Google Ads with Wix: Preventing Disapproved Campaigns
5 min read
After creating campaign content including headlines, descriptions and keywords, you send your campaign to Google for review. If Google finds issues with your campaign, it will be disapproved. A "Disapproved" label will appear next to your campaign as well as the reason for the disapproval. Once you fix the issue, you can resubmit your campaign for review.
We've added some of the common issues you might encounter below, as well as tips to make sure your ad is approved before submitting for review.
In this article, learn more about:
Fixing issues with disapproved campaigns
Below are some of the common messages you may see in your Google Ads dashboard if your campaign was disapproved. Click an issue to learn more about it, as well as steps to solve it.
Content not compliant with Google Advertising policies
Trademarks
Punctuation, captilization, symbols
Destination mismatch
Destination not working
"Your Site is Unavailable"
Malicious software
Circumventing systems
Healthcare & medicines
Inappropriate content
Restricted drug terms
Note:
Some ads may be disapproved because Google must approve them via an authorization form. Wix cannot submit certain forms to Google on behalf of users.
Tips for making sure your ad is approved
To prevent your campaign from getting disapproved by Google, check the following before submitting for review.
Make sure your campaign content is compliant (including any landing pages)
Google has policies that prohibit some content that can be considered harmful to users and the overall advertising ecosystem. This includes content on any landing pages you link to from your campaign.
If you believe you ad could fall under one of these categories, make sure to review Google Ads Policies.
Follow the Editorial Requirements
From Google's Documentation, “In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.”
Learn more about Google's Editorial Help Documentation.
Verify that the destination is working and in accordance with Google's Destination Requirements
An ad's "destination" describes where the user lands after clicking on your ad (e.g. your site URL or a landing page). This location must be accessible. If your domain is experiencing connectivity issues try our Wix Domain Assistant.
Learn more about Google’s Destination Requirements.
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