With the Meta Pixel &amp; CAPI integration, you can automatically connect your site with your Meta Business Account, your Meta Pixel, and the new Meta Conversions API (CAPI).Don't see Meta Pixel &amp;...

Connecting a Meta Pixel and the Conversions API to Your Wix Site

<div data-component-type="text"><div>With the Meta Pixel &amp; CAPI integration, you can automatically connect your site with your Meta Business Account, your <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813#faqs" target="">Meta Pixel</a>, and the new <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813#faqs" target="">Meta Conversions API (CAPI)</a>.</div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/02/26/2ac4666b-7360-450f-b8c1-5e6699bd79eb/32134190-9555-4fd2-9be5-faaa00b93790.png" /></div></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Don't see Meta Pixel &amp; CAPI in your dashboard?</div><div class="info-content"><div>If you previously connected your Meta Pixel and want to try Meta Pixel &amp; CAPI, you'll need to delete your Meta Pixel, refresh the page, and reconnect to Meta Pixel &amp; CAPI.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="about-meta-pixel-capi" level="3">About Meta Pixel &amp; CAPI</h2></div><div data-component-type="text"><div>The Meta Pixel &amp; CAPI integration lets you track conversion rates and measure the success of your Facebook campaigns.</div></div><div data-component-type="text"><div>Using a Meta Pixel lets you <a data-composite="true" href="https://www.facebook.com/business/help/742478679120153?id=1205376682832142" target="_blank">track browser events on your site</a> like product views, purchases, and form submissions. You can also optimize your advertising to promote products that visitors have previously viewed, searched for, or added to their cart. </div></div><div data-component-type="text"><div>The Conversions API can gives you more control over the data you share. You can measure more customer actions like user scores and lead scores, and get more visibility into your customer's journey. <a data-composite="true" href="https://www.facebook.com/business/help/2041148702652965" target="_blank">Learn more</a></div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>To use this feature, you must <a data-composite="true" href="https://support.wix.com/en/article/choosing-a-premium-plan" target="">upgrade your site</a> and a <a data-composite="true" href="https://support.wix.com/en/article/about-domains" target="">connect a domain</a>.</li>  <li>When you use <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-an-overview" target="">Facebook Ads with Wix</a> to create a dynamic ad campaign on Facebook, Wix automatically connects your site to the Meta Pixel &amp; CAPI integration. <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813#faqs" target="">Learn more</a></li></ul></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="connecting-your-site-to-meta-pixel-capi" level="3">Connecting your site to Meta Pixel &amp; CAPI</h2></div><div data-component-type="text"><div>You can connect your site to the Meta Pixel &amp; CAPI integration in Marketing Integrations in your site's dashboard.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>Before you can connect your site, you need to <a data-composite="true" href="https://support.wix.com/en/article/verifying-your-domain-on-facebook" target="">verify your domain on Facebook</a>.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To connect your site:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fmarketing-integration%3FreferralInfo%3Dmarketing_integrations_article_link&amp;title=Marketing%20Integrations&amp;buttonText=Add%20Integrations" target="_blank">Marketing Integrations</a> in your site's dashboard. </li>  <li>Click <strong>Connect </strong>under <strong>Meta Pixel &amp; CAPI</strong>.</li>  <li>Click <strong>Connect to Facebook</strong>.</li>  <li>(If required) Choose your profile in the pop-up and sign in.</li>  <li>Click <strong>Next</strong>.</li>  <li>Click <strong>Next </strong>to grant the necessary permissions to Wix Marketing Tools.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/02/26/fa4ef8ea-9e6a-40d9-9c35-8d98a239f82a/c9989493-9df3-49c3-87cf-6cbd145355cd.png" /></div></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/02/26/6fd30047-9ce1-4222-8629-5fd8dd515b3a/3e65b42d-9a42-4762-8c71-c8ad81f86a29.png" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Next</strong>.</li>  <li>Click <strong>Next </strong>on the <strong>What is Wix Marketing Tools allowed to do?</strong> page.