Wix Events: Adding and Setting up a Loyalty Program

8 min read

Encourage your clients to sign up for more events by creating a loyalty program. You choose which actions earn points (e.g. buying a ticket) and how many points they get for each action.

Customers can find out about your loyalty product by visiting your site's loyalty page.

Important:

To launch your loyalty program, you must upgrade to a plan that includes accepting payments.

Step 1 | Create your loyalty program

Create and customize your loyalty program to suit your clients, business and branding. Set the title of your rewards program, give your points a unique name and icon.

To create your loyalty program:

Go to Loyalty Program in your site's dashboard.
Click Start Now.
Add your loyalty program name.
Choose what to call your loyalty points under Points name:
- Points: This is the default name.
- Custom name: Enter a new name for your points that matches your site's brand.
Choose a loyalty points icon or upload an image.
Click Next.

Step 2 | Set up how your clients earn points

After creating your new Loyalty program, choose which actions earn points and the amount of points members get for each one.

You set how the reward system works – for example, your client earns 100 points for buying a ticket. Those 100 points entitle them to a 10% discount on their next event.

Note:

Points based on spending are rounded down to the nearest whole number. For example, if you reward 10 points per $1, a spend of $4.99 earns 40 points.

To set up how your customers earn points:

Enable the toggle next to the action(s) that should allow clients to earn points.
Hover over an action and click Edit to customize it:
- Give the action a title.
- Choose the action:
  - Each purchase
  - Every $1 spent
    Note: Clients earn points based on your site currency.
- Set the number of points clients earn for the action.
Click Next.

Step 3 | Set up your loyalty rewards

After choosing and customizing the actions that earn points, set up the rewards (coupons) and how your clients redeem them. For example, a client can redeem 100 points for a 10% discount coupon on their next event.

To set up your loyalty rewards:

Click Edit next to any existing rewards or click + Create New Reward.
Note: Learn how to create coupons for Wix Events.
Click Next.
Select the relevant coupon from the drop-down.
Set the Coupon cost in points.
Enter a Reward name.
Click Save.

Step 4 | Customize your loyalty pages

Once you set up your rewards program, make sure to customize your two loyalty pages in the Editor so they suit your brand and business.

Your Loyalty Program page contains details of your program with your clients while the My Rewards page is where your registered members track their points and rewards.

If you don't see the Loyalty page in the Editor:

You probably need to complete the setup process of the Loyalty Program app.

After saving your changes, go to Add Apps

on the left side of the Editor and click Manage Apps at the bottom. Then click Complete Setup.
A screenshot of downloading the Wix Loyalty Program from the App Market.

To customize your Loyalty page:

Access the Loyalty pages in your Editor:
- Wix Editor:
  1. Click Pages on the left side of the Editor.
  2. Click Loyalty.
- Editor X:
  1. Click Pages at the top of Editor X.
  2. Click Loyalty.
Click the Loyalty element on the page.
Click Settings.

Choose what you want to customize:

Display

Layout

Text

Design

Step 5 | Customize your My Rewards Page

Once you set up your Loyalty program page, make sure to update all the relevant information your clients see on their My Rewards page.

To customize your My Rewards Page:

Access the My Rewards pages in your Editor:
- Wix Editor:
  1. Click Pages on the left side of the Editor.
  2. Click My Rewards under Member Pages.
- Editor X:
  1. Click Pages at the top of Editor X.
  2. Click My Rewards under Member Pages.
Click the My Rewards element on the page.
Click Settings.