Using Variables in SEO Settings

9 min read

Use variables in your SEO Settings to apply the same logic to a whole section of your site without having to customize each page individually.

In this article, learn more about:

What is a variable?

A variable is text that represents a value or text that's a placeholder for a value. Using variables, you can create general rules that use different values for each section or page of your site.

For example, you can set an SEO Setting to apply "'Product Name', 'Site Name'" to each of your product pages. Then each product page would have a unique title while following the same title setting, "Product 1, My Site"; "Product 2, My Site".

Which variables can I use in SEO Settings?

Each SEO Setting has its own set of available variables you can use. Some variables are relevant to all page types while others are more specific. Use the tables below to learn about the available variables and their meanings.

Page variables

Name	Description
Page Name	The page's name that appears on your site menu.
Page URL	The page URL that appears in the search result.

Site variables

Name	Description
Site Name	The name that you gave your site. You can edit the name in your site's Website Settings.
General Social Image	The image that is shared on social networks including Facebook and Twitter. You can set the image in your site's Website Settings.

SEO variables

Use SEO variables to reference values from the page's other SEO fields (e.g. Title Tag, Meta Description).

Name	Description
Title Tag	The title tag defined in the SEO Basics section.
Meta Description	The meta description defined in the SEO Basics section.

Business Variables

Name	Description
Business Name	The name of your business. You can edit the name in your site's Business Info.
Business Description	The description of your business. You can edit it in your site's Business Info.
Business Logo	The logo of your business. You can change it in your site's Business Info.

Business location variables

Name	Description
Country	The country that appears in the Location & Contact Info section of your site's Business Info.
State	The state that appears in the Location & Contact Info section of your site's Business Info.
City	The city that appears in the Location & Contact Info section of your site's Business Info.
Street	The street that appears in the Location & Contact Info section of your site's Business Info.
Address Description	The description of your address that appears in the Location & Contact Info section of your site's Business Info.

Product variables

Name	Description
Product Name	The product name as you've defined it in its settings.
Product Description	The product description as you've written it in its settings.
Product SKU	If you've created SKU numbers for your products to track them, you can use the product's SKU as a variable.
Product Brand	The name of your product's brand.
Product Price	The product's current price.
Product Currency	The currency for your product price (e.g. USD, EUR, etc.).
Product Availability	Indicates if the product is in stock or not, depending on how you've marked it in the product settings.
Main Product Image	Your product's main image.
Product URL	A direct link to your product page.

In addition to these variables, there are also variables you can use in the structured data markup for your product pages.

Name	Description
Product Availability Markup	Indicates if the product is in stock or not, depending on how you've marked it in the product settings. In Stock: "availability": "https://schema.org/InStock" Out of Stock: "availability": "https://schema.org/OutOfStock"
Product Image Width	The width of your main product image.
Product Image Height	The height of your main product image.
Product Image Alt Text	The alt text that you added to your main product image.
Product Thumbnail	The thumbnail version of your main product image.
Product Thumbnail Width	The width of the thumbnail version of your main product image.
Product Thumbnail Height	The height of the thumbnail version of your main product image.
Product Thumbnail Alt Text	The alt text that you added to the thumbnail version of your main product image.
All Product Images	All of your product's images.

Dynamic item page variables

You can add default dynamic item page variables and variables for any collection field you've connected to your dynamic item page. To use a variable when writing custom structured data markups, make sure the variable's associated field is connected to a page element. Learn how to add variables to your dynamic page URLs.

Important:

When using a variable in your SEO settings, make sure not to delete the variable's associated collection field. The SEO variables need to reference their associated collection fields to work properly.

Name	Definition
Primary field	The field designated as "primary" in your dynamic item page's connected collection. If you change the primary field in your collection, the SEO variable automatically updates to include the new primary field.
Primary image URL	The URL of the 1st image field in your dynamic item page's connected collection.
Primary page URL	The URL of the dynamic item page.
Number of items	The total number of items in the dynamic item page's connected collection.
Main collection name	The name of the collection connected to your dynamic item page.
ID	The system generated ID of the dynamic item page's connected item.
Owner	The system generated Owner field in your dynamic item page's connected collection.
[Dynamic item page variables]	The fields with the same names as the variables in the collection connected to your dynamic item page.

Forum post variables

Name	Definition
Post Title	The post's title.
Category Name	The category's name.
Post Content	The first 300 characters of the post.
No. of Comments	The post's number of comments.
No. of Likes	The post's number of likes.
No. of Views	The post's number of view.
Post Image	The first image in the post
Post URL	The URL of the post.
Post Author	The author of the post.
Date Published	The date the post was published.
Date Last Modified	The date the post was last modified.