</li>  <li>Click <strong>Done</strong>. </li></ol></div><div data-component-type="text"><div>Once you've connected and added your Meta Pixel to your Wix site, you should start seeing data in your Facebook Business Manager. If you do not see any data, or the data is incorrect, you can <a data-composite="true" href="https://support.wix.com/en/article/troubleshooting-facebook-pixel-issues" target="">try our troubleshooting steps</a>. </div></div><div data-component-type="informative"><div class="info-container" info-color="green"><div class="info-title">Tip:</div><div class="info-content"><div>For advanced features like paid campaigns and custom events, you'll need to <a data-composite="true" href="https://www.facebook.com/business/help/286768115176155?id=199156230960298" target="">verify your domain on Facebook</a>. </div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="disconnecting-your-site-from-meta-pixel-capi" level="3">Disconnecting your site from Meta Pixel &amp; CAPI</h2></div><div data-component-type="text"><div>You can disconnect your site from the Meta Pixel &amp; CAPI integration in Marketing Integrations in your site's dashboard. </div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>If you disconnect the integration through Facebook, events may still be sent and you may have issues disconnecting it in your site's dashboard.</div></div></div></div><div data-component-type="heading"><h2 id="" level="4">To disconnect your site:</h2></div><div data-component-type="text"><ol>
  <li>Go to <a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fmarketing-integration%3FreferralInfo%3Dmarketing_integrations_article_link&amp;title=Marketing%20Integrations&amp;buttonText=Add%20Integrations" target="_blank">Marketing Integrations</a>. </li>  <li>Click <strong>View </strong>under <strong>Meta Pixel &amp; CAPI</strong>.</li>  <li>Click the <strong>More Actions</strong> icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/9dcc39dd-da6f-4c38-b1c3-ee79d33f39d5/2021/08/10/f5d7909b-0596-4db8-8147-a224a93bdc40/03fecd7b-2384-4f64-902a-921101c4d773.png" /> in the top right.</li>  <li>Select <strong>Delete</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/02/26/414585f8-fa73-4182-8fb0-c1bd5c281250/0b4011ef-84e0-4c1e-8bc7-fd3571916784.png" /></div></div><div data-component-type="text"><ol>
  <li>Click <strong>Disconnect </strong>on the pop-up.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="faqs" level="3">FAQs</h2></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is a Meta Pixel?</h4><div class="collapsible-content"><div>A Meta Pixel is a piece of code that lets you track browser events when customers visit your site. You can track events like views per product, purchases, and lead form submissions and send the data to your Facebook Business Manager account. </div><div><br /></div><div>Use the information to optimize your advertising and promote products that visitors have previously viewed, searched for, or added to their cart. </div><div><br /></div><div>Learn more about the <a data-composite="true" href="https://www.facebook.com/business/help/742478679120153?id=1205376682832142" target="_blank">benefits of tracking events with a Meta Pixel</a>.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">What is the Conversions API?</h4><div class="collapsible-content"><div>The Conversions API is a Facebook Business Tool. It lets you track server-side events for your site instead of browser events and send the data directly to your Facebook Business Manager account.</div><div><br /></div><div>You can use the <a data-composite="true" href="https://www.facebook.com/business/help/2041148702652965" target="">Conversions API</a> can get more control over the data you share, measure more customer actions like user scores and lead scores, and get more visibility into your customer's journey. </div><div><br /></div><div>Use the Conversions API along with your Meta Pixel to improve the accuracy of the events you measure.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">I use Facebook Ads with Wix, why was I automatically connected to Meta Pixel &amp; CAPI?</h4><div class="collapsible-content"><div>When you use <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-an-overview" target="">Facebook Ads with Wix</a> to create a dynamic ad campaign on Facebook, Wix automatically connects your site to the Meta Pixel &amp; CAPI integration.</div><div><br /></div><div>This integration is required for Wix to be able to create campaigns. Disconnecting it can negatively affect your current campaigns, budgets, and statistics. It is not possible to disconnect this pixel if you have already created a campaign.</div><div><br /></div><div>However, if you have just set up your Facebook Ads account and have not yet created a campaign, you can follow the steps for <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813#disconnecting-your-site-from-facebook-pixel-capi" target="_blank">disconnecting a Meta Pixel</a>.</div><div><br /></div><div>You can view the activity related to your Meta Pixel on the <a data-composite="true" href="https://www.facebook.com/events_manager2/list/pixel/" target="_blank">Events Manager</a> page of your Facebook Business Manager.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="informative"><div class="info-container" info-color="blue"><div class="info-title">Note:</div><div class="info-content"><ul>
  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li>  <li>If your site uses a cookie banner, your Meta Pixel will only gather data after a visitor provides consent and approves using the relevant cookies. <a data-composite="true" href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="">Learn More</a></li></ul></div></div></div>

