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    4. Understanding Your Site's Default SEO Settings

Understanding Your Site's Default SEO Settings

31 min read
By default, Wix adds SEO meta tags and Social Share meta tags (known as open graph or og tags). to your site's pages so that search engines and social networks display them properly.  
These default SEO Settings that Wix adds are based on your site's data, as well as common best practices for SEO meta tags. Some SEO settings are general and apply to all your pages, while others are only relevant to specific page types (e.g. Main Pages, Product pages, Event pages).
You can customize your default SEO Settings and Social Share settings to structure how these pages appear in search results. Learn more about customizing your SEO Settings
You can restore your site's SEO settings to their defaults:
  • To restore any field to its default, delete the field's content, and click Save.
  • To restore all fields in a setting to their defaults at once, click the Reset to Wix Default icon . Be sure to click Save and confirm in order to save the default settings. 
A screenshot of the SEO default settings edited by page.
See the default settings for: 

Main Pages

Review the default SEO settings for your site's main pages below. 
SEO defaults for dynamic pages:
  • Dynamic list pages: Share the same default SEO settings as main pages. 
  • Dynamic item pages: Have separate default SEO settings you can edit per dynamic item page. 
  • All dynamic page URLs: Have a URL slug structure in which you can edit and add variables from your Editor's page settings.
Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the search results for the page. 
Your page name followed by your current site name:

{{Page Name | Site Name}}
Meta Description
The description that appears in search results for the page (below the title tag and URL).
The default setting is blank until you enter a description.
Page URL

The page URL that appears in the search result. 
https://www.domain.com/page-URL

Home Page: Your main site address.

Other Pages: Your page URL, based on the first name you gave your page.
Let search engines index your main site pages
Indicates to search engines whether or not they should crawl and index the page. 
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All pages are indexed by default unless you choose not to let search engines index them.
og:title
The title of your page when it's shared on social networks. 
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The description of your page when it's shared on social networks. 
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The image that appears when your page is shared on social networks. 
<meta property=”og:image” content=” “/>

By default, there is no image unless you have already added an og:image for the entire site.
og:url
Your page's URL when it's shared on social networks. 
<meta property=”og:url” content=”{{your-page-url}}“/>

The default is your Page URL.
og:image:height
og:image:width
The width and height (in pixels) of your Social Image.
<meta property=”og:image:height” content=”{{image-height}} “/>

<meta property=”og:image:width” content=”{{image-width}}“/>

The default is your image's current proportions.  
og:site_name
The site name that appears when your page is shared on social networks. 
<meta property=”og:site_name” content=”{{your-site-name}}“/>

The default is your site's name.
Twitter card size
The size of the card that your page information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your page when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your page when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your page is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your page's primary URL to search engines.
<link rel=”canonical” href=”{{your-page-url}}”/>

Product Pages

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the product page's search result. 
Your product's name followed by your site's name. 

{{Product Name | Site Name}}
Meta Description
The description that appears below the title and URL in the product page's search result. 
The default setting is blank until you enter a description. Enter text to apply the same description to every product page, or use variables to create rules with different values for each product page of your site.
Page URL
The product page's URL that appears in the search result. 
https://www.your-site-address.com/product-page/{product name}
Let search engines index your products
Indicates to search engines whether or not they should crawl and index the page. 
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All products are indexed by default unless you choose not to let search engines index them.
og:title
The title of your product when it's shared on social networks. 
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The description of your product when it's shared on social networks. 
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The image that appears when your product is shared on social networks. 
<meta property=”og:image” content=” “/>

The default is your current Product Image. 
Twitter card size
The size of the card that your product information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your product when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your product when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your product is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your product page's primary URL to search engines.
<link rel="canonical" href="https://www.your-site-address.com/product-page/{product-name}">
og:type
Defines your page's type to social networks.
<meta property="og:type" content="product" />

The default tag indicates it is a product available for purchase.
og:url
Your product page's URL when it is shared on social media.
<meta property="og:url" content="https://www.your-site-address.com/product-page/{product-name}">
product:availability
Indicates if the product is currently in stock. 
Changes according the availability you define for the product. 