Forum category variables

Name	Definition
Category Name	The name of the category.
Category Description	The description of the category.
Category Image	The background image for your category.
Category URL	The category page's URL.
Total Posts in Category	The total number of posts in the category.
Total Category Views	The category's total number of views.

Pro Gallery variables

Name	Description
Item Type	Image, video or text.
Item Description	The name of the Gallery item.
Gallery Item Image	Image or video thumbnail.
Expanded Item URL	The URL of the gallery item in its expand mode.

Event variables

Name	Definition
Event Name	The title of your event.
Event Teaser	Short teaser defined by you when creating the event.
Event Description	The description of your event.
Event Image	The main image of your event.
Lowest Ticket Price	The lowest ticket price offered.
Highest Ticket Price	The highest ticket price offered.

Event location variables

Name	Definition
Venue Name	The name of the venue where your event will take place.
Venue Address	The address of the venue where your event will take place.

Blog post variables

Name	Definition
Post Title	The title of your post
Post Description	The description of your post.
Post URL	The post's URL.
Post Cover Image	The post's cover image.
Post Writer	The post's author.
Date Last Modified	The post's last modification date.
Date Published	The post's publish date.
Post Excerpt	The post's excerpt as written by you.

Blog category variables

Name	Definition
Category Label	The category's title.
Category Image	The category's image.
Category Page URL	The category's page URL.
Category Page Number	The page number of the category.
Total Page Count	The total page count of the category.

Blog tag variables

Name	Definition
Tag Name	The tag name.
Tag URL	The tag's URL.
Tag Post Count	The number of posts with that tag.
Current Page Number	The current page number of the tag.
Total Page Count	The total page count of the tag.

Online Programs variables

Name	Definition
Program Image	The main image of your Online Program.
Program Description	The description of your Online Program.
Program Name	The name of your Online Program.
Registration Price	The registration price of your Online Program.
Program URL	The URL of your Online Program.

Portfolio variables

Name	Definition
Project Name	The title of your project in Project Info.
Collection Name	The name of your collection in Collection Info.
Project Description	The description of your project in Project Info.
Collection Description	The description of your collection.
Number of Projects	The number of projects in a collection.
Cover Image	The cover image of your collection.
Project Cover Image	The cover image of your project.
Project URL	The URL of your project.
No. of Media Files	The number of media files in your project or collection.
Number of Files in Project	The number of files in your project.
Image Markup	This markup helps search engines understand that your page include images so they can be added to the image search engine.
Video Markup	This markup helps search engines understand that these pages include videos, so they are eligible for rich results.

Group pages variables

Name	Definition
Group Name	The name of your group.
Group Description	The description of your group.
Tab Label	Label for the content tabs within your group, e.g. "About", "Members", "Media".
Group Cover Image	The cover image of your group.
Group URL	The main URL of your group's page.
Group Feed URL	The URL for your group's activity feed.

Group posts variables

Name	Definition
Short Group Post	A short excerpt from the post. It can contain the first 60 characters of the post.
Long Group Post	A long excerpt from the post. It can contain the first 200 characters of the post.
Post Author	The name of the author of the post.
Post URL	The URL of the post's page.
Group Name	The name of the group that the post was published in.
Date Published	The date and time that the post was published
Post Image	The URL of the image used in the post.

Members profile variables

Name	Definition
First Name	The first name of the member as defined by them.
Last Name	The last name of the member as defined by them.
Company	The company of the member as defined by them.
Job Title	The job title of the member as defined by them.
Nickname	The nickname of the member as defined by them.
Title	The title of the member as defined by them.

Store categories variables

Name	Definition
Category URL	A direct link to your category page.
Category Name	The category name as you've defined it in its settings.
Products in Category	Number of visible products in the category.
Category Description	First 200 characters of the category description as you’ve written it in its settings.
Category Image	Your category’s image.

Bookings service variables

Name	Definition
Service Name	The service name as you've defined it in its settings.
Service Description	The service description as you've written it in its settings.
Service Price	The service's current price.
Service Currency	The currency for your service price (e.g. USD, EUR, etc.).
Service Type	The service type the service belongs to (Course or Class).
Main Service Image	Your service's main image.
Service URL	A direct link to your service page.

Using variables in dynamic code

You can also use variables in your structured data markup in your SEO Settings. Markup is a standardized format for giving search engines detailed information about your page. Adding variables to your markup creates dynamic code to allow for variable content based on the available data on a page.

For example, the preset markup for Wix Stores product pages uses a number of variables including:

Product Name
Product Description
Product Brand
Product Price

The actual information that is used for these variables depends on the content of your page. This means that the preset markup is automatically customized for each of your pages and creates unique rich results for every product.