Wix automatically sends events to Facebook about your Wix Stores products on your site.To start using Facebook with Wix Stores:
  Set up your Facebook advertiser account.   Connect your Meta pixel to ...

Using Meta Pixel with Your Wix Stores

<div data-component-type="text"><div>Wix automatically sends events to Facebook about your <a href="https://support.wix.com/en/article/wix-stores">Wix Stores</a> products on your site.</div></div><div data-component-type="heading"><h2 id="" level="3">To start using Facebook with Wix Stores:</h2></div><div data-component-type="text"><ol>
  <li>Set up your Facebook advertiser account. </li>  <li>Connect your Meta pixel to your site. <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813" target="">Learn more</a></li></ol></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Show me how</h4><div class="collapsible-content"><ol>
  <li>Go to <a data-composite="true" href="https://manage.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fmarketing-integration%3FreferralInfo%3Dmarketing_integrations_article_link&amp;title=Marketing%20Integrations&amp;buttonText=Add%20Integrations" target="_blank">Marketing Integrations</a>. </li>  <li>Click Connect under <strong>Meta Pixel &amp; CAPI</strong>.</li>  <li>Click <strong>Connect to Facebook</strong>.</li>  <li>(If required) Choose your profile in the pop-up and sign in.</li>  <li>Click <strong>Continue</strong>.</li>  <li>Click <strong>Continue </strong>to grant the necessary permissions to Wix Marketing Tools.</li></ol></div></div></div><div data-component-type="text"><div>3.  Paste your thank you page URL into your Facebook Ads Manager by following the instructions in the Custom Conversions section of <a data-composite="true" href="https://www.facebook.com/business/help/780705975381000?id=1205376682832142" target="_blank">this Meta article</a>. </div></div><div data-component-type="line"><hr line-style="thick" /></div><div data-component-type="text"><div>The events you see in your Facebook account are:</div></div><div data-component-type="text"><ul><li><strong>View Content: </strong>When a visitor views a product page.</li><li><strong>Initiate Checkout</strong>: When a visitor clicks on the &quot;Buy Now&quot; button.</li><li><strong>Add Payment Info</strong>: After the visitor added his payment information.</li><li><strong>Purchase: </strong>When a visitor purchases a product and is taken to the &quot;Thank-you&quot; page.</li></ul></div><div data-component-type="heading"><h2 id="" level="3">To see the event data in Facebook:</h2></div><div data-component-type="text"><ol><li>Sign into your Facebook account. </li><li>Click <strong>Ads Manager</strong>, located in the top left corner. </li><li>Click <strong>Events Manager</strong>.</li></ol></div><div data-component-type="text"><div>Learn about creating <a href="https://www.facebook.com/business/a/online-sales/custom-audiences-website" target="_blank">custom audiences</a> and <a href="https://www.facebook.com/business/help/780705975381000" target="_blank">custom conversions</a> in Facebook. </div></div>

Wix automatically sends events to Facebook about your Wix Bookings services on your site. Using the Meta pixel, you can track events on your site such as views and purchases for each service you offer...

