About Wix's AI Tools

5 min read
At Wix, we are revolutionizing the world of website creation and management by harnessing the extraordinary power of Artificial Intelligence (AI). With a suite of innovative AI tools, we don't just simplify the process of building a website, we can help you transform it into an exciting and creative journey that you will thoroughly enjoy.
Wix's AI tools are built to make your website creation process easier and more intuitive. Whether you're setting up your site's dashboard or creating content, these tools are here to help. They make it simpler for you to build and manage your online presence. And the best part? We are continuously innovating, adding more AI capabilities every day. Let's explore just some of the exciting AI features that we offer.
This article provides just a glimpse into some of the AI tools available at Wix. As you continue your site creation journey, you'll discover many more advanced AI capabilities designed to enhance your experience and success.
Already excited to get started?
Go straight to our AI tool to build your dashboard and site. If you are new to Wix, you will need to sign up to create your free account.

Get a professionally designed site

Creating a website has never been easier, thanks to Wix's AI Website Builder. This tool uses a chat interface to understand your website needs. It asks you a series of questions about your preferences, such as design style and required features, and then automatically creates a personalized website for you.

You can change parts of the site or regenerate and make a totally new site. Don't worry, whatever you choose, you can customize it completely in the Wix Editor.
A screenshot of the Wix AI website generator tool.
Create your site today:
Take me to the Wix free AI website builder.

Generate text content for your site

Coming up with engaging and SEO-friendly text for your website can be a challenge. Wix's AI text generator tool can assist you with this. It uses AI algorithms to understand your website's context and generate suitable text. This tool can help you create compelling website text, product descriptions, and more, enhancing your site's search engine visibility and user engagement.

Just click Create AI Text on any text inside the editor to get suggestions for your site content. 
A screenshot of the Wix AI text generator tool for your site content.
Learn more about creating text using AI in the editor. 

Build your site sections

When you are working on your site inside the editor, use AI to create sections for your site. Suppose you want an "About Us" section. All you need to do is describe your vision for this section in the editor. The AI tool takes over from there, generating a custom section that seamlessly blends with your site's design, complete with relevant content and images. 

You retain full control, as you can fine-tune the sections and the elements inside of it within the editor until the result perfectly aligns with your expectations.
A screenshot of the AI section generator tool inside the Wix Editor.

Create your own images

Wix's AI tool for image creation allows you to generate unique and appealing visuals without any design experience. Just tell it exactly what you want in the image and select the preferred style, and it will create images for you to use on your site - for free! 

If the first result doesn't quite hit the mark, don't worry. You can click Create Again as many times as you need until you find an image that perfectly fits your vision. Once you have chosen your image, you can refine it further in the Photo Studio. There, you're free to crop, resize, apply filters, and make other enhancements to ensure your image is just right.
A screenshot of creating an image using the AI Image Creator in the Wix Photo Studio.
Go and get creative:
Learn more about creating images using AI.

Use AI to create your very own unique logo for your brand. This tool uses AI to understand your brand and style preferences. It asks a few questions about your business and then generates a variety of custom logo designs. 
A screenshot of the Wix AI logo maker tool to help you get a professional logo for your brand.
You can choose your favorite design and modify it further, adjusting colors, fonts, and layout. This tool saves you time and ensures your logo aligns perfectly with your brand's image.
Get your professional logo:

Write detailed product descriptions

When setting up your store in your site's dashboard, you can use AI to create compelling product descriptions that emphasize your products' unique features and advantages. 

The AI tool will provide you with different variations of product descriptions. These descriptions are SEO-friendly and incorporate relevant keywords, optimizing your product pages for search engine visibility.
A screenshot of the Wix AI text generator tool for product descriptions in Wix Stores.
Start setting up your products:
Go to Products in your site's dashboard to get started.

Send out eye-catching emails

From the email marketing section in your dashboard, you can use AI to generate captivating emails to send to your contacts. Just specify the main purpose of your email, such as promoting a sale or welcoming a new subscriber. Then, provide your business name, business type, preferred tone of voice, and any critical information you want to include in the email. 

The AI email generator will then create you a complete email, ready to be sent out, accompanied by relevant images sourced from Wix's vast media library.
A screenshot of the Wix AI email marketing generator.
Start creating your email marketing campaigns:
Go to Email Marketing in your site's dashboard and select Generate AI email. You need to purchase an email marketing plan to use this feature.

Create collections for your CMS

Managing content on your website is made easier with Wix's AI tool for creating collections in the CMS. Simply input a name and a brief description of the collection you wish to create, and then let the AI handle the rest. After the collection is created, you can oversee the fields and content of the collection just like you would with any other collection.
A screenshot of the WIx AI collection generator in the CMS.
Start creating your collection in the CMS:
Go to CMS in your site's dashboard, click Create Collection and choose Create with AI, or learn more about using AI in the CMS.

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