Localizing Your Site for SEO
2 min read
Localizing your site for SEO is a great way to target potential customers who are searching for products or services in your area. It helps you find new customers and increase your exposure online and increases your chances of Google listing your site in relevant searches performed by site visitors interested in your location.
Tips for localizing your site for SEO
Optimize your site's keywords for your location
Add the main location of your business to your homepage's title tag.
If you own an international business with locations in multiple cities or countries, you can optimize your site in the following ways:
- Add all of your locations to your contact page, as well as your footer.
- Consider creating a dedicated page for each additional location. Make sure to optimize each page’s keywords for SEO.
- Add the precise address of the location to the content of each page.
- Add the specific location to the page's title tag.
- Customize the page URL that corresponds to your page’s location (e.g. mattsdrycleaning.com/sanfrancisco) .
Get your site on Google Business Profile
This free tool ensures that all of your important details, including your address, business hours, phone number, directions, and website, are listed on Google maps. Your customers can also leave you reviews, which helps to get your site ranked higher in search results.
Add a map to your contact page
Adding a map element to your site gives visitors a better idea of your location.
Submit your site to local directories
Local directories list hundreds or thousands of websites and they often rank high up in search results. In addition to well-known directories like Yelp, TripAdvisor and FourSquare, you can find listings sites that are specific to your field. People searching for the best places to dine, shop, hang out and sleep often turn to these sites to help them make their decisions, making them an important space to list your website.
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