Tracking Events in Wix Bookings Using Meta Pixel

<div data-component-type="text"><div>Wix automatically sends events to Facebook about your <a data-composite="true" href="https://support.wix.com/en/article/wix-bookings-about-wix-bookings" target="">Wix Bookings</a> services on your site. Using the Meta pixel, you can track events on your site such as views and purchases for each service you offer. <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813" target="">Connect your site</a> to get started. </div></div><div data-component-type="text"><div>The events you see in your Facebook account are:</div><ul><li><strong>View Content: </strong>When a visitor views a service page.</li><li><strong>Initiate Checkout</strong>: When a visitor clicks on the &quot;Book Now&quot; button.</li><li><strong>Select Date: </strong>After the user selects a date for his service.</li><li><strong>Add Payment Info</strong>: After the visitor added his payment information.</li><li><strong>Purchase: </strong>When a visitor books a service and is taken to the &quot;Thank-you&quot; page.</li></ul></div><div data-component-type="heading"><h2 id="" level="3">To see the event data in Facebook:</h2></div><div data-component-type="text"><ol><li>Sign into your Facebook account. </li><li>Click <strong>Ads Manager</strong>, located in the top left corner. </li><li>Click <strong>Events Manager</strong>.</li></ol></div>

To track events on your site using Meta pixel after the release of iOS14 in February 2021, you must verify your domain on Facebook.Important:By using this service, you are engaging directly with a thi...

Verifying Your Domain on Facebook

<div data-component-type="text"><div>To track events on your site using Meta pixel after the release of iOS14 in February 2021, you must verify your domain on Facebook.</div></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><div>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-1-confirm-you-own-your-site-domain-on-facebook" level="3">Step 1 | Confirm you own your site domain on Facebook</h2></div><div data-component-type="text"><ol>
  <li>Verify your domain on Facebook using the <a href="https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain#meta-tags" target="_blank">meta tag method</a>. <strong>Note:</strong> It is not possible to upload an HTML file to confirm domain ownership.</li>  <li>Copy your meta tag.</li></ol></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-2-add-your-facebook-meta-tag-to-your-site" level="3">Step 2 | Add your Facebook Meta Tag to your site</h2></div><div data-component-type="text"><ol>
  <li>Go to <a href="https://www.wix.com/my-account/site-selector/?buttonText=Open%20Settings&amp;title=Select%20a%20Site&amp;autoSelectOnSingleSite=true&amp;actionUrl=https://www.wix.com/dashboard/{{metaSiteId}}/settings" target="">Settings</a> in your site's dashboard.</li>  <li>Click <strong>Custom Code</strong> under <strong>Advanced Settings</strong>.</li>  <li>Click <strong>Add Custom Code</strong> at the top right.</li>  <li>Paste your Facebook meta tag in the text box. </li>  <li>Enter a meaningful name for your code so you can quickly identify it later if needed. </li>  <li>In <strong>Add code to pages</strong>, select <strong>All pages</strong>.</li>  <li>In <strong>Place your code in</strong>, choose <strong>Head</strong>.</li>  <li>Click <strong>Apply</strong>.</li></ol></div><div data-component-type="image"><div class="img-container" style="text-align:center"><img src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/1de041c3-9554-4d04-9ed8-d7e127f698b3/2021/02/23/83e8805c-de0d-4953-b97b-21d9b1a0ecbb/befb1270-7bda-41a0-8a5c-4c3873322ffc.png" /></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="heading"><h2 id="step-3-return-to-facebook-to-complete-verification" level="3">Step 3 | Return to Facebook to complete verification</h2></div><div data-component-type="text"><div>Follow the Meta instructions to <a data-composite="true" href="https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain#associate-pages" target="_blank">associate Facebook pages with your verified domain</a>.</div></div>

The Meta Pixel tracks events on your site, such as views per product, purchases and lead form submissions, to help you optimize the effectiveness of your advertising. Learn moreOnce you've added your ...

