Using Google Analytics with your Wix Stores
2 min read
Important:
- You should make sure that your use of Google Analytics is compliant with local data protection regulations. Learn more about Google Analytics and the GDPR
- By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.
Wix automatically sends events to Google Analytics about your Wix Stores products on your site.
To start using Google Analytics with Wix Stores:
- Install Google Analytics on your site.
- Enable Enhanced eCommerce in Google Analytics.
The events you see in your Google Analytics account are:
- Product Impression: When a visitor views a product you offer.
- Product Click: When a visitor clicks on a button or link that redirects to a product page.
- View Content: When a visitor views a product page.
- Initiate Checkout: When a visitor clicks on the "Buy Now" button.
- Add To Cart: When a visitor adds a product to his cart.
- Remove From Cart: When a visitor removes a product from his cart.
- Start Payment: When the visitor is asked to pay (but before he adds his payment information).
- Add Payment Info: After the visitor added his payment information.
- Purchase: When a visitor purchases a product and is taken to the "Thank-you" page.
To see the event data in Google Analytics:
- Sign in to your Google Analytics.
- Click Conversions in the left-hand side.
- Click Ecommerce.
- Select the report you want to view.
Notes:
- You can see all of the events by clicking Behavior and then Events.
- It can take a few days until the reports start receiving data.
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