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  5. Wix Studio: Creating and Sending Email Marketing Campaigns

Wix Studio: Creating and Sending Email Marketing Campaigns

5 min read
In this article
  • Step 1 | Choose a template or create your email
  • Step 2 | Customize your email campaign
  • Step 3 | Preview and send a test email
  • Step 4 | Add recipients
  • Step 5 | Review and send your campaign
Create and send professional email marketing campaigns in Wix Studio. Choose a template or design your own, preview and test your campaign, select your recipients, and send it out. After a compliance review, your campaign is sent to your recipients.
A screenshot of creating and previewing an email marketing campaign to share with your agency's clients.
Tip:
After sharing your campaign, check out the stats to see how recipients interacted with your email.

Step 1 | Choose a template or create your email

Get started by choosing a template or creating your own email from scratch.
A screenshot of email marketing templates and click view more to see more templates.

To create an email campaign:

  1. Go to CRM & Client Billing in your Wix Studio workspace.
  2. Click the Email Marketing tab on the left.
  3. Choose what to do:
    • Use a template: Choose a template for your campaign. 
    • Create your own email: Click More Templates on the right, then click + Create Email at the top right.

Step 2 | Customize your email campaign

Design an engaging email using the campaign editor. Add elements, customize the layout, and adjust colors and text to create a professional look that matches your brand.
A screenshot of using the email campaign editor to add elements and customize your email.

Step 3 | Preview and send a test email

Preview your email and send yourself a test to make sure it looks great on both desktop and mobile before sending it to your clients.

To preview and test your campaign:

  1. Click Preview & Test at the top right.
  2. View your campaign on:
    • Mobile: Click the Mobile icon.
    • Desktop: Click the Desktop icon .
  3. Send a test email:
    1. Click Send Test Email at the top.
    2. Enter the email address you want to send a test email to in the Send to field. 
    3. (Optional) Edit the subject line, sender's name, and reply-to email fields.
    4. Click Send. 
    5. Click Done.
  4. Click Back to Editing at the top right to return to the campaign editor.
A screenshot of previewing your email marketing campaign before sending it.

Step 4 | Add recipients

Add the recipients you want to send your campaign to. Select individual contacts or use labels and segments to quickly add contact groups. If you have a list of recipients not yet in your contacts, import them from a CSV file or Gmail account.
Important:
Make sure to follow Wix Email Marketing best practices when sending your campaign.

To add recipients:

  1. Click Next at the top right of your campaign editor.
  2. (Optional) Import contacts:
    1. Click Import Contacts at the bottom right.
    2. Click Import Contacts in the popup to confirm. 
    3. Choose between CSV file or Gmail account and follow the steps on-screen.
    4. When ready, click Back to Email Marketing at the top.
  3. Select recipients:
    • Target group: Select specific groups of contacts that will receive your campaign. You can include all subscribers, specific segments or labels, or select individual contacts.
    • All Contacts: Send the campaign to all contacts in your contact list.
  4. Click Next.
A screenshot of adding recipients from your contacts to your email campaign.

Step 5 | Review and send your campaign

Finalize your campaign details and choose to send it immediately or schedule it for a future date.
A screenshot of reviewing your campaign before sending it or scheduling it to be sent at a later time.

To review and send your campaign:

  1. Add the final details before sending your campaign:
    • Subject line: Click Edit to update the subject line and preview text.
      Tip: Click + Personalize to add dynamic values. 
    • Sender details: Click Manage to edit the sender’s name and reply-to email.
    • Email recipients: Click Edit to add more recipients.
  2. Choose when to send your campaign:
    • Schedule: Choose the date and time to send your campaign out. You can edit and reschedule your campaign before the scheduled time.
    • Send Now: Add your campaign to the queue for review and immediate sending.
  3. (Optional) Click an option to share your campaign on social media or with a direct link:
    • Share on Social: Choose the social media platform you want to share your campaign on. Then, draft your message and click Publish. 
    • Copy Link: Copy and paste a link to your campaign anywhere you'd like. 
  4. Click Done.
A screenshot of your campaign being sent and clicking Done or sharing on social or directly with a link.
What's next?
After sending your campaign, track its performance by clicking the View statistics icon . Access detailed stats, including open rates, clicks, and delivery rates. Use these insights to optimize your campaigns and enhance client engagement.
A screenshot of viewing campaign details and click View statistics to check out the stats for the campaign.

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Didn’t find what you’re looking for? Try one of these articles.
Wix Studio: Using CRM Tools
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Didn’t find what you’re looking for? Try one of these articles.

Wix Studio: Using CRM Tools
Wix Studio: Creating and Managing Your Automations
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In this article
  • Step 1 | Choose a template or create your email
  • Step 2 | Customize your email campaign
  • Step 3 | Preview and send a test email
  • Step 4 | Add recipients
  • Step 5 | Review and send your campaign

Did this help?

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