Troubleshooting: Meta Pixel Issues

<div data-component-type="text"><div>The Meta Pixel tracks events on your site, such as views per product, purchases and lead form submissions, to help you optimize the effectiveness of your advertising. <a data-composite="true" href="https://support.wix.com/en/article/facebook-ads-with-wix-and-facebook-pixel-capi" target="">Learn more</a></div></div><div data-component-type="text"><div>Once you've added your Meta Pixel to your Wix site, you should start seeing data in your Facebook Business Manager. If you do not see any data, or the data is incorrect, your pixel may not be set up correctly. Follow the troubleshooting steps below to make sure everything is correct.</div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Use the Meta Pixel Helper extension</h4><div class="collapsible-content"><div>Meta has an in-house extension which lets you check your Meta Pixel. This tool should help you identify and troubleshoot the most common Meta Pixel issues. <a data-composite="true" href="https://developers.facebook.com/docs/facebook-pixel/support/pixel-helper/#troubleshooting" target="_blank">Learn more</a></div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Check that your domain is connected properly</h4><div class="collapsible-content"><div>To add a Meta Pixel, you must have a domain connected to your site. If your domain is not connected properly, your Meta Pixel will not work. Check out the <a data-composite="true" href="https://support.wix.com/en/article/wix-domain-assistant-3777632" target="_blank">Wix Domain Assistant</a> to resolve any domain issues you may have.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Check that you added your Meta Pixel correctly</h4><div class="collapsible-content"><div>Make sure you connected your site to your Meta Pixel in <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fmarketing-integration%3FreferralInfo%3Dmarketing_integrations_article_link&amp;title=Marketing%20Integrations&amp;buttonText=Add%20Integrations" target="_blank">Marketing Integrations</a> in your site's dashboard. You should see <strong>Connected</strong> in the top right corner.</div><div><br /></div><div><img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/02/26/450704a5-12ea-41ff-aab5-8228e0ee227a/2aea95fd-1bbe-48d9-b444-ee44bb7b31aa.png" /></div><div><br /></div><div>If you're not sure how connect it, you can <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813" target="">follow the steps in this article</a>.</div><div><br /></div><div><strong>Note:</strong> There is no need to embed the Meta Pixel code directly into your site. Doing so using the <a data-composite="true" href="https://support.wix.com/en/article/wix-editor-embedding-a-site-or-a-widget" target="_blank">HTML element</a> will not allow the Meta Pixel to work correctly.</div></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Check that you don't have an ad blocker on your browser</h4><div class="collapsible-content"><div>An ad blocker may prevent your Meta Pixel from functioning correctly. Follow the instructions below to disable ad blocking on Wix if you're using AdBlock or Ad-Blocker. Otherwise, follow your ad blocker's instructions to turn it off or pause it temporarily.</div><div><br /></div><div><strong>AdBlock</strong></div><ol>
  <li>Click the AdBlock button in your browser.</li>  <li>Click <strong>Don't run on pages on this site</strong> (Chrome) or <strong>Don't run on pages on this domain</strong> (other browsers).</li>  <li>Click <strong>Exclude</strong>.</li>  <li>Refresh the page to see your ad preview.</li></ol><div><strong>Ad-Blocker</strong></div><ol>
  <li>Click the Ad-Blocker button in your browser.</li>  <li>Click <strong>Enabled on this site</strong> to disable the option.</li>  <li>Refresh the page to see your ad preview.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Check that the Meta Pixel ID was added to your PRIMARY domain</h4><div class="collapsible-content"><div>If you have more than one domain connected to your site, the Meta Pixel ID must be added to your primary domain. You can check that it was added to the right domain on the Tracking &amp; Analytics tab in your site's dashboard.</div><div><br /></div><ol>
  <li><a data-composite="true" href="https://manage.wix.com/account/site-selector/?actionUrl=https%3A%2F%2Fwww.wix.com%2Fdashboard%2F%7BmetaSiteId%7D%2Fmanage-website%2Fembeds%2F&amp;title=Select+a+Site&amp;primaryButtonText=Manage+Custom+Code" target="_blank">Go to Custom Code</a> in your site's dashboard.</li>  <li>Click the <strong>Show More </strong>icon <img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/12345678-1234-1234-1234-1234567890ab/2021/10/13/6a5b84dc-dc19-4d67-9231-4cac7d3c44ff/95c33ed7-4077-49fc-89ac-f798fcffb774.png" /> next to <strong>Meta Pixel</strong> and select <strong>Edit</strong>.<br />
<img data-composite="true" src="https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/a1c473d0-e600-4b63-ae67-997d73da1139/2024/02/26/794cf350-72ec-44e6-9cbf-035f88bb9303/949938f6-8d8a-4939-9548-ed77b7474907.png" /></li>  <li>Check that the correct domain is selected under <strong>Select Domain</strong>. If not, click the drop-down, select the correct domain and click <strong>Apply</strong>.</li></ol></div></div></div><div data-component-type="collapsible"><div><h4 class="collapsible-title">Check that you haven't added your Meta Pixel ID in more than one place</h4><div class="collapsible-content"><div>It's possible that you may have added your Meta Pixel ID to the <a data-composite="true" href="https://support.wix.com/en/article/adding-google-tag-manager-to-your-wix-site" target="_blank">Google Tag Manager</a> in addition to <a data-composite="true" href="https://support.wix.com/en/article/connecting-a-facebook-pixel-and-the-conversions-api-to-your-wix-site-7351813" target="">connecting it in Marketing Integrations</a>. If you did, remove the pixel ID from either one of these locations to make it work correctly.</div><div><br /></div><div><strong>Note:</strong> If you're using Facebook Ads with Wix, they may have added a second pixel to your site for you. This does not interfere with your other Meta Pixel.</div></div></div></div><div data-component-type="line"><hr line-style="thin" /></div><div data-component-type="informative"><div class="info-container" info-color="orange"><div class="info-title">Important:</div><div class="info-content"><ul>
  <li>By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.</li>  <li>If your site uses a cookie banner, your Meta Pixel will only gather data after a visitor provides consent and approves using the relevant cookies. <a data-composite="true" href="https://support.wix.com/en/article/displaying-a-cookie-banner-on-your-site" target="">Learn More</a></li></ul></div></div></div>

