Email Marketing: Best Practices
4 min
In this article
- What should I avoid?
- What can I do to improve deliverability?
When creating and distributing email marketing campaigns, there are things you want to avoid and measures you can take in order to maximize your deliverability and engagement rates.
What should I avoid?
Click below to learn about everything you should avoid in order to maintain a good sender reputation.
Spam traps, spam complaints, hard bounces and low engagement rates
Sending emails without the recipient's consent
Sending prohibited content
Sending content considered as suspicious
Sending content to promote a site hosted outside of Wix
What can I do to improve deliverability?
Click below to learn about every step you can take in order to improve your email deliverability.
Create and maintain your mailing list
Write engaging email subject lines
Clearly identify yourself and your business
Create interesting and relevant content
Check out the following video for a brief explanation about email deliverability:
