Wix Stores: Creating a Percentage Discount Coupon

5 min read

Attract customers to your site by offering a percentage discount (e.g. 30% off all rugs).

In this article, learn more about:

Creating a percentage discount coupon

Offer customers a percentage off all products, or apply it only to a particular product or category.

To create a percentage discount coupon:

Go to Coupons in your site's dashboard.
Click + New Coupon.
Select % Discount.

Enter the coupon code customers need to enter.
Enter the name of the coupon.
Note: This name appears in the cart page and your site's dashboard.
Enter the percentage discount.
Select an option from the Apply to drop-down:
- All products: Applies to all products (customers can apply it to multiple products).
- Specific product: Applies to one product. Click the Product drop-down and select the product.
- Specific category: Applies to each product in a category (customers can apply it to multiple products). Click the Category drop-down and select the category.
- Minimum order subtotal: Customers can use the coupon when their order subtotal is over a specific amount. Enter the amount under Minimum order subtotal.
Select one of the following (doesn't apply if you selected Minimum order subtotal):
- Apply once per order (to the lowest priced item): Customers who buy 2 or more relevant items get a discount, only on the lowest priced item.
- Apply to each eligible item in an order: Customers who buy 2 or more items get a discount on each item.
(Optional) Select the Include subscriptions checkbox to apply this coupon to product subscriptions.
Note: Applies to every cycle (e.g. every month of a monthly subscription). Make sure the coupon value isn't greater than the subscription price.
Select when the coupon is valid:
1. Enter the start date.
2. Enter the end date, or select the Don't set an end date checkbox.
(Optional) Select the checkboxes next to the limits you want to apply:
- Limit the total number of uses for this coupon: Enter the total number of times the coupon can be used.
  Tip: Multiple purchases by the same customer are counted individually.
- Limit to one use per customer: Each customer can use the coupon only once.
Click Create Coupon.