In stock: <meta property="og:availability" content="https://schema.org/InStock"/>

Out of Stock: <meta property="og:availability" content="https://schema.org/OutOfStock"/>
product:price:amount
Displays the product's price, e.g. 40. 
Changes according to the current product's price. 

<meta property="product:price:amount" content="{price}">
product:price:currency
Displays the currency of your product price.
<meta property="product:price:currency" content="{currency (e.g. USD)}">

Structured data markup for product pages

The structured data markup we add to each of your products is based on Schema.org and Google's recommendations. Your product's markup includes the following settings:
  • Page Type: Product.
  • Page Name: Your product's name. 
  • Page Description: Your product's description.
  • SKU: Your product's SKU (product number). This is only relevant if you've manually added SKUs to your products. 
  • Image: Your product image's height, width, alt text and URL. 
  • Thumbnail: Your product image's thumbnail height, width, alt text and URL. 
  • Brand: Your website/business name defined in your General Info settings. 
  • Offer Type: The default type is Offer, which means your page features an offer to sell a product.
  • Offer URL: Your product page's URL. 
  • Price Currency: Your product price's currency.
  • Price: Your product's price. 
  • Availability: In stock or out of stock. 
  • Seller Name: Your website/business name defined in your General Info settings.

Stores Category Page

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the category's search result. 
Your category's name followed by your site's name. 

{{Category Name | Site Name}}
Meta Description
The description that appears in the category's search result.
The default setting is blank until you enter a description. Enter text to apply the same description to every category page, or use variables to create rules with different values for each category page of your site.
Page URL
Each category page's URL.
The category page's URL

https://www.your-site-address.com/category/{{Category Slug}}
Let search engines index your store categories
Indicates to search engines whether or not they should crawl and index the category page. 
Enabled: <meta name=”robots” content=”index”>

All category pages are indexed by default unless you choose not to let search engines index them.
og:title
The category's title when sharing on social media.
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The category's description when sharing on social media.
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The category's image when sharing on social media.
<meta property=”og:image” content=” “/>

The default is your current Category Image. 
Twitter card size
The size of the card that your category information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your category when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your category when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your category is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your category page's primary URL to search engines.
The category page's URL
og:url
Your category page's URL when it is shared on social media.
The category page's URL

Dynamic item pages

View the SEO defaults for dynamic item pages in the table below. 
SEO defaults for dynamic pages:
  • Dynamic list pages: Share the same default SEO settings as main pages. 
  • Dynamic item pages: Have separate default SEO settings you can edit per dynamic item page. See the table below for details. 
  • All dynamic page URLs: Have a URL slug structure in which you can edit and add variables from your Editor's page settings.
Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the search results for the page. 
Your current primary field followed by your current site name:

{{Primary Field | Site Name}}
Meta Description
The description that appears in search results for the page (below the title tag and URL).
The default setting is blank until you enter a description.
Page URL

The page URL that appears in the search result. 
As defined in the ‘SEO Panel’ in the Editor for that page type
Let search engines index your main site pages
Indicates to search engines whether or not they should crawl and index the page. 
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All pages are indexed by default unless you choose not to let search engines index them.
og:title
The title of your page when it's shared on social networks. 
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The description of your page when it's shared on social networks. 
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The image that appears when your page is shared on social networks. 
<meta property=”og:image” content=” “/>

By default, the collection’s primary image URL.
Twitter card size
The size of the card that your page information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your page when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your page when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your page is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your page's primary URL to search engines.
<link rel=”canonical” href=”{{your-page-url}}”/>

The default is the Primary page’s URL.

Structured data markup for dynamic item pages

The structured data markup we add to each of your dynamic item pages is based on Schema.org and Google's recommendations. If you have images or videos on the page, we add an image and/or video markup. Your dynamic item page's markup includes the following settings:
  • Image Height: The height (in pixels) of the collection images connected to the page.  
  • Image Width: The width (in pixels) of the collection images connected to the page. 
  • Image Name: The alt text of the images is used as their names. 
  • Image URL: The web address of your images. 

Forum post pages

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the post page's search result.  
Your post title followed by your site name. 

