Branded App: Creating Store Listing Descriptions
4 min read
Create store listing descriptions for your Branded App that appear in Apple's App Store and Google Play. These descriptions are the main way you communicate with your audience about the functionality and benefits of your app before they download it. Adding store listing descriptions is the final step of registering your Branded App before you submit it for review.
Step 1 | Add your app details
Create the main store description for your app including the exact way your app name will appear, your app's listing icon and promotional text.
Note:
The information you add when creating your store listings applies to both Apple's App Store and Google Play. To add different details for each app store, switch off the toggle under App details.
To add your app details:
- Go to the Store Listings tab of your Branded App dashboard.
- Click the App details drop-down and customize your app details:
- App listing name: Add your app name exactly as it should appear in both Apple's App Store and Google Play. Learn more about app naming guidelines.
- App listing icon: Upload an app listing icon by clicking the Add icon
. The image should have a simple background and no transparency. The suggested image size is 1024 px x 1024 px. - Short description (promotional text): Add short promotional text about your app. This description is what people see first and should capture attention. Highlight key features and share updates.
- Full description: Provide more information about your app's features and what makes it unique. This description appears further down the store listing.
- Click Save & Continue.
Tip:
The preview screen at the right updates in real-time based on the information you add. Use this preview to see where elements like short description and full description appear. You can also switch between App Store and Google Play previews.
Step 2 | Increase your app's discoverability
Help people discover your app on the App Store and Google Play by adding keywords to get your app appearing in search results, choosing an app category and adding support links. You choose this information separately for both stores.
To increase your app's discoverability:
- Click the Discoverability drop-down.
- Fill out your app's discoverability details for Apple's App Store:
- (Optional) Add a subtitle to summarize your app's value.
- Assign your app a primary and secondary category. Learn more about choosing the right category for your app.
- Click the drop-down under Primary category and select the main category for your app. For example, if people are searching by (e.g. Utilities, Shopping) your app appears in the category you choose at this step.
- (Optional) Click the drop-down under Secondary category to choose a second category where your app appears in the App Store.
- (Optional) Add keywords related to your app to increase its discoverability in search results. If someone is searching for a fitness app in the App Store it pulls app keywords such as 'Fitness' 'Health' 'Wellness' etc.
- Add any app links or support information. These links appear at the bottom of the store listing.
- Enter a Support URL that links to additional support information about your app (e.g. your website).
- (Optional) Add a Marketing URL that leads people to a page with more marketing info about your app.
- (Optional) Add your app's copyright information (the year you obtained a copyright and your business name that owns exclusive rights to the app).
- Fill out your app's discoverability details for Google Play:
- Click the category drop-down to assign a Google Play category to your app. Read more about Google's list of categories.
- (Optional) Choose up to 5 tags to describe your app and the in-app experience. Click + Choose Tags and select the checkboxes next to the tags you want to add. When you're done selecting tags click Save.
4. Click Save & Continue.
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