Email Marketing: Improving Your Bounce Rate

A quality mailing list is more important than a large mailing list. It’s best to grow your mailing list organically and over time. 

Sending to a smaller mailing list that shows high engagement not only improves your statistics and reputation, but you’re more likely to achieve your goals sooner if you continuously deliver emails to recipients who want to hear from you.

Even with a quality mailing list, emails can still bounce. There are steps you can take before sending an email campaign to prevent emails from hard bouncing:

Tip: You can add a subscribe form to your site to help grow your mailing list.

Getting into the habit of regularly checking your bounced emails can help you improve your bounce rate in no time. 

After you have sent an email campaign:

Maintain your mailing lists by reviewing them every 6 months. It’s recommended to remove anyone you haven’t been in touch with during the past 12 months. 

In addition, you can use an email validation tool to keep your mailing lists clean.

You can see your campaign bounce rates in Email Marketing in your site's dashboard. 

Yes, can find out which contacts are bouncing your campaigns, and download a report which includes specific reasons why emails were bounced.

Yes. When you’re using a new mailing list, Wix samples a small portion of it to protect your sender reputation, to make sure you're following Wix Email Marketing best practices. 

If an email bounces, Wix automatically labels the recipient's email address as "Bounced" in your contacts. When you send an email campaign, Wix removes email addresses with a "Bounced" label from your list of recipients.

This issue occurs because different mail services have their own way of determining which emails go through and which don't. Unfortunately, since each mail service has slightly different compliance demands, we cannot guarantee that your emails will go through.

Emails sent from a sender with a good reputation have a greater chance of being sent successfully. The best way to reduce the chances of your emails bouncing is by following Wix Email Marketing Best Practices, and most importantly, by enabling the double opt-in.