Wix Stores: Understanding Order Fulfillment

Fulfillment is the term used to describe the process of getting products to customers. It starts with picking the relevant products off the shelves and packing them into boxes, bags, or envelopes. Then, after adding shipping labels, the packages are sent or picked up. 

Wix provides you with a variety of ways to handle fulfillment. You can use one of more of the following:

When your business is still at a stage where you have the time to fulfill orders, self-fulfillment is probably the easiest and the cheapest method. You can set up and manage everything right in your Wix dashboard.

As your business grows, you may find that fulfillment takes up too many hours, not leaving you time to concentrate on such things as creating and marketing products. Additionally, you may find that you no longer have room to warehouse all your inventory. At this point, you'll want to consider one of the other fulfillment options.  

On the Fulfillment Services page in your Wix dashboard you'll find a variety of fulfillment apps. You can fulfill orders using any of the apps that operate in your region. 

Alternatively, you may want to use a local fulfiller not found there. Wix gives you the flexibility to manually add any person or service you want to work with.  

If your business is on the smaller side, you'll probably want to fulfill orders yourself (self-fulfillment). Start by selecting an existing shipping region or adding a new one. 

Then, set up one or more of the following options:

When you go to the fulfillment page, you'll see a variety of third-party fulfillment apps, also known as 3PL providers (third-party logistics providers). Before adding any of these options, click the app and read the description to make sure they operate in your location.

When you use one of these 3PL solutions, your Wix Orders tab integrates with the service. This means that a tracking number is automatically added to orders when they are shipped. In addition, you'll be able to view and manage orders in the dashboard of the 3PL app.

The services that these fulfillment apps provide vary. Take the time to learn about the service so you know what to expect. Click below to read about some of our third-party fulfillment apps:

Wix gives you the freedom to send orders by email to any fulfillment service or individual you choose. 

For example, you may find a distribution center in your area. After arranging for them to store and fulfill your products, you can add them in the Wix dashboard. 

Alternatively, if you sell goods made by others, you can add each of them as a fulfiller. When orders come in, each one can fulfill their own products.

To get started, go to the Order Fulfillment page in your site's dashboard and click Add Fulfiller.

Then just add the fulfiller's details, choose which products they fulfill, and set when you want them to be notified about new orders. 

By default, every product is set to be fulfilled by you (self-fulfillment). You can select a different fulfillment option for some or all of your products.

For example, you may have small products that you prefer to fulfill yourself and larger products that you fulfill through an app. 

To start selecting how each product is fulfilled, click Assign products next to your fulfiller.