Roles & Permissions: An Overview

In this article

How roles and permissions work
Site owner role
General roles for site management
Roles for integrated Wix apps
Location permissions
Custom roles for tailored access
Changing access over time
Video tutorial

Invite people to collaborate on your site and give each person a role that fits their work. Every role carries a set of permissions, so you control who can change your site and dashboard.

You can access Roles and Permissions from Settings in your site's dashboard.

The Settings page with Roles & permissions highlighted in the General section.

How roles and permissions work

Your Manage Roles page shows every role available for your site. Each role title shows a permission summary underneath it, so you can confirm the access it grants.

The Manage Roles page with the permission summary shown under a general role.

Each site has an owner role, and general roles for managerial support. The Wix apps on your site decide which extra roles you see. With Wix Blog, for example, you can give a collaborator the Blog Editor, Blog Writer, or Guest Writer role.

Each person you invite fills one of your site's collaborator seats. The number of free seats depends on whether you have a Wix site or a Wix Studio site.

Site collaborators have some access limitations whatever their role.

Site owner role

The person who created the site, or received site ownership, gets the owner role. The owner can manage and change everything on the site and in the dashboard. You can't duplicate or edit the role, and you can only reassign it by transferring the site to a new owner.

The Roles & Permissions page with the owner listed in the collaborators table.

General roles for site management

General roles have management-level permissions for co-owners, site and back-office managers, web designers, and content writers.

Note:

A legacy contact is separate from collaborator roles and does not appear in your site’s roles and permissions settings. They can only request ownership of your Wix account after your death, and they do not have access to your account while you are alive.

General Role	Permissions
Admin (Co-Owner)	Full access to manage, edit, and publish the site, including billing, subscriptions, inviting people, and managing groups. Cannot delete or transfer the site, or connect a domain. Has full access to the Accept Payments dashboard, with the same permissions as a Payments Admin (see below), including access to personal information and bank details. Can transfer a Wix domain to another host only if the domain is connected to the site and they own the payment method used for the domain subscription. Note: Co-Owners in Brazil have limited payments permissions. Vote to request additional roles and permissions for Wix Payments Brazil accounts
Website Manager	Access to manage, edit & publish site, but cannot manage billing, delete, duplicate or transfer site.
Website Designer	Can edit the site, manage settings and apps but cannot access Inbox, contacts and other sensitive info.
Back Office Manager	Can access the dashboard to manage site settings and apps but cannot edit the site.
Content Writer	Can edit text, links, and media sources in the site editor. Can also view, add, and edit content in existing CMS collections.

Roles for integrated Wix apps

When you add a Wix app to your site, new roles appear in your dashboard. You also always have roles for viewing your site, your CMS, billing, and marketing, whatever apps you use.

