The New Automation Builder: Adding and Sending a Coupon

3 min read
This article refers to the new automation builder that is currently being released. If you're not seeing this version, then see our article about the previous version of the automation builder.
With Wix Automations, you can effortlessly send discount coupons to your contacts. This powerful tool aids in boosting your sales, promoting events, and enhancing customer engagement in a variety of ways. 
For example, imagine a potential customer visits your online store, adds items to their cart, but leaves without completing their purchase. With Wix Automations, you can set up a system that automatically sends an email offering a 20% discount coupon to such visitors. This not only motivates them to complete their purchase but also builds a positive relationship with your brand.
Screenshot of automated coupon in recipient's inbox.

Step 1 | Set up an automation

To begin, start by creating a new automation from scratch. Select a trigger and decide if you'd like to limit frequency, include a delay, or add special conditions for your automation. Learn more about successfully creating an automation.
Screenshot of starting a new automation.

Step 2 | Choose the 'add a coupon' action

Next, click add a coupon for the action of your automation and choose which coupon will attach to this automation.

To add a coupon as an action:

  1. Click to add a step.
  2. Click Action.
  3. Click Add a coupon.
  4. Select whether to send a unique coupon each time in the Select the type of coupon code section.
  5. Click the Select a coupon drop-down to choose the coupon you'd like to use or create a new one.
Screenshot of configuration panel for add a coupon action.
Important:
  • This automation will stop working if the coupon end date or use limit is reached.
  • Make sure your coupon has a clear coupon code and coupon name. This will be seen by your visitors when adding the coupon to an email etc. 

Step 3 | Add the coupon to an email as a dynamic value

Lastly, attach the coupon to an email that sends to visitors once they trigger your automation. You attach the coupon by adding it as a dynamic value in the email.

Add the Coupon as a Dynamic Value

  1. Click to add a step.
  2. Click Action.
  3. Click Send an email.
  4. Click Edit in the Create an email section to add your coupon dynamic value to your email template.
  5. Click any text element or add a new one. 
  6. Click where you want to add the dynamic value.
  7. Click + Add Personalized Content.
  8. Search coupon to see the available options in the drop-down menu.
    • Coupon ID
    • Coupon code 
    • Coupon name
    • Coupon offer description
  9. (Optional) Write a fallback text in the text box.
Screenshot of drop-down list of options to add dynamic value.
  1. Continue customizing your action:
  2. Click Activate.

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