{{Post Name | Site Name}}
Meta Description 
The description that appears below the post page's search result. 
The first 300 characters of your post content.
Page URL
The URL of the post page.  
Your post page's URL. 
Let search engines index your forum's posts
Indicates to search engines whether or not they should crawl and index the post. 
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All posts are indexed by default unless you choose not to let search engines index them.
og:title
The description of your post when it's shared on social networks. 
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description 
The description of your post when it's shared on social networks. 
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The image that appears when your post is shared on social networks. 
<meta property=”og:image” content=” “/>

The default is your current Post Image. 
Twitter card size
The size of the card that your post information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your post when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your post when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your post is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.

Structured data markup for Forum posts

The structured data markup we add to each of your posts is based on Schema.org and Google's recommendations. Your post's markup includes the following settings:
  • Headline: The post's title. 
  • Article Body: The post's content. 
  • Article Section: The post’s category. 
  • Author: The post’s publisher. 
  • Date Published: The post's publish date. 
  • Date Modified: The post's last modified date. 
  • Post URL: The post’s URL. 
  • Image: The forum post’s images’ height, width, alt text and URL. 
  • Publisher: The website/business name defined in General Info settings**.  
  • Logo: Logo as defined in General Info settings.** 
Important:
To get rich results, Google requires that the Publisher (business/site name) and Logo fields be completed. These fields can be edited in your site's General Info Settings.  
Note:
If you don't complete the Publisher or Logo field, and you're connected to Google Search Console, you may get error emails from Google Search Console indicating that the site is not eligible for rich results due to missing data.  

Forum categories

Meta Tag Name
Definition
Default Settings
Title Tag

The title that appears in the category page's search result. 
Your category name followed by your site name. 

{{Category Name | Site Name}}
Meta Description 
The description that appears in the category page's search result. 
Your category description.
Page URL 
The category's URL that appears in the search result. 
The URL of your category.
Let search engines index your forum categories
Indicates to search engines whether or not they should crawl and index the category.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All categories are indexed by default unless you choose not to let search engines index them.
og:title
The title of your category when it's shared on social networks. 
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The description of your category when it's shared on social networks. 
<meta property=”og:description” content=” “/>

The default is your current Meta description.
og:image
The image that appears when your category is shared on social networks. 
<meta property=”og:image” content=” “/>

The default is your current Category Image.
Twitter card size
The size of the card that your category information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The description of your category when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your category when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your category is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.

Pro Gallery pages

Name
Definition
Default Settings
Title Tag
The title that appears in the expanded item's search result. 
Your item’s title followed by the gallery's page name. 

{{Gallery Name | Site Name}}
Meta Description
The description that appears in the expanded item's search result. 
Your item's description.
Page URL
The expanded item's URL.
The item’s expand mode URL

https://www.your-site-address.com/Page Name/ 
Item ID 
Let search engines index your gallery items
Indicates to search engines whether or not they should crawl and index the gallery item.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All gallery items are indexed by default unless you choose not to let search engines index them.
og:title
The gallery item’s title when sharing in social media
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The gallery item’s description when sharing in social media
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image

The gallery item’s image when sharing in social media
<meta property=”og:image” content=” “/>

The default is your current Gallery Item Image.
Canonical
Defines your page's primary URL to search engines.
The page the gallery is in.
og:url
Your gallery's URL when it is shared on social media.
The item’s expand mode URL.
Twitter card size
The size of the card that your gallery information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your gallery when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your gallery when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your gallery is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.

Bookings services

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the Bookings services's search result
Your Bookings service's name followed by your site name.