Role Category	Role Title and Permissions
Editor Roles	Website Viewer: Can view all pages, but can't edit the site. Website Commenter: Can add comments and tag people, but can't edit the site.
CMS Roles	CMS Editor: Can view, add and modify content in existing collections but cannot edit other areas of your site. CMS Admin: Can view, add and modify content and field structure for all collections. Can create and manage collections, backups and indexes. Cannot edit other areas of your site.
Billing Roles	Billing Manager: Can make purchases, apply domain vouchers, manage subscriptions, add payment methods and connect a domain to the site. Learn more about managing credit card permissions for your Billing Manager. Domain Manager: Can connect and manage domains but cannot make purchases. Learn more about domains.
Marketing and Customer Management Roles	Marketing Manager: Can manage all marketing tools, contacts, automation, and view site analytics. Customer Relations Manager: Can manage contacts, forms, tasks, workflows, automations, and communicate in inbox, but cannot export contacts.
Stores Roles	Store Manager: Can view and manage store products, categories, orders, sales channels, store settings, shipping and tax.
Point of Sale Roles	Store Manager: Can perform all actions in POS and access the dashboard, but cannot edit payment details or the site. Cashier: Can check out customers with POS, but cannot access the dashboard or edit the product catalog.
Blog Roles	Blog Editor: Can fully manage the blog but not other areas of your site. Blog Writer: Can write and publish posts. Cannot create or manage categories. Guest Writer: Can write posts but cannot publish them. Posts must be approved and published by a Blog Editor or site owner. Learn more about adding writers and editors in Wix Blog.
Bookings Roles	Bookings Manager: Has full access to your booking calendar and contacts page, and can manage bookings, update orders and view analytics. Bookings Admin: Has full access to your bookings calendar and contacts page, but cannot edit other areas of your site. Bookings Staff Member: Can book their own clients, access their personal calendar and manage their sessions. Learn more about adding staff permissions in Wix Bookings.
Events Roles	Assist Check-Ins: Can see the guest list, check-in guests and scan tickets on the Wix app. Manage Events: Can view and manage all events. Tip: Alternatively, add dedicated staff members to an event so they can assist with guest check-ins and ticket scanning at the door with the Check-in by Wix app.
Payments Roles	Payments Admin: Payments Admins have full access to set up Wix Payments and connect third-party payment providers. This includes access to personal information, tax documents, and bank details. Payments Admins can: Connect and manage payment methods View payments View payouts and settlement reports in Wix Payments Manage funds in Wix Payments, including adding funds Issue refunds Dispute chargebacks Payments Admins cannot edit, delete, or duplicate your site. Note: This role is not compatible with Wix Payments Brazil accounts. Financial Manager: Financial Managers can manage funds and view payments, payouts, and settlement reports in Wix Payments. They can also issue refunds and dispute chargebacks. This role is useful for accountants or anyone who helps manage your site’s finances. Financial Managers do not have access to your other site settings and cannot edit, delete, or duplicate your site. Note: This role is not compatible with Wix Payments Brazil accounts. Payments Manager: The Payments Manager role is no longer available to assign in most countries, except Brazil. Collaborators who already have this role can continue using it. If you remove this role from all collaborators, it becomes unavailable. You can assign one of the newer payments roles or create a custom role instead. Payments Managers can: Manage payment methods under Wix Payments Connect and manage third-party payment providers Add funds in Wix Payments Manage refunds and chargebacks in Wix Payments Payments Managers cannot edit, delete, or duplicate your site. In Brazil, Payments Managers can manage payment methods under Wix Payments Brazil and third-party payment providers. They cannot connect Wix Payments Brazil. Important: Wix Payments emails are sent to the site owner and collaborators with relevant payments roles: Payments Admin, Financial Manager, and Payments Manager. If a site is transferred or deleted, only the site owner receives future emails from Wix Payments. Note: If you'd like to see additional roles and permissions for Wix Payments Brazil, you can vote for that feature.
Financial Integrations Roles	Owner and Co-Owner: Full access to manage settings and access billing, payment and financial info. Website Designer: Can edit the site and manage settings and apps but cannot access Inbox, contacts and other sensitive info. Back Office Manager: Can access the dashboard to manage site settings and apps but cannot edit the site.
Restaurants Roles	Restaurant Manager: Can manage and edit Restaurants Menus, Orders, and Table Reservations, including their settings.

Location permissions

You can assign site collaborators and staff to specific business locations. They only get access to the locations you assign them.

Location restrictions only apply to collaborators with Wix Restaurants and Wix Bookings permissions. You can also offer services at multiple locations or set up more restaurant locations.

The Manage locations dialog with Specific locations selected for a collaborator.

Custom roles for tailored access

You can build custom roles from scratch, or duplicate and edit existing roles to match your permission needs.

The Manage Roles page with the cursor on Create New Role above the custom roles list.

Changing access over time

Update your collaborators' roles and permissions as their contribution to your site changes over time. You can assign different collaborator roles, edit custom roles, and remove collaborator access as needed.

A collaborator's actions menu open with the option to remove them selected.

Video tutorial

Watch a short walkthrough of roles and permissions in your dashboard.

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