email Marketing best practices leads at a minimum to a delay in the delivery of your newsletter. 

• Small Batch Delivery: Webmail providers that deliver in small batches include Yahoo, AOL, and Hotmail. If your sender's email account is hosted at one of these providers, it may take up to 24 hours for your email campaign to be delivered. 

• DMARC: Several free email service providers like Yahoo and AOL have updated their DMARC policies in an effort to reduce email abuse issues. If you send an email campaign with a Yahoo (including Ymail and RocketMail) or AOL sender's email address, the receiving email provider may reject the newsletter.

If you do not receive your test emails, try the following:

• Check your spam folder.

• Send your test to a different email address.

If your test email displays a subject line or pre-header from a past campaign, it may be because you duplicated an earlier campaign to create your new one. 

Currently, you cannot edit the subject line or pre-header on test emails. If you use a duplicated campaign, the test email will show the original details.

You’ll be able to update the subject line and pre-header when finalizing your campaign on the Campaign Preview page, before you send it to your recipients.

If Facebook is displaying the wrong image when you share your email campaign link, you can try using the Facebook debugger tool with your campaign URL. This tool refreshes how Facebook sees your link and can help show the correct image.

If the image still doesn't appear as expected, make sure you have an image added directly in your email campaign content (not just inside a column). Images that are part of a column may not display correctly when sharing on Facebook.

If you haven’t authenticated your email address, Gmail may flag your emails to recipients with a “Be careful with this message” warning. This is to help protect users from potentially suspicious emails.

To resolve this, authenticate your domain. This lets email providers know that your emails are safe and come from a trusted source.

The Promotions tab in Gmail is not a spam folder. It is a separate inbox tab where Gmail places marketing emails, newsletters, discounts, and business updates. If your email lands in Promotions, it means the email was delivered successfully and passed spam checks. 

Wix cannot force an email into a recipient's Primary inbox. If someone wants your emails in their Primary tab, they need to drag the email from Promotions to Primary and confirm that future emails should go there.

If you edit an email campaign after scheduling it, the campaign is automatically paused so your new changes can be saved. The campaign doesn't resume on its own. 

To send the campaign, go back to it and reschedule the send time.

At the scheduled time, the resend goes only to recipients who still haven’t opened your campaign, and your balance is adjusted to match the number of emails actually sent. This number might be less than the number you originally saw when scheduling the resend email.