Currently it is not possible to add or update a Facebook Catalog using Meta Pixel. To connect a Facebook Catalog, head to Marketing Integrations and follow the instructions here.We are always working ...

Meta Pixel Request: Adding and Updating Your Facebook Catalog using Meta Pixel

<div data-component-type="text"><div>Currently it is not possible to add or update a Facebook Catalog using Meta Pixel. To connect a Facebook Catalog, head to <a data-composite="true" href="https://www.wix.com/my-account/site-selector/?siteType=HtmlWeb&amp;actionUrl=https:%2F%2Fwww.wix.com%2Fdashboard%2F%7B%7BmetaSiteId%7D%7D%2Fmarketing-integration%3FreferralInfo%3Dmarketing_integrations_article_link&amp;title=Marketing%20Integrations&amp;buttonText=Add%20Integrations" target="">Marketing Integrations</a> and follow the instructions <a data-composite="true" href="https://support.wix.com/en/article/adding-store-products-to-your-facebook-catalog-8474251" target="">here.</a></div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

Currently, it is only possible to track a PageView event for Meta Pixel conversion tracking as a browser-side event. This means that when a visitor's opens your page on your site, their browser loads ...

Meta Pixel Request: Tracking the PageView Event as Server-side event

<div data-component-type="text"><div>Currently, it is only possible to track a PageView event for <a data-composite="true" href="https://developers.facebook.com/docs/meta-pixel/implementation/conversion-tracking/" target="_blank">Meta Pixel conversion tracking</a> as a browser-side event. This means that when a visitor's opens your page on your site, their browser loads your Meta Pixel and sends a PageView event. It is not possible to track a page visit as a server-side event sent from Wix's servers. </div></div><div data-component-type="text"><div>We are always working to update and improve our products, and your feedback is greatly appreciated.</div></div>

How to begin

Choosing a template 

Hiring a professional to build your site

Use Wix to build your site and business. Try our AI tools to create a site, customize our templates or hire a professional to create or enhance your web presence.

Getting started

Learn how to use Wix to build your site and business.

