Wix Analytics: Financial Glossary
3 min
In this article
- Financial glossary
- FAQs
Understanding your sales and payments is essential for running your business. This glossary explains the key financial terms you may find in Wix Analytics. Use this glossary as a reference whenever you want to better interpret your business performance.
Financial glossary
The table below lists each financial measure you may see in Wix Analytics, showing what it is and where it applies in your reports.
- Measure: The financial stat being tracked.
- Level: Where the measure is calculated from in your reports:
- Item level: Applies to a single product or item in an order.
- Order level: Applies to the full order, including all items and charges.
- Payments level: Based on the actual payments received.
Note:
Not all order-level information is also available at the item level. This is because certain stats (e.g. shipping fees or tips) apply to the full order and cannot be split across individual items.
Measure | Level | Description |
|---|---|---|
Additional fees | Order level | All extra charges that aren't tips, like service, cancellation or custom fees. |
Amount paid | Payments | The total amount paid by customers. |
Avg. order value | Order level | The average value per order, excluding orders paid with a pricing plan. How is it calculated? Total sales ÷ total orders |
Discount | Order level and item level | The total discount given on an item. It can be applied to a specific item, or to several items in an order. |
Gift card | Order level | The value of gift cards purchased in an order. Redeemed gift cards count as part of total sales (see definition for Gift card used). |
Gift card used | Payments level | The amount paid with a gift card. |
Gross sales | Order level and item level | The price of each item multiplied by the quantity sold, before taxes and discounts. How is it calculated? Item price × quantity |
Item price | Item level | The price of an item set by you, the site owner. Note: Taxes and discounts are not reflected in the price, even if you included tax in the price when setting up the product. |
Item total | Item level | The total price expected to be paid for the item after discounts and including tax. How is it calculated? Gross sales – discounts + tax |
Net revenue | Order level | The amount paid for an order after deducting refunds, chargebacks, shipping and tax.
How is it calculated? Amount paid – refunds – chargebacks – shipping – tax |
Quantity | Order level and item level | The number of items sold. |
Refunds | Order level and item level | The amount returned to a customer for an item or order. Note: Refunds show at the item level only if you selected a specific item during the refund process. Otherwise, refunds appear only at the order level. |
Shipping | Order level | The shipping costs of an order. |
Successful payments | Payments level | The number of payments received that were not pending, disputed or declined. |
Tax | Order level and item level | The amount of tax expected to pay per item or order. |
Tips | Order level | Tips added to the order at checkout. Tips can be added through a POS or the Wix Tips app. |
Total orders | Order level and item level | The total number of orders received, including orders that weren’t paid yet and orders with recurring payments. |
Total revenue | Order level and payments level | The amount paid for an order after deducting refunds and chargebacks. How is it calculated? Amount paid – refunds – chargebacks |
Total sales | Order level | The total amount expected from sales and redeemed gift cards, before deducting refunds, taxes, shipping, and fees.
How is it calculated? Gross sales + taxes + shipping + tips + fees - discounts |
Curious to learn more about Wix Analytics terms?
FAQs
Click a question below to learn more about financial reports.
Why are the totals in the Payment Summary report different from Sales reports?
Why don't the totals in order-level and item-level Sales reports match?