{{Service Name | Site Name}}
Meta Description
The description that appears in the Bookings service’s search result
Your Bookings service description.
Page URL
The expanded item’s URL.
The Bookings service page's URL

https://www.your-site-address.com/service-page/
Service Name
Let search engines index your services
Indicates to search engines whether or not they should crawl and index the Bookings service page.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All Bookings service pages are indexed by default unless you choose not to let search engines index them.
og:title
The Bookings service's title when sharing in social media.
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The Bookings service’s description when sharing in social media.
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The Bookings service’s image when sharing in social media
<meta property=”og:image” content=” “/>

The default is your current Service Image. 
Twitter card size
The size of the card that your Bookings service information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your Bookings service when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your Bookings service when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your Bookings service is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your page's primary URL to search engines
The Bookings service page's URL
og:url
Your Bookings service page's URL when it is shared on social media
The Bookings service page's URL

Structured data markup for Bookings Services Pages

The structured data markup we add to each of your Bookings services pages is based on Schema.org and Google's recommendations. Your Booking services pages' markup includes the following settings:
  • Page Type: Service Type.
  • Page Name: Your Booking services page's name. 
  • Page Description: A description of your Bookings services.
  • Provider: Details about the provider of your Bookings services. 
  • Image: Your Booking services page's image's height, width, alt text and URL. 
  • Offers: Details about your Bookings services offers. 

Event Pages

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the expanded item's search result
Your Event title followed by your site name.

{{Event Name | Site Name}}
Meta Description
The description that appears in the Event page’s search result
Your Event description. If it doesn’t exist - your event teaser. If neither exist, it will be blank.
Page URL
The expanded item’s URL.
The Event’s URL

https://www.your-site-address.com/Page Name/
Item ID

https://www.your-site-address.com/event-details/Event Slug
Let search engines index your events
Indicates to search engines whether or not they should crawl and index the Event Page.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All Events Pages are indexed by default unless you choose not to let search engines index them.
og:title
The Event Page’s title when sharing in social media.
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The Event Page’s description when sharing in social media.
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The Event Page’s image when sharing in social media
<meta property=”og:image” content=” “/>

The default is your current Event Image. 
Twitter card size
The size of the card that your Event Page information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your Event Page when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your Event Page when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your Event Page is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your page's primary URL to search engines
The Event Page URL
og:url
Your Event Page URL when it is shared on social media
The Event Page URL

Structured data markup for Event pages

The structured data markup we add to each of your event pages is based on Schema.org and Google's recommendations. Your event’s markup includes the following settings:
  • Event Title
  • Event Description - your event description if exists, otherwise your event teaser
  • Event Start Date
  • Event End Date
  • Event Status - Scheduled or Canceled based on the event’s settings.
  • Event Attendance Mode online or offline
  • Event Location including name and address, including link if relevant
  • Highest ticket price
  • Lower ticket price
  • Number of ticket types offered
    • Details of each ticket: name, price, number of available tickets

Blog posts

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the post’s search result.
Your post's title followed by your site name.

{{Post Name | Site Name}}
Meta Description
The description that appears in the Event page’s search result.
The default setting is blank until you enter a description. Enter text to apply the same description to every post page, or use variables to create rules with different values for each post page of your site.
Page URL
The URL of the post page.
The post's page's URL.

https://www.your-site-address.com/post/
Post Slug
Let search engines index your blog's posts
Indicates to search engines whether or not they should crawl and index the post page.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All post pages are indexed by default unless you choose not to let search engines index them.
og:title
The post page’s title when sharing in social media
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The post page’s description when sharing in social media.
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The post page’s image when sharing in social media.
<meta property=”og:image” content=” “/>

The default is your current Post Cover Image. 
Twitter card size
The size of the card that your post page's information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your post page when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your post page when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your post is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your page's primary URL to search engines.
The post page's URL.
og:url
Your post page's URL when it is shared on social media.
The post page's URL.
og:type
Defines your page’s type to social networks.
<meta property="og:type" content="article" />

The default tag indicates it is an article.
article:author
Defines the post’s author to social networks.
The post publisher
article:published_time
Defines the post’s publish time to social networks.
The post’s publish date.
article:modified_time
Defines the post’s last modification time to social networks.
The post’s last modification date.

Structured data markup for Blog posts

The structured data markup we add to each of your blog posts is based on Schema.org and Google's recommendations. 
There are three markup types for Blog posts:
  • Article (Blog Posting) Markup - This is the default preset markup
  • Article (News Article) Markup
  • Article Markup

See the settings included in:

Blog categories

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the category’s search result.
Your Category title followed by your site name.

