Adding and Managing Your Google Business Profile
7 min read
With Google Business Profile, you can attract local traffic, gain insights into how your customers find you on the web, and manage customer reviews. You can create a free Google Business Profile in your Wix account, or link your existing profile.
In this article, learn more about:
Note:
When you edit your Google Business Profile information on either Wix or Google, the changes you make are applied across both platforms.
Adding or creating your Business Profile
You can add your Business Profile in the Marketing & SEO section of your site's dashboard. Link an existing profile to your Wix account, or create a new profile if you don't have one.
Important:
To add or create a profile, you need to have a connected domain.
To add or set up your profile:
- Go to Google Business Profile in Marketing & SEO in your site's dashboard.
- Click Start Now.
- Enter the name of your business in the search bar.
- Select the relevant option for you:
If your business name appears in the list
If your business name does not appear
Managing your Google Business Profile
After you've added your profile, you can manage it in the Marketing & SEO section of your site's dashboard. Edit your profile info, mark your business as permanently closed, or delete your business.
To manage your profile:
- Go to Google Business Profile in Marketing & SEO in your site's dashboard.
- Click the More Actions icon
beside the profile that you want to manage.
- Select the relevant option:
- Edit info: Update the information that you previously added to your profile. Click Save when you're finished.
- Mark as permanently closed: Your business will appear as permanently closed in Google search results and on Google Maps. You can reopen it at any time.
- Delete business: This permanently deletes your Google Business Profile. After you delete it, you won't be able to recover it.
Verifying your business
Verifying your Google Business Profile lets you manage the information about your business that displays in Google search results and on Google Maps. It also makes sure that your information is up to date and can only be edited by you.
Google provides a number of different verification methods that you can use. For example, you can choose to verify your profile by a phone call, an email, or by sending a postcard to your business address. You can also instantly verify your business in your Wix account using your Business Registration Number.
Important:
- Currently, instant verification is only available for businesses based in the United Kingdom. Don't worry - it will be available to more countries in the future.
- Postcards sent from Google to verify your business can take up to 20 days to arrive.
Importing a Business Profile that you already manage
If you've already added your business information in Google Business Profile, you can import your Business Profile to save time, and avoid having to re-verify ownership. Any businesses that are linked to your Google account will be automatically imported.
Important:
To add or create a profile, you need to have a connected domain.
To import a Business Profile:
- Go to Marketing & SEO in your site's dashboard.
- Click Google Business Profile on the left menu.
- Click Start Now.
- Click Import a Google Business Profile.

- (If necessary) Sign in to your Google account.
- Click Allow.
- Select the location, then click Add.
Adding owners and managers to your profile
You can invite colleagues or contributors to help manage your Google Business Profile reviews through your Google account. You can assign roles to people that you invite and choose the level of access that they have.
Switching Google accounts
If you have multiple Google accounts that have linked Business Profiles, you can switch accounts in Google Business Profile Manager to import the profiles.
To switch Google accounts:
- Go to Google Business Profile in Marketing & SEO in your site's dashboard.
- Click the More Actions icon
next to Google Business Profile Manager.
- Select Switch Google Accounts.

- Click Switch Accounts.
- Select the account that you want to use.
- Click Allow.
Troubleshooting Google Business Profile setup issues
If you're experiencing issues with setting up your Google Business Profile or importing your profile, try the steps below:
Step 1 | Make sure that your domain is properly connected
Step 2 | Check for browser issues
Step 3 | Check the location that you added to your profile
Step 4 | Disable your VPN
Step 5 | Make sure that your business is verified
Still need help?
If the problem persists, contact us with the information below:
Information to add to your support ticket
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