Wix Editor basics

Using the Editor tools

Your site's layout

Strips and columns

Structuring your site

Designing your site

Pages

Menus

Managing pages and menus

Text

Buttons

Containers and boxes

Slideshows

Shapes and lines

Adding and customizing elements

Images

Galleries

Videos

Documents and files

Adding files and media

Working with elements

Using effects and animation

Sharing and promoting your site

Adding advanced elements

Getting Started

Mobile Tools

Pages on Mobile

Background on Mobile

Mobile Site Layout

Site Menu on Mobile

Text on Mobile

Media on Mobile

Other Elements on Mobile

Troubleshooting

Building a mobile site

Troubleshooting your Editor site

Using the Wix Editor

Using your site dashboard

Site management

Managing roles and permissions

Managing your site

Getting started with AI

Using AI to create & manage your site

Using AI to set up your business

AI tools

Media Manager basics

Uploading media

Purchasing media

Managing media

Media issues

Adding and managing your media

Using the Pro Gallery

Editing images (Wix Photo Studio)

Managing your media

Setting up your multilingual site

Translating your site

Managing your languages

SEO in Wix Multilingual

Creating a multilingual site

Privacy & GDPR

About Accessibility

Making your site accessible

Advanced accessibility features

Creating an accessible site

About the CMS (Content Management System)

Managing CMS collections

Connecting CMS collection content to your site

Working with dynamic pages and the CMS

Connecting user input elements to the CMS

Using CMS with other Wix products

Advanced CMS features

Wix for developers

Test Sites

SSO Logins

Wix Blocks

Advanced features

Learn how to create a site and manage its content with our intuitive editors. Know how to protect visitors' privacy and make sites compliant with accessibility laws.

Creating your site

Design and manage your site using intuitive Wix features.

Changing your account settings

Sign in issues

Managing your account

Upgrading to a Premium plan

Billing for Premium Plans

Billing for Domains

Billing for Google Workspace Business Emails

Managing your subscriptions

Charges, payments and tax

Invoices for Wix services

Using vouchers and promotions

Billing & premium subscriptions

Review your account settings, manage your subscriptions and plans and understand your invoices.

Account & billing

Manage subscriptions, plans and invoices.

Managing your site with the Wix app

Mobile apps basics

Customizing your own mobile app

Managing your own mobile app

Submitting your mobile app for approval

Building your own mobile app

Customizing your site on the Wix member apps

Managing your site on the Wix member apps

Using mobile apps as a member

Using the Wix member apps

Mobile apps for your customers

Use our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch. 

Using the Wix mobile apps

Run your business and connect with members.

Domain basics

Wix domains

Domains purchased elsewhere

Transferring domains

Managing domains

Troubleshooting domains

Follow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.

Connecting a domain

Learn to purchase, connect or transfer a domain to your site.

Setting up your store

Managing products and categories

Setting up shipping & fulfillment

Setting up payment and checkout

Designing your store

Managing your orders

Managing store inventory

Managing the Members Area

Managing store emails

Promoting stores sales

Dropshipping with Wix Stores

Setting up sales channels

Using the Wix app for Wix Stores

Wix Stores

Setting up Wix Bookings

Creating your services

Managing your staff

Managing your calendar & bookings

Memberships, packages & payments

Customizing Wix Bookings pages

Emails, SMS, and promotions

Using the Wix app to manage your bookings

Video conferencing with Wix Bookings

Fit by Wix

Wix Bookings

Setting up Wix Events

Creating your event

Designing Wix Events

Managing your events

Managing your guests

Selling event tickets

Promoting your event

Using the Wix app for Wix Events

Check-in by Wix for Events

Wix Events

Setting up Pricing Plans

Creating your plans

Designing your plans pages

Selling Pricing Plans

Managing purchased plans

Using the Wix app for Pricing Plans

Wix Pricing  Plans

Setting up your restaurant

Creating Wix Restaurants menus (NEW)

Taking online orders (NEW)

Table reservations

Creating your Wix Restaurants menu

Taking online orders

Using the Wix  app to manage your restaurant

Wix Restaurants

Setting up Photo Albums

Selling with Photo Albums Store

Setting up Art Store

Selling with Art Store

Wix Photography

Setting up Online Programs

Managing program participants

Wix Online Programs

Business solutions & apps

Get tools to grow your business and web presence. Find the right tools for your specific needs, set up online payments and keep track of your site's analytics.

Managing your business

Get tools to grow your business and web presence.