{{Category Name | Site Name}}
Meta Description
The description that appears in the Category page’s search result.
Your Category description.
Page URL
The Category page's URL
The Category page's URL

https://www.your-site-address.com/blog/categories/
Category Slug
Let search engines index your blog categories
Indicates to search engines whether or not they should crawl and index the Category Page.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

All Categories are indexed by default unless you choose not to let search engines index them.
og:title
The Category’s title when sharing in social media
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The Category’s description when sharing in social media
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The Category’s image when sharing in social media
<meta property=”og:image” content=” “/>

The default is your current Category Image. 
Twitter card size
The size of the card that your Category information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your Category when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your Category when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your Category is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your Category page's primary URL to search engines.
The Category page's URL
og:url
Your Category page's URL when it is shared on social media.
The Category page's URL
og:type
Defines your Category page’s type to social networks
<meta property="og:type" content="website" />

The default tag indicates it is a website.

Blog tags

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the tag’s search result.
Your Tag name followed by your site name.

{{Tag Name | Site Name}}
Meta Description
The description that appears in the Tag page’s search result.
The default setting is blank until you enter a description. Enter text to apply the same description to every Tag page, or use variables to create rules with different values for each Tag page.
Page URL
The Tag URL.
The Tag URL.

https://www.your-site-address.com//blog/tags/{{Tag Name}}
Let search engines index your blog tags
Indicates to search engines whether or not they should crawl and index the Tag page or not.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

Tag Pages are not indexed by default unless you choose to let search engines index them.
og:title

The Tag Page’s title when it's shared on social media.
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The Tag Page’s description when it's shared on social media.
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The Tag Page’s image when it's shared on social media.
<meta property=”og:image” content=” “/>

By default, there is no image selected. 
Twitter card size
The size of the card that your Tag Page information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your Tag Page when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your Tag Page when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your Tag Page is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your Tag Page's primary URL to search engines.
The Tag Page's URL
og:url
Your Archive Page's URL when it is shared on social media.
The Tag Page's URL
og:type
Defines your page’s type to social networks
<meta property="og:type" content="website" />
The default tag indicates it is a website.
og:site_name
Defines the site name for social networks
The site’s name

Blog Archive Pages

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the Archive Page’s search result.
The Archived Month Name followed by the Archived Year.

{{Archived Month Name | Archived Year}}
Meta Description
The description that appears in the Archive Page’s search result.
The default setting is blank until you enter a description. Enter text to apply the same description to every Archive Page, or use variables to create rules with different values for each Archive Page.
Page URL
The Archive Page's URL.

The Archive Page's URL.

https://www.your-site-address.com//blog/archive/Archived Month/Archived Year
Let search engines index your blog archive pages
Indicates to search engines whether or not they should crawl and index the Archive Page or not.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

Archived Pages are not indexed by default unless you choose to let search engines index them.
og:title

The Archive Page’s title when it's shared on social media.
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The Archive Page’s description when it's shared on social media.
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The Archive Page’s image when it's shared on social media.
<meta property=”og:image” content=” “/>

By default, there is no image selected. 
Twitter card size
The size of the card that your Archive Page information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your Archive Page when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your Archive Page when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your Archive Page is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your Archive Page's primary URL to search engines.
The Archive Page's URL
og:url
Your Archive Page's URL when it is shared on social media.
The Archive Page's URL
og:type
Defines your Archive Page’s type to social networks
<meta property="og:type" content="website" />
The default tag indicates it is a website.
og:site_name
Defines the site name for social networks
The site’s name

Online Programs

Meta Tag Name
Definition
Default Settings
Title Tag
The title that appears in the search result.
Your Online Program name followed by your site name.

