Wix Mobile Apps: Your Own Native Mobile App Overview

Building a native app (previously named Branded by Wix app) with Wix can take your user engagement to the next level and offer a seamless mobile experience. You can choose to enhance your existing website or create a standalone app. Wix gives you the flexibility to do what works best for you. Once it's approved, your app will be available in Apple's App Store and Google Play, making it easy for your audience to find and use.

Building your own native mobile app allows you to create a fully personalized mobile experience. From your Wix account's Mobile App dashboard and the Wix app, you can design your app's features, content, and functionality. You have complete ownership and control, ensuring the app aligns perfectly with your brand.

While Wix offers free member apps like Spaces by Wix and Fit by Wix, building your own app provides a more customized experience. Your app can include premium features, tailored content, and a unique design that aligns with your brand. This personalization can significantly improve user satisfaction and engagement.

Learn how to build and launch your own app. 

You can build a fully native mobile app from scratch without connecting it to an existing website. For example, a personal trainer could have an app where clients can book sessions and contact the trainer, even if they don't need a full website. If you don’t need a full website, you can manage everything within the app using a mobile-first dashboard. While a site isn't necessary to build an app, having one can help complete your brand and still allow you to manage everything in one place.

Wix provides a Mobile App Builder that lets you create a fully customizable app without any technical expertise. The Mobile App Builder is a user-friendly tool and allows you to design and customize your app to match your brand, include premium features, and tailor content to meet your audience’s needs. This helps reinforce your brand identity and ensures a consistent experience across all platforms. Read more about customizing your own mobile app.

Managing your native app with Wix is straightforward. From the Wix dashboard, you can update content, track user analytics, and manage app settings all in one place. This centralized management ensures you can keep your app up-to-date and aligned with your website effortlessly. Updates can be made from the Wix app or your desktop.

Read more about managing your own mobile app.

Once you've finalized your app, connect an Apple Developer and Google Developer account to submit your app for approval. Wix guides you through the submission process, helping you meet all necessary requirements. Having your app available in the app stores increases its visibility and accessibility, allowing more users to discover and download it.

Read how to submit your app to app store.

Users are more likely to return to your site if they have easy access through a native app. The convenience of having your content just a tap away can significantly improve user retention rates.

Wix provides various options to monetize your mobile app. You can integrate in-app purchases, offer subscription services, or display ads to generate revenue. This flexibility allows you to choose the best monetization strategy for your audience and business model.