Wix Multilingual lets you optimize your SEO settings for each language individually. This way, you can tailor your strategy for different locales and boost your online presence.
By default, Wix adds
hreflang and
x-default tags to the code of your site's multilingual pages. These are HTML attributes that can help tell search engines like Google the language and geographical targeting of a page. For example, when someone searches for your page, the hreflang tag helps the search engine find all the language versions of the page. It also helps search engines display the most appropriate version of your page based on the person's language and location.
In this article, you can learn how to optimize the SEO settings for the pages of your site's secondary languages.
Step 1 | Choose Keywords in Your Secondary Language
Before defining any SEO settings, choose the three keywords that are most likely to reach people in your secondary language. These should clearly describe your business or the services you offer. They could be words, or groups of words, that a user in that locale would enter into search engines.
Keep your localized keywords in mind and use them in SEO settings for your secondary language.
Step 2 | Localize Your Page's SEO Settings
After choosing your keywords, get started by optimizing each page's SEO settings for your secondary language.
Enter a page title and description in your secondary language for each and every page. This ensures that your site appears in search results for the relevant locales.
- Click the Switch Language panel at the top of the Editor.

- Select the secondary language you want to work on.
- Click the Pages icon
on the left side of the Editor. - Hover over the page you want to work on and click the Show More icon
. - Click SEO Basics.

- Edit the title under What's the page's title tag (title in search results)?.
- Enter a description of the page (in the relevant language) under What's the page's meta description (description in search results)?.
- Make sure that the toggle next to Let search engines index this page is enabled.
- Click Publish at the top right of the Editor.
- Click the Switch Language panel at the top of Editor X.

- Select the secondary language you want to work on.
- Click the Pages icon
on the top of Editor X. - Hover over the page you want to work on and click the Show More icon
. - Click SEO Basics.

- Edit the page title under What's the page's title tag (title in search results)?.
- Enter a description of the page (in the relevant language) under What's the page's meta description (description in search results)?.
- Make sure that the toggle next to Let search engines index this page is enabled.
- Click Publish at the top right of the Editor.
How to choose SEO title tags?
When writing an SEO title tag in your site's secondary language, keep the following recommendations in mind:
- Keep the title tag between 10-70 characters.
- Include a target keyword for each individual page of your site.
- Add your business or site name as well as the page's name. For example: “Page Name | Business Name”
- Make the title tag unique to that page - it is not recommended to use the same title tag in all of your site pages.
- Include the location of your business to your homepage title tag; this will help Google know to display your site to searchers in your area.
- Check out these additional SEO tips for beginners in the Wix Blog.
How to choose SEO meta descriptions?
When writing an SEO meta description in your site's secondary language, keep the following recommendations in mind:
- Your meta description should be between 50 and 320 characters long, including spaces (Google trims the description at 320 characters).
- Combine keywords that best describe your business and that visitors would probably use to search for your site.
- Make the meta description unique to that page - it is not recommended to use the same meta description in all of the pages.
Step 3 | Localize Your Images' Alt Text
Get your images found on Google and drive more traffic to your site by adding alt text. This text describes images to search engines, helping to match search queries with the most relevant results.
You can optimize your images for SEO by adding alt text to images in every language your site offers.
Click an option below to learn more:
- Click the Switch Language panel at the top of the Editor.

- Select the language you want to work on.
- Select the relevant image.
- Click the More Actions icon
. - Click the Settings icon
. - Enter a description of the image under What's in the image? Tell Google.

- Click the Switch Language panel at the top of Editor X.

- Select the secondary language you want to work on.
- Select the relevant image.
- Click the Settings
icon. - Enter a description of the image in the What's in the image? Tell Google field.
Step 4 | Link Elements per Language
One great way to improve your site's SEO is to create links, both to other pages on your site and to external pages as well. Wix offers a variety of linkable elements such as text, images, button, etc.
You can edit every element on your site to set a unique link for your secondary language.
Click an option below to learn more:
- Add a link to an element in your main language.
- Click the Switch Language panel at the top left of the Editor.

- Select the secondary language you want to work on.
- Click any element with a link.
- Click Edit Translation.
- Click Add a link...
. - Enter a link in the relevant language.
- Click Done.

- Add a link to an element in your main language.
- Click the Switch Language panel at the top of Editor X.

- Select the secondary language you want to work on.
- Click the element you added a link to in step 1.
- Click Edit Translation.
- Enter a link in the relevant language under Where does it link to?.
- Click Done.
