Preparing Your Wix Site for the LGPD

5 min read

About the LGPD

The Lei Geral de Proteção de Dados (LGPD) - which came into force in August, 2020 - aims to protect the fundamental right to privacy and the protection of the personal data of Brazilian citizens.
This regulation affects any entity (including websites) that processes Brazilian citizens' personal data. Whether or not you, or your business, is located in Brazil; if you have Brazilian site-visitors or, if your marketing campaigns target Brazilian citizens, this affects you.
As stated in our Terms of Use, it is your responsibility to ensure that Wix services are permitted and abiding by local laws. Any information contained herein is not legal advice and you should not rely upon it as such. The LGPD can require several actions from site owners, depending on how you plan to use site-visitors’ data. If you are uncertain about your responsibilities, it is always wise to get legal advice from an expert.

Building an LGPD-Compliant Website with Wix

You can build a stunning LGPD-compliant website at Wix. Be aware that there are steps you must take to ensure your site is LGPD-compliant.
Wix is a DIY (do-it-yourself) platform. We aim to make it easy to use our platform to comply with privacy and data protection laws like the LGPD. Wix provides you with specific tools to help you give your site-visitors control over their personal data. These tools implement technical and security measures to ensure that your customers’ personal data is protected as it crosses borders.

Helping Your Wix Site Meet LGPD Requirements

Use the following information and recommendations to prepare your site for the LGPD:

Create a Privacy Policy

Transparency and communication with your site visitors are key elements of the LGPD. As part of the regulation, you must let your site visitors know how you collect, store and use their data - in a clear and transparent way. In addition, you must comply with your site-visitors' requests to receive a copy of their data that is processed on your site.
A privacy policy is a statement that discloses the ways in which your website gathers, uses, discloses and manages your site visitors' data. Wix cannot provide you with legal advice on how to write a privacy policy. However, we do recommend that you maintain a clear and comprehensive privacy policy for your website, in accordance with both the LGPD and local privacy regulations. Learn how to create a Privacy Policy.
For information on how Wix handles your site visitors' data, please review sections 4, 12, and 13 of Wix's Privacy Policy.

About Data Storage and Data Transfers

Wix can store your site visitors' data in a number of locations.
Your site visitors ́ personal information may be stored in data centers located in the United States of America, Ireland, South Korea, Taiwan and Israel. We may use other jurisdictions as necessary for the proper delivery of our services and/or as may be required by law. Wix is a global company that respects the laws of the jurisdictions it operates within.
The security of sensitive data is of extreme importance to Wix and we are 100% committed to data protection. See all the security certifications received by

The LGPD does not explicitly require that you get affirmative consent from site visitors before placing cookies (and similar technologies) on their device.
However, you are required to provide complete information about which cookies you are using (you can use your privacy policy to provide such information to your visitors)  Learn more about which cookies are placed on your site-visitors' browsers.
You can use the Wix Privacy Center to add a cookie banner to your site. With a cookie banner, your visitors can give their consent to non-essential cookies to be placed on their device. Learn more about Privacy and Cookies.

The LGPD establishes ways in which you can lawfully process your site visitors’ data. Requesting your site visitors’ consent is just one of the ways to lawfully process data. Sometimes consent will not be the best method for your business.
Choose the best and most appropriate data processing method for your business. If you want to receive affirmative consent from your site visitors before processing their data, you can do so by:
To ensure regulatory compliance, we recommend reviewing details of the regulation, as well as seeking legal advice.

Use Wix Tools to Access and Delete Your Site Visitors' Data

In accordance with the LGPD, site visitors have the right to access their data or to be permanently deleted from your databases. Wix has developed two main tools to assist you in becoming LGPD compliant:

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