{{Online Program Name | Site Name}}
Meta Description
The description that appears in the Online Program page’s search result.
The default setting is blank until you enter a description. Enter text to apply the same description to every Online Program page, or use variables to create rules with different values for each page.
Page URL
The Online Program URL
The Online Program URL
https://www.your-site-address.com/online-program-page/{{Online Program ID}}
Let search engines index your programs
Indicates to search engines whether or not they should crawl and index the Online Program.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

Online Program Pages are indexed by default, unless they are a secret program, and in which case they are not indexed.
og:title
The Online Program page’s title when sharing in social media
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The Online Program page’s description when sharing in social media
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The Online Program page’s image when sharing in social media
<meta property=”og:image” content=” “/>

The default is your current Program Image. 
Twitter card size
The size of the card that your Online Program information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your Online Program when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.
twitter:description
The description of your Online Program when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your Online Program is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.
Canonical
Defines your page's primary URL to search engines
The Online Program URL
og:url
Your Online Program URL when it is shared on social media
The Online Program URL
og:type
Defines your page’s type to social networks
<meta property="og:type" content="website" />
The default tag indicates it is a website
og:site_name
Defines the site name for social networks
The site’s name

Portfolio projects

Meta Tag Name
Definition
Default Settings
Title tag
The title that appears in the search result.
Your project name followed by your site name.

For example, {{Project Name | Site Name}}
Meta description
The description that appears in the project page’s search result.
Your project's excerpt.
Page URL
The project page's URL.
The project's URL.
Let search engines index your portfolio projects
Indicates to search engines whether or not they should crawl and index the project.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

Portfolio project pages are indexed by default.
og:title
The project's title when sharing in social media
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The project page’s description when sharing in social media
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The project page’s image when sharing in social media
<meta property=”og:image” content=” “/>

The default is the cover image of your project. 
Twitter card size
The size of the card that your project information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your Portfolio project when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.

twitter:description
The description of your Portfolio project when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your Portfolio project is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.

Structured data markup for Portfolio project pages

The structured data markup we add to each of your Portfolio project pages is based on Schema.org and Google's recommendations. Your project's Image markup helps search engines understand that your page include images so they can be added to the image search engine.

Portfolio collections

Meta Tag Name
Definition
Default Settings
Title tag
The title that appears in the search result.
Your collection's name.

For example, {{Collection Name}}
Meta description
The description that appears in the collection page’s search result.
Your collection's excerpt.
Page URL
The collection page's URL.
The collection's URL.
Let search engines index your portfolio collections
Indicates to search engines whether or not they should crawl and index the collection .
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

Portfolio collection pages are indexed by default.
og:title
The collection's title when sharing in social media
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The collection page’s description when sharing in social media
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The collection page’s image when sharing in social media
<meta property=”og:image” content=” “/>

The default is the cover image of your collection . 
Twitter card size
The size of the card that your collection information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your Portfolio collection when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.

twitter:description
The description of your Portfolio collection when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your Portfolio collection is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.

Canonical
Defines your page's primary URL to search engines
The collection's URL

Structured data markup for Portfolio collection pages

The structured data markup we add to each of your Portfolio collection pages is based on Schema.org and Google's recommendations. Your collection's Image markup helps search engines understand that your page include images so they can be added to the image search engine.

Group pages

Meta Tag Name
Definition
Default Settings
Title tag
The title that appears in the search result.
The group's tab label and group name followed by your site name.

For example, {{Tab Label - Group Name | Site Name}}
Meta description
The description that appears in the group page’s search result.
Your group's description.
Page URL
The group page's URL.
The group's URL.
Let search engines index your group pages
Indicates to search engines whether or not they should crawl and index the group page.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

Group pages are indexed by default.
og:title
The group's title when sharing in social media
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The group’s description when sharing in social media
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The group's image when sharing in social media
<meta property=”og:image” content=” “/>

The default is the cover image of your group. 
Twitter card size
The size of the card that your group information is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your group when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.

twitter:description
The description of your group when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your group is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.

Group posts

Meta Tag Name
Definition
Default Settings
Title tag
The title that appears in the search result.
The first 60 characters of your post followed by the group name and your site name.

For example, {{Short Group Post - Group Name | Site Name}}
Meta description
The description that appears in the group post's search result.
The first 200 characters of your post (using the Long Group Post variable). 
Page URL
The group post's URL.
The group post's URL.
Let search engines index your group posts
Indicates to search engines whether or not they should crawl and index the group posts.
Enabled: <meta name=”robots” content=”index”>
Disabled: <meta name=”robots” content=”noindex”>

Group posts are indexed by default.
og:title
The post's title when sharing in social media
<meta property=”og:title” content=” “/>

The default is the first 60 characters of the post (using the Short Group Post variable).
og:description
The post's description when sharing in social media
<meta property=”og:description” content=” “/>

The default is the first 200 characters of the post (using the Long Group Post variable).
og:image
The post's image when sharing in social media
<meta property=”og:image” content=” “/>

The default is the cover image of your post. 
Twitter card size
The size of the card that your post is shared in on Twitter.
<meta name="twitter:card" content="summary_large_image">

The default card size is Large.
twitter:title
The title of your post when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.

twitter:description
The description of your post when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your post is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.

