Wix Stores: Creating a Price Discount Coupon

5 min read

Attract customers and promote brand loyalty by offering a price discount coupon, (e.g. $5 off). You control exactly what the coupon can be applied to – all products or only a specific product or category.

In this article, learn more about:

Creating a price discount coupon

You can create a new coupon directly from your site's dashboard. Choose the discount amount, set dates when the coupon is valid, and decide which products it applies to.

To create a price discount coupon:

Go to Coupons in your site's dashboard.
Click + New Coupon.
Select $ Discount.

Enter the Coupon code customers need to enter.
Enter the Coupon name.
Note: This name appears in the cart page and your site's dashboard.
Enter the discount amount.
Select an option from the Apply to drop-down:
- All products: Applies to all products (customers can apply it to multiple products).
- Specific product: Applies to one product. Click the Product drop-down and select the product.
- Specific category: Applies to all the product in a category. Click the Category drop-down and select the category.
- Minimum order subtotal: Customers can use the coupon when their order subtotal is over a specific amount. Enter the amount under Minimum subtotal.
Select which items get the discount (doesn't appear if you chose "minimum subtotal"):
- Apply only to the lowest priced item: If a customer buys multiple items that the coupon applies to, only the lowest price item is discounted.
- Apply to every relevant item in an order: If a customer buys multiple items that the coupon applies to, all are discounted.
(Optional) Select the Include subscriptions checkbox to apply this coupon to product subscriptions.
Note: Applies to every cycle (e.g. every month of a monthly subscription). Make sure the coupon value isn't greater than the subscription price.
Set when the coupon is valid:
1. Enter the start date.
2. Enter the end date, or select the Don't set an end date checkbox.
(Optional) Select the checkboxes next to the limits you want to apply:
- Limit the total number of uses for this coupon: Enter the total number of times the coupon can be used.
  Tip: Multiple purchases by the same customer are counted individually.
- Limit to one use per customer: Each customer can use the coupon only once.
Click Create Coupon.