Members Profile Page

Meta Tag Name
Definition
Default Settings
Title tag
The title that appears in the profile page's search result.
Your member profile's name followed by your site name.
{{Page Name | Site Name}}
Meta description
The description that appears in the profile’s search result.
The default setting is blank until you enter a description. Enter text to apply the same description to every profile page, or use variables to create rules with different values for each post page of your site.
Page URL
The URL that leads to the specific member’s profile page.
The member profile page's URL
https://www.your-site-address.com/members-area/{{user’s name}/profile
Let search engines index your profile pages
Indicates to search engines whether or not they should crawl and index the member profile page.
Disabled: <meta name=”robots” content=”noindex”>

As it is best practice not to index these pages, all member profile pages are set to noindex by default.

og:title
The profile page's title when sharing on social media
<meta property=”og:title” content=” “/>

The default is your current Title Tag.
og:description
The profile page's description when sharing on social media
<meta property=”og:description” content=” “/>

The default is your current Meta Description.
og:image
The profile page's image when sharing on social media
<meta property=”og:image” content=” “/>

The default is not empty. As the members area profile page has no images, any image you select will appear as the og:image for all profile pages. 

Twitter card size
The size of the card that your member profile information is shared in on Twitter.
<meta name="twitter:card" content="summary_small_image">

The default card size is Small.
twitter:title
The title of your member profile when it's shared on Twitter. 
<meta property=”twitter:title” content=” “/>

The default is your current og:title.

twitter:description
The description of your member profile when it's shared on Twitter. 
<meta property=”twitter:description” content=” “/>

The default is your current og:description.
twitter:image
The image that appears when your member profile is shared on Twitter. 
<meta property=”twitter:image” content=” “/>

The default is your current og:image.

Canonical
Defines your page's primary URL to search engines.
The profile page's URL
og:url
Your member profile page's URL when it is shared on social media.
The profile page's URL

Local Business structured data markup

When you add a business name and location to your account, Wix automatically creates Local Business markup for your site's homepage. Local Business markup lets you give search engines information about your business. Learn more about Local Business markup
The Local Business markup that Wix adds to your homepage is based on Schema.org and Google's recommendations. Your Local Business markup includes the following settings:
  • Name: Your business's name as it appears in the Profile section of your site's Business Info
  • URL: Your site's URL
  • Image: The logo you added in your site's Business Info
  • Address: Your address as appears in your site's Location & Contact Info section of your site's Business Info

Wix Site Search

Wix also automatically adds Sitelinks search box structured data markup to your site's pages when you add the Wix Site Search app to your site. 
Google uses this markup to add a search box when your pages appear as search results. People can search your site directly using this search box without having to visit your site. Learn more about Wix Site Search
Sitelinks search box markup in your page's Advanced SEO settings

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In this article
  • Main Pages
  • Product Pages
  • Structured data markup for product pages
  • Stores Category Page
  • Dynamic item pages
  • Structured data markup for dynamic item pages
  • Forum post pages
  • Structured data markup for Forum posts
  • Forum categories
  • Pro Gallery pages
  • Bookings services
  • Structured data markup for Bookings Services Pages
  • Event Pages
  • Structured data markup for Event pages
  • Blog posts
  • Structured data markup for Blog posts
  • Blog categories
  • Blog tags
  • Blog Archive Pages
  • Online Programs
  • Portfolio projects
  • Structured data markup for Portfolio project pages
  • Portfolio collections
  • Structured data markup for Portfolio collection pages
  • Group pages
  • Group posts
  • Members Profile Page
  • Local Business structured data markup
  • Wix Site Search

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